---
title: "butterfly costume for girls — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/butterfly-costume-for-girls"
last_updated: "2026-07-14T04:38:39.825Z"
locale: en
meta:
  description: "soft demand (-34.4% this quarter) — butterfly costume for girls doesn't clear our bar today."
  "og:description": "soft demand (-34.4% this quarter) — butterfly costume for girls doesn't clear our bar today."
  "og:title": "butterfly costume for girls — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **butterfly costume for girls**

**Skip it**

Soft demand (-34.4% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 8Conversion 16Competition 87Returns 26Price range 71Avg price 82Brand share 79Review moat 83Quality gap 45

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Review moat**

**Great****330.1**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$17.67**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$6.64–$35.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$119K**

$119K/yr · 533K searches

**Returns**

**Okay****5.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-34.4%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

**Brands**

**24 **▲rising

**Sellers**

**37**

**Top-5 brand share**

**56%**

**Open market**

**38%**

- D.Q.Z18% - iROLEWIN16% - IROLEHOME10% - Sunlisky7% - Seasons5% - Runkatja5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$7K9%$11K12%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 58 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![D.Q.Z Fairy Butterfly-Wings Costumes for Girls Dress Up Clothes Rainbow Tutu Mask Headband Role Play Toys for Girl 3-8 Gift (Rainbow)](https://m.media-amazon.com/images/I/51d+5M0AmTL.jpg)**D.Q.Z Fairy Butterfly-Wings Costumes for Girls Dress Up Clothes Rainbow Tutu Mask Headband Role Play Toys for Girl 3-8 Gift (Rainbow)**D.Q.Z**$19.53**4.8★697 rev](https://www.amazon.com/dp/B08PF84LSB) [2![D.Q.Z Double-Sided Fairy Butterfly-Wings Costume for Girls Kids Dress-Up Halloween Costumes Mask Headband as Gifts (Rainbow)](https://m.media-amazon.com/images/I/51YIJXPaf3L.jpg)**D.Q.Z Double-Sided Fairy Butterfly-Wings Costume for Girls Kids Dress-Up Halloween Costumes Mask Headband as Gifts (Rainbow)**D.Q.Z**$19.30**4.5★234 rev](https://www.amazon.com/dp/B0CY232HGW) [3![iROLEWIN Rainbow Fairy Butterfly-Wings-Costume for Toddler Kids Girls Dress-up Cape Mask Headband Boys Halloween Gifts Toys](https://m.media-amazon.com/images/I/4135KM52paL.jpg)**iROLEWIN Rainbow Fairy Butterfly-Wings-Costume for Toddler Kids Girls Dress-up Cape Mask Headband Boys Halloween Gifts Toys**iROLEWIN**$12.63**4.4★380 rev](https://www.amazon.com/dp/B095GV7XN4) [4![Runkatja Butterfly Wings with Tutu Skirt Fairy Dress Up Costume for Girls Double-Side Butterfly Cape Halloween Costumes Set for kids Pretend Play Birthday Party & Festivals (RoseBlue)](https://m.media-amazon.com/images/I/51n2DbyT9pL.jpg)**Runkatja Butterfly Wings with Tutu Skirt Fairy Dress Up Costume for Girls Double-Side Butterfly Cape Halloween Costumes Set for kids Pretend Play Birthday Party & Festivals (RoseBlue)**Runkatja**$20.05**4.8★40 rev](https://www.amazon.com/dp/B0FC5TBWXM) [5![Lainlight 4 Pcs Butterfly Fairy Costume for Girls Kids Princess Cosplay Costume Set with Wings Tutu Skirt Wand for Girls 3-8 Years Pink](https://m.media-amazon.com/images/I/3113yDxHHrL.jpg)**Lainlight 4 Pcs Butterfly Fairy Costume for Girls Kids Princess Cosplay Costume Set with Wings Tutu Skirt Wand for Girls 3-8 Years Pink**Lainlight**$16.69**4.5★279 rev](https://www.amazon.com/dp/B0CCS3NVHZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Pink)](https://m.media-amazon.com/images/I/31z1tca1IHL.jpg)**Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Pink)**Hidany**$19.75**10 rev4mo ago](https://www.amazon.com/dp/B0GQH85N58) [![Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Blue)](https://m.media-amazon.com/images/I/310azYHB7DL.jpg)**Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Blue)**Hidany**$19.97**10 rev4mo ago](https://www.amazon.com/dp/B0GQH9GTZJ) [![Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Black)](https://m.media-amazon.com/images/I/41e7x7GdY1L.jpg)**Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Black)**Hidany**$19.86**10 rev4mo ago](https://www.amazon.com/dp/B0GQHCVM6C) [![HUITEM Fairy Costume for Girls 6 PCS Light up Butterfly Costume with Fairy Wings Jewelry Headband Wand Skirt for Toddler Girls 3-8 Years Halloween Birthday Party Dress up](https://m.media-amazon.com/images/I/41DCwupraLL.jpg)**HUITEM Fairy Costume for Girls 6 PCS Light up Butterfly Costume with Fairy Wings Jewelry Headband Wand Skirt for Toddler Girls 3-8 Years Halloween Birthday Party Dress up**HUITEM**$18.25**81 rev10mo ago](https://www.amazon.com/dp/B0FGV1CP6M) [![ZZIHAN Butterfly Costume for Toddler Girls 45T Fairy Costume Outfit with Tulle Dress Butterfly Wings & Headband Hair Clips Decor Stickers Ideal for Halloween School Plays & Birthday Gifts](https://m.media-amazon.com/images/I/51VMGw8kujL.jpg)**ZZIHAN Butterfly Costume for Toddler Girls 45T Fairy Costume Outfit with Tulle Dress Butterfly Wings & Headband Hair Clips Decor Stickers Ideal for Halloween School Plays & Birthday Gifts**ZZIHAN**$20.92**22 rev11mo ago](https://www.amazon.com/dp/B0FLV2RYJ8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Black)](https://m.media-amazon.com/images/I/41e7x7GdY1L.jpg)**Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Black)**Hidany**$19.86**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0GQHCVM6C) [![Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Pink)](https://m.media-amazon.com/images/I/31z1tca1IHL.jpg)**Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Pink)**Hidany**$19.75**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0GQH85N58) [![Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Blue)](https://m.media-amazon.com/images/I/310azYHB7DL.jpg)**Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Blue)**Hidany**$19.97**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0GQH9GTZJ) [![WELAKEN Kid Girls Butterfly Wings Dress - Toddler Cotton Sleeveless Fairy Sundress with Pockets Pink 6-7Y](https://m.media-amazon.com/images/I/41n2eKM5JnL.jpg)**WELAKEN Kid Girls Butterfly Wings Dress - Toddler Cotton Sleeveless Fairy Sundress with Pockets Pink 6-7Y**WELAKEN**$31.58**4.4★**▲ 983%**](https://www.amazon.com/dp/B0F28JKWSK) [![Runkatja Butterfly Wings with Tutu Skirt Fairy Dress Up Costume for Girls Double-Side Butterfly Cape Halloween Costumes Set for kids Pretend Play Birthday Party & Festivals (RoseBlue)](https://m.media-amazon.com/images/I/51n2DbyT9pL.jpg)**Runkatja Butterfly Wings with Tutu Skirt Fairy Dress Up Costume for Girls Double-Side Butterfly Cape Halloween Costumes Set for kids Pretend Play Birthday Party & Festivals (RoseBlue)**Runkatja**$20.05**4.8★**▲ 891%**](https://www.amazon.com/dp/B0FC5TBWXM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -34.4% search growth over the last 90 days.

80K60KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 54.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**21%

*“The mask fits well”*

**Quality-Overall**14%

*“The quality is fair”*

**Advertised Vs Actual Product**9%

*“Fit as advertised”*

**Fun/Entertainment Experience**9%

*“The lights and moving wings are a fun concept,”*

**Color**8%

*“Vibrant colors”*

**Value For Money**6%

*“Great value”*

**Brightness/Shine/Glow**4%

*“Nice and bright”*

**Material Quality**4%

*“Good material”*

**Gifting Purpose**3%

*“Perfect gift”*

**Shape/Style**2%

*“looked really cute on her”*

### **What buyers complain about **

**Assembly/Installation**12%

*“Difficult to assemble”*

**Size-Overall**12%

*“Runs very very small”*

**Quality-Overall**11%

*“Poor quality”*

**Durability**9%

*“Broke instantly”*

**Strength**8%

*“The wings break too easy”*

**Material Quality**4%

*“Feels like balloon material”*

**Brightness/Shine/Glow**3%

*“as it would not light up”*

**Product Condition**3%

*“ITEM ARRIVED USED”*

**Strap/String Quality**3%

*“And the straps are way too long”*

**Functionality-Overall**3%

*“Doesn't work”*

### **Top return reasons **

**Size-Overall**56%

**Quality-Overall**6%

**Advertised Vs Actual Product**5%

**Material Quality**4%

**Defective Material/Parts**3%

**Color**3%

**Value For Money**3%

**Strap/String Quality**2%

**Functionality-Overall**2%

**Durability**2%