---
title: "define jacket — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/define-jacket"
last_updated: "2026-07-14T00:35:09.378Z"
locale: en
meta:
  description: "weak search conversion (0.1%) — define jacket doesn't clear our bar today."
  "og:description": "weak search conversion (0.1%) — define jacket doesn't clear our bar today."
  "og:title": "define jacket — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **define jacket**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 11Growth 4Conversion 1Competition 76Returns 9Price range 49Avg price 95Brand share 57Review moat 45Quality gap 52

**Avg price**

**Incredible****$30.51**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$16.17–$187.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,005.95**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$43K**

$43K/yr · 1.4M searches

**Returns**

**Bad****10.0%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-41.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**23 **▲rising

**Sellers**

**28**

**Top-5 brand share**

**71%**

**Open market**

**25%**

- 90 Degree By Reflex27% - AVGO16% - SUUKSESS14% - VUTRU7% - Trendy Queen6% - CRZ YOGA4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 55 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SUUKSESS Women Golden Full Zip Up Workout Cropped Jackets Lightweight Slim Fit Athletic Yoga Tops with Thumb Holes (Black M)](https://m.media-amazon.com/images/I/31JeqOomaTL.jpg)**SUUKSESS Women Golden Full Zip Up Workout Cropped Jackets Lightweight Slim Fit Athletic Yoga Tops with Thumb Holes (Black M)**SUUKSESS**$39.98**4.1★225 rev](https://www.amazon.com/dp/B0FR4RST87) [2![90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Small](https://m.media-amazon.com/images/I/31gV9ThbfAL.jpg)**90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Small**90 Degree By Reflex**$36.64**4.5★8,574 rev](https://www.amazon.com/dp/B0799NM4BP) [3![90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Large](https://m.media-amazon.com/images/I/31gV9ThbfAL.jpg)**90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Large**90 Degree By Reflex**$36.78**4.5★8,574 rev](https://www.amazon.com/dp/B0799P3C61) [4![VUTRU Women Cropped Athletic Zip Up Jacket Lightweight Workout Plus Size Fall Coat with Thumb Holes for Gym Yoga Running Red M](https://m.media-amazon.com/images/I/31oSTy+pQhL.jpg)**VUTRU Women Cropped Athletic Zip Up Jacket Lightweight Workout Plus Size Fall Coat with Thumb Holes for Gym Yoga Running Red M**VUTRU**$23.56**4.3★121 rev](https://www.amazon.com/dp/B0FHK9X3PX) [5![90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - XL](https://m.media-amazon.com/images/I/31gV9ThbfAL.jpg)**90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - XL**90 Degree By Reflex**$36.49**4.5★8,574 rev](https://www.amazon.com/dp/B0799N9G6Y)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Glacier Gray M)](https://m.media-amazon.com/images/I/41yd-ZFc-BL.jpg)**AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Glacier Gray M)**AVGO**$24.94**219 rev5mo ago](https://www.amazon.com/dp/B0GJJS98BS) [![VUTRU Women Golden Zip Up Athletic Jacket Crop Workout Cardigan Warm Coat with Thumb Holes for Yoga Gym Running Black2 XL](https://m.media-amazon.com/images/I/318I65gbq7L.jpg)**VUTRU Women Golden Zip Up Athletic Jacket Crop Workout Cardigan Warm Coat with Thumb Holes for Yoga Gym Running Black2 XL**VUTRU**$29.21**121 rev6mo ago](https://www.amazon.com/dp/B0GDZVYGHD) [![INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets](https://m.media-amazon.com/images/I/31g5gQPmnJL.jpg)**INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets**INNO MINT**$30.38**15 rev7mo ago](https://www.amazon.com/dp/B0G52HH2TX) [![AVGO Womens Running Jackets Lightweight Full Zip Up Jacket Cropped Jackets Slim Fit Workout Top With Thumb Holes (True Navy Small)](https://m.media-amazon.com/images/I/41nh40H2AXL.jpg)**AVGO Womens Running Jackets Lightweight Full Zip Up Jacket Cropped Jackets Slim Fit Workout Top With Thumb Holes (True Navy Small)**AVGO**$17.48**235 rev7mo ago](https://www.amazon.com/dp/B0G2L1JTFM) [![Bosmeer Lightweight Workout Jackets for Woman Zip Slim Fit Athletic Tops with Thumb Holes Crooped Gym Set Clothes for Woman](https://m.media-amazon.com/images/I/31iO36uU2GL.jpg)**Bosmeer Lightweight Workout Jackets for Woman Zip Slim Fit Athletic Tops with Thumb Holes Crooped Gym Set Clothes for Woman**Bosmeer**$17.09**118 rev9mo ago](https://www.amazon.com/dp/B0FW55QC9N)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Beige M](https://m.media-amazon.com/images/I/313Ru9PIg6L.jpg)**Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Beige M**Locachy**$22.92**4.5★**▲ 119%**](https://www.amazon.com/dp/B0D9NF2RPW) [![SUUKSESS Women Golden Full Zip Up Workout Cropped Jackets Lightweight Slim Fit Athletic Yoga Tops with Thumb Holes (Chocolate S)](https://m.media-amazon.com/images/I/31tKhVMgzYL.jpg)**SUUKSESS Women Golden Full Zip Up Workout Cropped Jackets Lightweight Slim Fit Athletic Yoga Tops with Thumb Holes (Chocolate S)**SUUKSESS**$39.29**4.1★**▲ 118%**](https://www.amazon.com/dp/B0FR4G9YV9) [![AVGO Womens Running Jackets Lightweight Full Zip Up Jacket Cropped Jackets Slim Fit Workout Top With Thumb Holes (True Navy Small)](https://m.media-amazon.com/images/I/41nh40H2AXL.jpg)**AVGO Womens Running Jackets Lightweight Full Zip Up Jacket Cropped Jackets Slim Fit Workout Top With Thumb Holes (True Navy Small)**AVGO**$17.48**4.7★**▲ 116%**](https://www.amazon.com/dp/B0G2L1JTFM) [![INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets](https://m.media-amazon.com/images/I/31g5gQPmnJL.jpg)**INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets**INNO MINT**$30.38**4.6★**▲ 114%**](https://www.amazon.com/dp/B0G52HH2TX) [![AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Glacier Gray M)](https://m.media-amazon.com/images/I/41yd-ZFc-BL.jpg)**AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Glacier Gray M)**AVGO**$24.94**4.4★**▲ 113%**](https://www.amazon.com/dp/B0GJJS98BS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -41.3% search growth over the last 90 days.

70K50KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**28%

*“Fits great”*

**Quality-Overall**13%

*“Pretty well made”*

**Comfort-Overall**9%

*“Fits comfortably”*

**Material Quality**7%

*“Material is soft”*

**Shape/Style**5%

*“super flattering”*

**Color**4%

*“Color is accurate”*

**Weight Light**4%

*“Great quality light weight jacket”*

**Value For Money**4%

*“Worth every single penny”*

**Soft Feel**3%

*“The material is incredibly soft”*

**Exercise/Sports Suitability**3%

*“Perfect for working out”*

### **What buyers complain about **

**Size-Overall**27%

*“Runs big”*

**Quality-Overall**10%

*“Cheaply made”*

**Zipper Quality**8%

*“The zipper was cheap”*

**Advertised Vs Actual Product**4%

*“it doesnt look like the picture”*

**Color**3%

*“I wish they had different colors”*

**Durability**3%

*“Already broken”*

**Thickness**3%

*“Its kind of thick”*

**Pockets/Compartments**2%

*“No pockets”*

**Thin**2%

*“Its super thin compared to any of the ones I have”*

**Stretchability/Expandability/Elasticity**2%

*“its very stretchy so I could have gone smaller”*

### **Top return reasons **

**Size-Overall**58%

**Chest Fit**5%

**Material Quality**4%

**Waist Fit**4%

**Zipper Quality**3%

**Advertised Vs Actual Product**3%

**Thin**3%

**Sleeve Fit**3%

**Length**3%

**Color**2%