---
title: "catboy costume — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/catboy-costume"
last_updated: "2026-07-15T02:35:12.145Z"
locale: en
meta:
  description: "a small market ($32K/yr) — catboy costume doesn't clear our bar today."
  "og:description": "a small market ($32K/yr) — catboy costume doesn't clear our bar today."
  "og:title": "catboy costume — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **catboy costume**

**Skip it**

A small market ($32K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 21Conversion 16Competition 79Returns 32Price range 85Avg price 95Brand share 32Review moat 46Quality gap 24

**Avg price**

**Incredible****$23.35**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.68–$45.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Review moat**

**Okay****1,930.67**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****5.1%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$32K**

$32K/yr · 106K searches

## **Competition**

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

**Brands**

**14 **▲rising

**Sellers**

**64**

**Top-5 brand share**

**86%**

**Open market**

**10%**

- Disguise35% - INTIMO24% - PJ Masks15% - HSCTEK7% - Spirit Halloween5% - BIAOKS4% - Open — no brand owns it (8 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Catboy Costume Official PJ Masks Glow Costume Jumpsuit and Mask Toddler Size Medium (3T-4T)](https://m.media-amazon.com/images/I/41O1dnIJ9ML.jpg)**Catboy Costume Official PJ Masks Glow Costume Jumpsuit and Mask Toddler Size Medium (3T-4T)**Disguise**$27.99**4.5★1,258 rev](https://www.amazon.com/dp/B01BTYS9OE) [2![HSCTEK Black Cat Onesie Costume Kids Toddler Funny Pet Pajamas Pjs Clothes 345T](https://m.media-amazon.com/images/I/41XBujmpS-L.jpg)**HSCTEK Black Cat Onesie Costume Kids Toddler Funny Pet Pajamas Pjs Clothes 345T**HSCTEK**$28.87**4.6★270 rev](https://www.amazon.com/dp/B0DS53QC2F) [3![PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Catboy 2T)](https://m.media-amazon.com/images/I/41wIPM8kwRL.jpg)**PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Catboy 2T)**INTIMO**$19.04**4.6★47 rev](https://www.amazon.com/dp/B0DFQCRK1L) [4![Disguise Catboy Costume for Kids Official PJ Masks Costume Jumpsuit Large (4-6)](https://m.media-amazon.com/images/I/41JY4jAnIxL.jpg)**Disguise Catboy Costume for Kids Official PJ Masks Costume Jumpsuit Large (4-6)**Disguise**$24.60**4.6★13,486 rev](https://www.amazon.com/dp/B01BTYS8FY) [5![PJ Masks Toddler Girls Boys Catboy Character Costume Sleep Pajama Set (6)](https://m.media-amazon.com/images/I/51rOwzMMqpL.jpg)**PJ Masks Toddler Girls Boys Catboy Character Costume Sleep Pajama Set (6)**INTIMO**$27.15**4.7★79 rev](https://www.amazon.com/dp/B0C1ZVBFTV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PJ Masks Pajamas Toddler Boys Power Heroes Short Sleeve and Shorts Sleep Set (Catboy 5T)](https://m.media-amazon.com/images/I/51Um18G3tCL.jpg)**PJ Masks Pajamas Toddler Boys Power Heroes Short Sleeve and Shorts Sleep Set (Catboy 5T)**INTIMO**$22.34**13 rev4mo ago](https://www.amazon.com/dp/B0GPF6LTPV) [![BesserBay Kid Boys Halloween Fuzzy Cozy Costume Flannel Hooded Cat Animal Outfit Black 10 Years](https://m.media-amazon.com/images/I/31rm5Ca5iOL.jpg)**BesserBay Kid Boys Halloween Fuzzy Cozy Costume Flannel Hooded Cat Animal Outfit Black 10 Years**BesserBay**$18.95**37 rev11mo ago](https://www.amazon.com/dp/B0DXZ4YB5F) [![Veyryth Kids Cheese Cat Onesie Pajamas Flanne Children Animal Halloween Costume One Piece Cosplay Homewear for Girls Boys Size 4-5 T](https://m.media-amazon.com/images/I/31k3c-G15PL.jpg)**Veyryth Kids Cheese Cat Onesie Pajamas Flanne Children Animal Halloween Costume One Piece Cosplay Homewear for Girls Boys Size 4-5 T**Veyryth**$25.43**100 rev1y ago](https://www.amazon.com/dp/B0F8NGCHJY) [![PJ Masks Toddler Boys Gekko Catboy Owlette Unbeatable Power Heroes 2 Piece Long Sleeve Pajama Set (6)](https://m.media-amazon.com/images/I/416Hr6JeccL.jpg)**PJ Masks Toddler Boys Gekko Catboy Owlette Unbeatable Power Heroes 2 Piece Long Sleeve Pajama Set (6)**INTIMO**$23.48**13 rev1y ago](https://www.amazon.com/dp/B0F49GQSDD) [![Magicmode Kids Caracal Cat Onesie Pajamas Soft Flannel Halloween Cosplay Costumes for Boys Girls](https://m.media-amazon.com/images/I/41PB3YbthCL.jpg)**Magicmode Kids Caracal Cat Onesie Pajamas Soft Flannel Halloween Cosplay Costumes for Boys Girls**Magicmode**$32.86**128 rev1y ago](https://www.amazon.com/dp/B0F2MWH654)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cat Wolf Fox Ears and Tail Costume Set with Bell Lace Choker](https://m.media-amazon.com/images/I/41ijG8gHYOL.jpg)**Cat Wolf Fox Ears and Tail Costume Set with Bell Lace Choker**BIAOKS**$23.67**4.6★**▲ 277%**](https://www.amazon.com/dp/B0DZHFHSVR) [![PJ Masks Pajamas Toddler Boys Power Heroes Short Sleeve and Shorts Sleep Set (Catboy 5T)](https://m.media-amazon.com/images/I/51Um18G3tCL.jpg)**PJ Masks Pajamas Toddler Boys Power Heroes Short Sleeve and Shorts Sleep Set (Catboy 5T)**INTIMO**$22.34**4.8★**▲ 276%**](https://www.amazon.com/dp/B0GPF6LTPV) [![PJ Masks Toddler Boys Gekko Catboy Owlette Unbeatable Power Heroes 2 Piece Long Sleeve Pajama Set (6)](https://m.media-amazon.com/images/I/416Hr6JeccL.jpg)**PJ Masks Toddler Boys Gekko Catboy Owlette Unbeatable Power Heroes 2 Piece Long Sleeve Pajama Set (6)**INTIMO**$23.48**4.3★**▲ 276%**](https://www.amazon.com/dp/B0F49GQSDD) [![HSCTEK Black Cat Onesie Costume Kids Toddler Funny Pet Pajamas Pjs Clothes 345T](https://m.media-amazon.com/images/I/41XBujmpS-L.jpg)**HSCTEK Black Cat Onesie Costume Kids Toddler Funny Pet Pajamas Pjs Clothes 345T**HSCTEK**$28.87**4.6★**▲ 271%**](https://www.amazon.com/dp/B0DS53QC2F) [![PJ Masks Catboy Owlette Gekko Toddler Boys T-Shirt Tank Top and French Terry Shorts 3 Piece Outfit Set Multicolor 2T](https://m.media-amazon.com/images/I/51J6OraFu3L.jpg)**PJ Masks Catboy Owlette Gekko Toddler Boys T-Shirt Tank Top and French Terry Shorts 3 Piece Outfit Set Multicolor 2T**PJ Masks**$18.30**4.8★**▲ 271%**](https://www.amazon.com/dp/B09GKTG532)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.

15K10KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 18.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**26%

*“The quality of both accessories is excellent”*

**Size-Overall**10%

*“Fit perfect”*

**Material Quality**9%

*“Surprisingly great material quality”*

**Color**7%

*“So cute, matches the shows colors and has lasted many playtimes, Halloween costumes and birthday parties”*

**Comfort-Overall**7%

*“It is comfy”*

**Value For Money**6%

*“good value”*

**Soft Feel**5%

*“It was super soft as well”*

**Fun/Entertainment Experience**5%

*“These have given us endless fun”*

**Gifting Purpose**5%

*“This was a gift idea for my 3-year-old great-grandson”*

**Warmth**3%

*“It kept my daughter warm as Halloween is usually cold”*

### **What buyers complain about **

**Size-Overall**38%

*“Ran a little small, I thought”*

**Add-Ons/Attachments**9%

*“No accessories”*

**Zipper Quality**9%

*“Zipper Broke and Size is Too Small”*

**Durability**5%

*“It broke immediately”*

**Thickness**3%

*“The material is thicker”*

**Neck Fit**3%

*“Absolutely loved this set though the collar was too small for my husband's neck”*

### **Top return reasons **

**Size-Overall**64%

**Chest Fit**7%

**Zipper Quality**3%

**Value For Money**3%

**Waist Fit**3%

**Shoulder Fit**3%

**Quality-Overall**3%

**Advertised Vs Actual Product**2%

**Length**2%

**Material Quality**2%