---
title: "deadpool and wolverine necklace — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/deadpool-and-wolverine-necklace"
last_updated: "2026-07-13T20:37:55.387Z"
locale: en
meta:
  description: "a small market ($6K/yr) — deadpool and wolverine necklace doesn't clear our bar today."
  "og:description": "a small market ($6K/yr) — deadpool and wolverine necklace doesn't clear our bar today."
  "og:title": "deadpool and wolverine necklace — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

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# **deadpool and wolverine necklace**

**Skip it**

A small market ($6K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 23Conversion 37Competition 43Returns 30Price range 68Avg price 75Brand share 54Review moat 75Quality gap 40

**Review moat**

**Good****508.8**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$15.09**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.65–$34.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****5.4%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$6K**

$6K/yr · 14K searches

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**29**

**Top-5 brand share**

**73%**

**Open market**

**22%**

- RWQIAN29% - Marvel17% - Jemant10% - UNE DOUCE9% - Tapp Collections8% - SalesOne5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$60620%$1K30%$2K40%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![D&W Matching Necklace Best Friend for Men Womens BFF Friendship Necklace for 2 Stainless Steel Hero Necklace with Half Love Heart Pendant Jewelry Birthday Gifts for Brother Matching Couples Fans](https://m.media-amazon.com/images/I/41Tk5NhXXJL.jpg)**D&W Matching Necklace Best Friend for Men Womens BFF Friendship Necklace for 2 Stainless Steel Hero Necklace with Half Love Heart Pendant Jewelry Birthday Gifts for Brother Matching Couples Fans**RWQIAN**$10.03**4.4★65 rev](https://www.amazon.com/dp/B0D9Y66K76) [2![2 PCS Deadpl and Wolvers Necklace Set Superhero Series Best Friend Necklace BFF Friendship Necklaces for 2 Non-Tarnished Cable Chain with Sliding Clasp for Adjustable Sizes Gift for Men Women](https://m.media-amazon.com/images/I/41hKmkqzl2L.jpg)**2 PCS Deadpl and Wolvers Necklace Set Superhero Series Best Friend Necklace BFF Friendship Necklaces for 2 Non-Tarnished Cable Chain with Sliding Clasp for Adjustable Sizes Gift for Men Women**UNE DOUCE**$18.81**4.4★62 rev](https://www.amazon.com/dp/B0DDGSQ27X) [3![Jemant Best Friends Necklace For 2 Bff Matching Heart Puzzle Pendant Silver Stainless Steel Chain Adjustable Friendship Necklace Bracelet Set Jewelry For Parter (Silver 3)](https://m.media-amazon.com/images/I/417jhHasolL.jpg)**Jemant Best Friends Necklace For 2 Bff Matching Heart Puzzle Pendant Silver Stainless Steel Chain Adjustable Friendship Necklace Bracelet Set Jewelry For Parter (Silver 3)**Jemant**$14.44**4.7★33 rev](https://www.amazon.com/dp/B0DBV2WGY7) [4![Marvel Deadpool Soft Touch PVC Key Ring Action Figure](https://m.media-amazon.com/images/I/31OVL+laezL.jpg)**Marvel Deadpool Soft Touch PVC Key Ring Action Figure**Marvel**$5.65**4.6★130 rev](https://www.amazon.com/dp/B00K600VUS) [5![Tapp Collections Stainless Steel Superhero Pendant Necklace (Stainless Steel Chain/Black Color)](https://m.media-amazon.com/images/I/41ELaflazaS.jpg)**Tapp Collections Stainless Steel Superhero Pendant Necklace (Stainless Steel Chain/Black Color)**Tapp Collections**$16.99**4.4★259 rev](https://www.amazon.com/dp/B0CVL62629)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sansion Best Friend Necklace -Friendship Necklace Set- Stainless Steel Half Heart Pendant Couples Jewelry Accessories - Halloween Birthday Valentines Day Gift for Men Women (Style1)](https://m.media-amazon.com/images/I/31JLCP5VY-L.jpg)**Sansion Best Friend Necklace -Friendship Necklace Set- Stainless Steel Half Heart Pendant Couples Jewelry Accessories - Halloween Birthday Valentines Day Gift for Men Women (Style1)**Sansion**$5.67**2 rev1y ago](https://www.amazon.com/dp/B0DM1JN1N2) [![SalesOne Marvel Studios Deadpool & Wolverine Best Friends 2-Piece Enamel Pendant Necklace Set | Jewelry For Cosplay Display and Everyday Wear](https://m.media-amazon.com/images/I/31t2Qsd45iL.jpg)**SalesOne Marvel Studios Deadpool & Wolverine Best Friends 2-Piece Enamel Pendant Necklace Set | Jewelry For Cosplay Display and Everyday Wear**SalesOne**$14.15**7 rev1y ago](https://www.amazon.com/dp/B0DFJ3WSB9) [![2 PCS Deadpl and Wolvers Necklace Set Superhero Series Best Friend Necklace BFF Friendship Necklaces for 2 Non-Tarnished Cable Chain with Sliding Clasp for Adjustable Sizes Gift for Men Women](https://m.media-amazon.com/images/I/41hKmkqzl2L.jpg)**2 PCS Deadpl and Wolvers Necklace Set Superhero Series Best Friend Necklace BFF Friendship Necklaces for 2 Non-Tarnished Cable Chain with Sliding Clasp for Adjustable Sizes Gift for Men Women**UNE DOUCE**$18.81**62 rev1y ago](https://www.amazon.com/dp/B0DDGSQ27X) [![SALLY ROSE Deadpool and Wolverine Necklace Set of 2 Official License 16+3 Deadpool Best Friends Necklaces for 2 with Crystal Accents](https://m.media-amazon.com/images/I/51RACTMeiNL.jpg)**SALLY ROSE Deadpool and Wolverine Necklace Set of 2 Official License 16+3 Deadpool Best Friends Necklaces for 2 with Crystal Accents**SALLY ROSE**$11.56**17 rev1y ago](https://www.amazon.com/dp/B0DD5Y6VGN) [![Jemant Best Friends Necklace For 2 Bff Matching Heart Puzzle Pendant Silver Stainless Steel Chain Adjustable Friendship Necklace Bracelet Set Jewelry For Parter (Silver 3)](https://m.media-amazon.com/images/I/417jhHasolL.jpg)**Jemant Best Friends Necklace For 2 Bff Matching Heart Puzzle Pendant Silver Stainless Steel Chain Adjustable Friendship Necklace Bracelet Set Jewelry For Parter (Silver 3)**Jemant**$14.44**33 rev1y ago](https://www.amazon.com/dp/B0DBV2WGY7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Metro Jewelry Stainless Steel Red Acrylic Thick Franco Chain Necklace for Men 5 mm Wide 22 Inches Lobster Claw](https://m.media-amazon.com/images/I/41ULNx0o1qL.jpg)**Metro Jewelry Stainless Steel Red Acrylic Thick Franco Chain Necklace for Men 5 mm Wide 22 Inches Lobster Claw**Metro Jewelry**$33.62**4.4★**▲ 210%**](https://www.amazon.com/dp/B096MVDLYX) [![CBLKUS Mens Cuban Link Chain Miami Cuban Necklace 18K Gold Silver Chain For Men Women 14mm Iced Out Hip Hop Jewelry](https://m.media-amazon.com/images/I/51IYgDU5wOL.jpg)**CBLKUS Mens Cuban Link Chain Miami Cuban Necklace 18K Gold Silver Chain For Men Women 14mm Iced Out Hip Hop Jewelry**CBLKUS**$14.18**4.3★**▲ 208%**](https://www.amazon.com/dp/B0B6GZ24RK) [![Mens Cuban Link Chain Black Miami Cuban Chain Necklace for Men 9mm Wide Hip Hop Mens Jewelry 22](https://m.media-amazon.com/images/I/41Zev-xt1dL.jpg)**Mens Cuban Link Chain Black Miami Cuban Chain Necklace for Men 9mm Wide Hip Hop Mens Jewelry 22**ChainsHouse**$34.87**4.5★**▲ 206%**](https://www.amazon.com/dp/B0BQB7MJ18) [![Tapp Collections Stainless Steel Superhero Pendant Necklace (Stainless Steel Chain/Black Color)](https://m.media-amazon.com/images/I/41ELaflazaS.jpg)**Tapp Collections Stainless Steel Superhero Pendant Necklace (Stainless Steel Chain/Black Color)**Tapp Collections**$16.99**4.4★**▲ 203%**](https://www.amazon.com/dp/B0CVL62629) [![Marvel Deadpool Head Pewter Key Ring Action Figure](https://m.media-amazon.com/images/I/41rC4lZE--L.jpg)**Marvel Deadpool Head Pewter Key Ring Action Figure**Marvel**$12.11**4.6★**▲ 143%**](https://www.amazon.com/dp/B01I0HPELO)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.

300K200KPrime Day '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 249.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Chain/Key Quality**22%

*“Great quality and easy to put on chain”*

**Quality-Overall**20%

*“Nice quality and ease of use”*

**Value For Money**15%

*“They're worth it”*

**Design-Overall**11%

*“Nice design, good for kids and it glows nicely in the dark”*

**Color**5%

*“Great color and is very eye catching”*

**Gifting Purpose**4%

*“Great gift”*

**Magnetic Strength/Adsorption**3%

*“Compliment magnet”*

**Warmth**3%

*“Warm and comfortable”*

**Size-Overall**3%

*“perfect size”*

**Durability**2%

*“its still holding up well”*

### **What buyers complain about **

**Quality-Overall**25%

*“Not a good product”*

**Material Quality**17%

*“Extremely cheap platic”*

**Size-Overall**13%

*“looks a little short”*

**Durability**8%

*“it was good for the first day having it on then it suddenly broke off the next day”*

**Chain/Key Quality**8%

*“the chain will need replacing”*

### **Top return reasons **

**Size-Overall**40%

**Chain/Key Quality**22%

**Neck Fit**8%

**Advertised Vs Actual Product**8%

**Color**4%

**Width**3%

**Quality-Overall**3%

**Durability**3%

**Defective Material/Parts**2%

**Weight Heavy**2%