---
title: "colored glasses — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/colored-glasses"
last_updated: "2026-07-13T23:07:30.700Z"
locale: en
meta:
  description: "a small market ($35K/yr) — colored glasses doesn't clear our bar today."
  "og:description": "a small market ($35K/yr) — colored glasses doesn't clear our bar today."
  "og:title": "colored glasses — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **colored glasses**

**Skip it**

A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 57Conversion 19Competition 76Returns 28Price range 65Avg price 75Brand share 63Review moat 47Quality gap 32

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.02**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.19–$27.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+31.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,808.41**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****5.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$35K**

$35K/yr · 149K searches

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**26 **▼falling

**Sellers**

**31**

**Top-5 brand share**

**67%**

**Open market**

**27%**

- SUNOVELTIES24% - Pibupibu18% - FEISEDY10% - Geopty8% - TUPARKA7% - VANLINKER6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$3K12%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 49 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SUNOVELTIES 10 Pack Rectangle Sunglasses for Women Retro Narrow Square Glasses Clear Colorful Vintage Eyewear Uniex Adults](https://m.media-amazon.com/images/I/41Ks1eO7IoL.jpg)**SUNOVELTIES 10 Pack Rectangle Sunglasses for Women Retro Narrow Square Glasses Clear Colorful Vintage Eyewear Uniex Adults**SUNOVELTIES**$15.48**4.7★135 rev](https://www.amazon.com/dp/B0BZCKNLF4) [2![Pibupibu 8 Pack Colorful Rectangle Sunglasses for Women Bulk Retro Transparent Rectangle Sunglasses Set Fun Y2k Glasses Candy Color](https://m.media-amazon.com/images/I/41R-cO8tNCL.jpg)**Pibupibu 8 Pack Colorful Rectangle Sunglasses for Women Bulk Retro Transparent Rectangle Sunglasses Set Fun Y2k Glasses Candy Color**Pibupibu**$12.70**4.7★335 rev](https://www.amazon.com/dp/B0BY22C19H) [3![TUPARKA 12 Pack Sunglasses Neon Colors Sunglasses Party Favors Goody Bag Fillers Bulk for Birthday Party Beach Pool Party 12 Colors](https://m.media-amazon.com/images/I/51aGdml4hlL.jpg)**TUPARKA 12 Pack Sunglasses Neon Colors Sunglasses Party Favors Goody Bag Fillers Bulk for Birthday Party Beach Pool Party 12 Colors**TUPARKA**$12.87**4.7★985 rev](https://www.amazon.com/dp/B09V58Y6C7) [4![Geopty 10 Pack Retro Rectangle Sunglasses Bulk Colorful Neon Party Sunglasses for Women Fun Trendy Y2K Costume Accessories Glasses](https://m.media-amazon.com/images/I/41MVZ4kpVEL.jpg)**Geopty 10 Pack Retro Rectangle Sunglasses Bulk Colorful Neon Party Sunglasses for Women Fun Trendy Y2K Costume Accessories Glasses**Geopty**$14.87**4.6★136 rev](https://www.amazon.com/dp/B0BM3LFHFZ) [5![SUNOVELTIES 10 Pack Neon Colors Sunglasses Classic Colored Frame Tinted Lenses Glasses Retro Shades for Unisex Adults](https://m.media-amazon.com/images/I/5112ivM2qrL.jpg)**SUNOVELTIES 10 Pack Neon Colors Sunglasses Classic Colored Frame Tinted Lenses Glasses Retro Shades for Unisex Adults**SUNOVELTIES**$15.13**4.7★17 rev](https://www.amazon.com/dp/B0F2DXT8FV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FEISEDY Trendy Rectangle Sunglasses for Womens Mens Retro Small Narrow Thin Slim Square Sun Glasses B9178](https://m.media-amazon.com/images/I/31grzwI7QVL.jpg)**FEISEDY Trendy Rectangle Sunglasses for Womens Mens Retro Small Narrow Thin Slim Square Sun Glasses B9178**FEISEDY**$15.36**31 rev3mo ago](https://www.amazon.com/dp/B0GTLW7LK3) [![SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Red/Red Tint](https://m.media-amazon.com/images/I/31zTIt4dtML.jpg)**SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Red/Red Tint**SOJOS**$14.43**789 rev6mo ago](https://www.amazon.com/dp/B0GDWK8GDP) [![JATEBI 4 Pack Retro Rectangular Sunglasses for Women Men 90s y2k Small Retro Vintage Style UV Protection Sun Glasses Colored Lenses](https://m.media-amazon.com/images/I/41vEKbsrY-L.jpg)**JATEBI 4 Pack Retro Rectangular Sunglasses for Women Men 90s y2k Small Retro Vintage Style UV Protection Sun Glasses Colored Lenses**JATEBI**$13.00**21 rev9mo ago](https://www.amazon.com/dp/B0FW5FQ86D) [![SOJOS Trendy Rectangle Polarized Sunglasses Womens Mens Small Retro Fashion Thin Slim Square Sunnies SJ2610 Black/Yellow](https://m.media-amazon.com/images/I/31TzI9WcRQL.jpg)**SOJOS Trendy Rectangle Polarized Sunglasses Womens Mens Small Retro Fashion Thin Slim Square Sunnies SJ2610 Black/Yellow**SOJOS**$14.34**986 rev12mo ago](https://www.amazon.com/dp/B0FHH4Y7YC) [![Matcheck 12 Mixed Style Sunglasses Classic Retro Colored Party Glasses Transparent Multicolors Costume Bulk Eyeglasses Unisex Adult](https://m.media-amazon.com/images/I/41ZAlnvpQ4L.jpg)**Matcheck 12 Mixed Style Sunglasses Classic Retro Colored Party Glasses Transparent Multicolors Costume Bulk Eyeglasses Unisex Adult**Matcheck**$22.88**9 rev1y ago](https://www.amazon.com/dp/B0F7HL7HM1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SOJOS Trendy Oversized Polarized Aviator Sunglasses Womens Men Retro Vintage 70s Style UV Protection Sun Glasses SJ2390 Brown Tortoise Frame/Light Brown Lens](https://m.media-amazon.com/images/I/31qh8FZawuL.jpg)**SOJOS Trendy Oversized Polarized Aviator Sunglasses Womens Men Retro Vintage 70s Style UV Protection Sun Glasses SJ2390 Brown Tortoise Frame/Light Brown Lens**SOJOS**$14.39**4.6★**▲ 85%**](https://www.amazon.com/dp/B0F3XKLZFL) [![SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Red/Red Tint](https://m.media-amazon.com/images/I/31zTIt4dtML.jpg)**SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Red/Red Tint**SOJOS**$14.43**4.6★**▲ 83%**](https://www.amazon.com/dp/B0GDWK8GDP) [![FEISEDY Trendy Rectangle Sunglasses for Womens Mens Retro Small Narrow Thin Slim Square Sun Glasses B9178](https://m.media-amazon.com/images/I/31grzwI7QVL.jpg)**FEISEDY Trendy Rectangle Sunglasses for Womens Mens Retro Small Narrow Thin Slim Square Sun Glasses B9178**FEISEDY**$15.36**4.6★**▲ 83%**](https://www.amazon.com/dp/B0GTLW7LK3) [![goodr Flamingos on a Booze Cruise Polarized Sunglasses Medium Sized (OG) Pink Translucent Frames with Teal Mirored Reflective Lens UV400 Protection No Slip No Bounce](https://m.media-amazon.com/images/I/31t8vZfauzL.jpg)**goodr Flamingos on a Booze Cruise Polarized Sunglasses Medium Sized (OG) Pink Translucent Frames with Teal Mirored Reflective Lens UV400 Protection No Slip No Bounce**goodr**$26.03**4.7★**▲ 81%**](https://www.amazon.com/dp/B0D7WV59NK) [![JATEBI 4 Pack Retro Rectangular Sunglasses for Women Men 90s y2k Small Retro Vintage Style UV Protection Sun Glasses Colored Lenses](https://m.media-amazon.com/images/I/41vEKbsrY-L.jpg)**JATEBI 4 Pack Retro Rectangular Sunglasses for Women Men 90s y2k Small Retro Vintage Style UV Protection Sun Glasses Colored Lenses**JATEBI**$13.00**4.3★**▲ 81%**](https://www.amazon.com/dp/B0FW5FQ86D)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +31.7% search growth over the last 90 days.

4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Solid quality for the price”*

**Value For Money**18%

*“Great deal”*

**Color**14%

*“Awesome shades”*

**Size-Overall**11%

*“Fit great”*

**Shape/Style**10%

*“Cute style”*

**Comfort-Overall**7%

*“Comfortable and cute”*

**Advertised Vs Actual Product**4%

*“What I was looking for”*

**Weight Light**4%

*“Light and cute glasses”*

**Durability**2%

*“have held up so far”*

**Strength**2%

*“These are well made, not flimsy”*

### **What buyers complain about **

**Quality-Overall**21%

*“Seems like a quality control issue”*

**Size-Overall**17%

*“run tight”*

**Durability**7%

*“They broke after wearing one time”*

**Color**7%

*“received the brown”*

**Value For Money**4%

*“Looks expensive”*

**Advertised Vs Actual Product**3%

*“false advertisement -”*

**Material Quality**3%

*“Cheap plastic”*

**Strength**2%

*“A little flimsy”*

**Comfort-Overall**2%

*“a bit uncomfortable”*

**Thickness**2%

*“super thin”*

### **Top return reasons **

**Size-Overall**58%

**Color**10%

**Shape/Style**10%

**Advertised Vs Actual Product**6%

**Quality-Overall**4%

**Value For Money**3%

**Width**2%

**Material Quality**1%

**Functionality-Overall**1%

**Comfort-Overall**1%