---
title: "columbus crew — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/columbus-crew"
last_updated: "2026-07-13T23:09:15.364Z"
locale: en
meta:
  description: "high returns (13.2%) — columbus crew doesn't clear our bar today."
  "og:description": "high returns (13.2%) — columbus crew doesn't clear our bar today."
  "og:title": "columbus crew — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
---

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# **columbus crew**

**Skip it**

High returns (13.2%) — this niche doesn't clear our bar today.

Market size 1Growth 53Conversion 2Competition 67Returns 0Price range 86Avg price 95Brand share 6Review moat 71Quality gap 24

**Avg price**

**Incredible****$26.28**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.78–$64.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****672.06**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+25.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$3K**

$3K/yr · 61K searches

**Returns**

**Bad****13.2%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▼falling

**Sellers**

**11**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- adidas71% - Xtreme Apparrel16% - Outerstuff6% - SUPPORTER SUPPLY CO.3% - Adibosy2% - Graphic Crew Inc.2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$14410%$28815%$43220%$5751101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 33 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Adidas Womens Columbus Crew Pre-Game Short Sleeve Soccer T-Shirt Black/Columbus Crew Medium](https://m.media-amazon.com/images/I/31CpngClhVL.jpg)**Adidas Womens Columbus Crew Pre-Game Short Sleeve Soccer T-Shirt Black/Columbus Crew Medium**adidas**$14.48**5.0★6 rev](https://www.amazon.com/dp/B0D28N6L31) [2![Xtreme Apparrel Columbus Soccer Skyline Mens Fan T-Shirt (Black Shirt L)](https://m.media-amazon.com/images/I/41RMdnK+5kL.jpg)**Xtreme Apparrel Columbus Soccer Skyline Mens Fan T-Shirt (Black Shirt L)**Xtreme Apparrel**$22.68**4.5★109 rev](https://www.amazon.com/dp/B0CB9BWJVZ) [3![Adidas Mens Columbus Crew Pre-Game Short Sleeve T-Shirt Black/Columbus Crew Medium](https://m.media-amazon.com/images/I/41-nFWsrPCL.jpg)**Adidas Mens Columbus Crew Pre-Game Short Sleeve T-Shirt Black/Columbus Crew Medium**adidas**$30.26**5.0★3 rev](https://www.amazon.com/dp/B0D9CMQHGK) [4![adidas Womens Jersey Yellow Large](https://m.media-amazon.com/images/I/41VTeVdlQYL.jpg)**adidas Womens Jersey Yellow Large**adidas**$32.82**5.0★1 rev](https://www.amazon.com/dp/B07X8QTKBP) [5![adidas Mens Columbus Crew MLS Short Sleeve T-Shirt Black Columbus Medium](https://m.media-amazon.com/images/I/314npIWrNOL.jpg)**adidas Mens Columbus Crew MLS Short Sleeve T-Shirt Black Columbus Medium**adidas**$28.28**4.4★330 rev](https://www.amazon.com/dp/B0CKM7P1XW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Outerstuff Columbus Crew SC Juniors Boys 4-18 Team Logo Fashion Performance Soccer Jersey Shirt (Yellow/Black Boys Medium-8/10)](https://m.media-amazon.com/images/I/41FHSAou+tL.jpg)**Outerstuff Columbus Crew SC Juniors Boys 4-18 Team Logo Fashion Performance Soccer Jersey Shirt (Yellow/Black Boys Medium-8/10)**Outerstuff**$25.87**0 rev2mo ago](https://www.amazon.com/dp/B0H1ND5PLK) [![adidas Womens Jersey Yellow Large](https://m.media-amazon.com/images/I/41VTeVdlQYL.jpg)**adidas Womens Jersey Yellow Large**adidas**$32.82**1 rev1y ago](https://www.amazon.com/dp/B07X8QTKBP) [![SUPPORTER SUPPLY CO. Short Sleeve Columbus Soccer Jersey (Large) Yellow](https://m.media-amazon.com/images/I/319rSy8tefL.jpg)**SUPPORTER SUPPLY CO. Short Sleeve Columbus Soccer Jersey (Large) Yellow**SUPPORTER SUPPLY CO.**$60.41**0 rev1y ago](https://www.amazon.com/dp/B0F8PDQ6W6) [![Outerstuff Columbus Crew Youth Boys Arch Team Logo T-Shirt (Black Youth Large-14/16)](https://m.media-amazon.com/images/I/31qZqrGzNgL.jpg)**Outerstuff Columbus Crew Youth Boys Arch Team Logo T-Shirt (Black Youth Large-14/16)**Outerstuff**$23.86**1 rev1y ago](https://www.amazon.com/dp/B0F14YVWVW) [![Outerstuff Columbus Crew Youth Boys Arch Team Logo T-Shirt (Black Youth X-Large-18/20)](https://m.media-amazon.com/images/I/31qZqrGzNgL.jpg)**Outerstuff Columbus Crew Youth Boys Arch Team Logo T-Shirt (Black Youth X-Large-18/20)**Outerstuff**$23.91**1 rev1y ago](https://www.amazon.com/dp/B0F157PDZV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Outerstuff Columbus Crew SC Juniors Boys 4-18 Team Logo Fashion Performance Soccer Jersey Shirt (Yellow/Black Boys Medium-8/10)](https://m.media-amazon.com/images/I/41FHSAou+tL.jpg)**Outerstuff Columbus Crew SC Juniors Boys 4-18 Team Logo Fashion Performance Soccer Jersey Shirt (Yellow/Black Boys Medium-8/10)**Outerstuff**$25.87**0.0★**▲ 78%**](https://www.amazon.com/dp/B0H1ND5PLK) [![adidas Mens Columbus Crew MLS Short Sleeve T-Shirt Yellow Columbus Medium](https://m.media-amazon.com/images/I/31dlZDBBpXL.jpg)**adidas Mens Columbus Crew MLS Short Sleeve T-Shirt Yellow Columbus Medium**adidas**$28.68**4.4★**▲ 72%**](https://www.amazon.com/dp/B0CKM3SCZC) [![adidas Womens Columbus Crew Pre-Game Short Sleeve Soccer T-Shirt Black/Columbus Crew Medium](https://m.media-amazon.com/images/I/31j-Eif5hhL.jpg)**adidas Womens Columbus Crew Pre-Game Short Sleeve Soccer T-Shirt Black/Columbus Crew Medium**adidas**$19.99**4.4★**▲ 72%**](https://www.amazon.com/dp/B0D293QHY1) [![adidas Mens Columbus Crew Pre-Game Short Sleeve Soccer T-Shirt Team Yellow/Columbus Crew Small](https://m.media-amazon.com/images/I/31GfGum0qPL.jpg)**adidas Mens Columbus Crew Pre-Game Short Sleeve Soccer T-Shirt Team Yellow/Columbus Crew Small**adidas**$18.28**3.7★**▲ 64%**](https://www.amazon.com/dp/B0D2H5CHP6) [![Adidas Mens Columbus Crew Pre-Game Long Sleeve Soccer T-Shirt White/Columbus Crew Large](https://m.media-amazon.com/images/I/317PrZtS1ML.jpg)**Adidas Mens Columbus Crew Pre-Game Long Sleeve Soccer T-Shirt White/Columbus Crew Large**adidas**$11.12**4.9★**▲ 58%**](https://www.amazon.com/dp/B0D2HFM38F)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +25.4% search growth over the last 90 days.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 5.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**25%

*“Perfect fit”*

**Comfort-Overall**15%

*“Love, very comfortable”*

**Soft Feel**10%

*“It is so soft”*

**Quality-Overall**10%

*“Nice quality shirt”*

**Color**10%

*“Pretty yellow top”*

**Material Quality**5%

*“I love the material however I need one size bigger”*

**Washability**5%

*“It fits as expected and washes well”*

**Shape/Style**5%

*“The style of the shirt is great too”*

**Design-Overall**5%

*“Like the style and design,”*

### **What buyers complain about **

**Size-Overall**20%

*“Runs very large”*

**Color**20%

*“Returned did like the color nor the fit”*

**Comfort-Overall**20%

*“Not comfortable”*

**Material Quality**10%

*“Thin material runs very large”*

**Thickness**10%

*“Thin compared to my other shirt like it”*

### **Top return reasons **

**Size-Overall**38%

**Color**11%

**Thin**10%

**Chest Fit**8%

**Length**6%

**Material Quality**6%

**Waist Fit**5%

**Transparency**4%

**Sleeve Fit**3%

**Shape/Style**2%