---
title: "christmas tie — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/christmas-tie"
last_updated: "2026-07-13T23:15:24.780Z"
locale: en
meta:
  description: "soft demand (-23.6% this quarter) — christmas tie doesn't clear our bar today."
  "og:description": "soft demand (-23.6% this quarter) — christmas tie doesn't clear our bar today."
  "og:title": "christmas tie — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **christmas tie**

**Skip it**

Soft demand (-23.6% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 13Conversion 26Competition 67Returns 32Price range 69Avg price 54Brand share 50Review moat 74Quality gap 32

**Review moat**

**Good****558.41**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$3.99–$39.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.43**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****5.2%**

return rate — above 6% kills the launch gate

**Market size**

**Okay****$124K**

$124K/yr · 482K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-23.6%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**75%**

**Open market**

**18%**

- JEMYGINS26% - IZUS15% - Barry.Wang13% - GUSLESON12% - Alizeal9% - Tommy Hilfiger7% - Open — no brand owns it (13 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$7K9%$11K12%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![JEMYGINS Green Elk Christmas Ties for Men Novelty Holiday Printed Necktie and Tie Clip Sets(1)](https://m.media-amazon.com/images/I/410ckPzRjpL.jpg)**JEMYGINS Green Elk Christmas Ties for Men Novelty Holiday Printed Necktie and Tie Clip Sets(1)**JEMYGINS**$9.29**4.8★584 rev](https://www.amazon.com/dp/B07XFFD8GS) [2![JEMYGINS Festival Silk Necktie Red Snowflake Christmas Tie and Pocket Square with Tie Clip and lapel pin Set(23)](https://m.media-amazon.com/images/I/41xdbSyoEQL.jpg)**JEMYGINS Festival Silk Necktie Red Snowflake Christmas Tie and Pocket Square with Tie Clip and lapel pin Set(23)**JEMYGINS**$11.16**4.7★1,011 rev](https://www.amazon.com/dp/B07XFQ2PDD) [3![IZUS Mens Novelty Necktie Festive-Holiday-Necktie Formal Necktie for Christmas/Work/Special Occasions/Stylish-Dress Ties](https://m.media-amazon.com/images/I/51yu29r45iL.jpg)**IZUS Mens Novelty Necktie Festive-Holiday-Necktie Formal Necktie for Christmas/Work/Special Occasions/Stylish-Dress Ties**IZUS**$5.27**4.4★3 rev](https://www.amazon.com/dp/B0FMKC6FVB) [4![Tommy Hilfiger Mens Christmas Trees Tie Red One Size](https://m.media-amazon.com/images/I/41Y5h-VsPkL.jpg)**Tommy Hilfiger Mens Christmas Trees Tie Red One Size**Tommy Hilfiger**$27.84**4.6★37 rev](https://www.amazon.com/dp/B0FK5TZZ4P) [5![GUSLESON 2018 New Christmas Tie Snowman Print Necktie Mens Theme Festival Ties (0767-07)](https://m.media-amazon.com/images/I/41h4S7-LVHL.jpg)**GUSLESON 2018 New Christmas Tie Snowman Print Necktie Mens Theme Festival Ties (0767-07)**GUSLESON**$9.06**4.8★563 rev](https://www.amazon.com/dp/B07GDG2C2L)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fineknot Christmas Ties for Men Xmas Neckties Formal Mens Ties for Festival Holiday and Party Christmas Tree Style Neck Tie](https://m.media-amazon.com/images/I/41LFFknclGL.jpg)**Fineknot Christmas Ties for Men Xmas Neckties Formal Mens Ties for Festival Holiday and Party Christmas Tree Style Neck Tie**Fineknot**$6.52**113 rev7mo ago](https://www.amazon.com/dp/B0FQJ41J35) [![FIXSMITH Mens Christmas Tie Neck Ties for Men Black Neckties Christmas Gifts for Dad HusbandBoyfriend 3.15 Wide](https://m.media-amazon.com/images/I/51qOkp49FzL.jpg)**FIXSMITH Mens Christmas Tie Neck Ties for Men Black Neckties Christmas Gifts for Dad HusbandBoyfriend 3.15 Wide**FIXSMITH**$7.39**197 rev8mo ago](https://www.amazon.com/dp/B0FX3RRQQ9) [![JEMYGINS Green Christmas Ties for Men Novelty Holiday Printed Necktie and Tie Clip Sets(12)](https://m.media-amazon.com/images/I/419T5-hqxNL.jpg)**JEMYGINS Green Christmas Ties for Men Novelty Holiday Printed Necktie and Tie Clip Sets(12)**JEMYGINS**$8.64**584 rev10mo ago](https://www.amazon.com/dp/B0FPQ614NL) [![Alizeal Mens 7.5cm Handmade Christmas Pattern Party Necktie 021](https://m.media-amazon.com/images/I/41bM4otBLpL.jpg)**Alizeal Mens 7.5cm Handmade Christmas Pattern Party Necktie 021**Alizeal**$11.67**163 rev10mo ago](https://www.amazon.com/dp/B0FPKHYQVQ) [![Alizeal Mens 7.5cm Handmade Christmas Pattern Party Necktie 033](https://m.media-amazon.com/images/I/41b-En4XOAL.jpg)**Alizeal Mens 7.5cm Handmade Christmas Pattern Party Necktie 033**Alizeal**$14.23**163 rev10mo ago](https://www.amazon.com/dp/B0FPK8H7MM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![JEMYGINS Green Christmas Ties for Men Novelty Holiday Printed Necktie and Tie Clip Sets(12)](https://m.media-amazon.com/images/I/419T5-hqxNL.jpg)**JEMYGINS Green Christmas Ties for Men Novelty Holiday Printed Necktie and Tie Clip Sets(12)**JEMYGINS**$8.64**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0FPQ614NL) [![DEKIFNHG Funny Rabbit MenS Tie Funny Casual Neckties For Men Holiday Season Party Gifts](https://m.media-amazon.com/images/I/41XUuq61W8L.jpg)**DEKIFNHG Funny Rabbit MenS Tie Funny Casual Neckties For Men Holiday Season Party Gifts**DEKIFNHG**$10.06**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0FH8WZBMN) [![DORKEIXIA Snowflake Blue Snowflakes Christmas MenS Novelty Tie Necktie Neckties For Mens Wedding Party Work Casual Holiday Party Gifts](https://m.media-amazon.com/images/I/41FHh8Ok21L.jpg)**DORKEIXIA Snowflake Blue Snowflakes Christmas MenS Novelty Tie Necktie Neckties For Mens Wedding Party Work Casual Holiday Party Gifts**DORKEIXIA**$12.62**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0DJ74WGPV) [![IZUS Mens Novelty Necktie Festive-Holiday-Necktie Formal Necktie for Christmas/Work/Special Occasions/Stylish-Dress Ties](https://m.media-amazon.com/images/I/51CHFYgFp+L.jpg)**IZUS Mens Novelty Necktie Festive-Holiday-Necktie Formal Necktie for Christmas/Work/Special Occasions/Stylish-Dress Ties**IZUS**$3.99**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0FMKBCD2B) [![IZUS Mens Novelty Necktie Festive-Holiday-Necktie Formal Necktie for Christmas/Work/Special Occasions/Stylish-Dress Ties](https://m.media-amazon.com/images/I/51yu29r45iL.jpg)**IZUS Mens Novelty Necktie Festive-Holiday-Necktie Formal Necktie for Christmas/Work/Special Occasions/Stylish-Dress Ties**IZUS**$5.27**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0FMKC6FVB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 198.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**35%

*“Well made and festive”*

**Value For Money**17%

*“This one with its reasonable price tag is a spectacular get”*

**Color**16%

*“color was perfect”*

**Design-Overall**6%

*“Great design”*

**Soft Feel**3%

*“soft”*

**Advertised Vs Actual Product**3%

*“Excellent and exactly as described”*

**Material Quality**3%

*“Material is good”*

**Pockets/Compartments**2%

*“pocket square is good”*

**Size-Overall**2%

*“Fit my husband”*

**Stitch/Finish/Polish**2%

*“The tie is well stitched and feels smooth and comfortable, not scratchy”*

### **What buyers complain about **

**Color**28%

*“They are just kind of black with some purple something”*

**Size-Overall**11%

*“Its a bit short for me. 6.”*

**Advertised Vs Actual Product**11%

*“cannot be seen as it showed in the photos”*

**Value For Money**11%

*“Price? VERY low”*

### **Top return reasons **

**Advertised Vs Actual Product**21%

**Length**17%

**Color**13%

**Material Quality**11%

**Size-Overall**9%

**Waist Fit**9%

**Shape/Style**3%

**Value For Money**3%

**Width**3%

**Product Condition**3%