---
title: "chloe descendants costume — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/chloe-descendants-costume"
last_updated: "2026-07-14T01:13:43.708Z"
locale: en
meta:
  description: "a small market ($36K/yr) — chloe descendants costume doesn't clear our bar today."
  "og:description": "a small market ($36K/yr) — chloe descendants costume doesn't clear our bar today."
  "og:title": "chloe descendants costume — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **chloe descendants costume**

**Skip it**

A small market ($36K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 48Conversion 44Competition 49Returns 39Price range 84Avg price 95Brand share 19Review moat 91Quality gap 60

**Avg price**

**Incredible****$23.56**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****186.65**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$10.72–$42.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+18.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.3%**

return rate — above 6% kills the launch gate

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$36K**

$36K/yr · 43K searches

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**108**

**Top-5 brand share**

**93%**

**Open market**

**6%**

- Mattel35% - Disguise29% - Spirit Halloween21% - Disney5% - AMZCOS3% - viviwo2% - Open — no brand owns it (4 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$7K30%$11K40%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mattel Disney Descendants: The Rise of Red Fashion Doll & Accessory Princess Chloe Charming Daughter of Cinderella with Movie-Inspired Clothes & Sword](https://m.media-amazon.com/images/I/519zdgPZ2zL.jpg)**Mattel Disney Descendants: The Rise of Red Fashion Doll & Accessory Princess Chloe Charming Daughter of Cinderella with Movie-Inspired Clothes & Sword**Mattel**$12.24**4.8★1,014 rev](https://www.amazon.com/dp/B0CMGJ4ZSP) [2![Descendants Chloe Deluxe Costume Official Disney Descendants The Rise of Red Costume Jumpsuit Wig not Included Child Size (7-8)](https://m.media-amazon.com/images/I/41Q2iN9DqxL.jpg)**Descendants Chloe Deluxe Costume Official Disney Descendants The Rise of Red Costume Jumpsuit Wig not Included Child Size (7-8)**Disguise**$17.89**4.4★67 rev](https://www.amazon.com/dp/B0CKWKYXVF) [3![Descendants Chloe Costume for Kids Official Disney Descendants The Rise of Red Costume Jumpsuit Wig not Included Child Size (7-8)](https://m.media-amazon.com/images/I/41vsKeKWd+L.jpg)**Descendants Chloe Costume for Kids Official Disney Descendants The Rise of Red Costume Jumpsuit Wig not Included Child Size (7-8)**Disguise**$22.69**4.4★102 rev](https://www.amazon.com/dp/B0CKWJPKL8) [4![Mattel Disney Descendants: the Rise of Red Princess Chloe Charming Daughter of Cinderella Doll & Playset the Sorcerers Cookbook Mix for Surprise](https://m.media-amazon.com/images/I/51BBQ9J6EeL.jpg)**Mattel Disney Descendants: the Rise of Red Princess Chloe Charming Daughter of Cinderella Doll & Playset the Sorcerers Cookbook Mix for Surprise**Mattel**$12.40**4.8★759 rev](https://www.amazon.com/dp/B0CMGNJ8DN) [5![Spirit Halloween Descendants: The Rise of Red Kids Chloe Dress Costume | Officially Licensed | Disney Descendants Costumes](https://m.media-amazon.com/images/I/41GwbiWc90L.jpg)**Spirit Halloween Descendants: The Rise of Red Kids Chloe Dress Costume | Officially Licensed | Disney Descendants Costumes**Spirit Halloween**$40.20**4.5★36 rev](https://www.amazon.com/dp/B0D4SLPK4T)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mattel Disney Descendants: Wicked Wonderland Deluxe Fashion Doll & Accessory Chloe Wonderland with Removable Movie-Inspired Clothing & Dagger](https://m.media-amazon.com/images/I/41ryRDdCQ6L.jpg)**Mattel Disney Descendants: Wicked Wonderland Deluxe Fashion Doll & Accessory Chloe Wonderland with Removable Movie-Inspired Clothing & Dagger**Mattel**$31.77**1 rev1w ago](https://www.amazon.com/dp/B0G8WGTPB9) [![Mattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory Princess Chloe Charming Daughter of Cinderella with Movie-Inspired Clothing](https://m.media-amazon.com/images/I/314bHp22vHL.jpg)**Mattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory Princess Chloe Charming Daughter of Cinderella with Movie-Inspired Clothing**Mattel**$26.32**1 rev1w ago](https://www.amazon.com/dp/B0G42T799B) [![Spirit Halloween Chloes Sword - Descendants: The Rise of Red Unisex Adult One Size Fits Most Standard Multicolor](https://m.media-amazon.com/images/I/21jVnMVoC2L.jpg)**Spirit Halloween Chloes Sword - Descendants: The Rise of Red Unisex Adult One Size Fits Most Standard Multicolor**Spirit Halloween**$17.11**8 rev1y ago](https://www.amazon.com/dp/B0F4HBC2Q4) [![Kids Singer Star Costume for Girls Musical Dance 3D Printed Rhinestone Bodysuit Set Concert Party Cosplay 10-11 Years Blue](https://m.media-amazon.com/images/I/4141CYIz1TL.jpg)**Kids Singer Star Costume for Girls Musical Dance 3D Printed Rhinestone Bodysuit Set Concert Party Cosplay 10-11 Years Blue**viviwo**$25.68**50 rev1y ago](https://www.amazon.com/dp/B0DRV4BJHM) [![ADREIT Kids Rise Red Costume Girls Bridget Pink Princess Dress Halloween Birthday Party Cosplay Movie Outfit](https://m.media-amazon.com/images/I/41cI1a8k1gL.jpg)**ADREIT Kids Rise Red Costume Girls Bridget Pink Princess Dress Halloween Birthday Party Cosplay Movie Outfit**ADREIT**$35.68**74 rev1y ago](https://www.amazon.com/dp/B0DHVDC4QH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Mattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory Princess Chloe Charming Daughter of Cinderella with Movie-Inspired Clothing](https://m.media-amazon.com/images/I/314bHp22vHL.jpg)**Mattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory Princess Chloe Charming Daughter of Cinderella with Movie-Inspired Clothing**Mattel**$26.32**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0G42T799B) [![Disney Descendants Little Girls Drop Shoulder T-Shirt Graffiti Cream White 7-8](https://m.media-amazon.com/images/I/415n9pCizYL.jpg)**Disney Descendants Little Girls Drop Shoulder T-Shirt Graffiti Cream White 7-8**Disney**$17.06**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0D3RFQNT1) [![Mattel Disney Descendants: Wicked Wonderland Deluxe Fashion Doll & Accessory Chloe Wonderland with Removable Movie-Inspired Clothing & Dagger](https://m.media-amazon.com/images/I/41ryRDdCQ6L.jpg)**Mattel Disney Descendants: Wicked Wonderland Deluxe Fashion Doll & Accessory Chloe Wonderland with Removable Movie-Inspired Clothing & Dagger**Mattel**$31.77**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0G8WGTPB9) [![Kepblom Girls Shiny Metallic Mock Neck Unitard Long Sleeve Zipper Back One Piece Bodysuit Costume](https://m.media-amazon.com/images/I/31PFIozpq1L.jpg)**Kepblom Girls Shiny Metallic Mock Neck Unitard Long Sleeve Zipper Back One Piece Bodysuit Costume**Kepblom**$28.23**4.4★**▲ 980%**](https://www.amazon.com/dp/B07MPF5491) [![Disney Descendants Movie Mal Evie Audrey Jane Short Sleeve Tee](https://m.media-amazon.com/images/I/41kylbHROAL.jpg)**Disney Descendants Movie Mal Evie Audrey Jane Short Sleeve Tee**Disney**$11.59**4.5★**▲ 980%**](https://www.amazon.com/dp/B0CYJ899HS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 92 weeks — +18.4% search growth over the last 90 days.

25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 45.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**38%

*“This doll is well made”*

**Gifting Purpose**15%

*“Was a Xmas gift”*

**Color**15%

*“Full and beautiful color, just like the picture”*

**Size-Overall**8%

*“fit my 11 year old well”*

**Fun/Entertainment Experience**8%

*“fun doll”*

**Design-Overall**4%

*“Likes the way this item looks, and features”*

**Value For Money**3%

*“Glad I got this on sale for $10 because thats about what its worth”*

### **What buyers complain about **

**Size-Overall**42%

*“Beware: traditional Barbie shoes do not fit because her feet are bulkier. see photo for comparison”*

**Quality-Overall**28%

*“You get a tight Quality Item”*

**Color**6%

*“Not blue”*

**Value For Money**6%

*“NOT worth a dime”*

**Durability**6%

*“The sword blade broke off the handle immediately”*

### **Top return reasons **

**Size-Overall**56%

**Value For Money**14%

**Advertised Vs Actual Product**5%

**Color**4%

**Product Condition**3%

**Gifting Purpose**3%

**Stretchability/Expandability/Elasticity**3%

**Defective Material/Parts**1%

**Thin**1%

**Connectivity-Overall**1%