---
title: "chiefs beanie — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/chiefs-beanie"
last_updated: "2026-07-14T02:16:10.639Z"
locale: en
meta:
  description: "soft demand (-60.9% this quarter) — chiefs beanie doesn't clear our bar today."
  "og:description": "soft demand (-60.9% this quarter) — chiefs beanie doesn't clear our bar today."
  "og:title": "chiefs beanie — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **chiefs beanie**

**Skip it**

Soft demand (-60.9% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 14Competition 45Returns 37Price range 81Avg price 87Brand share 42Review moat 77Quality gap 19

**Avg price**

**Great****$19.76**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.32–$32.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****454.27**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.5%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$12K**

$12K/yr · 55K searches

**Growth**

**Bad****-60.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▲rising

**Sellers**

**12**

**Top-5 brand share**

**80%**

**Open market**

**14%**

- New Era34% - Outerstuff17% - FOCO14% - YANGUMGUAN7% - mtstaowe7% - aoenbork6% - Open — no brand owns it (5 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$61710%$1K15%$2K20%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Kansas City Chiefs)](https://m.media-amazon.com/images/I/51T-djvhXfL.jpg)**New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Kansas City Chiefs)**New Era**$30.30**4.7★1,174 rev](https://www.amazon.com/dp/B0BMM9NPJH) [2![FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)](https://m.media-amazon.com/images/I/51AHAx4QN0L.jpg)**FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)**FOCO**$20.46**4.7★244 rev](https://www.amazon.com/dp/B0DGHV9LF2) [3![New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Kansas City Chiefs) One Size](https://m.media-amazon.com/images/I/51xPLJOXJ8L.jpg)**New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Kansas City Chiefs) One Size**New Era**$26.29**4.8★756 rev](https://www.amazon.com/dp/B0BMNB5F6H) [4![Outerstuff NFL Kids Youth 8-20 Official Cold Weather Striped Cuffed Knit Beanie Hat (US Alpha One Size Kansas City Chiefs)](https://m.media-amazon.com/images/I/413NYFmPAPL.jpg)**Outerstuff NFL Kids Youth 8-20 Official Cold Weather Striped Cuffed Knit Beanie Hat (US Alpha One Size Kansas City Chiefs)**Outerstuff**$20.96**4.8★119 rev](https://www.amazon.com/dp/B0DJCH6SX3) [5![YANGUMGUAN Football Beanie Hat for Men and Women Super Soft Pompom Knit Cap Winter Skullcap Toque](https://m.media-amazon.com/images/I/51kUl9twH+L.jpg)**YANGUMGUAN Football Beanie Hat for Men and Women Super Soft Pompom Knit Cap Winter Skullcap Toque**YANGUMGUAN**$11.32**4.7★301 rev](https://www.amazon.com/dp/B0DC5Z27VR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FOCO Kansas City Chiefs NFL Stretch Glove & Big Wordmark Stripe Pom Beanie - Bundle Team Color](https://m.media-amazon.com/images/I/511dxD5DkTL.jpg)**FOCO Kansas City Chiefs NFL Stretch Glove & Big Wordmark Stripe Pom Beanie - Bundle Team Color**FOCO**$21.95**485 rev8mo ago](https://www.amazon.com/dp/B0FXH85NXS) [![Football Fans Embroidered Beanie Hat Football Team City Skull Beanie Hats Christmas Best Gift for Men Women](https://m.media-amazon.com/images/I/41zAHb10-mL.jpg)**Football Fans Embroidered Beanie Hat Football Team City Skull Beanie Hats Christmas Best Gift for Men Women**Generic**$16.04**35 rev1y ago](https://www.amazon.com/dp/B0DPFC3P6D) [![JZYEGSW Football Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts](https://m.media-amazon.com/images/I/41geNBW84xL.jpg)**JZYEGSW Football Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts**JZYEGSW**$17.24**412 rev1y ago](https://www.amazon.com/dp/B0DK5QMQVF) [![Outerstuff NFL Kids Youth 8-20 Official Cold Weather Striped Cuffed Knit Beanie Hat (US Alpha One Size Kansas City Chiefs)](https://m.media-amazon.com/images/I/413NYFmPAPL.jpg)**Outerstuff NFL Kids Youth 8-20 Official Cold Weather Striped Cuffed Knit Beanie Hat (US Alpha One Size Kansas City Chiefs)**Outerstuff**$20.96**119 rev1y ago](https://www.amazon.com/dp/B0DJCH6SX3) [![FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)](https://m.media-amazon.com/images/I/51AHAx4QN0L.jpg)**FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)**FOCO**$20.46**244 rev1y ago](https://www.amazon.com/dp/B0DGHV9LF2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Outerstuff NFL Kids Youth 8-20 One Size Team Color Primary Logo Official Sports Tech Knit Cold Weather Football Pom Beanie Hat - Kansas City Chiefs](https://m.media-amazon.com/images/I/41YqrHdgQpL.jpg)**Outerstuff NFL Kids Youth 8-20 One Size Team Color Primary Logo Official Sports Tech Knit Cold Weather Football Pom Beanie Hat - Kansas City Chiefs**Outerstuff**$26.80**4.8★**▲ 290%**](https://www.amazon.com/dp/B0CKJ9BBVZ) [![JZYEGSW Football Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts](https://m.media-amazon.com/images/I/41geNBW84xL.jpg)**JZYEGSW Football Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts**JZYEGSW**$17.24**4.6★**▲ 115%**](https://www.amazon.com/dp/B0DK5QMQVF) [![FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)](https://m.media-amazon.com/images/I/51AHAx4QN0L.jpg)**FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)**FOCO**$20.46**4.7★**▲ 75%**](https://www.amazon.com/dp/B0DGHV9LF2) [![Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat](https://m.media-amazon.com/images/I/51ROdtTqiyL.jpg)**Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat**Zihogrc**$17.22**4.4★**▲ 62%**](https://www.amazon.com/dp/B0DG26R2G5) [![New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Kansas City Chiefs) One Size](https://m.media-amazon.com/images/I/51xPLJOXJ8L.jpg)**New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Kansas City Chiefs) One Size**New Era**$26.29**4.8★**▲ 56%**](https://www.amazon.com/dp/B0BMNB5F6H)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -60.9% search growth over the last 90 days.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 123.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**29%

*“Keeping warm up north”*

**Size-Overall**29%

*“Perfect fit”*

**Quality-Overall**17%

*“Nice quality”*

**Value For Money**13%

*“Great value for Chiefs wear”*

**Color**6%

*“Perfect color match with the rest of my gear”*

### **What buyers complain about **

**Size-Overall**50%

*“Small”*

**Warmth**25%

*“Not very warm”*

### **Top return reasons **

**Size-Overall**43%

**Advertised Vs Actual Product**17%

**Width**7%

**Thin**7%

**Knot/Thread Quality**7%

**Design-Overall**7%

**Value For Money**7%

**Stitch/Finish/Polish**7%