---
title: "cleveland browns beanie — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/cleveland-browns-beanie"
last_updated: "2026-07-14T01:15:51.050Z"
locale: en
meta:
  description: "soft demand (-72.8% this quarter) — cleveland browns beanie doesn't clear our bar today."
  "og:description": "soft demand (-72.8% this quarter) — cleveland browns beanie doesn't clear our bar today."
  "og:title": "cleveland browns beanie — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
---

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# **cleveland browns beanie**

**Skip it**

Soft demand (-72.8% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 0Conversion 76Competition 15Returns 35Price range 67Avg price 87Brand share 0Review moat 83Quality gap 48

**Avg price**

**Great****$19.89**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****343.86**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$7.19–$30.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.8%**

return rate — above 6% kills the launch gate

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$27K**

$27K/yr · 19K searches

**Growth**

**Bad****-72.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▲rising

**Sellers**

**9**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- JZYEGSW29% - Zihogrc21% - New Era21% - For Bare Feet10% - MIXNUS9% - Xtreme Apparrel9% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$5K30%$8K40%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![JZYEGSW Winter Hat Cities Beanie for Men and Women Knit Cuffed Cap Perfect for Gifts](https://m.media-amazon.com/images/I/41NvILgl8yL.jpg)**JZYEGSW Winter Hat Cities Beanie for Men and Women Knit Cuffed Cap Perfect for Gifts**JZYEGSW**$17.84**4.6★412 rev](https://www.amazon.com/dp/B0CLTNBMXX) [2![Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat](https://m.media-amazon.com/images/I/51RrIszyazL.jpg)**Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat**Zihogrc**$17.35**4.4★55 rev](https://www.amazon.com/dp/B0DG2G18PK) [3![New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Cleveland Browns Brown)](https://m.media-amazon.com/images/I/51bhgZyffpL.jpg)**New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Cleveland Browns Brown)**New Era**$29.07**4.7★1,174 rev](https://www.amazon.com/dp/B0DMY39QL8) [4![New Era Unisex-Adult NFL Official Sideline Team Logo Sherpa Striped Pom Beanie Cold Weather Knit Hat (Cleveland Browns - Brown)](https://m.media-amazon.com/images/I/5185vMPqZVL.jpg)**New Era Unisex-Adult NFL Official Sideline Team Logo Sherpa Striped Pom Beanie Cold Weather Knit Hat (Cleveland Browns - Brown)**New Era**$30.52**4.8★196 rev](https://www.amazon.com/dp/B0DK2F2P21) [5![For Bare Feet NFL CLEVELAND BROWNS Cozy Feather Compression Varsity Stripe Team Color Large/Extra Large](https://m.media-amazon.com/images/I/31rtLpL29yL.jpg)**For Bare Feet NFL CLEVELAND BROWNS Cozy Feather Compression Varsity Stripe Team Color Large/Extra Large**For Bare Feet**$7.19**4.0★19 rev](https://www.amazon.com/dp/B0CW3P9B7C)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Xtreme Apparrel Cleveland Beanie Adult Winter Cap for Football Fans (Brown Beanie One Size)](https://m.media-amazon.com/images/I/415Mm4mUnIL.jpg)**Xtreme Apparrel Cleveland Beanie Adult Winter Cap for Football Fans (Brown Beanie One Size)**Xtreme Apparrel**$22.95**20 rev1y ago](https://www.amazon.com/dp/B0DVC2BJ3R) [![New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Cleveland Browns Brown)](https://m.media-amazon.com/images/I/51bhgZyffpL.jpg)**New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Cleveland Browns Brown)**New Era**$29.07**1,174 rev1y ago](https://www.amazon.com/dp/B0DMY39QL8) [![New Era Unisex-Adult NFL Official Sideline Team Logo Sherpa Striped Pom Beanie Cold Weather Knit Hat (Cleveland Browns - Brown)](https://m.media-amazon.com/images/I/5185vMPqZVL.jpg)**New Era Unisex-Adult NFL Official Sideline Team Logo Sherpa Striped Pom Beanie Cold Weather Knit Hat (Cleveland Browns - Brown)**New Era**$30.52**196 rev1y ago](https://www.amazon.com/dp/B0DK2F2P21) [![Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat](https://m.media-amazon.com/images/I/51RrIszyazL.jpg)**Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat**Zihogrc**$17.35**55 rev1y ago](https://www.amazon.com/dp/B0DG2G18PK) [![For Bare Feet NFL CLEVELAND BROWNS Cozy Feather Compression Varsity Stripe Team Color Large/Extra Large](https://m.media-amazon.com/images/I/31rtLpL29yL.jpg)**For Bare Feet NFL CLEVELAND BROWNS Cozy Feather Compression Varsity Stripe Team Color Large/Extra Large**For Bare Feet**$7.19**19 rev2y ago](https://www.amazon.com/dp/B0CW3P9B7C)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![For Bare Feet NFL CLEVELAND BROWNS Cozy Feather Compression Varsity Stripe Team Color Large/Extra Large](https://m.media-amazon.com/images/I/31rtLpL29yL.jpg)**For Bare Feet NFL CLEVELAND BROWNS Cozy Feather Compression Varsity Stripe Team Color Large/Extra Large**For Bare Feet**$7.19**4.0★**▲ 633%**](https://www.amazon.com/dp/B0CW3P9B7C) [![Xtreme Apparrel Cleveland Beanie Adult Winter Cap for Football Fans (Brown Beanie One Size)](https://m.media-amazon.com/images/I/415Mm4mUnIL.jpg)**Xtreme Apparrel Cleveland Beanie Adult Winter Cap for Football Fans (Brown Beanie One Size)**Xtreme Apparrel**$22.95**3.9★**▲ 75%**](https://www.amazon.com/dp/B0DVC2BJ3R) [![Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat](https://m.media-amazon.com/images/I/51RrIszyazL.jpg)**Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat**Zihogrc**$17.35**4.4★**▲ 57%**](https://www.amazon.com/dp/B0DG2G18PK) [![New Era Unisex-Adult NFL Official Sideline Team Logo Sherpa Striped Pom Beanie Cold Weather Knit Hat (Cleveland Browns - Brown)](https://m.media-amazon.com/images/I/5185vMPqZVL.jpg)**New Era Unisex-Adult NFL Official Sideline Team Logo Sherpa Striped Pom Beanie Cold Weather Knit Hat (Cleveland Browns - Brown)**New Era**$30.52**4.8★**— 2%**](https://www.amazon.com/dp/B0DK2F2P21) [![JZYEGSW Winter Hat Cities Beanie for Men and Women Knit Cuffed Cap Perfect for Gifts](https://m.media-amazon.com/images/I/41NvILgl8yL.jpg)**JZYEGSW Winter Hat Cities Beanie for Men and Women Knit Cuffed Cap Perfect for Gifts**JZYEGSW**$17.84**4.6★**— 3%**](https://www.amazon.com/dp/B0CLTNBMXX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 96 weeks — -72.8% search growth over the last 90 days.

2K2KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 68.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Advertised Vs Actual Product**50%

*“Exactly what I ordered”*

**Soft Feel**13%

*“Very soft and comfortable”*

**Quality-Overall**13%

*“The quality is awesome”*

**Comfort-Overall**13%

*“comfortable”*

**Value For Money**13%

*“very much worth every dollar”*

### **What buyers complain about **

**Size-Overall**100%

*“Did not fit my dads big head”*

### **Top return reasons **

**Size-Overall**75%

**Color**25%