--- title: "burts bees christmas pajamas — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/burts-bees-christmas-pajamas" last_updated: "2026-07-10T02:04:08.871Z" locale: en meta: description: "burts bees christmas pajamas shows a fragmented shelf (top 5 take 12% of clicks), but a small market ($21K/yr) keeps it on the watch list." "og:description": "burts bees christmas pajamas shows a fragmented shelf (top 5 take 12% of clicks), but a small market ($21K/yr) keeps it on the watch list." "og:title": "burts bees christmas pajamas — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen" --- Back to Flapen home # **burts bees christmas pajamas** **Worth a look****56/100 ** burts bees christmas pajamas shows a fragmented shelf (top 5 take 12% of clicks), but a small market ($21K/yr) keeps it on the watch list. **Market/yr** **$21K** **Growth (1y)** **+267.3%** **Products** **174** **Brands** **76** was 37 a year ago **Sellers** **77** **Price range** **$9.47–$120.00** **Returns** **3.2%** **Rating** **4.6★** **Worth a look** Scored 56/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **83** ×0.30 Competition **100** ×0.20 Quality gap **29** ×0.10 Returns **75** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +267.3% year over year. 136K68KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Mar, Apr · busiest ÷ quietest = 158.5× ## **Competition** - Hupohoi17% - The Children's Place5% - Ekouaer5% - Vopmocld4% - VAENAIT BABY4% - little planet by carter's3% - Other (70 brands)61% Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen. 76 brands and 77 sellers compete here. **Brands** **76 **▲rising was 37 a year ago **Sellers** **77** **Top 5 brand share** **35%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![ELUNORUS Womens Soft Silky Satin Pajamas Set Button Down Cooling Loungewear 2 Pcs Sleep Short Pajamas for Mom and Grandma Rabbit Large](https://m.media-amazon.com/images/I/41bFWE-6SUL.jpg) [**ELUNORUS Womens Soft Silky Satin Pajamas Set Button Down Cooling Loungewear 2 Pcs Sleep Short Pajamas for Mom and Grandma Rabbit Large**](https://www.amazon.com/dp/B0G1XDJ9Q8) ELUNORUS$32.054.2★73%▲rising 2 ![Hupohoi Unisex Kids Boys and Girls Pajama Sets Summer Short Sleeve With Shorts Sleepwear Silky Button Down Loungewear 2pcs-Pink Bunny 12](https://m.media-amazon.com/images/I/41Vt9wtznvL.jpg) [**Hupohoi Unisex Kids Boys and Girls Pajama Sets Summer Short Sleeve With Shorts Sleepwear Silky Button Down Loungewear 2pcs-Pink Bunny 12**](https://www.amazon.com/dp/B0CYGJ7RHY) Hupohoi$14.094.6★5183%▲rising 3 ![Hupohoi Big Girls Button Down Pajama Set 3pcs Short Sleeve Long Pants with Shorts Crepe Wrinkled Fabric Sleepwear Cute Patterns Nighty Rabbit 10](https://m.media-amazon.com/images/I/417tid1gP0L.jpg) [**Hupohoi Big Girls Button Down Pajama Set 3pcs Short Sleeve Long Pants with Shorts Crepe Wrinkled Fabric Sleepwear Cute Patterns Nighty Rabbit 10**](https://www.amazon.com/dp/B0D6W3R164) Hupohoi$19.354.4★6053%▲rising 4 ![AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Flannel Rabbit Cosplay One Piece Halloween Costume hooded Sleepwear Homewear](https://m.media-amazon.com/images/I/318amNMNiVL.jpg) [**AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Flannel Rabbit Cosplay One Piece Halloween Costume hooded Sleepwear Homewear**](https://www.amazon.com/dp/B0FD7DMLG2) AILMQYJL$24.344.6★1522%▲rising 5 ![Hupohoi Unisex Girls Boys Kids Pajama Sets Button Down Satin Sleepwear Nighty 3PCS Silky Lounge Sets Nightwear Short Sleeve Long Pants 3pcs-Pink Bunny 10](https://m.media-amazon.com/images/I/51eWgLHgdcL.jpg) [**Hupohoi Unisex Girls Boys Kids Pajama Sets Button Down Satin Sleepwear Nighty 3PCS Silky Lounge Sets Nightwear Short Sleeve Long Pants 3pcs-Pink Bunny 10**](https://www.amazon.com/dp/B0CYGGYFDM) Hupohoi$18.324.4★9122%▲rising 6 ![Villagepageme Women Bunny Easter Pajama Set Short Sleeve Button Down Shirt and Shorts 2 Piece Easter Day Outfit (US Alpha Large Regular Regular Yellow)](https://m.media-amazon.com/images/I/41zW2GIoREL.jpg) [**Villagepageme Women Bunny Easter Pajama Set Short Sleeve Button Down Shirt and Shorts 2 Piece Easter Day Outfit (US Alpha Large Regular Regular Yellow)**](https://www.amazon.com/dp/B0G7GR3WPV) Villagepageme$12.094.6★292%▲rising 7 ![Ekouaer Womens Pajama Sets Button Down Loungewear Short Sleeve Sleepwear 2 Piece Pants Pjs Set with Pockets Black Rabbit XXL](https://m.media-amazon.com/images/I/41J1Se98-iL.jpg) [**Ekouaer Womens Pajama Sets Button Down Loungewear Short Sleeve Sleepwear 2 Piece Pants Pjs Set with Pockets Black Rabbit XXL**](https://www.amazon.com/dp/B0FS1PFWTB) Ekouaer$23.394.8★3262%▲rising 8 ![babee Reshinee Bamboo Viscose Toddler Girls Kids Pajama Sets Short Summer Cool Snug fit Sleepwear Pjs 2pcs Set 8Y](https://m.media-amazon.com/images/I/41fWqqCrcNL.jpg) [**babee Reshinee Bamboo Viscose Toddler Girls Kids Pajama Sets Short Summer Cool Snug fit Sleepwear Pjs 2pcs Set 8Y**](https://www.amazon.com/dp/B0DP44GCW5) babee Reshinee$16.994.8★2932%▲rising 9 ![Owlivia 100% Organic Cotton Baby Long Sleeve Pajama Sets Toddler Boy Girl 2-Piece Sleepwear(7-8 Years Pink Rabbit)](https://m.media-amazon.com/images/I/41x1Ictc8HL.jpg) [**Owlivia 100% Organic Cotton Baby Long Sleeve Pajama Sets Toddler Boy Girl 2-Piece Sleepwear(7-8 Years Pink Rabbit)**](https://www.amazon.com/dp/B0D25MV9T1) Owlivia$17.074.8★1,4932%▲rising 10 ![Ekouaer Womens Pajama Sets 2 Piece Sexy Lingerie Sleepwear with Pockets Lightweight Lace Cami Shorts Adjustable Straps Pjs](https://m.media-amazon.com/images/I/41nIclM7KFL.jpg) [**Ekouaer Womens Pajama Sets 2 Piece Sexy Lingerie Sleepwear with Pockets Lightweight Lace Cami Shorts Adjustable Straps Pjs**](https://www.amazon.com/dp/B0GF23HWF1) Ekouaer$16.974.5★682%▲rising 11 ![Hupohoi Kids Pajama Sets 3pcs Cartoon Sleepwear Chest Pocket Short Sleeve Top with Shorts Pants Nighty Pjs 6 to 18 Years Bowknot Bunny 14](https://m.media-amazon.com/images/I/41H-1x-NUIL.jpg) [**Hupohoi Kids Pajama Sets 3pcs Cartoon Sleepwear Chest Pocket Short Sleeve Top with Shorts Pants Nighty Pjs 6 to 18 Years Bowknot Bunny 14**](https://www.amazon.com/dp/B0GCSGNB6V) Hupohoi$20.924.7★362%▲rising 12 ![Vopmocld Big Kids Unisex Pjs Set Girls Boys Silk Pajama Sets Satin Clasic Sleepwear Summer 2 Pieces Button Down Nighty Bow Bunny 8](https://m.media-amazon.com/images/I/41TLF7Yb2+L.jpg) [**Vopmocld Big Kids Unisex Pjs Set Girls Boys Silk Pajama Sets Satin Clasic Sleepwear Summer 2 Pieces Button Down Nighty Bow Bunny 8**](https://www.amazon.com/dp/B0GJNQNTZ1) Vopmocld$15.584.6★7502%▲rising 13 ![Owlivia 100% Organic Cotton Baby Long Sleeve Pajama Sets Toddler Boy Girl 2-Piece Sleepwear(2 Years Grey Rabbit)](https://m.media-amazon.com/images/I/41rrVTL+9JL.jpg) [**Owlivia 100% Organic Cotton Baby Long Sleeve Pajama Sets Toddler Boy Girl 2-Piece Sleepwear(2 Years Grey Rabbit)**](https://www.amazon.com/dp/B07RL2HKFF) Owlivia$17.364.8★1,4931%▼falling 14 ![The Childrens Place Girls 100% Cotton Short Sleeve Top and Pants 2 Piece Pajama Set Spring Pink 10](https://m.media-amazon.com/images/I/41r8vH9okYL.jpg) [**The Childrens Place Girls 100% Cotton Short Sleeve Top and Pants 2 Piece Pajama Set Spring Pink 10**](https://www.amazon.com/dp/B0FQCSMX5W) The Children's Place$14.624.7★7441%▼falling 15 ![little planet by carters Girl 2-piece Pajamas made with Organic Cotton Pink Bunnies 4T](https://m.media-amazon.com/images/I/41hWG-1yxFL.jpg) [**little planet by carters Girl 2-piece Pajamas made with Organic Cotton Pink Bunnies 4T**](https://www.amazon.com/dp/B0GGVGWKHB) little planet by carter's$12.934.8★8381%▲rising **~~Showing 15 of 174 — show all ~~** ## **Product shelf** All 174 tracked products in this niche. Top sellersNewestTrending [![ELUNORUS Womens Soft Silky Satin Pajamas Set Button Down Cooling Loungewear 2 Pcs Sleep Short Pajamas for Mom and Grandma Rabbit Large](https://m.media-amazon.com/images/I/41bFWE-6SUL.jpg)**ELUNORUS Womens Soft Silky Satin Pajamas Set Button Down Cooling Loungewear 2 Pcs Sleep Short Pajamas for Mom and Grandma Rabbit Large** ELUNORUS**$32.05**4.2★7 reviews](https://www.amazon.com/dp/B0G1XDJ9Q8) [![Hupohoi Unisex Kids Boys and Girls Pajama Sets Summer Short Sleeve With Shorts Sleepwear Silky Button Down Loungewear 2pcs-Pink Bunny 12](https://m.media-amazon.com/images/I/41Vt9wtznvL.jpg)**Hupohoi Unisex Kids Boys and Girls Pajama Sets Summer Short Sleeve With Shorts Sleepwear Silky Button Down Loungewear 2pcs-Pink Bunny 12** Hupohoi**$14.09**4.6★518 reviews](https://www.amazon.com/dp/B0CYGJ7RHY) [![Hupohoi Big Girls Button Down Pajama Set 3pcs Short Sleeve Long Pants with Shorts Crepe Wrinkled Fabric Sleepwear Cute Patterns Nighty Rabbit 10](https://m.media-amazon.com/images/I/417tid1gP0L.jpg)**Hupohoi Big Girls Button Down Pajama Set 3pcs Short Sleeve Long Pants with Shorts Crepe Wrinkled Fabric Sleepwear Cute Patterns Nighty Rabbit 10** Hupohoi**$19.35**4.4★605 reviews](https://www.amazon.com/dp/B0D6W3R164) [![AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Flannel Rabbit Cosplay One Piece Halloween Costume hooded Sleepwear Homewear](https://m.media-amazon.com/images/I/318amNMNiVL.jpg)**AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Flannel Rabbit Cosplay One Piece Halloween Costume hooded Sleepwear Homewear** AILMQYJL**$24.34**4.6★152 reviews](https://www.amazon.com/dp/B0FD7DMLG2) [![Hupohoi Unisex Girls Boys Kids Pajama Sets Button Down Satin Sleepwear Nighty 3PCS Silky Lounge Sets Nightwear Short Sleeve Long Pants 3pcs-Pink Bunny 10](https://m.media-amazon.com/images/I/51eWgLHgdcL.jpg)**Hupohoi Unisex Girls Boys Kids Pajama Sets Button Down Satin Sleepwear Nighty 3PCS Silky Lounge Sets Nightwear Short Sleeve Long Pants 3pcs-Pink Bunny 10** Hupohoi**$18.32**4.4★912 reviews](https://www.amazon.com/dp/B0CYGGYFDM) [![Villagepageme Women Bunny Easter Pajama Set Short Sleeve Button Down Shirt and Shorts 2 Piece Easter Day Outfit (US Alpha Large Regular Regular Yellow)](https://m.media-amazon.com/images/I/41zW2GIoREL.jpg)**Villagepageme Women Bunny Easter Pajama Set Short Sleeve Button Down Shirt and Shorts 2 Piece Easter Day Outfit (US Alpha Large Regular Regular Yellow)** Villagepageme**$12.09**4.6★29 reviews](https://www.amazon.com/dp/B0G7GR3WPV) [![Ekouaer Womens Pajama Sets Button Down Loungewear Short Sleeve Sleepwear 2 Piece Pants Pjs Set with Pockets Black Rabbit XXL](https://m.media-amazon.com/images/I/41J1Se98-iL.jpg)**Ekouaer Womens Pajama Sets Button Down Loungewear Short Sleeve Sleepwear 2 Piece Pants Pjs Set with Pockets Black Rabbit XXL** Ekouaer**$23.39**4.8★326 reviews](https://www.amazon.com/dp/B0FS1PFWTB) [![babee Reshinee Bamboo Viscose Toddler Girls Kids Pajama Sets Short Summer Cool Snug fit Sleepwear Pjs 2pcs Set 8Y](https://m.media-amazon.com/images/I/41fWqqCrcNL.jpg)**babee Reshinee Bamboo Viscose Toddler Girls Kids Pajama Sets Short Summer Cool Snug fit Sleepwear Pjs 2pcs Set 8Y** babee Reshinee**$16.99**4.8★293 reviews](https://www.amazon.com/dp/B0DP44GCW5) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Comfort-Overall**23% *“Very Comfy”* **Soft Feel**19% *“Soft as butter”* **Size-Overall**16% *“Size is accurate”* **Quality-Overall**7% *“Quality & colors are cute”* **Value For Money**4% *“Great price”* **Warmth**3% *“It's very warm, and it's cute”* **Material Quality**3% *“Soft material”* **Color**2% *“colors that are great”* **Weight Light**2% *“The fabric is lightweight”* **Machine Wash Suitability**2% *“Washes well without issues”* ### **What buyers complain about ** **Size-Overall**33% *“Very small”* **Material Quality**5% *“The material feels cheap”* **Soft Feel**3% *“But after I washed it about two times it wasn't as soft anymore”* **Comfort-Overall**3% *“I can't wear them”* **Advertised Vs Actual Product**2% *“Very misleading”* **Transparency**2% *“Runs big and see through”* **Pockets/Compartments**2% *“the pockets make your hips look super wide”* **Waist Fit**2% *“The waist is too tight”* **Thickness**2% *“Thin”* **Quality-Overall**2% *“the quality was a bit disappointing”* #### **Top return reasons**- Size-Overall58% - Length7% - Material Quality6% - Waist Fit4% - Color2% - Thin2% - Advertised Vs Actual Product2% - Value For Money1% - Sleeve Fit1% - Shape/Style1%