---
title: "centenario — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/centenario"
last_updated: "2026-07-13T20:19:11.300Z"
locale: en
meta:
  description: "pricing outside the sweet spot ($882.76 avg) — centenario doesn't clear our bar today."
  "og:description": "pricing outside the sweet spot ($882.76 avg) — centenario doesn't clear our bar today."
  "og:title": "centenario — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **centenario**

**Skip it**

Pricing outside the sweet spot ($882.76 avg) — this niche doesn't clear our bar today.

Market size 53Growth 18Conversion 8Competition 61Returns 22Price range 1Avg price 0Brand share 53Review moat 91Quality gap 99

**Quality gap**

**Incredible****3.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****176.21**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$341K**

$341K/yr · 63K searches

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Returns**

**Bad****6.7%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-14.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$4.98–$7324.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$882.76**

avg listing price — sweet spot $15–$100

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**16**

**Top-5 brand share**

**73%**

**Open market**

**21%**

- Shop-iGold42% - MINT STATE GOLD9% - Rosarios Y Mas Brand9% - L2JK7% - Claddagh Gold6% - Generic5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$10K6%$20K9%$31K12%$41K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)9 products missing review or click data not plotted

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Shop-iGold Mexican 50 Pesos Coin Pendant Necklace 14k Gold Finish 925 Silver Centenario Moneda Necklace with 2.5mm Rope Chain Men & Women Jewelry (18)](https://m.media-amazon.com/images/I/41dgog40+bS.jpg)**Shop-iGold Mexican 50 Pesos Coin Pendant Necklace 14k Gold Finish 925 Silver Centenario Moneda Necklace with 2.5mm Rope Chain Men & Women Jewelry (18)**Shop-iGold**$29.82**0.0★0 rev](https://www.amazon.com/dp/B098129DYL) [2![Rosarios Y Mas Brand 24K Gold Plated 50 Pesos and Mexican Eagle Centenario with 26 Necklace](https://m.media-amazon.com/images/I/41EiEHaHnHL.jpg)**Rosarios Y Mas Brand 24K Gold Plated 50 Pesos and Mexican Eagle Centenario with 26 Necklace**Rosarios Y Mas Brand**$69.80**3.5★8 rev](https://www.amazon.com/dp/B07WHBF1BC) [3![L2JK Hip Hop 14k Gold Plated Iced Centenario 50 Pesos Pendant 20 Rope Chain Bling Necklace (Iced Out Centenerio)](https://m.media-amazon.com/images/I/51xQXg5ccwL.jpg)**L2JK Hip Hop 14k Gold Plated Iced Centenario 50 Pesos Pendant 20 Rope Chain Bling Necklace (Iced Out Centenerio)**L2JK**$18.68**3.9★30 rev](https://www.amazon.com/dp/B09HNBJPNM) [4![1947 Mexican Gold 50 Pesos Coin AGW 1.2057 oz Brilliant Uncirculated (BU) - Moneda de 37.5 Gr de Oro Puro 50 MXN NGC BU](https://m.media-amazon.com/images/I/51VhVnabZDL.jpg)**1947 Mexican Gold 50 Pesos Coin AGW 1.2057 oz Brilliant Uncirculated (BU) - Moneda de 37.5 Gr de Oro Puro 50 MXN NGC BU**MINT STATE GOLD**$7324.11**5.0★6 rev](https://www.amazon.com/dp/B0B23W68G9) [5![Jewels By Lux 14kt Yellow Gold 1 7/8 Cttw Diamond Centenario Spinning Pendant](https://m.media-amazon.com/images/I/41g0fkBc3+L.jpg)**Jewels By Lux 14kt Yellow Gold 1 7/8 Cttw Diamond Centenario Spinning Pendant**Jewels By Lux**$4785.64**0.0★0 rev](https://www.amazon.com/dp/B0DZF425R3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Jewelry Stores Network Mexico 50 Peso Gold Coin Bezel Pendant in 14k Yellow Gold Screw Top Petite Knotted Rope Frame for Mexican Centenario Necklace](https://m.media-amazon.com/images/I/41zPi4iO4QL.jpg)**Jewelry Stores Network Mexico 50 Peso Gold Coin Bezel Pendant in 14k Yellow Gold Screw Top Petite Knotted Rope Frame for Mexican Centenario Necklace**Jewelry Stores Network**$781.13**0 rev1mo ago](https://www.amazon.com/dp/B0H22W9L89) [![1821-1947 Centenario Mexican 50 Pesos Style Replica Coin Historical Design Replica Coin for Display Study and Cultural Reference](https://m.media-amazon.com/images/I/51DRkDgIJvL.jpg)**1821-1947 Centenario Mexican 50 Pesos Style Replica Coin Historical Design Replica Coin for Display Study and Cultural Reference**Vyrnum**$4.98**1 rev3mo ago](https://www.amazon.com/dp/B0GT95SLNQ) [![Jewels By Lux 14kt Yellow Gold 1 7/8 Cttw Diamond Centenario Spinning Pendant](https://m.media-amazon.com/images/I/41g0fkBc3+L.jpg)**Jewels By Lux 14kt Yellow Gold 1 7/8 Cttw Diamond Centenario Spinning Pendant**Jewels By Lux**$4785.64**0 rev1y ago](https://www.amazon.com/dp/B0DZF425R3) [![14k Yellow Gold CZ Frame with Coin (50 Pesos)](https://m.media-amazon.com/images/I/41wLZ-JemVL.jpg)**14k Yellow Gold CZ Frame with Coin (50 Pesos)**The World Jewelry Center**$1100.18**0 rev2y ago](https://www.amazon.com/dp/B0DKM8P1MP) [![1986 - Present (Random Year) American Gold Eagle 1/10th oz Bullion Coin with Certificate of Authenticity $5 Seller Uncirculated](https://m.media-amazon.com/images/I/61kfyxgicSL.jpg)**1986 - Present (Random Year) American Gold Eagle 1/10th oz Bullion Coin with Certificate of Authenticity $5 Seller Uncirculated**Generic**$685.99**29 rev2y ago](https://www.amazon.com/dp/B0D45ZFC6R)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Jewelry Stores Network Mexico 50 Peso Gold Coin Bezel Pendant in 14k Yellow Gold Screw Top Petite Knotted Rope Frame for Mexican Centenario Necklace](https://m.media-amazon.com/images/I/41zPi4iO4QL.jpg)**Jewelry Stores Network Mexico 50 Peso Gold Coin Bezel Pendant in 14k Yellow Gold Screw Top Petite Knotted Rope Frame for Mexican Centenario Necklace**Jewelry Stores Network**$781.13**0.0★**▲ 128%**](https://www.amazon.com/dp/B0H22W9L89) [![Shop-iGold Mexican 50 Pesos Coin Centenario Pendant Necklace Men & Women 14k Gold Finish Iced Out Moneda Medallion 925 Italy Stainless Steel 2.5mm Rope Chain (20 NECKLACE)](https://m.media-amazon.com/images/I/51H83A8qnWL.jpg)**Shop-iGold Mexican 50 Pesos Coin Centenario Pendant Necklace Men & Women 14k Gold Finish Iced Out Moneda Medallion 925 Italy Stainless Steel 2.5mm Rope Chain (20 NECKLACE)**Shop-iGold**$29.94**4.4★**▲ 128%**](https://www.amazon.com/dp/B08WK6BFQ6) [![Shop-iGold Collar Moneda Centenario Mexicano Colgante 50 Pesos Helado con Bao de Oro Amarillo 14k y Cadena de Cuerda 2.5mm Joyera de Acero Inoxidable (18)](https://m.media-amazon.com/images/I/41BMjxoOIiS.jpg)**Shop-iGold Collar Moneda Centenario Mexicano Colgante 50 Pesos Helado con Bao de Oro Amarillo 14k y Cadena de Cuerda 2.5mm Joyera de Acero Inoxidable (18)**Shop-iGold**$28.84**1.0★**▲ 125%**](https://www.amazon.com/dp/B095LN8GTN) [![ChainsHouse Mens Cuban Link Chain Gold Plated Miami Cuban Chain Necklace for Men 5mm Wide Hip Hop Mens Jewelry 20](https://m.media-amazon.com/images/I/61M0BmIeZkL.jpg)**ChainsHouse Mens Cuban Link Chain Gold Plated Miami Cuban Chain Necklace for Men 5mm Wide Hip Hop Mens Jewelry 20**ChainsHouse**$23.24**4.5★**▲ 118%**](https://www.amazon.com/dp/B0BQB7L13B) [![Shop-iGold Mexican 50 Pesos Coin Pendant Necklace 14k Gold Finish 925 Silver Centenario Moneda Necklace with 2.5mm Rope Chain Men & Women Jewelry (20)](https://m.media-amazon.com/images/I/41dgog40+bS.jpg)**Shop-iGold Mexican 50 Pesos Coin Pendant Necklace 14k Gold Finish 925 Silver Centenario Moneda Necklace with 2.5mm Rope Chain Men & Women Jewelry (20)**Shop-iGold**$26.92**0.0★**▲ 115%**](https://www.amazon.com/dp/B09811MY6M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.

2K2KHoliday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Durability**44%

*“Didnt break still amazing”*

**Color**18%

*“good color”*

**Chain/Key Quality**11%

*“My boyfriend loves this chain hes had it for a year now and doesnt tarnish”*

**Quality-Overall**7%

*“The look was good”*

### **What buyers complain about **

**Size-Overall**20%

*“I think this chain is a little bit smaller length than listed compared to other chain lengths I have”*

**Ease Of Use**20%

*“too easy that it can be pushed in and slip off”*

**Fastener Quality**20%

*“The clasp is not good”*

### **Top return reasons **

**Size-Overall**28%

**Chain/Key Quality**17%

**Color**14%

**Neck Fit**7%

**Advertised Vs Actual Product**7%

**Width**6%

**Metal Authenticity**4%

**Fastener Quality**2%

**Thickness**2%

**Shape/Style**2%