---
title: "dickies backpack — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/dickies-backpack"
last_updated: "2026-07-14T02:10:09.827Z"
locale: en
meta:
  description: "a small market ($12K/yr) — dickies backpack doesn't clear our bar today."
  "og:description": "a small market ($12K/yr) — dickies backpack doesn't clear our bar today."
  "og:title": "dickies backpack — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **dickies backpack**

**Skip it**

A small market ($12K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 25Conversion 6Competition 83Returns 37Price range 95Avg price 95Brand share 24Review moat 24Quality gap 35

**Avg price**

**Incredible****$36.90**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.54–$95.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Returns**

**Okay****4.6%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-0.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****6,455.17**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$12K**

$12K/yr · 64K searches

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**18 **▲rising

**Sellers**

**98**

**Top-5 brand share**

**90%**

**Open market**

**8%**

- Dickies64% - Carhartt16% - JanSport7% - SUPACOOL2% - Goloni1% - EASTPAK1% - Open — no brand owns it (12 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3536%$7079%$1K12%$1K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dickies Large Laptop Backpack for Men Women Water Resistant College Computer Bag for School Travel Work Fits 15.6 Inch Notebook (Black)](https://m.media-amazon.com/images/I/41L09WcsJAL.jpg)**Dickies Large Laptop Backpack for Men Women Water Resistant College Computer Bag for School Travel Work Fits 15.6 Inch Notebook (Black)**Dickies**$36.17**4.2★319 rev](https://www.amazon.com/dp/B09BP6LFSB) [2![Dickies Essential Backpack SYCAMORE AL](https://m.media-amazon.com/images/I/417M7Az-HtL.jpg)**Dickies Essential Backpack SYCAMORE AL**Dickies**$30.55**4.7★179 rev](https://www.amazon.com/dp/B0CB9CLTQR) [3![Dickies Essential Backpack BLACK AL](https://m.media-amazon.com/images/I/41U4uc1QX6L.jpg)**Dickies Essential Backpack BLACK AL**Dickies**$33.57**4.7★179 rev](https://www.amazon.com/dp/B0CB9DRD46) [4![Carhartt 21L Classic Laptop Backpack Water-Resistant Pack W/ 15 Laptop Sleeve and Organizational Compartments Port](https://m.media-amazon.com/images/I/41otMQz4GJL.jpg)**Carhartt 21L Classic Laptop Backpack Water-Resistant Pack W/ 15 Laptop Sleeve and Organizational Compartments Port**Carhartt**$43.90**4.6★2,179 rev](https://www.amazon.com/dp/B0CJZ78YZG) [5![Dickies Duck Canvas Backpack Black](https://m.media-amazon.com/images/I/31tOwgJ18QL.jpg)**Dickies Duck Canvas Backpack Black**Dickies**$61.11**0.0★0 rev](https://www.amazon.com/dp/B09CK8XP2R)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Dickies Essential Backpack Khaki One Size](https://m.media-amazon.com/images/I/31pPLuiU+jL.jpg)**Dickies Essential Backpack Khaki One Size**Dickies**$33.11**179 rev1y ago](https://www.amazon.com/dp/B0FF5F8XHN) [![LIECDRO Black Backpack for Men School Backpack for Boys Teens 15.6 inch Laptop Back Pack with Reinforced Straps Backpacks for School Business Work College Travel College Book Bag Bookbag](https://m.media-amazon.com/images/I/416kMqBeuEL.jpg)**LIECDRO Black Backpack for Men School Backpack for Boys Teens 15.6 inch Laptop Back Pack with Reinforced Straps Backpacks for School Business Work College Travel College Book Bag Bookbag**LIECDRO**$27.79**128 rev1y ago](https://www.amazon.com/dp/B0F1YLP115) [![Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag Black](https://m.media-amazon.com/images/I/31OOwEoYHxL.jpg)**Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag Black**Goloni**$19.53**301 rev1y ago](https://www.amazon.com/dp/B0DX6S1867) [![Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black](https://m.media-amazon.com/images/I/31w2NhXyfnL.jpg)**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$20.96**2,665 rev1y ago](https://www.amazon.com/dp/B0CZ2KMQ62) [![Dickies Mini Backpack Brown Duck One Size](https://m.media-amazon.com/images/I/61euP5WvuvL.jpg)**Dickies Mini Backpack Brown Duck One Size**Dickies**$24.55**5 rev1y ago](https://www.amazon.com/dp/B0DLCC69R8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black](https://m.media-amazon.com/images/I/31w2NhXyfnL.jpg)**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$20.96**4.7★**▲ 200%**](https://www.amazon.com/dp/B0CZ2KMQ62) [![Dickies 35MM S&R REVERSIBLE 2R ST](https://m.media-amazon.com/images/I/41EW99EzeXL.jpg)**Dickies 35MM S&R REVERSIBLE 2R ST**Dickies**$19.78**4.5★**▲ 195%**](https://www.amazon.com/dp/B0CR3BCF4K) [![Dickies Essential Backpack Khaki One Size](https://m.media-amazon.com/images/I/31pPLuiU+jL.jpg)**Dickies Essential Backpack Khaki One Size**Dickies**$33.11**4.7★**▲ 194%**](https://www.amazon.com/dp/B0FF5F8XHN) [![Amazon Basics Backpack for School Travel Study with Padded Adjustable Shoulder Straps Spacious Compartment Water Bottle Pockets Durable Classic Design Black](https://m.media-amazon.com/images/I/31di3chY9jL.jpg)**Amazon Basics Backpack for School Travel Study with Padded Adjustable Shoulder Straps Spacious Compartment Water Bottle Pockets Durable Classic Design Black**Amazon Basics**$17.54**4.6★**▲ 190%**](https://www.amazon.com/dp/B013TGEJEE) [![BURLEBO Backpack - Classic Deer Camo](https://m.media-amazon.com/images/I/41AqcCTsKOL.jpg)**BURLEBO Backpack - Classic Deer Camo**BURLEBO**$59.06**4.8★**▲ 189%**](https://www.amazon.com/dp/B0D88X32YB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 100 weeks — -0.8% search growth over the last 90 days.

12K8KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 7.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Amazing quality”*

**Value For Money**12%

*“Good for the price”*

**Durability**12%

*“The material feels durable”*

**Size-Overall**10%

*“is the perfect size for travel”*

**Strength**7%

*“Sturdy and stylish”*

**Storage Capacity**5%

*“Lots of storage”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Portability**3%

*“it was perfect for my carry on”*

**Comfort-Overall**3%

*“Light weight and comfortable”*

**Material Quality**3%

*“The material is beautiful”*

### **What buyers complain about **

**Size-Overall**21%

*“Size 🤏 Way too small”*

**Durability**14%

*“came apart”*

**Quality-Overall**10%

*“Cheaply Made”*

**Zipper Quality**6%

*“Zippers are hard to use”*

**Strap/String Quality**5%

*“Straps arent comfortable”*

**Material Quality**3%

*“The material is cheap”*

**Value For Money**2%

*“Could be cheaper”*

**Smell**2%

*“A slight smell”*

**Weight Heavy**2%

*“It's heavier than I had hoped”*

**Strength**2%

*“Feels kind of flimsy”*

### **Top return reasons **

**Size-Overall**67%

**Pockets/Compartments**5%

**Advertised Vs Actual Product**4%

**Material Quality**3%

**Value For Money**3%

**Quality-Overall**2%

**Zipper Quality**2%

**Color**2%

**Weight Heavy**2%

**Storage Capacity**1%