---
title: "cicada — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/cicada"
last_updated: "2026-07-14T02:18:20.475Z"
locale: en
meta:
  description: "a small market ($7K/yr) — cicada doesn't clear our bar today."
  "og:description": "a small market ($7K/yr) — cicada doesn't clear our bar today."
  "og:title": "cicada — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cicada**

**Skip it**

A small market ($7K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 26Conversion 12Competition 23Returns 86Price range 58Avg price 57Brand share 45Review moat 95Quality gap 38

**Review moat**

**Incredible****96.08**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$7.00–$26.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.88**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$7K**

$7K/yr · 55K searches

## **Competition**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▼falling

**Sellers**

**12**

**Top-5 brand share**

**78%**

**Open market**

**17%**

- SIXAOAZZ53% - Modpide7% - ALHBEJT6% - Ximimark6% - Zyuzles6% - PWHAOO5% - Open — no brand owns it (5 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$1K30%$2K45%$3K60%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Green)](https://m.media-amazon.com/images/I/31kjRnMi1LL.jpg)**SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Green)**SIXAOAZZ**$9.94**4.9★15 rev](https://www.amazon.com/dp/B0DMSZ4Y8Z) [2![Modpide Vintage Silver Cicada Insect Bug Drop Earrings Cicada Themed Gifts Necklace for Women Insect Jewelry (set)](https://m.media-amazon.com/images/I/31ems4NalrL.jpg)**Modpide Vintage Silver Cicada Insect Bug Drop Earrings Cicada Themed Gifts Necklace for Women Insect Jewelry (set)**Modpide**$11.57**5.0★1 rev](https://www.amazon.com/dp/B0D41S53CX) [3![ALHBEJT Brass Statues Small Brass Metal Statue Ornament Animal Figurines Home Office Decor Metal Desktop Ornament Wall Art Gifts (1PCS Golden Cicada)](https://m.media-amazon.com/images/I/41uFYaR1r4L.jpg)**ALHBEJT Brass Statues Small Brass Metal Statue Ornament Animal Figurines Home Office Decor Metal Desktop Ornament Wall Art Gifts (1PCS Golden Cicada)**ALHBEJT**$8.97**4.6★95 rev](https://www.amazon.com/dp/B0DBVPW6QS) [4![Ximimark Natural Tigers-Eye Stone Crystal Carved Cicada Healing Gemstone Pendant(Including necklace rope 1pcs)](https://m.media-amazon.com/images/I/41uIgmbAQmL.jpg)**Ximimark Natural Tigers-Eye Stone Crystal Carved Cicada Healing Gemstone Pendant(Including necklace rope 1pcs)**Ximimark**$7.08**4.5★131 rev](https://www.amazon.com/dp/B07F4BXNQK) [5![SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Yellow)](https://m.media-amazon.com/images/I/311hQ9uNFOL.jpg)**SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Yellow)**SIXAOAZZ**$10.27**4.9★15 rev](https://www.amazon.com/dp/B0DMT14T9K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HELLOTOY 3D Acrylic Insects Puzzles DIY Bug Model Kit for Teenagers Educational Display Nature Decoration Figurine Sculpture (Cicada)](https://m.media-amazon.com/images/I/41CMA3JjZnL.jpg)**HELLOTOY 3D Acrylic Insects Puzzles DIY Bug Model Kit for Teenagers Educational Display Nature Decoration Figurine Sculpture (Cicada)**HELLOTOY**$15.74**29 rev5mo ago](https://www.amazon.com/dp/B0G1TNT7ZV) [![Zitokin Cute Cicada Plush Keychain for Backpack Purse 3.2 Inch Mini Cicada Bag Charms Accessories Gift for Girls Women](https://m.media-amazon.com/images/I/31XaFtaIhvL.jpg)**Zitokin Cute Cicada Plush Keychain for Backpack Purse 3.2 Inch Mini Cicada Bag Charms Accessories Gift for Girls Women**Zitokin**$8.40**3 rev7mo ago](https://www.amazon.com/dp/B0G5738MNJ) [![Plenky Gold Earrings for Women - 2 Pairs 14K Gold Plated Small Cicada Stud Earrings Set Insect Summer Beachy Jewelry for Women Gifts](https://m.media-amazon.com/images/I/21zCaSHu-TL.jpg)**Plenky Gold Earrings for Women - 2 Pairs 14K Gold Plated Small Cicada Stud Earrings Set Insect Summer Beachy Jewelry for Women Gifts**Plenky**$13.30**127 rev1y ago](https://www.amazon.com/dp/B0F9Y8VDC1) [![SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Green)](https://m.media-amazon.com/images/I/31kjRnMi1LL.jpg)**SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Green)**SIXAOAZZ**$9.94**15 rev1y ago](https://www.amazon.com/dp/B0DMSZ4Y8Z) [![SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Yellow)](https://m.media-amazon.com/images/I/311hQ9uNFOL.jpg)**SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Yellow)**SIXAOAZZ**$10.27**15 rev1y ago](https://www.amazon.com/dp/B0DMT14T9K)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Zitokin Cute Cicada Plush Keychain for Backpack Purse 3.2 Inch Mini Cicada Bag Charms Accessories Gift for Girls Women](https://m.media-amazon.com/images/I/31XaFtaIhvL.jpg)**Zitokin Cute Cicada Plush Keychain for Backpack Purse 3.2 Inch Mini Cicada Bag Charms Accessories Gift for Girls Women**Zitokin**$8.40**4.7★**▲ 214%**](https://www.amazon.com/dp/B0G5738MNJ) [![HELLOTOY 3D Acrylic Insects Puzzles DIY Bug Model Kit for Teenagers Educational Display Nature Decoration Figurine Sculpture (Cicada)](https://m.media-amazon.com/images/I/41CMA3JjZnL.jpg)**HELLOTOY 3D Acrylic Insects Puzzles DIY Bug Model Kit for Teenagers Educational Display Nature Decoration Figurine Sculpture (Cicada)**HELLOTOY**$15.74**4.4★**▲ 212%**](https://www.amazon.com/dp/B0G1TNT7ZV) [![Modpide Vintage Silver Cicada Insect Bug Drop Earrings Cicada Themed Gifts Necklace for Women Insect Jewelry (set)](https://m.media-amazon.com/images/I/31ems4NalrL.jpg)**Modpide Vintage Silver Cicada Insect Bug Drop Earrings Cicada Themed Gifts Necklace for Women Insect Jewelry (set)**Modpide**$11.57**5.0★**▲ 110%**](https://www.amazon.com/dp/B0D41S53CX) [![SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Yellow)](https://m.media-amazon.com/images/I/311hQ9uNFOL.jpg)**SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Yellow)**SIXAOAZZ**$10.27**4.9★**▲ 57%**](https://www.amazon.com/dp/B0DMT14T9K) [![SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Green)](https://m.media-amazon.com/images/I/31kjRnMi1LL.jpg)**SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Green)**SIXAOAZZ**$9.94**4.9★**▲ 48%**](https://www.amazon.com/dp/B0DMSZ4Y8Z)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.

2K1KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Gifting Purpose**15%

*“Cute gift for bug lovers”*

**Soft Feel**13%

*“Soft”*

**Chain/Key Quality**10%

*“So gorgeous, very well made, put it on a white gold chain, did not care for cord”*

**Stitch/Finish/Polish**10%

*“The seams are also plenty strong enough for regular wear and tear, and the requisite”*

**Fun/Entertainment Experience**8%

*“So realistic and fun to build”*

**Quality-Overall**8%

*“Good detail and a nice stone”*

**Color**5%

*“Pretty”*

**Instructions/User Manual/Troubleshooting**5%

*“Instruction is clear”*

**Strength**3%

*“sturdy”*

**Value For Money**3%

*“for the price it makes a good gift or stocking stuffer for kids who like to build”*

### **What buyers complain about **

**Size-Overall**27%

*“This ended up being bigger than I thought when I got it”*

**Quality-Overall**10%

*“looks a little cheap”*

**Ease Of Use**10%

*“I was not able to wear it right away”*

**Assembly/Installation**7%

*“required some sorting out”*

**Advertised Vs Actual Product**7%

*“These are not as pictured”*

**Color**7%

*“Only one color- all black”*

### **Top return reasons **

**Size-Overall**34%

**Quality-Overall**19%

**Value For Money**13%

**Defective Material/Parts**13%

**Shape/Style**6%

**Thin**6%

**Thickness**6%

**Color**6%

**Neck Fit**3%