---
title: "death note merch — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/death-note-merch"
last_updated: "2026-07-13T22:43:01.897Z"
locale: en
meta:
  description: "weak search conversion (0.5%) — death note merch doesn't clear our bar today."
  "og:description": "weak search conversion (0.5%) — death note merch doesn't clear our bar today."
  "og:title": "death note merch — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **death note merch**

**Skip it**

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 13Growth 24Conversion 6Competition 19Returns 95Price range 39Avg price 55Brand share 32Review moat 82Quality gap 20

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****368.19**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.56**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$7.71–$19.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-2.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$51K**

$51K/yr · 835K searches

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**13 **▼falling

**Sellers**

**63**

**Top-5 brand share**

**86%**

**Open market**

**12%**

- Great Eastern Entertainment48% - HYTAIBB23% - Funko8% - ABYSTYLE4% - Odd Sox3% - BONICI2% - Open — no brand owns it (7 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$10K30%$15K40%$21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Great Eastern Entertainment One Piece Luffy Zoro & Sanji Metal Keychain](https://m.media-amazon.com/images/I/41lzV2CY5fL.jpg)**Great Eastern Entertainment One Piece Luffy Zoro & Sanji Metal Keychain**Great Eastern Entertainment**$12.77**4.7★946 rev](https://www.amazon.com/dp/B00CM3NBC2) [2![HYTAIBB Keychains Gifts for woman (3) (3)](https://m.media-amazon.com/images/I/41KSwORzKhL.jpg)**HYTAIBB Keychains Gifts for woman (3) (3)**HYTAIBB**$15.12**4.7★157 rev](https://www.amazon.com/dp/B0BYSG3H35) [3![Great Eastern Entertainment Death Note L SD PVC Keychain](https://m.media-amazon.com/images/I/41BFvQqVyCL.jpg)**Great Eastern Entertainment Death Note L SD PVC Keychain**Great Eastern Entertainment**$12.53**4.8★348 rev](https://www.amazon.com/dp/B0015117AA) [4![Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor](https://m.media-amazon.com/images/I/315YyLUsGYL.jpg)**Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor**Funko**$13.51**4.7★208 rev](https://www.amazon.com/dp/B0CF5V1KVS) [5![ABYstyle - Death Note - Keychain L - Symbol](https://m.media-amazon.com/images/I/31FsXCWG50L.jpg)**ABYstyle - Death Note - Keychain L - Symbol**ABYSTYLE**$10.00**4.8★309 rev](https://www.amazon.com/dp/B00M324BGM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Odd Sox - Death Note Characters Mens Boxer Briefs - Medium - Anime Cartoon Novelty Underwear - Comfy Stretch Fit - Fun TV Show Graphic Merch Apparel](https://m.media-amazon.com/images/I/41ApLNYNHRL.jpg)**Odd Sox - Death Note Characters Mens Boxer Briefs - Medium - Anime Cartoon Novelty Underwear - Comfy Stretch Fit - Fun TV Show Graphic Merch Apparel**Odd Sox**$19.74**35 rev11mo ago](https://www.amazon.com/dp/B0FJ2VRJVX) [![NoveltyShopFun Cute Cat Keychain Anime Keychain Shaker Keyring for Backpack Bag Purse Jewelry Accessories for Men Women (sunglass cat)](https://m.media-amazon.com/images/I/41qvr+G--TL.jpg)**NoveltyShopFun Cute Cat Keychain Anime Keychain Shaker Keyring for Backpack Bag Purse Jewelry Accessories for Men Women (sunglass cat)**NoveltyShopFun**$8.65**64 rev1y ago](https://www.amazon.com/dp/B0DR2Q9X1R) [![Safe Zone Playpen Cute Keychain Kitty Cat Otter Decor Gifts for Animal & Anime Lovers Y2K Heart Bow Pendant Women Girls Kawaii Bag Charm (Anime)](https://m.media-amazon.com/images/I/31KUo8nEEWL.jpg)**Safe Zone Playpen Cute Keychain Kitty Cat Otter Decor Gifts for Animal & Anime Lovers Y2K Heart Bow Pendant Women Girls Kawaii Bag Charm (Anime)**Safe Zone Playpen**$10.04**153 rev1y ago](https://www.amazon.com/dp/B0DDB5V2JR) [![Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor](https://m.media-amazon.com/images/I/315YyLUsGYL.jpg)**Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor**Funko**$13.51**208 rev2y ago](https://www.amazon.com/dp/B0CF5V1KVS) [![Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime](https://m.media-amazon.com/images/I/41w8OBDj8xL.jpg)**Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime**Finex**$14.32**142 rev2y ago](https://www.amazon.com/dp/B0CPKT525C)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Odd Sox - Death Note Characters Mens Boxer Briefs - Medium - Anime Cartoon Novelty Underwear - Comfy Stretch Fit - Fun TV Show Graphic Merch Apparel](https://m.media-amazon.com/images/I/41ApLNYNHRL.jpg)**Odd Sox - Death Note Characters Mens Boxer Briefs - Medium - Anime Cartoon Novelty Underwear - Comfy Stretch Fit - Fun TV Show Graphic Merch Apparel**Odd Sox**$19.74**4.5★**▲ 113%**](https://www.amazon.com/dp/B0FJ2VRJVX) [![Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime](https://m.media-amazon.com/images/I/41w8OBDj8xL.jpg)**Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime**Finex**$14.32**4.7★**▲ 113%**](https://www.amazon.com/dp/B0CPKT525C) [![Jujutsu Kaisen Pewter Keyring - Sukuna Finger](https://m.media-amazon.com/images/I/31GWeL2KyJL.jpg)**Jujutsu Kaisen Pewter Keyring - Sukuna Finger**Monogram**$11.50**5.0★**▲ 86%**](https://www.amazon.com/dp/B0BS1STD7V) [![HYTAIBB Keychains Gifts for woman (3) (3)](https://m.media-amazon.com/images/I/41KSwORzKhL.jpg)**HYTAIBB Keychains Gifts for woman (3) (3)**HYTAIBB**$15.12**4.7★**▲ 39%**](https://www.amazon.com/dp/B0BYSG3H35) [![Studio Ghibli - Ponyo - Jellyfish - Benelic Key Chain](https://m.media-amazon.com/images/I/31vtYHOfWkL.jpg)**Studio Ghibli - Ponyo - Jellyfish - Benelic Key Chain**スタジオジブリ**$13.49**4.8★**▲ 31%**](https://www.amazon.com/dp/B0CBKYYSVY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Advertised Vs Actual Product**21%

*“As described”*

**Quality-Overall**20%

*“Nice detail”*

**Chain/Key Quality**12%

*“Super Cute Keychain”*

**Size-Overall**10%

*“Perfect Size”*

**Soft Feel**8%

*“Its very soft”*

**Weight Heavy**6%

*“Very nice and heavy”*

**Durability**5%

*“Very durable”*

**Value For Money**5%

*“Its great for the price as well”*

**Design-Overall**3%

*“Cool design”*

**Gifting Purpose**3%

*“Perfect little gift for Totoro fans”*

### **What buyers complain about **

**Durability**40%

*“Broke almost immediately”*

**Size-Overall**23%

*“it was bigger than I thought it would be”*

**Quality-Overall**10%

*“Very Poorly Made”*

**Material Quality**7%

*“the material is cheap”*

**Thickness**7%

*“Thought the gold part would be thicker”*

**Chain/Key Quality**7%

*“Missing one Keychain with order”*

**Strength**3%

*“Too flimsy”*

### **Top return reasons **

**Size-Overall**40%

**Advertised Vs Actual Product**13%

**Value For Money**9%

**Chain/Key Quality**9%

**Defective Material/Parts**7%

**Quality-Overall**4%

**Shape/Style**3%

**Durability**3%

**Adhesion/Stickiness**2%

**Gifting Purpose**2%