---
title: "cheese costume — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/cheese-costume"
last_updated: "2026-07-14T03:51:34.231Z"
locale: en
meta:
  description: "high returns (10.3%) — cheese costume doesn't clear our bar today."
  "og:description": "high returns (10.3%) — cheese costume doesn't clear our bar today."
  "og:title": "cheese costume — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cheese costume**

**Skip it**

High returns (10.3%) — this niche doesn't clear our bar today.

Market size 11Growth 11Conversion 16Competition 23Returns 7Price range 58Avg price 78Brand share 45Review moat 94Quality gap 82

**Review moat**

**Great****127.33**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$16.25**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.58–$25.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$44K**

$44K/yr · 212K searches

**Growth**

**Bad****-28.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****10.3%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**13 **▲rising

**Sellers**

**14**

**Top-5 brand share**

**78%**

**Open market**

**18%**

- Malaxlx29% - mutakin20% - Fun Costumes11% - DSplay11% - XYIYI7% - FJQZWTK5% - Open — no brand owns it (7 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$18K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cheese Print Bucket Hat Beach Sun Hat for Women Men Outdoor Travel Reversible Fishing Hat](https://m.media-amazon.com/images/I/410VpJaaCEL.jpg)**Cheese Print Bucket Hat Beach Sun Hat for Women Men Outdoor Travel Reversible Fishing Hat**Malaxlx**$10.03**4.4★219 rev](https://www.amazon.com/dp/B0CYSNBK2Y) [2![Cheese Bucket Hat Beach Fisherman Cap Packable Sun Hats](https://m.media-amazon.com/images/I/310URNghnwL.jpg)**Cheese Bucket Hat Beach Fisherman Cap Packable Sun Hats**mutakin**$14.20**4.0★76 rev](https://www.amazon.com/dp/B0DLNYQVQL) [3![Fun Costumes Cheese Head Costume Accessory - The Big Cheese of Halloween Costumes for Cheese Lovers - Standard - Yellow](https://m.media-amazon.com/images/I/31LnbXdmqsL.jpg)**Fun Costumes Cheese Head Costume Accessory - The Big Cheese of Halloween Costumes for Cheese Lovers - Standard - Yellow**Fun Costumes**$12.77**3.2★17 rev](https://www.amazon.com/dp/B0BK7HW457) [4![DSplay Adult Couples Cheese Hat Costume Cosplay Halloween Costumes](https://m.media-amazon.com/images/I/31namjfEKNL.jpg)**DSplay Adult Couples Cheese Hat Costume Cosplay Halloween Costumes**DSplay**$19.39**3.3★51 rev](https://www.amazon.com/dp/B0DHMS3XXS) [5![FJQZWTK Cheese Baseball Cap Interesting Men Womens Dad Hat Trucker Embroidered Outdoor Beige](https://m.media-amazon.com/images/I/21kfpM205wL.jpg)**FJQZWTK Cheese Baseball Cap Interesting Men Womens Dad Hat Trucker Embroidered Outdoor Beige**FJQZWTK**$15.10**4.8★17 rev](https://www.amazon.com/dp/B0CWNR195F)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Malaxlx Cheese Print Baseball Cap for Men Women Adjustable Funny Novelty Hat Sun Protection Outdoor Sports Snapback Cap](https://m.media-amazon.com/images/I/41BmeO0f1UL.jpg)**Malaxlx Cheese Print Baseball Cap for Men Women Adjustable Funny Novelty Hat Sun Protection Outdoor Sports Snapback Cap**Malaxlx**$13.88**371 rev1y ago](https://www.amazon.com/dp/B0F243CWKH) [![XYIYI Cheese Yellow Original Classic Cotton Baseball Cap Adjustable Dad Hat Unconstructed Plain Cap](https://m.media-amazon.com/images/I/41eJuiJMzqL.jpg)**XYIYI Cheese Yellow Original Classic Cotton Baseball Cap Adjustable Dad Hat Unconstructed Plain Cap**XYIYI**$14.85**592 rev1y ago](https://www.amazon.com/dp/B0F1KD9KQ2) [![XYIYI Cute Cheese Yellow Bucket Hat Beach Fisherman Hats for Women Men Teen Girls](https://m.media-amazon.com/images/I/41jwx83RfXL.jpg)**XYIYI Cute Cheese Yellow Bucket Hat Beach Fisherman Hats for Women Men Teen Girls**XYIYI**$7.58**240 rev1y ago](https://www.amazon.com/dp/B0F1K8FJNS) [![Vaveren Party Costume Play Clothing Realistic Print Fancy Dress for Theme Party Children M Yellow and Orange](https://m.media-amazon.com/images/I/31aOMwsMedL.jpg)**Vaveren Party Costume Play Clothing Realistic Print Fancy Dress for Theme Party Children M Yellow and Orange**Vaveren**$20.44**0 rev1y ago](https://www.amazon.com/dp/B0DYF9NLST) [![Cheese Bucket Hat Beach Fisherman Cap Packable Sun Hats](https://m.media-amazon.com/images/I/310URNghnwL.jpg)**Cheese Bucket Hat Beach Fisherman Cap Packable Sun Hats**mutakin**$14.20**76 rev1y ago](https://www.amazon.com/dp/B0DLNYQVQL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Vaveren Party Costume Play Clothing Realistic Print Fancy Dress for Theme Party Children M Yellow and Orange](https://m.media-amazon.com/images/I/31aOMwsMedL.jpg)**Vaveren Party Costume Play Clothing Realistic Print Fancy Dress for Theme Party Children M Yellow and Orange**Vaveren**$20.44**0.0★**▲ 161%**](https://www.amazon.com/dp/B0DYF9NLST) [![XYIYI Cheese Yellow Original Classic Cotton Baseball Cap Adjustable Dad Hat Unconstructed Plain Cap](https://m.media-amazon.com/images/I/41eJuiJMzqL.jpg)**XYIYI Cheese Yellow Original Classic Cotton Baseball Cap Adjustable Dad Hat Unconstructed Plain Cap**XYIYI**$14.85**4.4★**▲ 115%**](https://www.amazon.com/dp/B0F1KD9KQ2) [![Cheese Print Bucket Hat Beach Sun Hat for Women Men Outdoor Travel Reversible Fishing Hat](https://m.media-amazon.com/images/I/410VpJaaCEL.jpg)**Cheese Print Bucket Hat Beach Sun Hat for Women Men Outdoor Travel Reversible Fishing Hat**Malaxlx**$10.03**4.4★**▲ 105%**](https://www.amazon.com/dp/B0CYSNBK2Y) [![Cheese Bucket Hat Beach Fisherman Cap Packable Sun Hats](https://m.media-amazon.com/images/I/310URNghnwL.jpg)**Cheese Bucket Hat Beach Fisherman Cap Packable Sun Hats**mutakin**$14.20**4.0★**▲ 105%**](https://www.amazon.com/dp/B0DLNYQVQL) [![XYIYI Cute Cheese Yellow Bucket Hat Beach Fisherman Hats for Women Men Teen Girls](https://m.media-amazon.com/images/I/41jwx83RfXL.jpg)**XYIYI Cute Cheese Yellow Bucket Hat Beach Fisherman Hats for Women Men Teen Girls**XYIYI**$7.58**4.4★**▲ 93%**](https://www.amazon.com/dp/B0F1K8FJNS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 89 weeks — -28.2% search growth over the last 90 days.

15K10KSpike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 84.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**100%

*“Fits well good quality”*

### **What buyers complain about **

**Size-Overall**50%

*“A little tight”*

**Advertised Vs Actual Product**50%

*“Not what it looked like in the pictures”*

### **Top return reasons **

**Size-Overall**36%

**Advertised Vs Actual Product**23%

**Material Quality**18%

**Strength**6%

**Quality-Overall**6%

**Shape/Style**4%

**Functionality-Overall**2%

**Color**2%

**Stitch/Finish/Polish**1%

**Thin**1%