---
title: "deadpool and wolverine keychain — Niche Verdict: Skip it (17/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/deadpool-and-wolverine-keychain"
last_updated: "2026-07-13T23:10:33.150Z"
locale: en
meta:
  description: "a small market ($0/yr) — deadpool and wolverine keychain doesn't clear our bar today."
  "og:description": "a small market ($0/yr) — deadpool and wolverine keychain doesn't clear our bar today."
  "og:title": "deadpool and wolverine keychain — Niche Verdict: Skip it (17/100) | Amazon United States - Flapen"
---

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# **deadpool and wolverine keychain**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 16Conversion 0Competition 11Returns 44Price range 3Avg price 33Brand share 0Review moat 87Quality gap 27

**Review moat**

**Great****262.14**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Okay****$9.93**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-18.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****$5.65–$15.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$0**

$0/yr · 3K searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**27**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Marvel63% - SalesOne25% - IKANOO13%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$0101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Marvel Deadpool Soft Touch PVC Key Ring Action Figure](https://m.media-amazon.com/images/I/31OVL+laezL.jpg)**Marvel Deadpool Soft Touch PVC Key Ring Action Figure**Marvel**$5.65**4.6★130 rev](https://www.amazon.com/dp/B00K600VUS) [2![Marvel Studios Deadpool & Wolverine Best Friends 2-Piece Enamel Keychain Set | Heavy-Duty Car Keyring Holder](https://m.media-amazon.com/images/I/41DvOsW5HlL.jpg)**Marvel Studios Deadpool & Wolverine Best Friends 2-Piece Enamel Keychain Set | Heavy-Duty Car Keyring Holder**SalesOne**$15.28**4.8★27 rev](https://www.amazon.com/dp/B0DB6CBW92) [3![Marvel Iron Man Classic Face Color Pewter Keyring Red Yellow](https://m.media-amazon.com/images/I/31PppxgwucL.jpg)**Marvel Iron Man Classic Face Color Pewter Keyring Red Yellow**Marvel**$10.22**4.4★432 rev](https://www.amazon.com/dp/B00BQTD84O) [4![IKANOO Best Friends Superhero Dead Heroes keychains Love Heart Friendship Keychains Deadpo and Wolvers Keychain for Women Men (A)](https://m.media-amazon.com/images/I/31ytUO1t+NL.jpg)**IKANOO Best Friends Superhero Dead Heroes keychains Love Heart Friendship Keychains Deadpo and Wolvers Keychain for Women Men (A)**IKANOO**$7.03**4.6★51 rev](https://www.amazon.com/dp/B0DBSTBYG7) [5![Marvel Novelty Key Ring Multi Color 3](https://m.media-amazon.com/images/I/41nMz8vWQiL.jpg)**Marvel Novelty Key Ring Multi Color 3**Marvel**$11.97**4.5★556 rev](https://www.amazon.com/dp/B07CB8ZX8X)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![IKANOO Best Friends Superhero Dead Heroes keychains Love Heart Friendship Keychains Deadpo and Wolvers Keychain for Women Men (A)](https://m.media-amazon.com/images/I/31ytUO1t+NL.jpg)**IKANOO Best Friends Superhero Dead Heroes keychains Love Heart Friendship Keychains Deadpo and Wolvers Keychain for Women Men (A)**IKANOO**$7.03**51 rev1y ago](https://www.amazon.com/dp/B0DBSTBYG7) [![Marvel Studios Deadpool & Wolverine Best Friends 2-Piece Enamel Keychain Set | Heavy-Duty Car Keyring Holder](https://m.media-amazon.com/images/I/41DvOsW5HlL.jpg)**Marvel Studios Deadpool & Wolverine Best Friends 2-Piece Enamel Keychain Set | Heavy-Duty Car Keyring Holder**SalesOne**$15.28**27 rev1y ago](https://www.amazon.com/dp/B0DB6CBW92) [![Marvel Novelty Key Ring Multi Color 3](https://m.media-amazon.com/images/I/41nMz8vWQiL.jpg)**Marvel Novelty Key Ring Multi Color 3**Marvel**$11.97**556 rev8y ago](https://www.amazon.com/dp/B07CB8ZX8X) [![Marvel Spider-Man Icon Ball Key Ring Key Accessory Multi-colored 3](https://m.media-amazon.com/images/I/41w2+a7UNKL.jpg)**Marvel Spider-Man Icon Ball Key Ring Key Accessory Multi-colored 3**Marvel**$7.29**195 rev8y ago](https://www.amazon.com/dp/B074KXNR59) [![Marvel Deadpool Head Pewter Key Ring Action Figure](https://m.media-amazon.com/images/I/41rC4lZE--L.jpg)**Marvel Deadpool Head Pewter Key Ring Action Figure**Marvel**$12.11**444 rev9y ago](https://www.amazon.com/dp/B01I0HPELO)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Marvel Iron Man Classic Face Color Pewter Keyring Red Yellow](https://m.media-amazon.com/images/I/31PppxgwucL.jpg)**Marvel Iron Man Classic Face Color Pewter Keyring Red Yellow**Marvel**$10.22**4.4★**▲ 214%**](https://www.amazon.com/dp/B00BQTD84O) [![Marvel Novelty Key Ring Multi Color 3](https://m.media-amazon.com/images/I/41nMz8vWQiL.jpg)**Marvel Novelty Key Ring Multi Color 3**Marvel**$11.97**4.5★**▲ 165%**](https://www.amazon.com/dp/B07CB8ZX8X) [![Marvel Deadpool Head Pewter Key Ring Action Figure](https://m.media-amazon.com/images/I/41rC4lZE--L.jpg)**Marvel Deadpool Head Pewter Key Ring Action Figure**Marvel**$12.11**4.6★**▲ 127%**](https://www.amazon.com/dp/B01I0HPELO) [![Marvel Spider-Man Icon Ball Key Ring Key Accessory Multi-colored 3](https://m.media-amazon.com/images/I/41w2+a7UNKL.jpg)**Marvel Spider-Man Icon Ball Key Ring Key Accessory Multi-colored 3**Marvel**$7.29**4.6★**▲ 116%**](https://www.amazon.com/dp/B074KXNR59) [![Marvel Deadpool Soft Touch PVC Key Ring Action Figure](https://m.media-amazon.com/images/I/31OVL+laezL.jpg)**Marvel Deadpool Soft Touch PVC Key Ring Action Figure**Marvel**$5.65**4.6★**▲ 35%**](https://www.amazon.com/dp/B00K600VUS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 97 weeks — -18.1% search growth over the last 90 days.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 41.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Chain/Key Quality**25%

*“Keychain”*

**Strength**21%

*“It feels sturdy, well-made, and like it was crafted by people who genuinely care about what theyre selling instead of just pushing another generic product”*

**Size-Overall**15%

*“it's a nice size so it's not too big or too small in my pocket”*

**Durability**15%

*“Pretty durable,”*

**Gifting Purpose**13%

*“Gift ten year old”*

**Value For Money**6%

*“the price is reasonable”*

**Color**2%

*“The colors are vibrant”*

**Quality-Overall**2%

*“The build quality is phenomenal”*

**Design-Overall**2%

*“Im impressed by the craftsmanship”*

### **What buyers complain about **

**Chain/Key Quality**50%

*“unfortunately I lost my keychain when I was traveling”*

**Size-Overall**50%

*“Really really small”*

### **Top return reasons **

**Size-Overall**75%

**Thin**13%

**Color**6%

**Maintenance And Repair**6%