---
title: "cruella deville costume kids — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/cruella-deville-costume-kids"
last_updated: "2026-07-13T23:24:12.785Z"
locale: en
meta:
  description: "soft demand (-53.6% this quarter) — cruella deville costume kids doesn't clear our bar today."
  "og:description": "soft demand (-53.6% this quarter) — cruella deville costume kids doesn't clear our bar today."
  "og:title": "cruella deville costume kids — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **cruella deville costume kids**

**Skip it**

Soft demand (-53.6% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 0Conversion 13Competition 83Returns 0Price range 83Avg price 95Brand share 86Review moat 83Quality gap 43

**Avg price**

**Incredible****$25.50**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Review moat**

**Great****333.78**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$6.76–$61.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$28K**

$28K/yr · 109K searches

**Growth**

**Bad****-53.6%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****13.0%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**27 **▲rising

**Sellers**

**61**

**Top-5 brand share**

**49%**

**Open market**

**45%**

- IBTOM CASTLE21% - Mecamelon8% - Pangda7% - KESOCORAY7% - Disguise7% - Joy Join6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$5694%$1K6%$2K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pangda 3Pcs 1920s Costume Accessories for Women Red Long Satin Gloves Fancy Dress Plastic Stick Pearl Necklace Set(Classic Style Red Gloves)](https://m.media-amazon.com/images/I/413ml+a9zdL.jpg)**Pangda 3Pcs 1920s Costume Accessories for Women Red Long Satin Gloves Fancy Dress Plastic Stick Pearl Necklace Set(Classic Style Red Gloves)**Pangda**$10.85**4.3★1,775 rev](https://www.amazon.com/dp/B07TTS5G5D) [2![KESOCORAY 6 PCS Black and White Costume Set for Women](https://m.media-amazon.com/images/I/41qy5LpYFFL.jpg)**KESOCORAY 6 PCS Black and White Costume Set for Women**KESOCORAY**$21.97**4.5★62 rev](https://www.amazon.com/dp/B0DCHJRSQS) [3![Kids Girls Halloween Costume Dalmatian Dog Dress Toddler Baby Carnival Cosplay Fancy Dress Up Party Birthday Photography Role Play Gown +Wig +Gloves +The Pole 5PCS Outfit Set White-ruffle 2-3 Years](https://m.media-amazon.com/images/I/51wNAnbzFWL.jpg)**Kids Girls Halloween Costume Dalmatian Dog Dress Toddler Baby Carnival Cosplay Fancy Dress Up Party Birthday Photography Role Play Gown +Wig +Gloves +The Pole 5PCS Outfit Set White-ruffle 2-3 Years**IBTOM CASTLE**$25.88**4.7★200 rev](https://www.amazon.com/dp/B09HKK6CPW) [4![Mecamelon Girls Vintage Halloween Costume Dress Up Dalmatian Print Outfit (6-7 Years White)](https://m.media-amazon.com/images/I/41H-TwC1SRL.jpg)**Mecamelon Girls Vintage Halloween Costume Dress Up Dalmatian Print Outfit (6-7 Years White)**Mecamelon**$34.24**4.6★414 rev](https://www.amazon.com/dp/B09DYGTV63) [5![Little Girls Princess Gloves(Solid Color Long Elbow Length) For Birthday Wedding Holiday Costume Party(Red)](https://m.media-amazon.com/images/I/41S5oWmVGPL.jpg)**Little Girls Princess Gloves(Solid Color Long Elbow Length) For Birthday Wedding Holiday Costume Party(Red)**Joy Join**$6.94**4.5★3,988 rev](https://www.amazon.com/dp/B07Z4S13NJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Disney Store Official Cruella De Vil Halloween Costume for Girls - Disney Halloween Costumes for kids - Dress up Clothes for Pretend Play - Cosplay Costume with Embroidered Details - Size 5/6](https://m.media-amazon.com/images/I/31y-VA2UKML.jpg)**Disney Store Official Cruella De Vil Halloween Costume for Girls - Disney Halloween Costumes for kids - Dress up Clothes for Pretend Play - Cosplay Costume with Embroidered Details - Size 5/6**Disney Store**$54.62**23 rev5mo ago](https://www.amazon.com/dp/B0GJHRN43Z) [![Girls Dalmatian Costume -8Pcs Dalmatian Costume Kids with Puppy Accessories for Skirt Ears Headband Choker Tail Nose Gloves Socks Bow Tie for Xmas 101 Days of School Animal Cosplay Party Outfit Favor](https://m.media-amazon.com/images/I/51BumC9-KOL.jpg)**Girls Dalmatian Costume -8Pcs Dalmatian Costume Kids with Puppy Accessories for Skirt Ears Headband Choker Tail Nose Gloves Socks Bow Tie for Xmas 101 Days of School Animal Cosplay Party Outfit Favor**Jhmifeet**$21.19**30 rev8mo ago](https://www.amazon.com/dp/B0FY2HVY6S) [![COSPELEY 101 Dalmatian Costume for Kids Girls Shirt Outfit Ears Headband Socks Accessories for 101st Day Of School (Middle(8-10yr))](https://m.media-amazon.com/images/I/41OXP-MMC0L.jpg)**COSPELEY 101 Dalmatian Costume for Kids Girls Shirt Outfit Ears Headband Socks Accessories for 101st Day Of School (Middle(8-10yr))**COSPELEY**$22.20**114 rev1y ago](https://www.amazon.com/dp/B0DP67T2C7) [![KESOCORAY 6 PCS Black and White Costume Set for Women](https://m.media-amazon.com/images/I/41qy5LpYFFL.jpg)**KESOCORAY 6 PCS Black and White Costume Set for Women**KESOCORAY**$21.97**62 rev1y ago](https://www.amazon.com/dp/B0DCHJRSQS) [![Spirit Halloween Disney Kids Cruella de Vil Costume | Officially Licensed](https://m.media-amazon.com/images/I/31MmjsSueJL.jpg)**Spirit Halloween Disney Kids Cruella de Vil Costume | Officially Licensed**Spirit Halloween**$48.72**14 rev2y ago](https://www.amazon.com/dp/B0CYQH3DKN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Disney Store Official Cruella De Vil Halloween Costume for Girls - Disney Halloween Costumes for kids - Dress up Clothes for Pretend Play - Cosplay Costume with Embroidered Details - Size 5/6](https://m.media-amazon.com/images/I/31y-VA2UKML.jpg)**Disney Store Official Cruella De Vil Halloween Costume for Girls - Disney Halloween Costumes for kids - Dress up Clothes for Pretend Play - Cosplay Costume with Embroidered Details - Size 5/6**Disney Store**$54.62**4.9★**▲ 1000%**](https://www.amazon.com/dp/B0GJHRN43Z) [![Pikpops Dalmatian Costume Girls 101 Days of School Dog Costume Set Kids Tutu Headband Accessories Halloween Animal Party (8-10 years old)](https://m.media-amazon.com/images/I/51fhGKySaNL.jpg)**Pikpops Dalmatian Costume Girls 101 Days of School Dog Costume Set Kids Tutu Headband Accessories Halloween Animal Party (8-10 years old)**Pikpops**$24.01**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0CLGJQRFV) [![Pangda 3Pcs 1920s Costume Accessories for Women Red Long Satin Gloves Fancy Dress Plastic Stick Pearl Necklace Set(Classic Style Red Gloves)](https://m.media-amazon.com/images/I/413ml+a9zdL.jpg)**Pangda 3Pcs 1920s Costume Accessories for Women Red Long Satin Gloves Fancy Dress Plastic Stick Pearl Necklace Set(Classic Style Red Gloves)**Pangda**$10.85**4.3★**▲ 903%**](https://www.amazon.com/dp/B07TTS5G5D) [![Kids Girls Halloween Costume Dalmatian Dog Dress for Toddler Carnival Cosplay Fancy Dress Up Party Birthday Role Play Gown +Wig +Gloves +The Pole 5PCS Outfit Set Black-long sleeve 5-6 Years](https://m.media-amazon.com/images/I/41ORBs+bLrL.jpg)**Kids Girls Halloween Costume Dalmatian Dog Dress for Toddler Carnival Cosplay Fancy Dress Up Party Birthday Role Play Gown +Wig +Gloves +The Pole 5PCS Outfit Set Black-long sleeve 5-6 Years**IBTOM CASTLE**$25.89**4.7★**▲ 825%**](https://www.amazon.com/dp/B0B778BTNN) [![Akokvlar Girls Dalmatian Print Costume Vintage Halloween Dress Up Outfit (10-11 Years White)](https://m.media-amazon.com/images/I/51W80hZuB0L.jpg)**Akokvlar Girls Dalmatian Print Costume Vintage Halloween Dress Up Outfit (10-11 Years White)**Akokvlar**$26.38**4.6★**▲ 788%**](https://www.amazon.com/dp/B0B5P5RY1D)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -53.6% search growth over the last 90 days.

18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 81.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**24%

*“Good quality, came on time”*

**Value For Money**19%

*“Good value for money”*

**Size-Overall**10%

*“Perfect fit”*

**Correct Contents**8%

*“Cute pieces”*

**Advertised Vs Actual Product**6%

*“Just as pictured”*

**Material Quality**4%

*“The material is lightweight and comfortable, making it easy to wear for extended periods”*

**Ease Of Use**4%

*“playful without being complicated to put on”*

**Wig/Artificial Hair Quality**4%

*“Wig was perfect for my little cruella”*

**Durability**4%

*“sturdy enough for more than one occasion”*

**Soft Feel**4%

*“are gentle on it”*

### **What buyers complain about **

**Size-Overall**29%

*“I can't imagine the nose ever fitting anything”*

**Durability**18%

*“One of the bows came off while putting them back on other than that these gloves were beautiful”*

**Comfort-Overall**9%

*“Its was uncomfortable for my Grand”*

**Quality-Overall**8%

*“Poor quality”*

**Smell**5%

*“has a chemical smell”*

**Advertised Vs Actual Product**5%

*“Also, its not pictured,”*

**Upholstery/Fabric Quality**3%

*“the fabric is extremely fragile”*

**Thickness**3%

*“The gloves are thin”*

### **Top return reasons **

**Size-Overall**64%

**Quality-Overall**8%

**Advertised Vs Actual Product**7%

**Length**5%

**Product Condition**4%

**Material Quality**3%

**Wig/Artificial Hair Quality**1%

**Defective Material/Parts**1%

**Color**1%

**Shoulder Fit**1%