---
title: "chapstick holder — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/chapstick-holder"
last_updated: "2026-07-13T23:10:59.730Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($4.79–$13.32) — chapstick holder doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($4.79–$13.32) — chapstick holder doesn't clear our bar today."
  "og:title": "chapstick holder — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **chapstick holder**

**Skip it**

Prices mostly outside the sweet spot ($4.79–$13.32) — this niche doesn't clear our bar today.

Market size 54Growth 14Conversion 28Competition 78Returns 90Price range 0Avg price 21Brand share 48Review moat 49Quality gap 23

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Market size**

**Good****$370K**

$370K/yr · 2.2M searches

**Review moat**

**Okay****1,618.3**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$7.45**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-22.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$4.79–$13.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**18 **▼falling

**Sellers**

**31**

**Top-5 brand share**

**76%**

**Open market**

**18%**

- COOKOOKY19% - Thread Wallets18% - WK IEASON16% - WXCYDG14% - Pengxiaomei9% - Haevola6% - Open — no brand owns it (12 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$15K8%$30K12%$44K16%$59K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![COOKOOKY Chapstick Holder Keychain Cute Lip Balm Keychain Holder (Small daisy)](https://m.media-amazon.com/images/I/51D4ChA-FfL.jpg)**COOKOOKY Chapstick Holder Keychain Cute Lip Balm Keychain Holder (Small daisy)**COOKOOKY**$6.07**4.8★1,119 rev](https://www.amazon.com/dp/B0DG985YXB) [2![Pengxiaomei 3 Pcs Chapsticks Holder Keychain for Lipstick Easter Gifts for Women Easter Basket Stuffers(Pink Blue Black)](https://m.media-amazon.com/images/I/41tgRX+Ug0L.jpg)**Pengxiaomei 3 Pcs Chapsticks Holder Keychain for Lipstick Easter Gifts for Women Easter Basket Stuffers(Pink Blue Black)**Pengxiaomei**$5.51**4.6★2,151 rev](https://www.amazon.com/dp/B09NPX88MB) [3![WXCYDG Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with ClipWhite Flower](https://m.media-amazon.com/images/I/51W6ogtTkoL.jpg)**WXCYDG Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with ClipWhite Flower**WXCYDG**$7.04**4.8★354 rev](https://www.amazon.com/dp/B0F2ZBBPP3) [4![WK IEASON - Lip Balm Holder Keychain Clip On Lipstick/Chapstick Sleeve Tight-Knit and Elastic (Pink/Light beige/Grey)](https://m.media-amazon.com/images/I/51IttXkOxyL.jpg)**WK IEASON - Lip Balm Holder Keychain Clip On Lipstick/Chapstick Sleeve Tight-Knit and Elastic (Pink/Light beige/Grey)**WK IEASON**$6.70**4.7★2,122 rev](https://www.amazon.com/dp/B09NVT4ZZH) [5![WXCYDG Black Cat Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with Clip](https://m.media-amazon.com/images/I/51jTcNlKb0L.jpg)**WXCYDG Black Cat Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with Clip**WXCYDG**$9.12**4.8★354 rev](https://www.amazon.com/dp/B0F2ZCFJLG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Blue Stripes)](https://m.media-amazon.com/images/I/41QvhsJ48TL.jpg)**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Blue Stripes)**Haevola**$8.03**78 rev4mo ago](https://www.amazon.com/dp/B0GSK81PZ9) [![Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)](https://m.media-amazon.com/images/I/41wcC9C+61L.jpg)**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)**Haevola**$7.97**78 rev4mo ago](https://www.amazon.com/dp/B0GRY84JM3) [![Desing Wish Silicone Chapstick Holder Key Chain with Cute Cherry Keychain Bag Charm Portable Lip Balm Holder Sleeve Chapstick Keychain Holder with Wrist Strap Lanyard - Pink](https://m.media-amazon.com/images/I/31fpp3L+HOL.jpg)**Desing Wish Silicone Chapstick Holder Key Chain with Cute Cherry Keychain Bag Charm Portable Lip Balm Holder Sleeve Chapstick Keychain Holder with Wrist Strap Lanyard - Pink**Desing Wish**$7.92**353 rev7mo ago](https://www.amazon.com/dp/B0G2R4K819) [![Fadayunn Chapstick Holder Key Chain Lip Balm Holder Keychain Cute Chapstick Holder Keychain Potable Chapstick Holders with Clip Lip gloss Organizer for LipGloss Lipstick Gift Women Girl](https://m.media-amazon.com/images/I/51aTQsbpVDL.jpg)**Fadayunn Chapstick Holder Key Chain Lip Balm Holder Keychain Cute Chapstick Holder Keychain Potable Chapstick Holders with Clip Lip gloss Organizer for LipGloss Lipstick Gift Women Girl**Fadayunn**$5.57**39 rev9mo ago](https://www.amazon.com/dp/B0FVF6ZJH4) [![Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)](https://m.media-amazon.com/images/I/419N90ebu0L.jpg)**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)**Haevola**$8.15**78 rev9mo ago](https://www.amazon.com/dp/B0FV8T5M7K)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)](https://m.media-amazon.com/images/I/41wcC9C+61L.jpg)**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)**Haevola**$7.97**4.8★**▲ 145%**](https://www.amazon.com/dp/B0GRY84JM3) [![Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Blue Stripes)](https://m.media-amazon.com/images/I/41QvhsJ48TL.jpg)**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Blue Stripes)**Haevola**$8.03**4.8★**▲ 142%**](https://www.amazon.com/dp/B0GSK81PZ9) [![Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Luna Beige)](https://m.media-amazon.com/images/I/21ktAyNA92L.jpg)**Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Luna Beige)**Thread Wallets**$9.10**4.6★**▲ 113%**](https://www.amazon.com/dp/B0DQHJT5JK) [![Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Emmeline)](https://m.media-amazon.com/images/I/21s9QmYv8jL.jpg)**Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Emmeline)**Thread Wallets**$8.93**4.6★**▲ 88%**](https://www.amazon.com/dp/B0CQTRC99B) [![Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Off-white)](https://m.media-amazon.com/images/I/21UlnnZGpUL.jpg)**Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Off-white)**Thread Wallets**$9.04**4.6★**▲ 85%**](https://www.amazon.com/dp/B08NSP5NFY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.

125K75KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**20%

*“it's easy to do”*

**Quality-Overall**15%

*“Good quality”*

**Size-Overall**12%

*“it fits nicely”*

**Color**8%

*“Love the variety of colors”*

**Durability**7%

*“it has held up great”*

**Gifting Purpose**7%

*“Great for gifts”*

**Advertised Vs Actual Product**5%

*“Just what I was looking for”*

**Chain/Key Quality**4%

*“Well-constructed, pretty addition to your key chain”*

**Value For Money**4%

*“great value”*

**Stretchability/Expandability/Elasticity**2%

*“elastic band”*

### **What buyers complain about **

**Size-Overall**28%

*“Too small”*

**Strength**11%

*“The only fault is the clip isnt sturdy”*

**Durability**9%

*“Broke”*

**Ease Of Use**6%

*“Its a little difficult to get in”*

**Quality-Overall**5%

*“Cheap, breakable parts”*

**Stretchability/Expandability/Elasticity**5%

*“I lost my lip balm elastic”*

**Smell**4%

*“it has a a strong chemical smell which leads to the aquaphor tasting like chemicals”*

**Value For Money**4%

*“Disappointed given the cost”*

**Design-Overall**3%

*“I didn't get all 3 of the designs”*

**Advertised Vs Actual Product**3%

*“Not what I thought it was”*

### **Top return reasons **

**Size-Overall**57%

**Material Quality**5%

**Color**5%

**Quality-Overall**4%

**Defective Material/Parts**4%

**Advertised Vs Actual Product**4%

**Value For Money**3%

**Functionality-Overall**3%

**Ease Of Use**3%

**Stretchability/Expandability/Elasticity**2%