---
title: "donatello ninja turtle costume — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/donatello-ninja-turtle-costume"
last_updated: "2026-07-13T22:02:57.681Z"
locale: en
meta:
  description: "a small market ($11K/yr) — donatello ninja turtle costume doesn't clear our bar today."
  "og:description": "a small market ($11K/yr) — donatello ninja turtle costume doesn't clear our bar today."
  "og:title": "donatello ninja turtle costume — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **donatello ninja turtle costume**

**Skip it**

A small market ($11K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 8Conversion 10Competition 77Returns 33Price range 82Avg price 95Brand share 59Review moat 91Quality gap 63

**Avg price**

**Incredible****$29.18**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****175.35**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$7.89–$51.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****5.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-34.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$11K**

$11K/yr · 45K searches

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**14 **▲rising

**Sellers**

**40**

**Top-5 brand share**

**70%**

**Open market**

**25%**

- INTIMO25% - Nickelodeon21% - Rubies10% - Changes7% - BUUFAN6% - InSpirit Designs6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4308%$85912%$1K16%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![INTIMO Teenage Mutant Ninja Turtles Mens Hooded Union Suit Costume Sleep Pajama For Adults (Donatello XX-Large/XXX-Large)](https://m.media-amazon.com/images/I/41zAXRKXRdL.jpg)**INTIMO Teenage Mutant Ninja Turtles Mens Hooded Union Suit Costume Sleep Pajama For Adults (Donatello XX-Large/XXX-Large)**INTIMO**$47.69**4.6★112 rev](https://www.amazon.com/dp/B0DDDFFDW2) [2![INTIMO Teenage Mutant Ninja Turtles Mens Hooded Union Suit Costume Sleep Pajama For Adults (Donatello XX-Small/X-Small)](https://m.media-amazon.com/images/I/41zAXRKXRdL.jpg)**INTIMO Teenage Mutant Ninja Turtles Mens Hooded Union Suit Costume Sleep Pajama For Adults (Donatello XX-Small/X-Small)**INTIMO**$51.58**4.6★112 rev](https://www.amazon.com/dp/B0DDCWFK4B) [3![BUUFAN Turtle Shell Costume Set - Perfect for Kids Birthday Parties and Halloween-Purple](https://m.media-amazon.com/images/I/4140C9UUT3L.jpg)**BUUFAN Turtle Shell Costume Set - Perfect for Kids Birthday Parties and Halloween-Purple**BUUFAN**$29.87**4.1★288 rev](https://www.amazon.com/dp/B0CD7BKW22) [4![Nickelodeon Teenage Mutant Ninja Turtles TMNT Boys Long Sleeve Hooded Shirt for Big Kids Green/Purple](https://m.media-amazon.com/images/I/41sqJd8eA1L.jpg)**Nickelodeon Teenage Mutant Ninja Turtles TMNT Boys Long Sleeve Hooded Shirt for Big Kids Green/Purple**Nickelodeon**$16.75**4.4★80 rev](https://www.amazon.com/dp/B0FL3BK44Y) [5![Teenage Mutant Ninja Turtles TMNT Mens Costume T-Shirt(Donatello Large)](https://m.media-amazon.com/images/I/41unPsVrzyL.jpg)**Teenage Mutant Ninja Turtles TMNT Mens Costume T-Shirt(Donatello Large)**Nickelodeon**$20.66**4.6★2,124 rev](https://www.amazon.com/dp/B07GJXVPS9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nickelodeon Teenage Mutant Ninja Turtles Donatello Boys Cosplay Hooded Coverall for Toddler and Big Kids](https://m.media-amazon.com/images/I/417Bf6ACkfL.jpg)**Nickelodeon Teenage Mutant Ninja Turtles Donatello Boys Cosplay Hooded Coverall for Toddler and Big Kids**Nickelodeon**$28.54**162 rev10mo ago](https://www.amazon.com/dp/B0FPDML1MV) [![Nickelodeon Teenage Mutant Ninja Turtles TMNT Boys Long Sleeve Hooded Shirt for Big Kids Green/Purple](https://m.media-amazon.com/images/I/41sqJd8eA1L.jpg)**Nickelodeon Teenage Mutant Ninja Turtles TMNT Boys Long Sleeve Hooded Shirt for Big Kids Green/Purple**Nickelodeon**$16.75**80 rev11mo ago](https://www.amazon.com/dp/B0FL3BK44Y) [![Nickelodeon Teenage Mutant Ninja Turtles TMNT Donatello Boys Zip Up Hoodie for Toddler and Big Kids](https://m.media-amazon.com/images/I/41Nh1TwMteL.jpg)**Nickelodeon Teenage Mutant Ninja Turtles TMNT Donatello Boys Zip Up Hoodie for Toddler and Big Kids**Nickelodeon**$22.09**66 rev11mo ago](https://www.amazon.com/dp/B0FK5XF2RM) [![Nickelodeon Teenage Mutant Ninja Turtles TMNT Donatello Boys Zip Up Hoodie for Toddler and Big Kids](https://m.media-amazon.com/images/I/41Nh1TwMteL.jpg)**Nickelodeon Teenage Mutant Ninja Turtles TMNT Donatello Boys Zip Up Hoodie for Toddler and Big Kids**Nickelodeon**$20.28**66 rev11mo ago](https://www.amazon.com/dp/B0FK5XZ5RV) [![Teenage Mutant Ninja Turtles Tales of the Spin Attack Donatello Bo Staff Role Play by Playmates Toys](https://m.media-amazon.com/images/I/41dTeznwnHL.jpg)**Teenage Mutant Ninja Turtles Tales of the Spin Attack Donatello Bo Staff Role Play by Playmates Toys**TEENAGE MUTANT NINJA**$17.28**10 rev1y ago](https://www.amazon.com/dp/B0F7MWQS3C)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nickelodeon Teenage Mutant Ninja Turtles Boys Hooded Shirt and Short Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/41eDxwiMqXL.jpg)**Nickelodeon Teenage Mutant Ninja Turtles Boys Hooded Shirt and Short Set for Toddler and Big Kids**Nickelodeon**$22.28**4.6★**▲ 807%**](https://www.amazon.com/dp/B0DWZ8Z98W) [![Nickelodeon Teenage Mutant Ninja Turtles TMNT Donatello Boys Zip Up Hoodie for Toddler and Big Kids](https://m.media-amazon.com/images/I/41Nh1TwMteL.jpg)**Nickelodeon Teenage Mutant Ninja Turtles TMNT Donatello Boys Zip Up Hoodie for Toddler and Big Kids**Nickelodeon**$22.09**4.4★**▲ 617%**](https://www.amazon.com/dp/B0FK5XF2RM) [![Nickelodeon Teenage Mutant Ninja Turtles TMNT Boys Long Sleeve Hooded Shirt for Big Kids Green/Purple](https://m.media-amazon.com/images/I/41sqJd8eA1L.jpg)**Nickelodeon Teenage Mutant Ninja Turtles TMNT Boys Long Sleeve Hooded Shirt for Big Kids Green/Purple**Nickelodeon**$16.75**4.4★**▲ 610%**](https://www.amazon.com/dp/B0FL3BK44Y) [![Teenage Mutant Ninja Turtles TNMT Costume T-Shirt (Small Donatello)](https://m.media-amazon.com/images/I/41reLdMoi2L.jpg)**Teenage Mutant Ninja Turtles TNMT Costume T-Shirt (Small Donatello)**Changes**$22.63**4.5★**▲ 590%**](https://www.amazon.com/dp/B0CFKR1C49) [![Nickelodeon Teenage Mutant Ninja Turtles TMNT Donatello Boys Zip Up Hoodie for Toddler and Big Kids](https://m.media-amazon.com/images/I/41Nh1TwMteL.jpg)**Nickelodeon Teenage Mutant Ninja Turtles TMNT Donatello Boys Zip Up Hoodie for Toddler and Big Kids**Nickelodeon**$20.28**4.4★**▲ 582%**](https://www.amazon.com/dp/B0FK5XZ5RV)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 36 weeks — -34.0% search growth over the last 90 days.

4K3KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Good Quality Shirt”*

**Fun/Entertainment Experience**18%

*“Cool toy”*

**Value For Money**16%

*“Good price”*

**Size-Overall**8%

*“keeps the fit perfect”*

**Durability**6%

*“Sturdy cute playtime”*

**Efficiency**2%

*“Works”*

**Soft Feel**2%

*“Its soft so it wont hurt them”*

**Gifting Purpose**2%

*“Perfect gift for kids”*

**Color**2%

*“Colors were accurate and overall, it was a good value for the money”*

**Material Quality**2%

*“If buying for smaller kids they are great material”*

### **What buyers complain about **

**Durability**25%

*“Easily Breaks”*

**Quality-Overall**20%

*“Poor Quality”*

**Size-Overall**16%

*“The fit was a bit awkward on the eyes”*

**Value For Money**6%

*“cheap”*

**Advertised Vs Actual Product**6%

*“Product is misrepresented on the box”*

**Strap/String Quality**5%

*“Straps to wear the shell are too thin”*

**Material Quality**4%

*“Cheap plastic, way Over priced”*

**Connectivity-Overall**4%

*“Came with the same 2 pieces for the staff so we are not able to connect them together”*

**Strength**2%

*“breaks easily”*

**Handle Quality**1%

*“the nunchucks just broke right off the handle”*

### **Top return reasons **

**Size-Overall**44%

**Defective Material/Parts**10%

**Material Quality**8%

**Durability**5%

**Quality-Overall**5%

**Advertised Vs Actual Product**4%

**Strap/String Quality**3%

**Length**3%

**Product Condition**3%

**Value For Money**2%