---
title: "columbia shirts for women — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/columbia-shirts-for-women"
last_updated: "2026-07-14T04:38:27.690Z"
locale: en
meta:
  description: "weak search conversion (0.3%) — columbia shirts for women doesn't clear our bar today."
  "og:description": "weak search conversion (0.3%) — columbia shirts for women doesn't clear our bar today."
  "og:title": "columbia shirts for women — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **columbia shirts for women**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 16Growth 78Conversion 3Competition 72Returns 13Price range 88Avg price 95Brand share 17Review moat 51Quality gap 35

**Avg price**

**Incredible****$32.61**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.77–$58.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+66.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,466.53**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$66K**

$66K/yr · 720K searches

**Returns**

**Bad****8.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▲rising

**Sellers**

**85**

**Top-5 brand share**

**93%**

**Open market**

**5%**

- Columbia77% - 33,000ft7% - Toumett5% - Pudolla3% - MAGCOMSEN2% - TACVASEN2% - Open — no brand owns it (7 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 55 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium](https://m.media-amazon.com/images/I/31pYyjFuMkL.jpg)**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium**Columbia**$54.38**4.5★18 rev](https://www.amazon.com/dp/B0FB1WB3TN) [2![Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small](https://m.media-amazon.com/images/I/31A5ad5khqL.jpg)**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small**Columbia**$58.38**4.5★18 rev](https://www.amazon.com/dp/B0FB14L13X) [3![Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt White Medium](https://m.media-amazon.com/images/I/31NDzfQWG3L.jpg)**Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt White Medium**Columbia**$44.66**4.6★434 rev](https://www.amazon.com/dp/B0CLQKCRB6) [4![Columbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Black Large](https://m.media-amazon.com/images/I/31qHsq3DA8L.jpg)**Columbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Black Large**Columbia**$39.79**4.4★516 rev](https://www.amazon.com/dp/B0CLR2KKMK) [5![Columbia Womens PFG Tidal Tee II Long Sleeve Sun Protection Shirt Clear Blue/White Logo Medium](https://m.media-amazon.com/images/I/41dKbKbJlrL.jpg)**Columbia Womens PFG Tidal Tee II Long Sleeve Sun Protection Shirt Clear Blue/White Logo Medium**Columbia**$29.73**4.7★2,752 rev](https://www.amazon.com/dp/B072W8GVDP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium](https://m.media-amazon.com/images/I/31pYyjFuMkL.jpg)**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium**Columbia**$54.38**18 rev6mo ago](https://www.amazon.com/dp/B0FB1WB3TN) [![Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small](https://m.media-amazon.com/images/I/31A5ad5khqL.jpg)**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small**Columbia**$58.38**18 rev6mo ago](https://www.amazon.com/dp/B0FB14L13X) [![Columbia Womens PFG Bahama II Short Sleeve Fishing Shirt New Moon XX-Large](https://m.media-amazon.com/images/I/41VsOzCOnEL.jpg)**Columbia Womens PFG Bahama II Short Sleeve Fishing Shirt New Moon XX-Large**Columbia**$43.30**261 rev6mo ago](https://www.amazon.com/dp/B0FB1T9FXB) [![Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt Marine Light Medium](https://m.media-amazon.com/images/I/41n6VJNjlUL.jpg)**Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt Marine Light Medium**Columbia**$50.34**434 rev6mo ago](https://www.amazon.com/dp/B0FB1TZDD9) [![Columbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Guava Pink X-Small](https://m.media-amazon.com/images/I/31lQ7900uUL.jpg)**Columbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Guava Pink X-Small**Columbia**$40.78**516 rev6mo ago](https://www.amazon.com/dp/B0FB1TZFHM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Columbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Guava Pink X-Small](https://m.media-amazon.com/images/I/31lQ7900uUL.jpg)**Columbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Guava Pink X-Small**Columbia**$40.78**4.4★**▲ 49%**](https://www.amazon.com/dp/B0FB1TZFHM) [![Columbia Womens PFG Bahama II Short Sleeve Fishing Shirt Dark Stone Small](https://m.media-amazon.com/images/I/31DtSAHYDJL.jpg)**Columbia Womens PFG Bahama II Short Sleeve Fishing Shirt Dark Stone Small**Columbia**$38.19**4.7★**▲ 48%**](https://www.amazon.com/dp/B0FB1WXBGS) [![Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium](https://m.media-amazon.com/images/I/31pYyjFuMkL.jpg)**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium**Columbia**$54.38**4.5★**▲ 48%**](https://www.amazon.com/dp/B0FB1WB3TN) [![Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small](https://m.media-amazon.com/images/I/31A5ad5khqL.jpg)**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small**Columbia**$58.38**4.5★**▲ 48%**](https://www.amazon.com/dp/B0FB14L13X) [![Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt Marine Light Medium](https://m.media-amazon.com/images/I/41n6VJNjlUL.jpg)**Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt Marine Light Medium**Columbia**$50.34**4.6★**▲ 47%**](https://www.amazon.com/dp/B0FB1TZDD9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +66.8% search growth over the last 90 days.

45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**25%

*“Fit is normal size is accurate”*

**Color**9%

*“And love the color”*

**Quality-Overall**8%

*“Very well constructed & lovely color”*

**Weight Light**6%

*“Nice light weight shirt”*

**Comfort-Overall**5%

*“Very comfortable”*

**Breathability**4%

*“Light and breathable”*

**Soft Feel**4%

*“I gave 5 stars b/c the t-shirt itself is soft and comfortable”*

**Material Quality**3%

*“The material is soft, washes well and nice looking”*

**Transparency**3%

*“not see-through, which I really appreciate”*

**Value For Money**3%

*“Great Investment”*

### **What buyers complain about **

**Size-Overall**45%

*“Run large”*

**Color**5%

*“Avoid the turquoise color”*

**Waist Fit**4%

*“See through and tight around the waist”*

**Wrinkles**4%

*“Wrinkles won't come out”*

**Comfort-Overall**3%

*“uncomfortable and not smooth lines”*

**Length**3%

*“runs long/large”*

**Arm Fit**1%

*“Arm length is long enough to be turned up once or twice”*

**Allergies**1%

*“from irritation of my eczema”*

**Value For Money**1%

*“and used some prime cash loading the price even more; otherwise, the price would be ridiculous”*

**Machine Wash Suitability**1%

*“Also tried washing agin, but hanging to dry”*

### **Top return reasons **

**Size-Overall**48%

**Chest Fit**8%

**Color**8%

**Length**6%

**Material Quality**6%

**Sleeve Fit**5%

**Waist Fit**3%

**Thin**3%

**Advertised Vs Actual Product**2%

**Arm Fit**2%