---
title: "cheer keychain — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/cheer-keychain"
last_updated: "2026-07-14T04:06:19.494Z"
locale: en
meta:
  description: "a small market ($11K/yr) — cheer keychain doesn't clear our bar today."
  "og:description": "a small market ($11K/yr) — cheer keychain doesn't clear our bar today."
  "og:title": "cheer keychain — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cheer keychain**

**Skip it**

A small market ($11K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 17Conversion 5Competition 52Returns 59Price range 49Avg price 69Brand share 45Review moat 95Quality gap 33

**Review moat**

**Incredible****96.78**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$14.27**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.6%**

return rate — above 6% kills the launch gate

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$5.88–$23.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$11K**

$11K/yr · 203K searches

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**78%**

**Open market**

**15%**

- DEEKA29% - Unpafcxddyig25% - Nosiny9% - Tondiamo8% - Yoxiumi8% - Remuuly7% - Open — no brand owns it (7 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$2K30%$3K40%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Unpafcxddyig Cheer Pom Pom Keychain Cheerleader Keyrings for Women Accessories blue silver](https://m.media-amazon.com/images/I/519d4SJ4f7L.jpg)**Unpafcxddyig Cheer Pom Pom Keychain Cheerleader Keyrings for Women Accessories blue silver**Unpafcxddyig**$9.90**5.0★15 rev](https://www.amazon.com/dp/B0DLN6NHXN) [2![DEEKA 8 PCS Cheer Pin Me Ribbon for Backpack Glitter Cheerleader Keychain Bulk Cheer Gifts Cheer Bow Keychain Bag Tag Cheer Clothes Pin Charms -Royal Blue](https://m.media-amazon.com/images/I/517Bf4M3RRL.jpg)**DEEKA 8 PCS Cheer Pin Me Ribbon for Backpack Glitter Cheerleader Keychain Bulk Cheer Gifts Cheer Bow Keychain Bag Tag Cheer Clothes Pin Charms -Royal Blue**DEEKA**$17.56**4.7★57 rev](https://www.amazon.com/dp/B0D1KJWRMT) [3![Yoxiumi Cheerleader Gifts for Girls Cheerleading Gifts for Women Cheer Gift for Girls Cheer Team Gift Blue Bow Keychain Cheerleading Pom Pom Keychain Cheerleader Coach Accessories Bow Bag Charm 2 pcs](https://m.media-amazon.com/images/I/51sOhtSWX4L.jpg)**Yoxiumi Cheerleader Gifts for Girls Cheerleading Gifts for Women Cheer Gift for Girls Cheer Team Gift Blue Bow Keychain Cheerleading Pom Pom Keychain Cheerleader Coach Accessories Bow Bag Charm 2 pcs**Yoxiumi**$8.32**4.7★7 rev](https://www.amazon.com/dp/B0FVLZJB35) [4![DEEKA Crochet Cheer Duck with Bow Cheer Gifts Bag Accessories Essentials Keychain for Backpack Support Hit Zero Duck Cheerleading Cheerleader Team Gifts (Pink Bow)](https://m.media-amazon.com/images/I/31QzuA1ls6L.jpg)**DEEKA Crochet Cheer Duck with Bow Cheer Gifts Bag Accessories Essentials Keychain for Backpack Support Hit Zero Duck Cheerleading Cheerleader Team Gifts (Pink Bow)**DEEKA**$8.79**4.8★40 rev](https://www.amazon.com/dp/B0FFMKZLKG) [5![DEEKA Crochet Cheer Duck with Bow Graduation Gifts Bag Accessories Essentials Keychain for Backpack Support Good Luck Duck Cheerleading Cheerleader Team Gifts (Royal Blue Bow)](https://m.media-amazon.com/images/I/31ggJmB8GyL.jpg)**DEEKA Crochet Cheer Duck with Bow Graduation Gifts Bag Accessories Essentials Keychain for Backpack Support Good Luck Duck Cheerleading Cheerleader Team Gifts (Royal Blue Bow)**DEEKA**$9.28**4.8★40 rev](https://www.amazon.com/dp/B0FFLT2HW3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Hujnagh Cheer Keychain - Rhinestone Cheerleading Bag Charms for Purses and Handbags Sparkly Backpack Accessories for Women Team Spirit Athletic Keyring for Sport Fans and Athletes](https://m.media-amazon.com/images/I/41J+2Kxm7CL.jpg)**Hujnagh Cheer Keychain - Rhinestone Cheerleading Bag Charms for Purses and Handbags Sparkly Backpack Accessories for Women Team Spirit Athletic Keyring for Sport Fans and Athletes**Hujnagh**$6.28**2 rev5mo ago](https://www.amazon.com/dp/B0GMGMR9CY) [![Nosiny 20 Sets Cheerleader Gifts Bulk 20 Cheer Pom Pom Keychains 20 Sublimation Name Tags Cheerleading Charm for Backpack(Red Silver)](https://m.media-amazon.com/images/I/51QwTJk9aPL.jpg)**Nosiny 20 Sets Cheerleader Gifts Bulk 20 Cheer Pom Pom Keychains 20 Sublimation Name Tags Cheerleading Charm for Backpack(Red Silver)**Nosiny**$18.26**5 rev7mo ago](https://www.amazon.com/dp/B0G3Q83PDK) [![Yoxiumi Cheerleader Gifts for Girls Cheerleading Gifts for Women Cheer Gift for Girls Cheer Team Gift Blue Bow Keychain Cheerleading Pom Pom Keychain Cheerleader Coach Accessories Bow Bag Charm 2 pcs](https://m.media-amazon.com/images/I/51sOhtSWX4L.jpg)**Yoxiumi Cheerleader Gifts for Girls Cheerleading Gifts for Women Cheer Gift for Girls Cheer Team Gift Blue Bow Keychain Cheerleading Pom Pom Keychain Cheerleader Coach Accessories Bow Bag Charm 2 pcs**Yoxiumi**$8.32**7 rev8mo ago](https://www.amazon.com/dp/B0FVLZJB35) [![Tondiamo 20 Pcs Megaphone Cheer Keychain Bulk Cheer Gifts Cheerleader Pom Pom Bag Tag Cheerleader Acrylic Luggage Keychain Valentines Gift(Pink)](https://m.media-amazon.com/images/I/51Mg6PR25ZL.jpg)**Tondiamo 20 Pcs Megaphone Cheer Keychain Bulk Cheer Gifts Cheerleader Pom Pom Bag Tag Cheerleader Acrylic Luggage Keychain Valentines Gift(Pink)**Tondiamo**$12.66**64 rev10mo ago](https://www.amazon.com/dp/B0FNDBJR7L) [![Tondiamo 20 Pcs Megaphone Cheer Keychain Bulk Cheer Gifts Cheerleader Pom Pom Bag Tag Cheerleader Acrylic Luggage Keychain Valentines Gift(Blue)](https://m.media-amazon.com/images/I/51tmcyfY3UL.jpg)**Tondiamo 20 Pcs Megaphone Cheer Keychain Bulk Cheer Gifts Cheerleader Pom Pom Bag Tag Cheerleader Acrylic Luggage Keychain Valentines Gift(Blue)**Tondiamo**$15.02**64 rev12mo ago](https://www.amazon.com/dp/B0FHG4QQFY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![DEEKA Crochet Cheer Duck with Bow Cheer Gifts Bag Accessories Essentials Keychain for Backpack Support Hit Zero Duck Cheerleading Cheerleader Team Gifts (Pink Bow)](https://m.media-amazon.com/images/I/31QzuA1ls6L.jpg)**DEEKA Crochet Cheer Duck with Bow Cheer Gifts Bag Accessories Essentials Keychain for Backpack Support Hit Zero Duck Cheerleading Cheerleader Team Gifts (Pink Bow)**DEEKA**$8.79**4.8★**▲ 238%**](https://www.amazon.com/dp/B0FFMKZLKG) [![Hujnagh Cheer Keychain - Rhinestone Cheerleading Bag Charms for Purses and Handbags Sparkly Backpack Accessories for Women Team Spirit Athletic Keyring for Sport Fans and Athletes](https://m.media-amazon.com/images/I/41J+2Kxm7CL.jpg)**Hujnagh Cheer Keychain - Rhinestone Cheerleading Bag Charms for Purses and Handbags Sparkly Backpack Accessories for Women Team Spirit Athletic Keyring for Sport Fans and Athletes**Hujnagh**$6.28**4.5★**▲ 222%**](https://www.amazon.com/dp/B0GMGMR9CY) [![DEEKA Crochet Cheer Duck with Bow Graduation Gifts Bag Accessories Essentials Keychain for Backpack Support Good Luck Duck Cheerleading Cheerleader Team Gifts (Royal Blue Bow)](https://m.media-amazon.com/images/I/31ggJmB8GyL.jpg)**DEEKA Crochet Cheer Duck with Bow Graduation Gifts Bag Accessories Essentials Keychain for Backpack Support Good Luck Duck Cheerleading Cheerleader Team Gifts (Royal Blue Bow)**DEEKA**$9.28**4.8★**▲ 191%**](https://www.amazon.com/dp/B0FFLT2HW3) [![DEEKA Crochet Cheer Duck with Bow Cheer Gifts Bag Accessories Essentials Keychain for Backpack Support Good Luck Duck Cheerleading Cheerleader Team Gifts (Purple Bow)](https://m.media-amazon.com/images/I/31yhO3SJKLL.jpg)**DEEKA Crochet Cheer Duck with Bow Cheer Gifts Bag Accessories Essentials Keychain for Backpack Support Good Luck Duck Cheerleading Cheerleader Team Gifts (Purple Bow)**DEEKA**$9.18**4.8★**▲ 177%**](https://www.amazon.com/dp/B0FFLXJ6PV) [![DEEKA 8 PCS Cheer Pin Me Ribbon for Backpack Glitter Cheerleader Keychain Bulk Cheer Gifts Cheer Bow Keychain Bag Tag Cheer Clothes Pin Charms -Royal Blue](https://m.media-amazon.com/images/I/517Bf4M3RRL.jpg)**DEEKA 8 PCS Cheer Pin Me Ribbon for Backpack Glitter Cheerleader Keychain Bulk Cheer Gifts Cheer Bow Keychain Bag Tag Cheer Clothes Pin Charms -Royal Blue**DEEKA**$17.56**4.7★**▲ 169%**](https://www.amazon.com/dp/B0D1KJWRMT)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 37 weeks — -16.8% search growth over the last 90 days.

5K3KHoliday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Gifting Purpose**31%

*“Cute gift”*

**Quality-Overall**25%

*“Overall, looks great and was affordable”*

**Chain/Key Quality**10%

*“This is a cute keychain set”*

**Advertised Vs Actual Product**6%

*“Just As advertised”*

**Size-Overall**5%

*“The size is just right”*

**Durability**3%

*“They've held up well over the last couple of months attached to their bags”*

**Fun/Entertainment Experience**3%

*“Fun group activity”*

**Design-Overall**3%

*“The design is super cute”*

**Color**2%

*“The blue is a royal blue”*

**Value For Money**2%

*“Priced well”*

### **What buyers complain about **

**Quality-Overall**28%

*“Poor quality control”*

**Design-Overall**17%

*“Took off the design”*

**Advertised Vs Actual Product**17%

*“False advertisement”*

**Instructions/User Manual/Troubleshooting**8%

*“There were also no instructions on how to install the stopper at the bottom of the ribbon to keep the beads on”*

**Shape/Style**3%

*“it's proving rather difficult to get it to the normal shape it should be”*

**Material Quality**3%

*“however I feel like it is made out of cheap materials”*

**Durability**3%

*“like it's going to fall apart any minute”*

**Size-Overall**3%

*“It is bigger than I thought”*

### **Top return reasons **

**Size-Overall**29%

**Color**21%

**Advertised Vs Actual Product**17%

**Material Quality**8%

**Chain/Key Quality**8%

**Quality-Overall**5%

**Length**4%

**Value For Money**4%

**Functionality-Overall**2%

**Thin**2%