---
title: "burgundy sunglasses — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/burgundy-sunglasses"
last_updated: "2026-07-13T23:22:56.419Z"
locale: en
meta:
  description: "burgundy sunglasses shows a fragmented shelf (top 5 take 33% of clicks), but high returns (6.8%) keeps it on the watch list."
  "og:description": "burgundy sunglasses shows a fragmented shelf (top 5 take 33% of clicks), but high returns (6.8%) keeps it on the watch list."
  "og:title": "burgundy sunglasses — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

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# **burgundy sunglasses**

**Worth a look**

Shows a fragmented shelf (top 5 take 33% of clicks), but high returns (6.8%) keeps it on the watch list.

Market size 29Growth 69Conversion 45Competition 82Returns 22Price range 77Avg price 74Brand share 70Review moat 43Quality gap 47

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Price range**

**Great****$5.36–$48.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.84**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+50.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,225.88**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$130K**

$130K/yr · 244K searches

**Returns**

**Bad****6.8%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

**Brands**

**24 **▼falling

**Sellers**

**26**

**Top-5 brand share**

**63%**

**Open market**

**32%**

- SOJOS27% - TYA14% - GUVIVI8% - FEISEDY7% - VANLINKER6% - milramtob5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$10K12%$16K16%$21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 49 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400](https://m.media-amazon.com/images/I/31ncr3huHOL.jpg)**TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400**TYA**$15.15**4.5★53 rev](https://www.amazon.com/dp/B0GJ59RS7K) [2![SOJOS Retro Rectangle Polarized Sunglasses for Women Men Trendy Hexagon Narrow Chic Y2K Sunnies SJ2629 Coral Red Frame/Gradient Red Lens](https://m.media-amazon.com/images/I/31ChgWAaiGL.jpg)**SOJOS Retro Rectangle Polarized Sunglasses for Women Men Trendy Hexagon Narrow Chic Y2K Sunnies SJ2629 Coral Red Frame/Gradient Red Lens**SOJOS**$15.58**4.6★260 rev](https://www.amazon.com/dp/B0FMDDL1Z6) [3![milramtob Oversized Square Aviator Sunglasses for Women Men Retro 70s Glasses Chunky Sun Shades Cute](https://m.media-amazon.com/images/I/314bWPXSR1L.jpg)**milramtob Oversized Square Aviator Sunglasses for Women Men Retro 70s Glasses Chunky Sun Shades Cute**milramtob**$11.80**4.7★8 rev](https://www.amazon.com/dp/B0GY55FBMJ) [4![SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Red/Red Tint](https://m.media-amazon.com/images/I/31zTIt4dtML.jpg)**SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Red/Red Tint**SOJOS**$14.43**4.6★789 rev](https://www.amazon.com/dp/B0GDWK8GDP) [5![GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators](https://m.media-amazon.com/images/I/31EbI3y21QL.jpg)**GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators**GUVIVI**$14.60**4.5★607 rev](https://www.amazon.com/dp/B0FX3MQPSK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![milramtob Oversized Square Aviator Sunglasses for Women Men Retro 70s Glasses Chunky Sun Shades Cute](https://m.media-amazon.com/images/I/314bWPXSR1L.jpg)**milramtob Oversized Square Aviator Sunglasses for Women Men Retro 70s Glasses Chunky Sun Shades Cute**milramtob**$11.80**8 rev2mo ago](https://www.amazon.com/dp/B0GY55FBMJ) [![VANLINKER Trendy Oval Retro Vintage Round Sunglasses for Women Men Cute Shades VL9903 Burgundy Frame Brown Lens](https://m.media-amazon.com/images/I/3132Xe+IlWL.jpg)**VANLINKER Trendy Oval Retro Vintage Round Sunglasses for Women Men Cute Shades VL9903 Burgundy Frame Brown Lens**VANLINKER**$15.79**10 rev4mo ago](https://www.amazon.com/dp/B0GS5RGHBB) [![FEISEDY Retro Oval Womens Sunglasses Trendy Cat Eye Skinny Chic Narrow Y2K 90s Small Sunnies B9177](https://m.media-amazon.com/images/I/31zeKkGVOzL.jpg)**FEISEDY Retro Oval Womens Sunglasses Trendy Cat Eye Skinny Chic Narrow Y2K 90s Small Sunnies B9177**FEISEDY**$15.13**38 rev4mo ago](https://www.amazon.com/dp/B0GR4W5KW5) [![TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400](https://m.media-amazon.com/images/I/31ncr3huHOL.jpg)**TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400**TYA**$15.15**53 rev5mo ago](https://www.amazon.com/dp/B0GJ59RS7K) [![RAYSOL Trendy Oversized Aviator Sunglasses for Women Men 70s Retro Gold Metal Tangle Free Aviators Sun Glasses (Purple Red Frame/Purple Red Lens)](https://m.media-amazon.com/images/I/31EAmkeQDSL.jpg)**RAYSOL Trendy Oversized Aviator Sunglasses for Women Men 70s Retro Gold Metal Tangle Free Aviators Sun Glasses (Purple Red Frame/Purple Red Lens)**RAYSOL**$13.96**14 rev5mo ago](https://www.amazon.com/dp/B0GHKFDVWQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![FEISEDY Retro Oval Womens Sunglasses Trendy Cat Eye Skinny Chic Narrow Y2K 90s Small Sunnies B9177](https://m.media-amazon.com/images/I/31zeKkGVOzL.jpg)**FEISEDY Retro Oval Womens Sunglasses Trendy Cat Eye Skinny Chic Narrow Y2K 90s Small Sunnies B9177**FEISEDY**$15.13**4.5★**▲ 82%**](https://www.amazon.com/dp/B0GR4W5KW5) [![RAYSOL Trendy Oversized Aviator Sunglasses for Women Men 70s Retro Gold Metal Tangle Free Aviators Sun Glasses (Purple Red Frame/Purple Red Lens)](https://m.media-amazon.com/images/I/31EAmkeQDSL.jpg)**RAYSOL Trendy Oversized Aviator Sunglasses for Women Men 70s Retro Gold Metal Tangle Free Aviators Sun Glasses (Purple Red Frame/Purple Red Lens)**RAYSOL**$13.96**4.0★**▲ 81%**](https://www.amazon.com/dp/B0GHKFDVWQ) [![milramtob Oversized Square Aviator Sunglasses for Women Men Retro 70s Glasses Chunky Sun Shades Cute](https://m.media-amazon.com/images/I/314bWPXSR1L.jpg)**milramtob Oversized Square Aviator Sunglasses for Women Men Retro 70s Glasses Chunky Sun Shades Cute**milramtob**$11.80**4.7★**▲ 81%**](https://www.amazon.com/dp/B0GY55FBMJ) [![TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400](https://m.media-amazon.com/images/I/31ncr3huHOL.jpg)**TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400**TYA**$15.15**4.5★**▲ 81%**](https://www.amazon.com/dp/B0GJ59RS7K) [![VANLINKER Trendy Oval Retro Vintage Round Sunglasses for Women Men Cute Shades VL9903 Burgundy Frame Brown Lens](https://m.media-amazon.com/images/I/3132Xe+IlWL.jpg)**VANLINKER Trendy Oval Retro Vintage Round Sunglasses for Women Men Cute Shades VL9903 Burgundy Frame Brown Lens**VANLINKER**$15.79**4.8★**▲ 80%**](https://www.amazon.com/dp/B0GS5RGHBB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 58 weeks — +50.8% search growth over the last 90 days.

9K7KPrime Day '25Spike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“the glasses are such good quality for a great price”*

**Color**16%

*“Color is accurate”*

**Size-Overall**14%

*“Fits great”*

**Shape/Style**10%

*“Very stylish”*

**Value For Money**10%

*“Worth it”*

**Comfort-Overall**6%

*“Comfortable fit”*

**Weight Light**6%

*“They also felt lighter than expected”*

**Advertised Vs Actual Product**5%

*“Better than expected”*

**Strength**3%

*“They are strong”*

**Design-Overall**2%

*“They are well designed”*

### **What buyers complain about **

**Size-Overall**20%

*“Too wide”*

**Color**11%

*“They look more red than burgundy”*

**Durability**10%

*“Break easily”*

**Value For Money**9%

*“cheap”*

**Strength**7%

*“Flimsy, light weight,”*

**Shape/Style**5%

*“style not for me”*

**Quality-Overall**4%

*“Cheap”*

**Weight Heavy**3%

*“Definitely heavier than I thought”*

**Thickness**2%

*“Big thick ugly orange red”*

**Handle Quality**2%

*“The handles could look fancier”*

### **Top return reasons **

**Size-Overall**54%

**Color**14%

**Shape/Style**11%

**Advertised Vs Actual Product**6%

**Quality-Overall**4%

**Value For Money**3%

**Width**2%

**Material Quality**1%

**Functionality-Overall**1%

**Transparency**1%