---
title: "carhartt detroit jacket — Niche Verdict: Skip it (29/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/carhartt-detroit-jacket"
last_updated: "2026-07-14T02:13:55.260Z"
locale: en
meta:
  description: "soft demand (-80.3% this quarter) — carhartt detroit jacket doesn't clear our bar today."
  "og:description": "soft demand (-80.3% this quarter) — carhartt detroit jacket doesn't clear our bar today."
  "og:title": "carhartt detroit jacket — Niche Verdict: Skip it (29/100) | Amazon United States - Flapen"
---

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# **carhartt detroit jacket**

**Skip it**

Soft demand (-80.3% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 0Conversion 1Competition 96Returns 0Price range 26Avg price 77Brand share 27Review moat 31Quality gap 28

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Avg price**

**Great****$93.64**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,384.56**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$31.40–$296.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$66K**

$66K/yr · 1.2M searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-80.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****12.9%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

**Brands**

**20 **▲rising

**Sellers**

**143**

**Top-5 brand share**

**89%**

**Open market**

**9%**

- Carhartt68% - Dickies7% - TUAOVA6% - Levi's4% - Legendary Whitetails3% - Cotrasen2% - Open — no brand owns it (14 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$6592%$1K3%$2K4%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 154 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown X-Large Tall](https://m.media-amazon.com/images/I/41bPJ15xqXL.jpg)**Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown X-Large Tall**Carhartt**$116.70**4.6★7,324 rev](https://www.amazon.com/dp/B07S2CX7PV) [2![Carhartt Mens Iconic J01 Duck Detroit Jacket Black Medium](https://m.media-amazon.com/images/I/415IGRA8xPL.jpg)**Carhartt Mens Iconic J01 Duck Detroit Jacket Black Medium**Carhartt**$107.88**4.6★7,324 rev](https://www.amazon.com/dp/B07S18XZT5) [3![Carhartt Mens Full Swing Loose Fit Washed Duck Fleece-Lined Active Jacket-Carhartt Brown-2X-Large](https://m.media-amazon.com/images/I/41O2-04lw9L.jpg)**Carhartt Mens Full Swing Loose Fit Washed Duck Fleece-Lined Active Jacket-Carhartt Brown-2X-Large**Carhartt**$143.45**4.8★2,934 rev](https://www.amazon.com/dp/B07GF81J5Q) [4![Carhartt Mens Rugged Flex Relaxed Fit Duck Detroit Jacket Carhartt Brown XX-Large](https://m.media-amazon.com/images/I/41u7EJOdwVL.jpg)**Carhartt Mens Rugged Flex Relaxed Fit Duck Detroit Jacket Carhartt Brown XX-Large**Carhartt**$127.23**4.5★443 rev](https://www.amazon.com/dp/B0CN87DKCR) [5![Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown Medium](https://m.media-amazon.com/images/I/41bPJ15xqXL.jpg)**Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown Medium**Carhartt**$117.52**4.6★7,324 rev](https://www.amazon.com/dp/B07S194BB2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Cotrasen Mens Heavyweight Duck Canvas Work Jacket Waterproof Sherpa Lined Thermal Warm Hooded Winter Coat Multi Pocket](https://m.media-amazon.com/images/I/410zaE5-IbL.jpg)**Cotrasen Mens Heavyweight Duck Canvas Work Jacket Waterproof Sherpa Lined Thermal Warm Hooded Winter Coat Multi Pocket**Cotrasen**$112.75**25 rev4mo ago](https://www.amazon.com/dp/B0GSG65Y7L) [![Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining](https://m.media-amazon.com/images/I/41GRzGGlw2L.jpg)**Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining**Cotrasen**$104.29**24 rev4mo ago](https://www.amazon.com/dp/B0GSFZQL7P) [![Cotrasen Mens Heavyweight Duck Canvas Work Jacket Waterproof Sherpa Lined Thermal Warm Hooded Winter Coat Multi Pocket](https://m.media-amazon.com/images/I/410zaE5-IbL.jpg)**Cotrasen Mens Heavyweight Duck Canvas Work Jacket Waterproof Sherpa Lined Thermal Warm Hooded Winter Coat Multi Pocket**Cotrasen**$129.98**25 rev4mo ago](https://www.amazon.com/dp/B0GSG5DNT3) [![Cotrasen Mens Sherpa Lined Duck Canvas Work Jacket Waterproof Thermal Warm Heavyweight Hooded Winter Coat](https://m.media-amazon.com/images/I/41FPHOM1UEL.jpg)**Cotrasen Mens Sherpa Lined Duck Canvas Work Jacket Waterproof Thermal Warm Heavyweight Hooded Winter Coat**Cotrasen**$118.40**25 rev4mo ago](https://www.amazon.com/dp/B0GSGGRH7C) [![Cotrasen Mens Heavyweight Duck Canvas Work Jacket Waterproof Sherpa Lined Thermal Warm Hooded Winter Coat Multi Pocket](https://m.media-amazon.com/images/I/410zaE5-IbL.jpg)**Cotrasen Mens Heavyweight Duck Canvas Work Jacket Waterproof Sherpa Lined Thermal Warm Hooded Winter Coat Multi Pocket**Cotrasen**$129.98**25 rev4mo ago](https://www.amazon.com/dp/B0GSGCKZ1B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![NAVIS MARINE Mens Relaxed Fit Work Utility Jacket 100% Cotton Canvas Multi-Pocket Durable Workwear for Construction(Khaki Large)](https://m.media-amazon.com/images/I/410HE157sCL.jpg)**NAVIS MARINE Mens Relaxed Fit Work Utility Jacket 100% Cotton Canvas Multi-Pocket Durable Workwear for Construction(Khaki Large)**NAVIS MARINE**$68.76**5.0★**▲ 767%**](https://www.amazon.com/dp/B0GD11TJV1) [![NAVIS MARINE Mens Relaxed Fit Work Utility Jacket 100% Cotton Canvas Multi-Pocket Durable Workwear for Construction(Black Large)](https://m.media-amazon.com/images/I/31CtlW98XoL.jpg)**NAVIS MARINE Mens Relaxed Fit Work Utility Jacket 100% Cotton Canvas Multi-Pocket Durable Workwear for Construction(Black Large)**NAVIS MARINE**$64.39**5.0★**▲ 733%**](https://www.amazon.com/dp/B0GCZT71BB) [![NAVIS MARINE Mens Relaxed Fit Work Utility Jacket 100% Cotton Canvas Multi-Pocket Durable Workwear for Construction(Khaki X-Large)](https://m.media-amazon.com/images/I/410HE157sCL.jpg)**NAVIS MARINE Mens Relaxed Fit Work Utility Jacket 100% Cotton Canvas Multi-Pocket Durable Workwear for Construction(Khaki X-Large)**NAVIS MARINE**$68.92**5.0★**▲ 685%**](https://www.amazon.com/dp/B0GCZSL2MM) [![Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining](https://m.media-amazon.com/images/I/41GRzGGlw2L.jpg)**Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining**Cotrasen**$104.29**4.8★**▲ 680%**](https://www.amazon.com/dp/B0GSFZQL7P) [![Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining](https://m.media-amazon.com/images/I/41GRzGGlw2L.jpg)**Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining**Cotrasen**$104.99**4.8★**▲ 667%**](https://www.amazon.com/dp/B0GSG9WYS9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -80.3% search growth over the last 90 days.

45K35KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**22%

*“keeps me warm”*

**Quality-Overall**16%

*“Quality: This coat is well made”*

**Size-Overall**15%

*“that fits this snug”*

**Value For Money**5%

*“Good price”*

**Comfort-Overall**4%

*“Very comfortable”*

**Durability**3%

*“Durable and comfortable”*

**Weight Light**3%

*“Comfy light jacket”*

**Advertised Vs Actual Product**3%

*“Better than I expected”*

**Weather Proof**3%

*“excellent for extreme cold weather environments”*

**Material Quality**3%

*“Excellent material and is so comfortable”*

### **What buyers complain about **

**Size-Overall**16%

*“did not fit”*

**Zipper Quality**8%

*“Broken zipper”*

**Pockets/Compartments**5%

*“pockets are not where they should be”*

**Quality-Overall**4%

*“Cheap trash”*

**Sleeve Fit**4%

*“Sleeves way too long”*

**Weight Heavy**3%

*“A little heavy”*

**Stitch/Finish/Polish**3%

*“Stitching was already coming apart when I received”*

**Value For Money**3%

*“Cheap waste of money”*

**Material Quality**3%

*“Extremely polyester”*

**Durability**2%

*“not durable at all”*

### **Top return reasons **

**Size-Overall**54%

**Sleeve Fit**9%

**Chest Fit**4%

**Length**4%

**Waist Fit**3%

**Shoulder Fit**3%

**Advertised Vs Actual Product**3%

**Arm Fit**2%

**Material Quality**2%

**Color**2%