---
title: "carhartt jacket mens — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/carhartt-jacket-mens"
last_updated: "2026-07-14T02:13:45.022Z"
locale: en
meta:
  description: "soft demand (-70.5% this quarter) — carhartt jacket mens doesn't clear our bar today."
  "og:description": "soft demand (-70.5% this quarter) — carhartt jacket mens doesn't clear our bar today."
  "og:title": "carhartt jacket mens — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **carhartt jacket mens**

**Skip it**

Soft demand (-70.5% this quarter) — this niche doesn't clear our bar today.

Market size 77Growth 0Conversion 1Competition 95Returns 16Price range 30Avg price 88Brand share 69Review moat 23Quality gap 32

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Avg price**

**Great****$64.16**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$963K**

$963K/yr · 12.5M searches

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$10.99–$296.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****7,824.75**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****8.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-70.5%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

**Brands**

**44 **▲rising

**Sellers**

**197**

**Top-5 brand share**

**63%**

**Open market**

**33%**

- Carhartt34% - TACVASEN11% - Columbia7% - Hanes5% - XiaoYouYu5% - Dickies3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$19K4%$39K6%$58K8%$77K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 152 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![TACVASEN Bomber Jacket Men Black Jacket Casual Mens Jackets Casual Stylish Lightweight Mens Windbreaker Jackets Lightweight Track Jacket](https://m.media-amazon.com/images/I/41BaJ0C+t-L.jpg)**TACVASEN Bomber Jacket Men Black Jacket Casual Mens Jackets Casual Stylish Lightweight Mens Windbreaker Jackets Lightweight Track Jacket**TACVASEN**$32.16**4.5★10,412 rev](https://www.amazon.com/dp/B07VGQTMYD) [2![XiaoYouYu Mens Bomber Jacket Fashion Stylish Lightweight Windbreaker Spring Fall Casual Jackets for Men Coffee Large](https://m.media-amazon.com/images/I/41FuYVBd8eL.jpg)**XiaoYouYu Mens Bomber Jacket Fashion Stylish Lightweight Windbreaker Spring Fall Casual Jackets for Men Coffee Large**XiaoYouYu**$30.27**4.5★1,356 rev](https://www.amazon.com/dp/B0CCSGJMSJ) [3![Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown Medium](https://m.media-amazon.com/images/I/41bPJ15xqXL.jpg)**Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown Medium**Carhartt**$117.52**4.6★7,324 rev](https://www.amazon.com/dp/B07S194BB2) [4![Carhartt Mens Washed Duck Active Jac Black Large](https://m.media-amazon.com/images/I/31bbDS+2PoL.jpg)**Carhartt Mens Washed Duck Active Jac Black Large**Carhartt**$127.40**4.8★7,815 rev](https://www.amazon.com/dp/B07RY7KP54) [5![Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Black Medium](https://m.media-amazon.com/images/I/41J5DyznplL.jpg)**Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Black Medium**Columbia**$34.69**4.7★53,425 rev](https://www.amazon.com/dp/B0076R6L58)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Levi Strauss Signature Gold Mens Signature Trucker Jacket Gothic Large](https://m.media-amazon.com/images/I/41bmnxUhfGL.jpg)**Levi Strauss Signature Gold Mens Signature Trucker Jacket Gothic Large**Levi Strauss Signature Gold**$38.09**13,208 rev1w ago](https://www.amazon.com/dp/B07PX3Y37Z) [![Michael Kors Mens Lightweight Bomber Jacket Wind and Water Resistant Black 2X-Large](https://m.media-amazon.com/images/I/41-0SBM9jML.jpg)**Michael Kors Mens Lightweight Bomber Jacket Wind and Water Resistant Black 2X-Large**Michael Kors**$48.45**303 rev3mo ago](https://www.amazon.com/dp/B0DLH92TJF) [![Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining](https://m.media-amazon.com/images/I/41GRzGGlw2L.jpg)**Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining**Cotrasen**$104.29**24 rev4mo ago](https://www.amazon.com/dp/B0GSFZQL7P) [![Cotrasen Mens Heavyweight Duck Canvas Work Jacket Waterproof Sherpa Lined Thermal Warm Hooded Winter Coat Multi Pocket](https://m.media-amazon.com/images/I/410zaE5-IbL.jpg)**Cotrasen Mens Heavyweight Duck Canvas Work Jacket Waterproof Sherpa Lined Thermal Warm Hooded Winter Coat Multi Pocket**Cotrasen**$112.75**25 rev4mo ago](https://www.amazon.com/dp/B0GSG65Y7L) [![TACVASEN Light Jackets for Men Spring Fall Windbreaker Jacket Golf Business Full Zip Work Coat with Pocket Black M](https://m.media-amazon.com/images/I/31H79Lfl58L.jpg)**TACVASEN Light Jackets for Men Spring Fall Windbreaker Jacket Golf Business Full Zip Work Coat with Pocket Black M**TACVASEN**$35.93**56 rev5mo ago](https://www.amazon.com/dp/B0GL2HT7RN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Billabong Mens Sherpa Lined Hoodie Jacket Black M](https://m.media-amazon.com/images/I/31YvookdPOL.jpg)**Billabong Mens Sherpa Lined Hoodie Jacket Black M**Billabong**$16.78**4.1★**▲ 400%**](https://www.amazon.com/dp/B0FXN5J5V1) [![MAOYSSEN Mens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Fur Hooded Snowboarding Jakcet Parka](https://m.media-amazon.com/images/I/41x8rSnP0QL.jpg)**MAOYSSEN Mens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Fur Hooded Snowboarding Jakcet Parka**MAOYSSEN**$30.36**4.6★**▲ 387%**](https://www.amazon.com/dp/B0DHJP9TM3) [![Carhartt Scrubs for Men Force Cross-Flex Shirt Jacket with 5 Pockets](https://m.media-amazon.com/images/I/31kGFgm9xuL.jpg)**Carhartt Scrubs for Men Force Cross-Flex Shirt Jacket with 5 Pockets**Carhartt**$49.91**4.6★**▲ 383%**](https://www.amazon.com/dp/B0FF6K2ND5) [![Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining](https://m.media-amazon.com/images/I/41GRzGGlw2L.jpg)**Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining**Cotrasen**$104.29**4.8★**▲ 383%**](https://www.amazon.com/dp/B0GSFZQL7P) [![NAVIS MARINE Mens Relaxed Fit Work Utility Jacket 100% Cotton Canvas Multi-Pocket Durable Workwear for Construction(Khaki X-Large)](https://m.media-amazon.com/images/I/410HE157sCL.jpg)**NAVIS MARINE Mens Relaxed Fit Work Utility Jacket 100% Cotton Canvas Multi-Pocket Durable Workwear for Construction(Khaki X-Large)**NAVIS MARINE**$68.92**5.0★**▲ 380%**](https://www.amazon.com/dp/B0GCZSL2MM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -70.5% search growth over the last 90 days.

1.0M600KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 15.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**21%

*“Fits as expected”*

**Quality-Overall**16%

*“Good quality construction”*

**Warmth**11%

*“keeps me warm”*

**Value For Money**7%

*“Definitely worth the price”*

**Comfort-Overall**5%

*“Feels comfortable”*

**Weight Light**4%

*“The jacket is lightweight”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Pockets/Compartments**3%

*“good amount of pockets”*

**Material Quality**3%

*“Excellent material and is so comfortable”*

**Weather Proof**3%

*“perfect for cold weather”*

### **What buyers complain about **

**Size-Overall**20%

*“To long”*

**Quality-Overall**6%

*“Looks low quality”*

**Material Quality**5%

*“low quality material”*

**Zipper Quality**4%

*“the zipper gets stuck very often”*

**Thickness**3%

*“too thin of a polyester”*

**Water Resistance**3%

*“NOT WATERPROOF”*

**Durability**3%

*“Didnt last”*

**Thin**2%

*“Very thin”*

**Stitch/Finish/Polish**2%

*“the seams are already falling apart in multiple places on both of the ones I have of this”*

**Value For Money**2%

*“Cheap waste of money”*

### **Top return reasons **

**Size-Overall**54%

**Sleeve Fit**7%

**Material Quality**4%

**Chest Fit**4%

**Length**3%

**Waist Fit**3%

**Shoulder Fit**3%

**Color**3%

**Advertised Vs Actual Product**2%

**Thin**2%