---
title: "coach umbrella — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/coach-umbrella"
last_updated: "2026-07-14T02:23:02.599Z"
locale: en
meta:
  description: "a small market ($63K/yr) — coach umbrella doesn't clear our bar today."
  "og:description": "a small market ($63K/yr) — coach umbrella doesn't clear our bar today."
  "og:title": "coach umbrella — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **coach umbrella**

**Skip it**

A small market ($63K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 36Conversion 19Competition 75Returns 48Price range 28Avg price 92Brand share 31Review moat 24Quality gap 48

**Avg price**

**Great****$53.01**

avg listing price — sweet spot $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.2%**

return rate — above 6% kills the launch gate

**Growth**

**Okay****+9.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$13.02–$311.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****5,199.35**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$63K**

$63K/yr · 78K searches

## **Competition**

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

**Brands**

**15 **▼falling

**Sellers**

**26**

**Top-5 brand share**

**87%**

**Open market**

**9%**

- kate spade new york50% - Coach20% - totes6% - Michael Kors6% - FDJASGY4% - ZDSSM4% - Open — no brand owns it (9 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$10K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![COACH Signature C Umbrella](https://m.media-amazon.com/images/I/41lqUZ+IDKL.jpg)**COACH Signature C Umbrella**Coach**$93.66**4.4★27 rev](https://www.amazon.com/dp/B0DS6LLYSY) [2![kate spade new york Black/White Travel Umbrella Lightweight Compact Umbrella with Storage Sleeve Polka Dots](https://m.media-amazon.com/images/I/51PRI8f9fNL.jpg)**kate spade new york Black/White Travel Umbrella Lightweight Compact Umbrella with Storage Sleeve Polka Dots**kate spade new york**$48.39**4.5★211 rev](https://www.amazon.com/dp/B08L6VPHXF) [3![kate spade new york Clear Umbrella for Rain Large Bubble Umbrella for Weddings Love Is In The Air](https://m.media-amazon.com/images/I/318eS-+N65L.jpg)**kate spade new york Clear Umbrella for Rain Large Bubble Umbrella for Weddings Love Is In The Air**kate spade new york**$35.75**4.3★640 rev](https://www.amazon.com/dp/B078X6N2ND) [4![COACH Signature C Umbrella](https://m.media-amazon.com/images/I/41PtMoviscL.jpg)**COACH Signature C Umbrella**Coach**$94.06**4.4★27 rev](https://www.amazon.com/dp/B0DS6LYYQH) [5![kate spade new york Mini Travel Umbrella with Storage Sleeve Compact for Backpack or Car (Safari Floral)](https://m.media-amazon.com/images/I/41aARAl6V3L.jpg)**kate spade new york Mini Travel Umbrella with Storage Sleeve Compact for Backpack or Car (Safari Floral)**kate spade new york**$34.65**4.1★39 rev](https://www.amazon.com/dp/B0DPLLJ2CF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![kate spade new york Golf Umbrella 47 Large Canopy Rain Umbrella with Carrying Sleeve & Straps Stylish Green Wind Resistant Umbrella (Lexington Dot)](https://m.media-amazon.com/images/I/41G8LwGZVYL.jpg)**kate spade new york Golf Umbrella 47 Large Canopy Rain Umbrella with Carrying Sleeve & Straps Stylish Green Wind Resistant Umbrella (Lexington Dot)**kate spade new york**$47.84**15 rev2mo ago](https://www.amazon.com/dp/B0GXG6GW2G) [![kate spade new york Mini Travel Umbrella with Storage Sleeve Compact for Backpack or Car (Petite Stripe)](https://m.media-amazon.com/images/I/31xDnmo9kxL.jpg)**kate spade new york Mini Travel Umbrella with Storage Sleeve Compact for Backpack or Car (Petite Stripe)**kate spade new york**$35.85**39 rev2mo ago](https://www.amazon.com/dp/B0GXG81MVF) [![COACH Womens Brooklyn Raffia Shoulder Bag 34 Multi One Size](https://m.media-amazon.com/images/I/51Q2Q1RsyGL.jpg)**COACH Womens Brooklyn Raffia Shoulder Bag 34 Multi One Size**Coach**$271.99**127 rev4mo ago](https://www.amazon.com/dp/B0GD8B5K4H) [![kate spade new york The Bangle Straw Bag](https://m.media-amazon.com/images/I/41b+Qy7vN-L.jpg)**kate spade new york The Bangle Straw Bag**kate spade new york**$311.76**11 rev5mo ago](https://www.amazon.com/dp/B0GH2SSBZ5) [![kate spade new york K As in Kate Open Mesh Runner](https://m.media-amazon.com/images/I/4110viryGFL.jpg)**kate spade new york K As in Kate Open Mesh Runner**kate spade new york**$131.84**444 rev7mo ago](https://www.amazon.com/dp/B0G5HVZ67L)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![kate spade new york Golf Umbrella 47 Large Canopy Rain Umbrella with Carrying Sleeve & Straps Stylish Green Wind Resistant Umbrella (Lexington Dot)](https://m.media-amazon.com/images/I/41G8LwGZVYL.jpg)**kate spade new york Golf Umbrella 47 Large Canopy Rain Umbrella with Carrying Sleeve & Straps Stylish Green Wind Resistant Umbrella (Lexington Dot)**kate spade new york**$47.84**4.8★**▲ 276%**](https://www.amazon.com/dp/B0GXG6GW2G) [![kate spade new york The Bangle Straw Bag](https://m.media-amazon.com/images/I/41b+Qy7vN-L.jpg)**kate spade new york The Bangle Straw Bag**kate spade new york**$311.76**5.0★**▲ 275%**](https://www.amazon.com/dp/B0GH2SSBZ5) [![Totes Adult Windproof Bubble Umbrella with J Hook Handle and Enhanced Visibility](https://m.media-amazon.com/images/I/41uMCqNh-+L.jpg)**Totes Adult Windproof Bubble Umbrella with J Hook Handle and Enhanced Visibility**totes**$29.16**4.6★**▲ 275%**](https://www.amazon.com/dp/B09SS3S3MZ) [![COACH Womens Brooklyn Raffia Shoulder Bag 34 Multi One Size](https://m.media-amazon.com/images/I/51Q2Q1RsyGL.jpg)**COACH Womens Brooklyn Raffia Shoulder Bag 34 Multi One Size**Coach**$271.99**4.5★**▲ 273%**](https://www.amazon.com/dp/B0GD8B5K4H) [![kate spade new york K As in Kate Open Mesh Runner](https://m.media-amazon.com/images/I/4110viryGFL.jpg)**kate spade new york K As in Kate Open Mesh Runner**kate spade new york**$131.84**4.6★**▲ 273%**](https://www.amazon.com/dp/B0G5HVZ67L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 79 weeks — +9.1% search growth over the last 90 days.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Good quality, good price, good size and arrived on time”*

**Strength**13%

*“Seems sturdy”*

**Durability**9%

*“Strong durable compact”*

**Size-Overall**8%

*“I like the size”*

**Ease Of Use**7%

*“Easy to open”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Weather Proof**5%

*“Windproof”*

**Value For Money**4%

*“Fair price”*

**Design-Overall**4%

*“stylish design”*

**Portability**3%

*“Portable”*

### **What buyers complain about **

**Durability**20%

*“Broke instantly”*

**Quality-Overall**10%

*“Not well made”*

**Size-Overall**9%

*“Also, the handle is way too short”*

**Ease Of Use**6%

*“hard to open”*

**Strength**6%

*“it's not strong”*

**Weather Proof**3%

*“it does not hold up well in rain & wind”*

**Value For Money**2%

*“The price is far too hight for this”*

**Weight Heavy**2%

*“Well made a bit heavier than expected”*

**Functionality-Overall**2%

*“QR code doesnt work”*

**Handle Quality**2%

*“Small handle”*

### **Top return reasons **

**Size-Overall**43%

**Weight Heavy**11%

**Ease Of Use**5%

**Value For Money**4%

**Strength**4%

**Quality-Overall**4%

**Advertised Vs Actual Product**4%

**Functionality-Overall**4%

**Color**3%

**Handle Quality**2%