---
title: "butterfly wings — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/butterfly-wings"
last_updated: "2026-07-15T02:34:40.348Z"
locale: en
meta:
  description: "butterfly wings shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "butterfly wings shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "butterfly wings — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **butterfly wings**

**Worth a look**

Shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 65Growth 50Conversion 29Competition 91Returns 27Price range 77Avg price 78Brand share 87Review moat 83Quality gap 48

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****347.42**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$16.35**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.64–$43.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$621K**

$621K/yr · 1.6M searches

**Growth**

**Good****+20.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****5.8%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

**Brands**

**44 **▼falling

**Sellers**

**55**

**Top-5 brand share**

**48%**

**Open market**

**47%**

- iROLEWIN17% - Seasons16% - U-Goforst6% - LOLASATURDAYS5% - D.Q.Z5% - Sratte5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$12K4%$25K6%$37K8%$50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 90 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)](https://m.media-amazon.com/images/I/51Dqvg+UXTL.jpg)**U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)**U-Goforst**$15.42**4.5★778 rev](https://www.amazon.com/dp/B0FCFLWTHG) [2![Seasons Adult Monarch Butterfly Cape Wings Halloween Cape One Size for Women Blue](https://m.media-amazon.com/images/I/41X7gsD+j4L.jpg)**Seasons Adult Monarch Butterfly Cape Wings Halloween Cape One Size for Women Blue**Seasons**$10.08**4.6★275 rev](https://www.amazon.com/dp/B0C49CH6D5) [3![Seasons Adult Monarch Butterfly Cape Wings One Size](https://m.media-amazon.com/images/I/51NK-p89FPL.jpg)**Seasons Adult Monarch Butterfly Cape Wings One Size**Seasons**$8.59**4.7★1,565 rev](https://www.amazon.com/dp/B074V9LGQ9) [4![LOLASATURDAYS- Fairy Wings Butterfly Wings Fairy Wings Kids Fairy Costume Alas Wings Costume Tinkerbell Wings Fairy Wings for Girls Set of 6 (22 x 15)](https://m.media-amazon.com/images/I/41up+NWu4BL.jpg)**LOLASATURDAYS- Fairy Wings Butterfly Wings Fairy Wings Kids Fairy Costume Alas Wings Costume Tinkerbell Wings Fairy Wings for Girls Set of 6 (22 x 15)**LOLASATURDAYS**$20.92**4.5★453 rev](https://www.amazon.com/dp/B013PXBNMW) [5![DUDUCOFU Girls Fairy Butterfly Wings with LED Light Fairy Wings Light Up Star Wands for Girls Kids Women Halloween Dress Up (Pink)](https://m.media-amazon.com/images/I/41r+I-QRnRL.jpg)**DUDUCOFU Girls Fairy Butterfly Wings with LED Light Fairy Wings Light Up Star Wands for Girls Kids Women Halloween Dress Up (Pink)**DUDUCOFU**$10.49**3.9★228 rev](https://www.amazon.com/dp/B0F12D7VF1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Butterfly Fairy Wings 24x15.4 for Kids Butterfly Costume with Gold Star Patterns and Wand Halloween Birthday Party Cosplay Pink](https://m.media-amazon.com/images/I/4164+at94-L.jpg)**Butterfly Fairy Wings 24x15.4 for Kids Butterfly Costume with Gold Star Patterns and Wand Halloween Birthday Party Cosplay Pink**vitegaw**$9.97**10 rev3mo ago](https://www.amazon.com/dp/B0GWV871BY) [![Electric Fairy Wings for Girls Kids Butterfly Glowing Wings with LED Lights & Music Cosplay Wing for Kid Toy for Kids as Halloween Birthday Christmas Party Costume Princess Cosplay Dress Up Gift](https://m.media-amazon.com/images/I/41ihBBNiSWL.jpg)**Electric Fairy Wings for Girls Kids Butterfly Glowing Wings with LED Lights & Music Cosplay Wing for Kid Toy for Kids as Halloween Birthday Christmas Party Costume Princess Cosplay Dress Up Gift**goeringii**$17.98**47 rev3mo ago](https://www.amazon.com/dp/B0GG9XDTQZ) [![Fairy Wings for Adults Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party Cosplay 27x29.5 Green](https://m.media-amazon.com/images/I/519-h89GqGL.jpg)**Fairy Wings for Adults Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party Cosplay 27x29.5 Green**XOVXOX**$19.96**38 rev5mo ago](https://www.amazon.com/dp/B0GMGGLXH8) [![Lomantank Fairy Wings Costume Accessory Small Lightweight Butterfly Wings for Halloween Cosplay Festival Outfit Renaissance Photo Props Green](https://m.media-amazon.com/images/I/41oXTJnNAhL.jpg)**Lomantank Fairy Wings Costume Accessory Small Lightweight Butterfly Wings for Halloween Cosplay Festival Outfit Renaissance Photo Props Green**Lomantank**$14.74**8 rev8mo ago](https://www.amazon.com/dp/B0FYG3NM5Y) [![Fairy Wings for Girls Adult Fairy Costumes Halloween Cosplay Butterfly Costume for Girls with Fairy Wand Pink](https://m.media-amazon.com/images/I/41Ora-sOXVL.jpg)**Fairy Wings for Girls Adult Fairy Costumes Halloween Cosplay Butterfly Costume for Girls with Fairy Wand Pink**VEKDA**$15.10**48 rev10mo ago](https://www.amazon.com/dp/B0FNDCPG29)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Electric Fairy Wings for Girls Kids Butterfly Glowing Wings with LED Lights & Music Cosplay Wing for Kid Toy for Kids as Halloween Birthday Christmas Party Costume Princess Cosplay Dress Up Gift](https://m.media-amazon.com/images/I/41ihBBNiSWL.jpg)**Electric Fairy Wings for Girls Kids Butterfly Glowing Wings with LED Lights & Music Cosplay Wing for Kid Toy for Kids as Halloween Birthday Christmas Party Costume Princess Cosplay Dress Up Gift**goeringii**$17.98**4.2★**▲ 383%**](https://www.amazon.com/dp/B0GG9XDTQZ) [![Butterfly Fairy Wings 24x15.4 for Kids Butterfly Costume with Gold Star Patterns and Wand Halloween Birthday Party Cosplay Pink](https://m.media-amazon.com/images/I/4164+at94-L.jpg)**Butterfly Fairy Wings 24x15.4 for Kids Butterfly Costume with Gold Star Patterns and Wand Halloween Birthday Party Cosplay Pink**vitegaw**$9.97**5.0★**▲ 361%**](https://www.amazon.com/dp/B0GWV871BY) [![Fairy Wings for Adults Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party Cosplay 27x29.5 Green](https://m.media-amazon.com/images/I/519-h89GqGL.jpg)**Fairy Wings for Adults Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party Cosplay 27x29.5 Green**XOVXOX**$19.96**4.5★**▲ 354%**](https://www.amazon.com/dp/B0GMGGLXH8) [![U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)](https://m.media-amazon.com/images/I/51Dqvg+UXTL.jpg)**U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)**U-Goforst**$15.42**4.5★**▲ 337%**](https://www.amazon.com/dp/B0FCFLWTHG) [![Sunlisky Kids Butterfly Wings Costume for Girls Fairy Dress-Up Set](https://m.media-amazon.com/images/I/51sBgXi4yaL.jpg)**Sunlisky Kids Butterfly Wings Costume for Girls Fairy Dress-Up Set**Sunlisky**$9.80**4.5★**▲ 318%**](https://www.amazon.com/dp/B0FH66XSBB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.

200K150KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 16.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“The quality is fair”*

**Size-Overall**12%

*“Fits well”*

**Color**11%

*“Cute colors”*

**Fun/Entertainment Experience**6%

*“Really fun”*

**Value For Money**5%

*“Good value for money”*

**Advertised Vs Actual Product**5%

*“True to description”*

**Material Quality**5%

*“Material is comfortable”*

**Comfort-Overall**4%

*“Its pretty comfortable”*

**Durability**4%

*“Very durable”*

**Brightness/Shine/Glow**4%

*“The LED lights look especially amazing in the dark”*

### **What buyers complain about **

**Size-Overall**15%

*“Too long”*

**Quality-Overall**9%

*“Cheaply Made”*

**Durability**8%

*“Broke instantly”*

**Functionality-Overall**8%

*“it still doesnt fully work”*

**Assembly/Installation**5%

*“Difficult to assemble”*

**Strength**5%

*“Fragile”*

**Water Resistance**4%

*“got under water when we first tried it”*

**Brightness/Shine/Glow**3%

*“Not as bright as picture”*

**Strap/String Quality**3%

*“The straps were just a little too snug”*

**Material Quality**3%

*“Feels like balloon material”*

### **Top return reasons **

**Size-Overall**53%

**Advertised Vs Actual Product**6%

**Functionality-Overall**5%

**Value For Money**4%

**Color**4%

**Quality-Overall**4%

**Material Quality**3%

**Strap/String Quality**3%

**Defective Material/Parts**3%

**Strength**1%