---
title: "clown squishmallow — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/clown-squishmallow"
last_updated: "2026-07-14T06:06:41.673Z"
locale: en
meta:
  description: "weak search conversion (0.5%) — clown squishmallow doesn't clear our bar today."
  "og:description": "weak search conversion (0.5%) — clown squishmallow doesn't clear our bar today."
  "og:title": "clown squishmallow — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **clown squishmallow**

**Skip it**

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 13Growth 30Conversion 6Competition 40Returns 64Price range 87Avg price 86Brand share 62Review moat 79Quality gap 40

**Price range**

**Great****$6.09–$98.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$19.23**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****426.86**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.4%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+4.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$52K**

$52K/yr · 571K searches

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▼falling

**Sellers**

**59**

**Top-5 brand share**

**68%**

**Open market**

**27%**

- Rthjsfj26% - Mavikim13% - Squishmallows12% - Parma778% - WUYIAZHI8% - Hot Chocolate Design5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$10K30%$15K40%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Rthjsfj Striped Thigh High Socks and Arm Warmers Set Fingerless Gloves Knee High Sockings Clown Socks Leg Warmers for Women (Red one size)](https://m.media-amazon.com/images/I/41EzNCpcSmL.jpg)**Rthjsfj Striped Thigh High Socks and Arm Warmers Set Fingerless Gloves Knee High Sockings Clown Socks Leg Warmers for Women (Red one size)**Rthjsfj**$6.88**4.7★10 rev](https://www.amazon.com/dp/B0FG2WQ3S1) [2![Mavikim Elizabethan Renaissance Collar Cuffs Set Ruffle Layered Clown Stand Neck Choker Wrist Accessory](https://m.media-amazon.com/images/I/41KSGid2KjL.jpg)**Mavikim Elizabethan Renaissance Collar Cuffs Set Ruffle Layered Clown Stand Neck Choker Wrist Accessory**Mavikim**$18.21**4.5★25 rev](https://www.amazon.com/dp/B0D3D9FJPD) [3![Parma77 Neck Ruffle Collar Cuffs Set Detachable Clown Costume Accessories](https://m.media-amazon.com/images/I/41-0OcweGvL.jpg)**Parma77 Neck Ruffle Collar Cuffs Set Detachable Clown Costume Accessories**Parma77**$15.63**4.5★74 rev](https://www.amazon.com/dp/B0FJD9WM6F) [4![WUYIAZHI Clown Ceramic Mug 10 oz Yellow Funny Face Coffee Cup with Blue Interior & Red Handle](https://m.media-amazon.com/images/I/31+Uu9xTJuL.jpg)**WUYIAZHI Clown Ceramic Mug 10 oz Yellow Funny Face Coffee Cup with Blue Interior & Red Handle**WUYIAZHI**$17.31**5.0★5 rev](https://www.amazon.com/dp/B0G525N3RP) [5![Squishmallows Original 12-Inch Ukee Clown with Teal Hair and Black Bowler Hat - Official Jazwares Plush](https://m.media-amazon.com/images/I/4190QivO0gL.jpg)**Squishmallows Original 12-Inch Ukee Clown with Teal Hair and Black Bowler Hat - Official Jazwares Plush**Squishmallows**$6.09**4.9★2,621 rev](https://www.amazon.com/dp/B0C827C77K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![WUYIAZHI Clown Ceramic Mug 10 oz Yellow Funny Face Coffee Cup with Blue Interior & Red Handle](https://m.media-amazon.com/images/I/31+Uu9xTJuL.jpg)**WUYIAZHI Clown Ceramic Mug 10 oz Yellow Funny Face Coffee Cup with Blue Interior & Red Handle**WUYIAZHI**$17.31**5 rev4mo ago](https://www.amazon.com/dp/B0G525N3RP) [![6 Pack Wooden Marionette Puppets Clown Pull String Puppets Movable Hands and Feet Joint Activity for Family Men Women Theater Puppetry Party](https://m.media-amazon.com/images/I/51bDecK-3WL.jpg)**6 Pack Wooden Marionette Puppets Clown Pull String Puppets Movable Hands and Feet Joint Activity for Family Men Women Theater Puppetry Party**HWIWAOQM**$25.01**23 rev6mo ago](https://www.amazon.com/dp/B0GF89HVNF) [![Hot Chocolate Design Chocolaticas Clown Womens Mary Jane Platform Multicoloured 9](https://m.media-amazon.com/images/I/41NQJwJoGwL.jpg)**Hot Chocolate Design Chocolaticas Clown Womens Mary Jane Platform Multicoloured 9**Hot Chocolate Design**$98.66**759 rev10mo ago](https://www.amazon.com/dp/B0FN4W79PD) [![GGSTDDUP 50 Pcs Clown Duck Figurines Funny Circus Clown Figure Doll Duck Dress up Clown Statues for Holiday Ornaments Display Party Favors Table Desk Cake Toppers Decor](https://m.media-amazon.com/images/I/51yN9aZ-lAL.jpg)**GGSTDDUP 50 Pcs Clown Duck Figurines Funny Circus Clown Figure Doll Duck Dress up Clown Statues for Holiday Ornaments Display Party Favors Table Desk Cake Toppers Decor**GGSTDDUP**$9.65**15 rev11mo ago](https://www.amazon.com/dp/B0FKBG23VT) [![Crochet Clown I Love You Gifts for Him Her Boyfriend Girlfriend Easter Basket Stuffers Birthday Wedding Anniversary Romantic Gifts for Women Men Husband Wife Couples Friends Funny Decoration with Card](https://m.media-amazon.com/images/I/41zJ2o4hgWL.jpg)**Crochet Clown I Love You Gifts for Him Her Boyfriend Girlfriend Easter Basket Stuffers Birthday Wedding Anniversary Romantic Gifts for Women Men Husband Wife Couples Friends Funny Decoration with Card**Buouforau**$12.11**12 rev11mo ago](https://www.amazon.com/dp/B0FKB9P6HJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Hot Chocolate Design Chocolaticas Clown Womens Mary Jane Platform Multicoloured 9](https://m.media-amazon.com/images/I/41NQJwJoGwL.jpg)**Hot Chocolate Design Chocolaticas Clown Womens Mary Jane Platform Multicoloured 9**Hot Chocolate Design**$98.66**4.5★**▲ 153%**](https://www.amazon.com/dp/B0FN4W79PD) [![Mavikim Elizabethan Renaissance Collar Cuffs Set Ruffle Layered Clown Stand Neck Choker Wrist Accessory](https://m.media-amazon.com/images/I/41KSGid2KjL.jpg)**Mavikim Elizabethan Renaissance Collar Cuffs Set Ruffle Layered Clown Stand Neck Choker Wrist Accessory**Mavikim**$18.21**4.5★**▲ 152%**](https://www.amazon.com/dp/B0D3D9FJPD) [![WUYIAZHI Clown Ceramic Mug 10 oz Yellow Funny Face Coffee Cup with Blue Interior & Red Handle](https://m.media-amazon.com/images/I/31+Uu9xTJuL.jpg)**WUYIAZHI Clown Ceramic Mug 10 oz Yellow Funny Face Coffee Cup with Blue Interior & Red Handle**WUYIAZHI**$17.31**5.0★**▲ 148%**](https://www.amazon.com/dp/B0G525N3RP) [![Rthjsfj Striped Thigh High Socks and Arm Warmers Set Fingerless Gloves Knee High Sockings Clown Socks Leg Warmers for Women (Red one size)](https://m.media-amazon.com/images/I/41EzNCpcSmL.jpg)**Rthjsfj Striped Thigh High Socks and Arm Warmers Set Fingerless Gloves Knee High Sockings Clown Socks Leg Warmers for Women (Red one size)**Rthjsfj**$6.88**4.7★**▲ 140%**](https://www.amazon.com/dp/B0FG2WQ3S1) [![ANDHOM Renaissance Victorian Ruffle Collar and Wrist Cuffs Set Organza Colonial Clown Choker Neck Collar Cuff](https://m.media-amazon.com/images/I/31QwwwuzF2L.jpg)**ANDHOM Renaissance Victorian Ruffle Collar and Wrist Cuffs Set Organza Colonial Clown Choker Neck Collar Cuff**ANDHOM**$26.45**4.6★**▲ 131%**](https://www.amazon.com/dp/B0CW1M2PZ1)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.

35K25KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Advertised Vs Actual Product**15%

*“As described”*

**Quality-Overall**12%

*“Very Well-made”*

**Color**10%

*“the colors are bright”*

**Fun/Entertainment Experience**6%

*“Overall, a really fun, well-made set”*

**Paint Quality**6%

*“Good face paint”*

**Value For Money**5%

*“definitely worth the price”*

**Ease Of Use**5%

*“Its easy to use”*

**Soft Feel**4%

*“Very soft material”*

**Size-Overall**4%

*“Fits perfectly”*

**Gifting Purpose**4%

*“Cute birthday gift”*

### **What buyers complain about **

**Durability**16%

*“the durability could be better”*

**Size-Overall**13%

*“The collar is a little big”*

**Color**8%

*“Some colors do stain a bit like red and blue”*

**Product Condition**6%

*“This is DISGUSTING, it came in USED”*

**Ease Of Use**6%

*“The brushes were hard to use”*

**Noise Level**5%

*“Honks pretty loud so people can hear you coming”*

**Wig/Artificial Hair Quality**4%

*“Wig was falling apart nose came broken”*

**Smudge Resistance**3%

*“This stuff smears like CRAZY”*

**Paint Quality**3%

*“It is like grease more than paint”*

**Stain Resistance**3%

*“Some colors do stain a bit like red and blue”*

### **Top return reasons **

**Size-Overall**33%

**Advertised Vs Actual Product**8%

**Paint Quality**6%

**Noise Level**5%

**Quality-Overall**5%

**Color**5%

**Wig/Artificial Hair Quality**4%

**Defective Material/Parts**4%

**Value For Money**4%

**Functionality-Overall**4%