---
title: "carhartt flannel jacket men — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/carhartt-flannel-jacket-men"
last_updated: "2026-07-13T23:18:50.846Z"
locale: en
meta:
  description: "soft demand (-69.8% this quarter) — carhartt flannel jacket men doesn't clear our bar today."
  "og:description": "soft demand (-69.8% this quarter) — carhartt flannel jacket men doesn't clear our bar today."
  "og:title": "carhartt flannel jacket men — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
---

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# **carhartt flannel jacket men**

**Skip it**

Soft demand (-69.8% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 0Conversion 12Competition 90Returns 5Price range 51Avg price 95Brand share 46Review moat 16Quality gap 25

**Avg price**

**Incredible****$44.27**

avg listing price — sweet spot $15–$100

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Price range**

**Good****$17.44–$179.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****20,634.92**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$57K**

$57K/yr · 136K searches

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****10.9%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-69.8%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

**Brands**

**18 **▲rising

**Sellers**

**71**

**Top-5 brand share**

**77%**

**Open market**

**18%**

- Legendary Whitetails29% - Carhartt27% - Dubinik9% - Puwasa7% - Pendleton5% - WINDFIT5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$5K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 93 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Cedarwood Plaid Large](https://m.media-amazon.com/images/I/51xeJABhfFL.jpg)**Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Cedarwood Plaid Large**Legendary Whitetails**$31.54**4.6★100,538 rev](https://www.amazon.com/dp/B01K0ETB6E) [2![Carhartt Mens Loose Fit Heavyweight Flannel Long-Sleeve Plaid Shirt Spice Red X-Large](https://m.media-amazon.com/images/I/41Bl5C59HKL.jpg)**Carhartt Mens Loose Fit Heavyweight Flannel Long-Sleeve Plaid Shirt Spice Red X-Large**Carhartt**$44.36**4.8★923 rev](https://www.amazon.com/dp/B0DM2BSF36) [3![Carhartt Mens Rugged Flex Relaxed Fit Flannel Fleece Lined Hooded Shirt Jac Gravel Large](https://m.media-amazon.com/images/I/41S5D-ywnSL.jpg)**Carhartt Mens Rugged Flex Relaxed Fit Flannel Fleece Lined Hooded Shirt Jac Gravel Large**Carhartt**$78.22**4.8★208 rev](https://www.amazon.com/dp/B0DM2GDHZD) [4![Carhartt Mens Loose Fit Heavyweight Flannel Long-Sleeve Plaid Shirt Gravel Large](https://m.media-amazon.com/images/I/41l1bpH2jXL.jpg)**Carhartt Mens Loose Fit Heavyweight Flannel Long-Sleeve Plaid Shirt Gravel Large**Carhartt**$49.10**4.8★923 rev](https://www.amazon.com/dp/B0DM2H967L) [5![Field & Stream Mens Covey Back Long Sleeve Casual Shirt Seaside Plaid Medium](https://m.media-amazon.com/images/I/51vLvhmsKzL.jpg)**Field & Stream Mens Covey Back Long Sleeve Casual Shirt Seaside Plaid Medium**Field & Stream**$34.08**4.4★60 rev](https://www.amazon.com/dp/B0DVH4SR58)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Carhartt Mens 107273 Fort Loose Short Sleeve Plaid Shirt X-Large Carhartt Gray](https://m.media-amazon.com/images/I/41uXNbzp4UL.jpg)**Carhartt Mens 107273 Fort Loose Short Sleeve Plaid Shirt X-Large Carhartt Gray**Carhartt**$38.66**3 rev1mo ago](https://www.amazon.com/dp/B0H322B49D) [![Carhartt Mens 107273 Fort Loose Short Sleeve Plaid Shirt XX-Large Smoked Teal](https://m.media-amazon.com/images/I/41+NVNGVaQL.jpg)**Carhartt Mens 107273 Fort Loose Short Sleeve Plaid Shirt XX-Large Smoked Teal**Carhartt**$39.11**3 rev1mo ago](https://www.amazon.com/dp/B0H31YMLX1) [![Dubinik Mens Short Sleeve Button Down Shirts Plaid Casual Western Style Shirt 2 Pocket Lightweight Breathable Regular Fit](https://m.media-amazon.com/images/I/41vamZyffKL.jpg)**Dubinik Mens Short Sleeve Button Down Shirts Plaid Casual Western Style Shirt 2 Pocket Lightweight Breathable Regular Fit**Dubinik**$29.82**115 rev7mo ago](https://www.amazon.com/dp/B0G4R98Z73) [![Field & Stream Mens Covey Back Long Sleeve Casual Shirt Seaside Plaid Medium](https://m.media-amazon.com/images/I/51vLvhmsKzL.jpg)**Field & Stream Mens Covey Back Long Sleeve Casual Shirt Seaside Plaid Medium**Field & Stream**$34.08**60 rev7mo ago](https://www.amazon.com/dp/B0DVH4SR58) [![BEFRIED Flannel Shirt for Men Big and Tall (Size XL-6XLT) Button Down Long Sleeve Plaid Shirts Mens Casual Daily Fall Shirts(Orange XL-Tall)](https://m.media-amazon.com/images/I/518QDfLY1bL.jpg)**BEFRIED Flannel Shirt for Men Big and Tall (Size XL-6XLT) Button Down Long Sleeve Plaid Shirts Mens Casual Daily Fall Shirts(Orange XL-Tall)**BEFRIED**$25.61**246 rev9mo ago](https://www.amazon.com/dp/B0FLXWR2DB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Forest Plaid 4X-Large](https://m.media-amazon.com/images/I/51VM7+ays2L.jpg)**Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Forest Plaid 4X-Large**Legendary Whitetails**$34.84**4.6★**▲ 538%**](https://www.amazon.com/dp/B08P3Z3LHP) [![Dubinik Mens Short Sleeve Button Down Shirts Soft Breathable Summer Vintage Regular Fit Lightweight Mens Casual Shirt Brown Blue](https://m.media-amazon.com/images/I/41jxEOMumpL.jpg)**Dubinik Mens Short Sleeve Button Down Shirts Soft Breathable Summer Vintage Regular Fit Lightweight Mens Casual Shirt Brown Blue**Dubinik**$33.90**4.5★**▲ 538%**](https://www.amazon.com/dp/B0CSNFFFL1) [![Legendary Whitetails Mens Plaid Flannel 100% Cotton Long Sleeve Shirt Gunsmoke Plaid X-Large](https://m.media-amazon.com/images/I/51Ev3LKpYJL.jpg)**Legendary Whitetails Mens Plaid Flannel 100% Cotton Long Sleeve Shirt Gunsmoke Plaid X-Large**Legendary Whitetails**$20.88**4.7★**▲ 538%**](https://www.amazon.com/dp/B0FFQ8G53M) [![Dubinik Mens Short Sleeve Button Down Shirts Soft Breathable Summer Vintage Regular Fit Lightweight Mens Casual Shirt](https://m.media-amazon.com/images/I/51axo5rYgQL.jpg)**Dubinik Mens Short Sleeve Button Down Shirts Soft Breathable Summer Vintage Regular Fit Lightweight Mens Casual Shirt**Dubinik**$34.85**4.5★**▲ 529%**](https://www.amazon.com/dp/B0CSN9QRGT) [![Pendleton Mens Lodge Shirt - Warm and Durable Wool Flannel Shirt for Men Classic Button-Up Plaid Shirt for Outdoor Adventures](https://m.media-amazon.com/images/I/31Wy3G4rFHL.jpg)**Pendleton Mens Lodge Shirt - Warm and Durable Wool Flannel Shirt for Men Classic Button-Up Plaid Shirt for Outdoor Adventures**Pendleton**$178.13**4.8★**▲ 523%**](https://www.amazon.com/dp/B0F1VWZYDF)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 29 weeks — -69.8% search growth over the last 90 days.

13K8KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Was well made”*

**Size-Overall**19%

*“True fit”*

**Warmth**10%

*“It keeps him warm”*

**Comfort-Overall**7%

*“Comfortable”*

**Color**5%

*“color was attractive”*

**Material Quality**4%

*“the material is very soft”*

**Weight Light**3%

*“Good fabric weight and appearance, plus its good to now have flannels that arent too tight and short”*

**Value For Money**3%

*“The shirt itself was a good deal”*

**Soft Feel**3%

*“They are soft”*

**Advertised Vs Actual Product**2%

*“As shown Excellent”*

### **What buyers complain about **

**Size-Overall**26%

*“Shirt is huge”*

**Shrinkage Resistance**8%

*“Will shrink”*

**Quality-Overall**6%

*“Quality control problem”*

**Material Quality**5%

*“Cheap fabric”*

**Color**3%

*“Blue was a little darker than shown in picture so there isn't as much contrast”*

**Length**3%

*“the length was not ok”*

**Stitch/Finish/Polish**3%

*“part of the stitching on the breast pocket is missing”*

**Value For Money**3%

*“Carhartt is so expensive now”*

**Thickness**2%

*“the same type of shirt has much thinner fabric”*

**Arm Fit**2%

*“If you have long arms the sleaves may be too short”*

### **Top return reasons **

**Size-Overall**49%

**Sleeve Fit**9%

**Length**9%

**Chest Fit**8%

**Color**5%

**Material Quality**3%

**Waist Fit**3%

**Shoulder Fit**3%

**Advertised Vs Actual Product**2%

**Arm Fit**2%