--- title: "chiefs baby apparel — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/chiefs-baby-apparel" last_updated: "2026-07-09T21:55:04.930Z" locale: en meta: description: "a small market ($37K/yr) — chiefs baby apparel doesn't clear our bar today." "og:description": "a small market ($37K/yr) — chiefs baby apparel doesn't clear our bar today." "og:title": "chiefs baby apparel — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" --- Back to Flapen home # **chiefs baby apparel** **Skip it****47/100 ** a small market ($37K/yr) — chiefs baby apparel doesn't clear our bar today. **Market/yr** **$37K** **Growth (1y)** **+106.8%** **Products** **59** **Brands** **17** was 26 a year ago **Sellers** **23** **Price range** **$11.96–$38.78** **Returns** **2.1%** **Rating** **4.8★** **Skip it** Scored 47/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **66** ×0.30 Competition **83** ×0.20 Quality gap **20** ×0.10 Returns **83** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +106.8% year over year. 19K10KSpike '24Holiday '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Feb, Aug, Sep · busiest ÷ quietest = 8.5× ## **Competition** - Gerber49% - Outerstuff16% - FBF Originals8% - Lenjindjer5% - Arvbitana5% - Generic4% - Other (11 brands)13% Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 17 brands and 23 sellers compete here. **Brands** **17 **▼falling was 26 a year ago **Sellers** **23** **Top 5 brand share** **83%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Outerstuff NFL Newborn & Infants 0-24 Months Official Primary Logo Long Sleeve Creeper Bodysuit Romper (Kansas City Chiefs - Red 0/3 Months)](https://m.media-amazon.com/images/I/31o8nsgDxjL.jpg) [**Outerstuff NFL Newborn & Infants 0-24 Months Official Primary Logo Long Sleeve Creeper Bodysuit Romper (Kansas City Chiefs - Red 0/3 Months)**](https://www.amazon.com/dp/B0DGRG7R5V) Outerstuff$18.254.7★15210%▲rising 2 ![FBF Originals - Infant Bootie Socks 0-12 Months - 2 Pack (Kansas City Chiefs) One Size](https://m.media-amazon.com/images/I/413MR9gPkHL.jpg) [**FBF Originals - Infant Bootie Socks 0-12 Months - 2 Pack (Kansas City Chiefs) One Size**](https://www.amazon.com/dp/B08XN27X77) FBF Originals$24.954.6★7298%▲rising 3 ![Arvbitana Toddler Baby Boy Football Outfit Long Sleeve Sunday Football Chiefs Print Sweatshirt Pants Set Fall Winter Clothes (US Age 0 Months 6 Months A-Red White)](https://m.media-amazon.com/images/I/41wf0s0bvTL.jpg) [**Arvbitana Toddler Baby Boy Football Outfit Long Sleeve Sunday Football Chiefs Print Sweatshirt Pants Set Fall Winter Clothes (US Age 0 Months 6 Months A-Red White)**](https://www.amazon.com/dp/B0DBH4VJ8K) Arvbitana$15.934.8★265%▲rising 4 ![Gerber Baby NFL 2-Pack Long Sleeve Onesie Bodysuit Chiefs 6-12 Months](https://m.media-amazon.com/images/I/415FdAZsOKL.jpg) [**Gerber Baby NFL 2-Pack Long Sleeve Onesie Bodysuit Chiefs 6-12 Months**](https://www.amazon.com/dp/B0FDW56PTT) Gerber$20.034.8★1854%▲rising 5 ![NFL Kansas City Chiefs Team Jersey Bodysuit red/Gold Kansas City Chiefs 3-6 Months](https://m.media-amazon.com/images/I/51xMtEwA6pL.jpg) [**NFL Kansas City Chiefs Team Jersey Bodysuit red/Gold Kansas City Chiefs 3-6 Months**](https://www.amazon.com/dp/B087J5ZQFD) Gerber$23.734.8★4,1714%▼falling 6 ![Outerstuff NFL Newborn & Infants 0-24 Months Prime Time Team Graphic 2 Piece Team Graphic Creeper Bodysuit Romper Set (Kansas City Chiefs 6/9 Months)](https://m.media-amazon.com/images/I/41P5+2kdrNL.jpg) [**Outerstuff NFL Newborn & Infants 0-24 Months Prime Time Team Graphic 2 Piece Team Graphic Creeper Bodysuit Romper Set (Kansas City Chiefs 6/9 Months)**](https://www.amazon.com/dp/B0D92TF9T8) Outerstuff$20.804.9★703%▲rising 7 ![Gerber NFL Kansas City Chiefs 3 Pack Short Sleeve Bodysuit red/yellow/white Kansas City Chiefs 0-3 Months (137453160CHF03M-604)](https://m.media-amazon.com/images/I/51JOk9VLzFL.jpg) [**Gerber NFL Kansas City Chiefs 3 Pack Short Sleeve Bodysuit red/yellow/white Kansas City Chiefs 0-3 Months (137453160CHF03M-604)**](https://www.amazon.com/dp/B07BS4YG87) Gerber$23.964.8★7,0673%▲rising 8 ![Gerber Baby Boys NFL 3-Pack Onesie Bodysuit Chiefs NFL 3-Pack6 Months](https://m.media-amazon.com/images/I/41sENdj0GZL.jpg) [**Gerber Baby Boys NFL 3-Pack Onesie Bodysuit Chiefs NFL 3-Pack6 Months**](https://www.amazon.com/dp/B0FHQQ5QVF) Gerber$30.694.9★2523%▼falling 9 ![Lenjindjer Newborn Infant Baby Boy Girl Football Clothes Long Sleeve Crewneck Romper Chiefs Jumpsuit Fall One Piece Outfit (Gray 0-3 Months)](https://m.media-amazon.com/images/I/31PnV90uHUL.jpg) [**Lenjindjer Newborn Infant Baby Boy Girl Football Clothes Long Sleeve Crewneck Romper Chiefs Jumpsuit Fall One Piece Outfit (Gray 0-3 Months)**](https://www.amazon.com/dp/B0DK6MY4MR) Lenjindjer$14.954.9★113%▲rising 10 ![Gerber NFL Team Baby Boys 3-Piece Onesie Bodysuit Active Pant and Cap Set Chiefs 3-6 Months](https://m.media-amazon.com/images/I/41Q3vEHoUeL.jpg) [**Gerber NFL Team Baby Boys 3-Piece Onesie Bodysuit Active Pant and Cap Set Chiefs 3-6 Months**](https://www.amazon.com/dp/B0FDVG2BWN) Gerber$28.394.7★3203%▲rising 11 ![Gerber Baby Girls NFL 3-Pack Onesie Bodysuit Chiefs NFL 3-Pack6 Months](https://m.media-amazon.com/images/I/41p04q-gyZL.jpg) [**Gerber Baby Girls NFL 3-Pack Onesie Bodysuit Chiefs NFL 3-Pack6 Months**](https://www.amazon.com/dp/B0FHQSB68W) Gerber$24.634.8★1632%—flat 12 ![Lenjindjer Newborn Infant Baby Boy Girl Football Clothes Long Sleeve Crewneck Romper Chiefs Jumpsuit Fall One Piece Outfit (Gray 6-12 Months)](https://m.media-amazon.com/images/I/31PnV90uHUL.jpg) [**Lenjindjer Newborn Infant Baby Boy Girl Football Clothes Long Sleeve Crewneck Romper Chiefs Jumpsuit Fall One Piece Outfit (Gray 6-12 Months)**](https://www.amazon.com/dp/B0DK6N7G8S) Lenjindjer$14.914.9★112%▼falling 13 ![My Dad Says I am a Chiefs Fan Baby Bodysuit (Newborn)](https://m.media-amazon.com/images/I/316mZYs9dUL.jpg) [**My Dad Says I am a Chiefs Fan Baby Bodysuit (Newborn)**](https://www.amazon.com/dp/B0C9NV9DYF) Generic$17.165.0★42%▲rising 14 ![Gerber NFL Girls Team Jersey and Diaper Cover Dress Team Color 0-3 Months US](https://m.media-amazon.com/images/I/51UalW1Y0jL.jpg) [**Gerber NFL Girls Team Jersey and Diaper Cover Dress Team Color 0-3 Months US**](https://www.amazon.com/dp/B087J9NB7X) Gerber$21.024.8★5,9772%▲rising 15 ![Gerber NFL Team Baby Boys 3-Piece Onesie Bodysuit Active Pant and Cap Set Chiefs 0-3 Months](https://m.media-amazon.com/images/I/41Q3vEHoUeL.jpg) [**Gerber NFL Team Baby Boys 3-Piece Onesie Bodysuit Active Pant and Cap Set Chiefs 0-3 Months**](https://www.amazon.com/dp/B0FHQTD5GK) Gerber$31.244.7★3202%—flat **~~Showing 15 of 59 — show all ~~** ## **Product shelf** All 59 tracked products in this niche. Top sellersNewestTrending [![Outerstuff NFL Newborn & Infants 0-24 Months Official Primary Logo Long Sleeve Creeper Bodysuit Romper (Kansas City Chiefs - Red 0/3 Months)](https://m.media-amazon.com/images/I/31o8nsgDxjL.jpg)**Outerstuff NFL Newborn & Infants 0-24 Months Official Primary Logo Long Sleeve Creeper Bodysuit Romper (Kansas City Chiefs - Red 0/3 Months)** Outerstuff**$18.25**4.7★152 reviews](https://www.amazon.com/dp/B0DGRG7R5V) [![FBF Originals - Infant Bootie Socks 0-12 Months - 2 Pack (Kansas City Chiefs) One Size](https://m.media-amazon.com/images/I/413MR9gPkHL.jpg)**FBF Originals - Infant Bootie Socks 0-12 Months - 2 Pack (Kansas City Chiefs) One Size** FBF Originals**$24.95**4.6★729 reviews](https://www.amazon.com/dp/B08XN27X77) [![Arvbitana Toddler Baby Boy Football Outfit Long Sleeve Sunday Football Chiefs Print Sweatshirt Pants Set Fall Winter Clothes (US Age 0 Months 6 Months A-Red White)](https://m.media-amazon.com/images/I/41wf0s0bvTL.jpg)**Arvbitana Toddler Baby Boy Football Outfit Long Sleeve Sunday Football Chiefs Print Sweatshirt Pants Set Fall Winter Clothes (US Age 0 Months 6 Months A-Red White)** Arvbitana**$15.93**4.8★26 reviews](https://www.amazon.com/dp/B0DBH4VJ8K) [![Gerber Baby NFL 2-Pack Long Sleeve Onesie Bodysuit Chiefs 6-12 Months](https://m.media-amazon.com/images/I/415FdAZsOKL.jpg)**Gerber Baby NFL 2-Pack Long Sleeve Onesie Bodysuit Chiefs 6-12 Months** Gerber**$20.03**4.8★185 reviews](https://www.amazon.com/dp/B0FDW56PTT) [![NFL Kansas City Chiefs Team Jersey Bodysuit red/Gold Kansas City Chiefs 3-6 Months](https://m.media-amazon.com/images/I/51xMtEwA6pL.jpg)**NFL Kansas City Chiefs Team Jersey Bodysuit red/Gold Kansas City Chiefs 3-6 Months** Gerber**$23.73**4.8★4,171 reviews](https://www.amazon.com/dp/B087J5ZQFD) [![Outerstuff NFL Newborn & Infants 0-24 Months Prime Time Team Graphic 2 Piece Team Graphic Creeper Bodysuit Romper Set (Kansas City Chiefs 6/9 Months)](https://m.media-amazon.com/images/I/41P5+2kdrNL.jpg)**Outerstuff NFL Newborn & Infants 0-24 Months Prime Time Team Graphic 2 Piece Team Graphic Creeper Bodysuit Romper Set (Kansas City Chiefs 6/9 Months)** Outerstuff**$20.80**4.9★70 reviews](https://www.amazon.com/dp/B0D92TF9T8) [![Gerber NFL Kansas City Chiefs 3 Pack Short Sleeve Bodysuit red/yellow/white Kansas City Chiefs 0-3 Months (137453160CHF03M-604)](https://m.media-amazon.com/images/I/51JOk9VLzFL.jpg)**Gerber NFL Kansas City Chiefs 3 Pack Short Sleeve Bodysuit red/yellow/white Kansas City Chiefs 0-3 Months (137453160CHF03M-604)** Gerber**$23.96**4.8★7,067 reviews](https://www.amazon.com/dp/B07BS4YG87) [![Gerber Baby Boys NFL 3-Pack Onesie Bodysuit Chiefs NFL 3-Pack6 Months](https://m.media-amazon.com/images/I/41sENdj0GZL.jpg)**Gerber Baby Boys NFL 3-Pack Onesie Bodysuit Chiefs NFL 3-Pack6 Months** Gerber**$30.69**4.9★252 reviews](https://www.amazon.com/dp/B0FHQQ5QVF) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**23% *“Amazing quality”* **Soft Feel**18% *“Its soft and easy for little hands to hold, and the rattle inside isnt too loud or annoying”* **Size-Overall**14% *“Nice size”* **Comfort-Overall**12% *“Very comfortable”* **Fun/Entertainment Experience**8% *“Love the KC hope my grandson enjoys it”* **Gifting Purpose**8% *“It also makes such a cute little gift”* **Design-Overall**5% *“The design is perfect”* **Advertised Vs Actual Product**3% *“Looks just like the advertisement”* **Stretchability/Expandability/Elasticity**2% *“a good bang for your buck because they do stretch”* **Washability**1% *“washed beautifully with no fading”* ### **What buyers complain about ** **Size-Overall**42% *“It's a little big right now”* **Allergies**33% *“Material was a bit itchy, cute”* #### **Top return reasons**- Size-Overall67% - Length8% - Sleeve Fit6% - Value For Money4% - Material Quality4% - Adhesion/Stickiness2% - Functionality-Overall2% - Defective Material/Parts2% - Quality-Overall2% - Soft Feel2%