---
title: "chicago blackhawks — Niche Verdict: Skip it (27/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/chicago-blackhawks"
last_updated: "2026-07-14T03:51:55.597Z"
locale: en
meta:
  description: "soft demand (-57.1% this quarter) — chicago blackhawks doesn't clear our bar today."
  "og:description": "soft demand (-57.1% this quarter) — chicago blackhawks doesn't clear our bar today."
  "og:title": "chicago blackhawks — Niche Verdict: Skip it (27/100) | Amazon United States - Flapen"
---

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# **chicago blackhawks**

**Skip it**

Soft demand (-57.1% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 0Conversion 18Competition 8Returns 20Price range 88Avg price 95Brand share 24Review moat 85Quality gap 27

**Avg price**

**Incredible****$31.33**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.54–$40.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****310**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$85K**

$85K/yr · 189K searches

**Returns**

**Bad****7.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****90%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-57.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▼falling

**Sellers**

**15**

**Top-5 brand share**

**90%**

**Open market**

**6%**

- adidas52% - GHOSTWEAR18% - JFLLamp9% - AMERICAN NEEDLE7% - PSOOO5% - Northwest4% - Open — no brand owns it (2 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$13K30%$26K45%$38K60%$51K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![adidas X Chicago Blackhawks NHL National Hockey Mens Hoodie Sweatshirt Large](https://m.media-amazon.com/images/I/31Cd5IkKEML.jpg)**adidas X Chicago Blackhawks NHL National Hockey Mens Hoodie Sweatshirt Large**adidas**$35.45**4.3★25 rev](https://www.amazon.com/dp/B08T5NMSLJ) [2![GHOSTWEAR Griswold #00 Movie Hockey Jersey Stitched Letters and Numbers S-5XL Authentic Fabs Apparel White](https://m.media-amazon.com/images/I/31-oqeAS14L.jpg)**GHOSTWEAR Griswold #00 Movie Hockey Jersey Stitched Letters and Numbers S-5XL Authentic Fabs Apparel White**GHOSTWEAR**$40.25**4.7★850 rev](https://www.amazon.com/dp/B0CH24LD86) [3![JFLLamp Ice Hockey Neon Signs for Wall Decor Neon Lights for Bedroom Led Business Signs Suitable for Man Cave Bar Pub Restaurant Christmas Gift Art](https://m.media-amazon.com/images/I/41EaMY946zL.jpg)**JFLLamp Ice Hockey Neon Signs for Wall Decor Neon Lights for Bedroom Led Business Signs Suitable for Man Cave Bar Pub Restaurant Christmas Gift Art**JFLLamp**$38.44**5.0★16 rev](https://www.amazon.com/dp/B0F8NN1FSP) [4![AMERICAN NEEDLE Chicago Blackhawks Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (23008A-CBH-WHBL)](https://m.media-amazon.com/images/I/31bRt1Wlk6L.jpg)**AMERICAN NEEDLE Chicago Blackhawks Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (23008A-CBH-WHBL)**AMERICAN NEEDLE**$31.10**4.6★150 rev](https://www.amazon.com/dp/B0CJTF3PYP) [5![PSOOO Griswold #00 Movie Hockey Jerseys Stitched Letters and Numbers S-5XL White](https://m.media-amazon.com/images/I/41xsJ+45UGL.jpg)**PSOOO Griswold #00 Movie Hockey Jerseys Stitched Letters and Numbers S-5XL White**PSOOO**$36.65**4.7★1,017 rev](https://www.amazon.com/dp/B08KDRV5PT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![JFLLamp Ice Hockey Neon Signs for Wall Decor Neon Lights for Bedroom Led Business Signs Suitable for Man Cave Bar Pub Restaurant Christmas Gift Art](https://m.media-amazon.com/images/I/41EaMY946zL.jpg)**JFLLamp Ice Hockey Neon Signs for Wall Decor Neon Lights for Bedroom Led Business Signs Suitable for Man Cave Bar Pub Restaurant Christmas Gift Art**JFLLamp**$38.44**16 rev1y ago](https://www.amazon.com/dp/B0F8NN1FSP) [![AMERICAN NEEDLE Chicago Blackhawks Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (23008A-CBH-WHBL)](https://m.media-amazon.com/images/I/31bRt1Wlk6L.jpg)**AMERICAN NEEDLE Chicago Blackhawks Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (23008A-CBH-WHBL)**AMERICAN NEEDLE**$31.10**150 rev2y ago](https://www.amazon.com/dp/B0CJTF3PYP) [![GHOSTWEAR Griswold #00 Movie Hockey Jersey Stitched Letters and Numbers S-5XL Authentic Fabs Apparel White](https://m.media-amazon.com/images/I/31-oqeAS14L.jpg)**GHOSTWEAR Griswold #00 Movie Hockey Jersey Stitched Letters and Numbers S-5XL Authentic Fabs Apparel White**GHOSTWEAR**$40.25**850 rev2y ago](https://www.amazon.com/dp/B0CH24LD86) [![NORTHWEST Officially Licensed Chicago Blackhawks NHL Team Throw Blanket 4660 Licensed Microfiber Throw with Hockey Logos for Fans Dorms Game Day Couches & Fan Caves](https://m.media-amazon.com/images/I/51XE5tX-uTL.jpg)**NORTHWEST Officially Licensed Chicago Blackhawks NHL Team Throw Blanket 4660 Licensed Microfiber Throw with Hockey Logos for Fans Dorms Game Day Couches & Fan Caves**Northwest**$27.27**258 rev3y ago](https://www.amazon.com/dp/B0BQZ5CGSJ) [![47 NHL Team Color Alternate Primary Logo Clean Up Adjustable Cap Dad Hat Adult One Size Fits All - Chicago Blackhawks Black](https://m.media-amazon.com/images/I/41gOQTyu6VL.jpg)**47 NHL Team Color Alternate Primary Logo Clean Up Adjustable Cap Dad Hat Adult One Size Fits All - Chicago Blackhawks Black**47**$28.97**127 rev4y ago](https://www.amazon.com/dp/B0DSGKB4T3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![adidas X Chicago Blackhawks NHL National Hockey Mens Hoodie Sweatshirt Large](https://m.media-amazon.com/images/I/31Cd5IkKEML.jpg)**adidas X Chicago Blackhawks NHL National Hockey Mens Hoodie Sweatshirt Large**adidas**$35.45**4.3★**▲ 175%**](https://www.amazon.com/dp/B08T5NMSLJ) [![GHOSTWEAR Griswold #00 Movie Hockey Jersey Stitched Letters and Numbers S-5XL Authentic Fabs Apparel White](https://m.media-amazon.com/images/I/31-oqeAS14L.jpg)**GHOSTWEAR Griswold #00 Movie Hockey Jersey Stitched Letters and Numbers S-5XL Authentic Fabs Apparel White**GHOSTWEAR**$40.25**4.7★**▲ 54%**](https://www.amazon.com/dp/B0CH24LD86) [![JFLLamp Ice Hockey Neon Signs for Wall Decor Neon Lights for Bedroom Led Business Signs Suitable for Man Cave Bar Pub Restaurant Christmas Gift Art](https://m.media-amazon.com/images/I/41EaMY946zL.jpg)**JFLLamp Ice Hockey Neon Signs for Wall Decor Neon Lights for Bedroom Led Business Signs Suitable for Man Cave Bar Pub Restaurant Christmas Gift Art**JFLLamp**$38.44**5.0★**▲ 36%**](https://www.amazon.com/dp/B0F8NN1FSP) [![PSOOO Griswold #00 Movie Hockey Jerseys Stitched Letters and Numbers S-5XL White](https://m.media-amazon.com/images/I/41xsJ+45UGL.jpg)**PSOOO Griswold #00 Movie Hockey Jerseys Stitched Letters and Numbers S-5XL White**PSOOO**$36.65**4.7★**▼ 43%**](https://www.amazon.com/dp/B08KDRV5PT) [![47 NHL Team Color Alternate Primary Logo Clean Up Adjustable Cap Dad Hat Adult One Size Fits All - Chicago Blackhawks Black](https://m.media-amazon.com/images/I/41gOQTyu6VL.jpg)**47 NHL Team Color Alternate Primary Logo Clean Up Adjustable Cap Dad Hat Adult One Size Fits All - Chicago Blackhawks Black**47**$28.97**4.5★**▼ 62%**](https://www.amazon.com/dp/B0DSGKB4T3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -57.1% search growth over the last 90 days.

18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 12.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**42%

*“Excellent quality”*

**Value For Money**15%

*“Not cheap”*

**Color**11%

*“Awesome colors”*

**Stitch/Finish/Polish**10%

*“Hand sewn”*

**Advertised Vs Actual Product**6%

*“Exact”*

**Strength**3%

*“Seems to be pretty sturdy”*

**Size-Overall**2%

*“the fit is true to size”*

**Material Quality**2%

*“Solid piece of clothing”*

**Gifting Purpose**2%

*“Great gift”*

### **What buyers complain about **

**Size-Overall**22%

*“Runs oversized”*

**Print Quality**11%

*“No screen printing”*

**Material Quality**11%

*“I was expecting a lower grade material”*

### **Top return reasons **

**Size-Overall**49%

**Sleeve Fit**14%

**Chest Fit**5%

**Arm Fit**4%

**Length**4%

**Material Quality**3%

**Advertised Vs Actual Product**3%

**Shoulder Fit**2%

**Width**2%

**Shape/Style**2%