--- title: "burts bees sleep sack — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/burts-bees-sleep-sack" last_updated: "2026-07-10T01:06:31.137Z" locale: en meta: description: "a small market ($154K/yr) — burts bees sleep sack doesn't clear our bar today." "og:description": "a small market ($154K/yr) — burts bees sleep sack doesn't clear our bar today." "og:title": "burts bees sleep sack — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" --- Back to Flapen home # **burts bees sleep sack** **Skip it****42/100 ** a small market ($154K/yr) — burts bees sleep sack doesn't clear our bar today. **Market/yr** **$154K** **Growth (1y)** **+95.3%** **Products** **37** **Brands** **9** was 3 a year ago **Sellers** **16** **Price range** **$11.34–$53.82** **Returns** **4.3%** **Rating** **4.7★** **Skip it** Scored 42/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **8** ×0.30 Growth **64** ×0.30 Competition **58** ×0.20 Quality gap **21** ×0.10 Returns **66** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +95.3% year over year. 17K9KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.4× ## **Competition** - Burt's Bees Baby58% - KeaBabies26% - HALO5% - Okayinn3% - KYTE BABY3% - FIEMOL2% - Other (3 brands)3% The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 16 sellers compete here. **Brands** **9 **▲rising was 3 a year ago **Sellers** **16** **Top 5 brand share** **95%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![2-Pack Baby Sleep Sacks Zipper Wearable Blanket - 100% Organic Cotton 0.5TOG Soft Lightweight Toddler Sleeping Sack 6-12 months Easy to Wear Newborn Swaddles Sleepsack (BumbleBear M)](https://m.media-amazon.com/images/I/41LXGR9ApGL.jpg) [**2-Pack Baby Sleep Sacks Zipper Wearable Blanket - 100% Organic Cotton 0.5TOG Soft Lightweight Toddler Sleeping Sack 6-12 months Easy to Wear Newborn Swaddles Sleepsack (BumbleBear M)**](https://www.amazon.com/dp/B0CQT7WSR5) KeaBabies$25.444.7★27813%▲rising 2 ![2-Pack Organic Baby Sleep Sacks 100% Cotton - Soft & Breathable 0.5TOG Baby Wearable Blanket Toddler Sleeping Sack 6-18 Months Easy to Wear Swaddles for Newborns Infants (Butterflies M)](https://m.media-amazon.com/images/I/41GrdyQaBUL.jpg) [**2-Pack Organic Baby Sleep Sacks 100% Cotton - Soft & Breathable 0.5TOG Baby Wearable Blanket Toddler Sleeping Sack 6-18 Months Easy to Wear Swaddles for Newborns Infants (Butterflies M)**](https://www.amazon.com/dp/B0C5HQ26P2) KeaBabies$25.394.6★1,00711%▲rising 3 ![Burts Bees Baby Beekeeper Wearable Blanket Winter Organic Cotton Swaddle 0.5 or 1.5 TOG Baby Infant Wearable Blanket & Essentials Shower Gift](https://m.media-amazon.com/images/I/4197VL8296L.jpg) [**Burts Bees Baby Beekeeper Wearable Blanket Winter Organic Cotton Swaddle 0.5 or 1.5 TOG Baby Infant Wearable Blanket & Essentials Shower Gift**](https://www.amazon.com/dp/B072Q1PX1N) Burt's Bees Baby$16.464.7★31,1209%▲rising 4 ![Burts Bees Baby Beekeeper Wearable Blanket Winter Organic Cotton Swaddle 0.5 or 1.5 TOG Baby Infant Wearable Blanket & Essentials Shower Gift](https://m.media-amazon.com/images/I/41fSetsFAGL.jpg) [**Burts Bees Baby Beekeeper Wearable Blanket Winter Organic Cotton Swaddle 0.5 or 1.5 TOG Baby Infant Wearable Blanket & Essentials Shower Gift**](https://www.amazon.com/dp/B07PYLRYTD) Burt's Bees Baby$18.324.7★31,1209%▼falling 5 ![Burts Bees Baby Unisex Beekeeper Blanket 100% Organic Cotton Swaddle Transition Sleeping Bag Wearable Rugby Stripe Heather Grey Medium US](https://m.media-amazon.com/images/I/41Y+aGV914L.jpg) [**Burts Bees Baby Unisex Beekeeper Blanket 100% Organic Cotton Swaddle Transition Sleeping Bag Wearable Rugby Stripe Heather Grey Medium US**](https://www.amazon.com/dp/B071J9BDXR) Burt's Bees Baby$11.344.7★31,1209%▲rising 6 ![Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG](https://m.media-amazon.com/images/I/41V-fAI4wDL.jpg) [**Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG**](https://www.amazon.com/dp/B0DPLKDKN5) Burt's Bees Baby$25.144.7★2947%▲rising 7 ![KYTE BABY Sleep Bag 1.0 TOG Rayon Made From Bamboo Wearable Blanket With Dual Zipper For Infants And Toddlers Year Round Nursery Essential (S Blush)](https://m.media-amazon.com/images/I/11uRCQyD9IL.jpg) [**KYTE BABY Sleep Bag 1.0 TOG Rayon Made From Bamboo Wearable Blanket With Dual Zipper For Infants And Toddlers Year Round Nursery Essential (S Blush)**](https://www.amazon.com/dp/B084RHR77F) KYTE BABY$53.824.7★3,9803%▲rising 8 ![HALO Sleepsack Supersoft Wearable Blanket Viscose Made from Bamboo Sleeping Bag for Babies 1.5 TOG 6 12 Months Medium Calm Sage](https://m.media-amazon.com/images/I/21wUYxzZUjL.jpg) [**HALO Sleepsack Supersoft Wearable Blanket Viscose Made from Bamboo Sleeping Bag for Babies 1.5 TOG 6 12 Months Medium Calm Sage**](https://www.amazon.com/dp/B0CPNHC9R2) HALO$44.264.8★1,3803%—flat 9 ![Burts Bees Baby Beekeeper Infant Wearable Blanket 100% Organic Cotton Unisex Girl Boy Swaddle Transition Sack - Light Weight 0.5 TOG or Medium Weight 1.5 TOG - Newborn Essentials Sleep Clothes](https://m.media-amazon.com/images/I/419RbeMmsIL.jpg) [**Burts Bees Baby Beekeeper Infant Wearable Blanket 100% Organic Cotton Unisex Girl Boy Swaddle Transition Sack - Light Weight 0.5 TOG or Medium Weight 1.5 TOG - Newborn Essentials Sleep Clothes**](https://www.amazon.com/dp/B08YRWZ75V) Burt's Bees Baby$15.964.7★31,1202%▲rising 10 ![Burts Bees Baby Beekeeper Wearable Blanket Winter Organic Cotton Swaddle 0.5 or 1.5 TOG Baby Infant Wearable Blanket & Essentials Shower Gift](https://m.media-amazon.com/images/I/41BauaJ2maL.jpg) [**Burts Bees Baby Beekeeper Wearable Blanket Winter Organic Cotton Swaddle 0.5 or 1.5 TOG Baby Infant Wearable Blanket & Essentials Shower Gift**](https://www.amazon.com/dp/B08LHD5B9H) Burt's Bees Baby$16.294.6★6,0902%▼falling 11 ![Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG](https://m.media-amazon.com/images/I/41V-fAI4wDL.jpg) [**Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG**](https://www.amazon.com/dp/B0DPLMBSLP) Burt's Bees Baby$24.784.7★1472%▼falling 12 ![FIEMOL Baby Sleep Sack 6-12 Months 100% Cotton Sleeping Sack for Newborn and Infant 3 Pack Baby Wearable Blanket 0.5 Tog Lightweight Double Zipper Sleep Bag Cyan](https://m.media-amazon.com/images/I/31Bota-v2yL.jpg) [**FIEMOL Baby Sleep Sack 6-12 Months 100% Cotton Sleeping Sack for Newborn and Infant 3 Pack Baby Wearable Blanket 0.5 Tog Lightweight Double Zipper Sleep Bag Cyan**](https://www.amazon.com/dp/B0CQLTHZNL) FIEMOL$21.524.7★1,2932%—flat 13 ![Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG](https://m.media-amazon.com/images/I/31qYRGOmh5L.jpg) [**Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG**](https://www.amazon.com/dp/B0DPLL4Y17) Burt's Bees Baby$26.404.7★2942%▲rising 14 ![BubblePanda Rayon Made from Bamboo Sleep Sack 6-12 Months 1.0 Tog Soft Toddler Sleeping Sack for Babies 2-Way Zipper Baby Wearable Blanket](https://m.media-amazon.com/images/I/21KSPHs3h4L.jpg) [**BubblePanda Rayon Made from Bamboo Sleep Sack 6-12 Months 1.0 Tog Soft Toddler Sleeping Sack for Babies 2-Way Zipper Baby Wearable Blanket**](https://www.amazon.com/dp/B0CMTCKYB1) Okayinn$26.384.6★1,8842%—flat 15 ![Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG](https://m.media-amazon.com/images/I/31zeOYBUnKL.jpg) [**Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG**](https://www.amazon.com/dp/B0DPLKM1V7) Burt's Bees Baby$25.494.7★2942%▲rising **~~Showing 15 of 37 — show all ~~** ## **Product shelf** All 37 tracked products in this niche. Top sellersNewestTrending [![2-Pack Baby Sleep Sacks Zipper Wearable Blanket - 100% Organic Cotton 0.5TOG Soft Lightweight Toddler Sleeping Sack 6-12 months Easy to Wear Newborn Swaddles Sleepsack (BumbleBear M)](https://m.media-amazon.com/images/I/41LXGR9ApGL.jpg)**2-Pack Baby Sleep Sacks Zipper Wearable Blanket - 100% Organic Cotton 0.5TOG Soft Lightweight Toddler Sleeping Sack 6-12 months Easy to Wear Newborn Swaddles Sleepsack (BumbleBear M)** KeaBabies**$25.44**4.7★278 reviews](https://www.amazon.com/dp/B0CQT7WSR5) [![2-Pack Organic Baby Sleep Sacks 100% Cotton - Soft & Breathable 0.5TOG Baby Wearable Blanket Toddler Sleeping Sack 6-18 Months Easy to Wear Swaddles for Newborns Infants (Butterflies M)](https://m.media-amazon.com/images/I/41GrdyQaBUL.jpg)**2-Pack Organic Baby Sleep Sacks 100% Cotton - Soft & Breathable 0.5TOG Baby Wearable Blanket Toddler Sleeping Sack 6-18 Months Easy to Wear Swaddles for Newborns Infants (Butterflies M)** KeaBabies**$25.39**4.6★1,007 reviews](https://www.amazon.com/dp/B0C5HQ26P2) [![Burts Bees Baby Beekeeper Wearable Blanket Winter Organic Cotton Swaddle 0.5 or 1.5 TOG Baby Infant Wearable Blanket & Essentials Shower Gift](https://m.media-amazon.com/images/I/4197VL8296L.jpg)**Burts Bees Baby Beekeeper Wearable Blanket Winter Organic Cotton Swaddle 0.5 or 1.5 TOG Baby Infant Wearable Blanket & Essentials Shower Gift** Burt's Bees Baby**$16.46**4.7★31,120 reviews](https://www.amazon.com/dp/B072Q1PX1N) [![Burts Bees Baby Beekeeper Wearable Blanket Winter Organic Cotton Swaddle 0.5 or 1.5 TOG Baby Infant Wearable Blanket & Essentials Shower Gift](https://m.media-amazon.com/images/I/41fSetsFAGL.jpg)**Burts Bees Baby Beekeeper Wearable Blanket Winter Organic Cotton Swaddle 0.5 or 1.5 TOG Baby Infant Wearable Blanket & Essentials Shower Gift** Burt's Bees Baby**$18.32**4.7★31,120 reviews](https://www.amazon.com/dp/B07PYLRYTD) [![Burts Bees Baby Unisex Beekeeper Blanket 100% Organic Cotton Swaddle Transition Sleeping Bag Wearable Rugby Stripe Heather Grey Medium US](https://m.media-amazon.com/images/I/41Y+aGV914L.jpg)**Burts Bees Baby Unisex Beekeeper Blanket 100% Organic Cotton Swaddle Transition Sleeping Bag Wearable Rugby Stripe Heather Grey Medium US** Burt's Bees Baby**$11.34**4.7★31,120 reviews](https://www.amazon.com/dp/B071J9BDXR) [![Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG](https://m.media-amazon.com/images/I/41V-fAI4wDL.jpg)**Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG** Burt's Bees Baby**$25.14**4.7★294 reviews](https://www.amazon.com/dp/B0DPLKDKN5) [![KYTE BABY Sleep Bag 1.0 TOG Rayon Made From Bamboo Wearable Blanket With Dual Zipper For Infants And Toddlers Year Round Nursery Essential (S Blush)](https://m.media-amazon.com/images/I/11uRCQyD9IL.jpg)**KYTE BABY Sleep Bag 1.0 TOG Rayon Made From Bamboo Wearable Blanket With Dual Zipper For Infants And Toddlers Year Round Nursery Essential (S Blush)** KYTE BABY**$53.82**4.7★3,980 reviews](https://www.amazon.com/dp/B084RHR77F) [![HALO Sleepsack Supersoft Wearable Blanket Viscose Made from Bamboo Sleeping Bag for Babies 1.5 TOG 6 12 Months Medium Calm Sage](https://m.media-amazon.com/images/I/21wUYxzZUjL.jpg)**HALO Sleepsack Supersoft Wearable Blanket Viscose Made from Bamboo Sleeping Bag for Babies 1.5 TOG 6 12 Months Medium Calm Sage** HALO**$44.26**4.8★1,380 reviews](https://www.amazon.com/dp/B0CPNHC9R2) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Soft Feel**18% *“Soft Fabric”* **Quality-Overall**13% *“Excellent quality”* **Sleep Quality**11% *“I have loved this sleep suit”* **Value For Money**6% *“Great price”* **Comfort-Overall**5% *“Amazingly soft and comfortable”* **Size-Overall**5% *“The sizing is accurate”* **Weight Light**5% *“not too light or too heavy”* **Breathability**4% *“it looks very comfortable and breathable”* **Warmth**4% *“It keeps my girl warm”* **Zipper Quality**3% *“Double zipper is very smooth”* ### **What buyers complain about ** **Size-Overall**13% *“its super long”* **Zipper Quality**12% *“the zipper broke”* **Durability**5% *“broken after 2 months”* **Color**3% *“Looks faded which gives impression of being overused”* **Material Quality**3% *“material was poor quality/thin/no warmth would be good for summer only”* **Pilling/Linting**3% *“Only downfall is it must be cheap material because it started pilling after less than 3 washes”* **Product Condition**3% *“received used”* **Washability**3% *“I do not recommend anything that shrinks so much in the wash”* **Neck Fit**2% *“bunches at the neck”* **Value For Money**2% *“Not Worth the Price, Runs Large”* #### **Top return reasons**- Size-Overall48% - Length11% - Thin5% - Zipper Quality5% - Material Quality4% - Advertised Vs Actual Product3% - Value For Money3% - Thickness2% - Width2% - Product Condition2%