---
title: "celine — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/celine"
last_updated: "2026-07-14T05:14:04.736Z"
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meta:
  description: "high returns (8.3%) — celine doesn't clear our bar today."
  "og:description": "high returns (8.3%) — celine doesn't clear our bar today."
  "og:title": "celine — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **celine**

**Skip it**

High returns (8.3%) — this niche doesn't clear our bar today.

Market size 36Growth 49Conversion 21Competition 57Returns 15Price range 36Avg price 95Brand share 57Review moat 62Quality gap 38

**Avg price**

**Incredible****$33.48**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,017.29**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+19.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$179K**

$179K/yr · 317K searches

**Price range**

**Okay****$7.49–$246.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****8.3%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▲rising

**Sellers**

**24**

**Top-5 brand share**

**71%**

**Open market**

**24%**

- SOJOS39% - ANDWOOD9% - livho8% - BUTABY8% - mosanana7% - Rmerom5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7K8%$14K12%$22K16%$29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SOJOS Retro Oval Sunglasses for Women Trendy Classic Shades UV400 Protection Gold/Grey](https://m.media-amazon.com/images/I/31uuWMZraXL.jpg)**SOJOS Retro Oval Sunglasses for Women Trendy Classic Shades UV400 Protection Gold/Grey**SOJOS**$14.41**4.6★1,702 rev](https://www.amazon.com/dp/B0DYTXL6NF) [2![SOJOS Small Retro Oval Polarized Sunglasses for Women Men 90s Vintage UV400 Protection Tiny Sun Glasses SJ2286 Leopard Brown](https://m.media-amazon.com/images/I/3118hTf0UyL.jpg)**SOJOS Small Retro Oval Polarized Sunglasses for Women Men 90s Vintage UV400 Protection Tiny Sun Glasses SJ2286 Leopard Brown**SOJOS**$14.14**4.7★1,240 rev](https://www.amazon.com/dp/B0CC29P75L) [3![ANDWOOD Oversized Sunglasses for Women Big Large Square Wide Frame Shades Retro Trendy Fashion UV Protection Black Brown Sun glasses](https://m.media-amazon.com/images/I/41gdm5Do3oL.jpg)**ANDWOOD Oversized Sunglasses for Women Big Large Square Wide Frame Shades Retro Trendy Fashion UV Protection Black Brown Sun glasses**ANDWOOD**$13.23**4.5★1,474 rev](https://www.amazon.com/dp/B094VT5M7M) [4![livho Retro Polarized Sunglasses - UV400 Protection Oval Shape Metal Frames - Matching Soft Case Inlcuded](https://m.media-amazon.com/images/I/31WiveDFJ-L.jpg)**livho Retro Polarized Sunglasses - UV400 Protection Oval Shape Metal Frames - Matching Soft Case Inlcuded**livho**$12.82**4.5★1,047 rev](https://www.amazon.com/dp/B0CZDHTZJS) [5![BUTABY Retro Oval Sunglasses for Women Men Designer Trendy Sun Glasses Classic Shades UV400 Protection Gold Grey& Gold Brown](https://m.media-amazon.com/images/I/411VlxOpvuL.jpg)**BUTABY Retro Oval Sunglasses for Women Men Designer Trendy Sun Glasses Classic Shades UV400 Protection Gold Grey& Gold Brown**BUTABY**$16.44**4.4★422 rev](https://www.amazon.com/dp/B0D1KGD6CP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![YUNKRK Womens Sunglasses 2 Pack Retro Oval Frame Vintage Sun Glasses for Women Men Trendy Cat Eye Sunnies UV400 Protection](https://m.media-amazon.com/images/I/41U1vbQzVLL.jpg)**YUNKRK Womens Sunglasses 2 Pack Retro Oval Frame Vintage Sun Glasses for Women Men Trendy Cat Eye Sunnies UV400 Protection**YUNKRK**$16.62**30 rev2mo ago](https://www.amazon.com/dp/B0GWL3VBRW) [![Celine Smoke Gradient Oval Ladies Sunglasses CL4003IN 01B 48](https://m.media-amazon.com/images/I/31HX245WgpL.jpg)**Celine Smoke Gradient Oval Ladies Sunglasses CL4003IN 01B 48**Celine**$246.22**0 rev2mo ago](https://www.amazon.com/dp/B0GXSKRHTT) [![phikttu Retro Oval Sunglasses for Women Men Small Narrow 90s Vintage Round Shades UV400 Lightweight Designer Cateye Glasses](https://m.media-amazon.com/images/I/31GI4k0UesL.jpg)**phikttu Retro Oval Sunglasses for Women Men Small Narrow 90s Vintage Round Shades UV400 Lightweight Designer Cateye Glasses**phikttu**$10.80**93 rev3mo ago](https://www.amazon.com/dp/B0GV482BH9) [![SOJOS TR90 Ultra Light Flexible Sunglasses for Women Retro Oval Polarized Cat Eye Vintage Shades UV400 Protection Comfort Fit Tortoise Brown/Brown](https://m.media-amazon.com/images/I/3195OH5MVYL.jpg)**SOJOS TR90 Ultra Light Flexible Sunglasses for Women Retro Oval Polarized Cat Eye Vintage Shades UV400 Protection Comfort Fit Tortoise Brown/Brown**SOJOS**$18.68**86 rev8mo ago](https://www.amazon.com/dp/B0FXRD687R) [![ViewJoy Retro Oval Sunglasses for Women Vintage 90s Y2K Trendy Designer Sun Glasses 2Pack](https://m.media-amazon.com/images/I/416je6tpQxL.jpg)**ViewJoy Retro Oval Sunglasses for Women Vintage 90s Y2K Trendy Designer Sun Glasses 2Pack**ViewJoy**$15.79**718 rev1y ago](https://www.amazon.com/dp/B0F8HWPP54)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![phikttu Retro Oval Sunglasses for Women Men Small Narrow 90s Vintage Round Shades UV400 Lightweight Designer Cateye Glasses](https://m.media-amazon.com/images/I/31GI4k0UesL.jpg)**phikttu Retro Oval Sunglasses for Women Men Small Narrow 90s Vintage Round Shades UV400 Lightweight Designer Cateye Glasses**phikttu**$10.80**4.6★**▲ 125%**](https://www.amazon.com/dp/B0GV482BH9) [![Celine Smoke Gradient Oval Ladies Sunglasses CL4003IN 01B 48](https://m.media-amazon.com/images/I/31HX245WgpL.jpg)**Celine Smoke Gradient Oval Ladies Sunglasses CL4003IN 01B 48**Celine**$246.22**0.0★**▲ 125%**](https://www.amazon.com/dp/B0GXSKRHTT) [![Tom Ford Womens Cielle Sunglasses Shiny Bordeaux/Brown One Size](https://m.media-amazon.com/images/I/21zgFG0SWtL.jpg)**Tom Ford Womens Cielle Sunglasses Shiny Bordeaux/Brown One Size**Tom Ford**$206.30**0.0★**▲ 125%**](https://www.amazon.com/dp/B0DP1HKGF2) [![YUNKRK Womens Sunglasses 2 Pack Retro Oval Frame Vintage Sun Glasses for Women Men Trendy Cat Eye Sunnies UV400 Protection](https://m.media-amazon.com/images/I/41U1vbQzVLL.jpg)**YUNKRK Womens Sunglasses 2 Pack Retro Oval Frame Vintage Sun Glasses for Women Men Trendy Cat Eye Sunnies UV400 Protection**YUNKRK**$16.62**4.5★**▲ 124%**](https://www.amazon.com/dp/B0GWL3VBRW) [![SOJOS TR90 Ultra Light Flexible Sunglasses for Women Retro Oval Polarized Cat Eye Vintage Shades UV400 Protection Comfort Fit Tortoise Brown/Brown](https://m.media-amazon.com/images/I/3195OH5MVYL.jpg)**SOJOS TR90 Ultra Light Flexible Sunglasses for Women Retro Oval Polarized Cat Eye Vintage Shades UV400 Protection Comfort Fit Tortoise Brown/Brown**SOJOS**$18.68**4.4★**▲ 112%**](https://www.amazon.com/dp/B0FXRD687R)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +19.0% search growth over the last 90 days.

60K40KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“best quality glasses Ive had in forever”*

**Size-Overall**14%

*“Great sleek look and fit well”*

**Shape/Style**13%

*“Love the shape”*

**Value For Money**13%

*“GOOD VALUE FOR THE PRICE”*

**Comfort-Overall**10%

*“Comfortable fit”*

**Color**5%

*“Cool shades”*

**Weight Light**5%

*“These sunglasses are lightweight”*

**Advertised Vs Actual Product**4%

*“As described”*

**Durability**3%

*“Cute and durable”*

**Design-Overall**3%

*“They are also functional and versatile”*

### **What buyers complain about **

**Size-Overall**26%

*“Too big”*

**Quality-Overall**15%

*“Expensive for the quality”*

**Value For Money**10%

*“Looks expensive”*

**Durability**6%

*“broke after first use”*

**Color**6%

*“I found the black ones to be very dark”*

**Advertised Vs Actual Product**3%

*“Dont really look like the pics”*

**Material Quality**2%

*“cheap material”*

**Strength**2%

*“tell how flimsy they are”*

**Shape/Style**2%

*“I dont love how they they look on me. oval face shape”*

**Comfort-Overall**2%

*“Uncomfortable”*

### **Top return reasons **

**Size-Overall**60%

**Shape/Style**16%

**Advertised Vs Actual Product**5%

**Quality-Overall**4%

**Width**4%

**Color**3%

**Value For Money**2%

**Material Quality**1%

**Functionality-Overall**1%

**Comfort-Overall**1%