---
title: "burgundy shawl — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/burgundy-shawl"
last_updated: "2026-07-14T02:24:45.196Z"
locale: en
meta:
  description: "a small market ($33K/yr) — burgundy shawl doesn't clear our bar today."
  "og:description": "a small market ($33K/yr) — burgundy shawl doesn't clear our bar today."
  "og:title": "burgundy shawl — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **burgundy shawl**

**Skip it**

A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 25Conversion 30Competition 52Returns 13Price range 62Avg price 63Brand share 58Review moat 38Quality gap 45

**Avg price**

**Good****$13.57**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.92–$29.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,687.85**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-0.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****8.9%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$33K**

$33K/yr · 101K searches

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**70%**

**Open market**

**24%**

- Hotshawl26% - Baoqiya20% - PULI9% - vimate7% - FURTALK7% - Ciormis6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$3K15%$5K20%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hotshawl Chiffon Shawls and Wraps for Evening Dresses Women Elegant Soft Scarf Bridal Scarve Wedding Stole (Burgundy One Size)](https://m.media-amazon.com/images/I/21IJBMd+1ZL.jpg)**Hotshawl Chiffon Shawls and Wraps for Evening Dresses Women Elegant Soft Scarf Bridal Scarve Wedding Stole (Burgundy One Size)**Hotshawl**$10.94**4.4★3,189 rev](https://www.amazon.com/dp/B0BWJPFY4N) [2![Baoqiya Womens Shawls and Wraps for Evening Dress Chiffon Shawl Soft Elegant Silky Pashmina Wedding Bridal Scarf (Burgundy Length(79) * Width(19))](https://m.media-amazon.com/images/I/31B7S5SU5UL.jpg)**Baoqiya Womens Shawls and Wraps for Evening Dress Chiffon Shawl Soft Elegant Silky Pashmina Wedding Bridal Scarf (Burgundy Length(79) * Width(19))**Baoqiya**$11.30**4.4★4,964 rev](https://www.amazon.com/dp/B09VB8JBBW) [3![PULI Womens Burgundy Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap](https://m.media-amazon.com/images/I/31LWx9g4N-L.jpg)**PULI Womens Burgundy Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap**PULI**$29.85**4.7★436 rev](https://www.amazon.com/dp/B0FLXMGYX5) [4![vimate Burgundy Shawls and wraps for Evening Dresses-Summer formal Sheer Lace floral Evening Wraps And Shawls for Women Dressy(Style 1-Burgundy)](https://m.media-amazon.com/images/I/411SkjFHM3L.jpg)**vimate Burgundy Shawls and wraps for Evening Dresses-Summer formal Sheer Lace floral Evening Wraps And Shawls for Women Dressy(Style 1-Burgundy)**vimate**$8.81**4.7★273 rev](https://www.amazon.com/dp/B0DSB38HMS) [5![Baoqiya Womens Capelet Shawls and Wraps for Evening Dresses Soft Bridesmaid Shawl Chiffon Cape Wedding Cover Up (Burgundy)](https://m.media-amazon.com/images/I/31c5UdbjoBL.jpg)**Baoqiya Womens Capelet Shawls and Wraps for Evening Dresses Soft Bridesmaid Shawl Chiffon Cape Wedding Cover Up (Burgundy)**Baoqiya**$11.88**4.2★2,595 rev](https://www.amazon.com/dp/B09YCZB4RY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GIWONET Shawls and Wraps for Evening Dresses Women Elegant Soft Silky Wraps Sheer Chiffon Wedding Bridal Scarf 01 Wine 78x27(inch)](https://m.media-amazon.com/images/I/31zfQuQpjgL.jpg)**GIWONET Shawls and Wraps for Evening Dresses Women Elegant Soft Silky Wraps Sheer Chiffon Wedding Bridal Scarf 01 Wine 78x27(inch)**GIWONET**$8.88**71 rev3mo ago](https://www.amazon.com/dp/B0GTZ18S98) [![OYOANGLE Womens Fishnet Mesh Halter Lingerie Dress Sexy Bodycon Hollow Out See Through Chemise Beach Cover Up Dress Burgundy One Size](https://m.media-amazon.com/images/I/41OInxnUbeL.jpg)**OYOANGLE Womens Fishnet Mesh Halter Lingerie Dress Sexy Bodycon Hollow Out See Through Chemise Beach Cover Up Dress Burgundy One Size**OYOANGLE**$10.10**133 rev6mo ago](https://www.amazon.com/dp/B0G428P1CB) [![Qmlyev Mesh Sheer Crewneck Shawls and Wraps for Women Evening Dresses Chiffon Long Capes Wedding Cover Up (Burgundy One Size)](https://m.media-amazon.com/images/I/311MFacdpvL.jpg)**Qmlyev Mesh Sheer Crewneck Shawls and Wraps for Women Evening Dresses Chiffon Long Capes Wedding Cover Up (Burgundy One Size)**Qmlyev**$15.53**27 rev9mo ago](https://www.amazon.com/dp/B0FV375NB2) [![zero season Womens Pashmina Shawl Wrap Winter Scarf for Evening Dress Wedding Bridesmaid Gift Elegant Wraps and Shawls for Formal Events Burgundy](https://m.media-amazon.com/images/I/31TzJYBP7OL.jpg)**zero season Womens Pashmina Shawl Wrap Winter Scarf for Evening Dress Wedding Bridesmaid Gift Elegant Wraps and Shawls for Formal Events Burgundy**zero season**$15.17**13 rev10mo ago](https://www.amazon.com/dp/B0FNMVGZ4L) [![PULI Womens Burgundy Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap](https://m.media-amazon.com/images/I/31LWx9g4N-L.jpg)**PULI Womens Burgundy Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap**PULI**$29.85**436 rev11mo ago](https://www.amazon.com/dp/B0FLXMGYX5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GIWONET Shawls and Wraps for Evening Dresses Women Elegant Soft Silky Wraps Sheer Chiffon Wedding Bridal Scarf 01 Wine 78x27(inch)](https://m.media-amazon.com/images/I/31zfQuQpjgL.jpg)**GIWONET Shawls and Wraps for Evening Dresses Women Elegant Soft Silky Wraps Sheer Chiffon Wedding Bridal Scarf 01 Wine 78x27(inch)**GIWONET**$8.88**4.4★**▲ 115%**](https://www.amazon.com/dp/B0GTZ18S98) [![OYOANGLE Womens Fishnet Mesh Halter Lingerie Dress Sexy Bodycon Hollow Out See Through Chemise Beach Cover Up Dress Burgundy One Size](https://m.media-amazon.com/images/I/41OInxnUbeL.jpg)**OYOANGLE Womens Fishnet Mesh Halter Lingerie Dress Sexy Bodycon Hollow Out See Through Chemise Beach Cover Up Dress Burgundy One Size**OYOANGLE**$10.10**4.4★**▲ 98%**](https://www.amazon.com/dp/B0G428P1CB) [![Ciormis Pashmina Scarf for Women Soft Pashminas Shawls and Wraps for Evening Dresses Wedding Bride Bridesmaid Shawls Scarf(Dark Burgundy)](https://m.media-amazon.com/images/I/31sQ4b5NKQL.jpg)**Ciormis Pashmina Scarf for Women Soft Pashminas Shawls and Wraps for Evening Dresses Wedding Bride Bridesmaid Shawls Scarf(Dark Burgundy)**Ciormis**$12.17**4.6★**▲ 88%**](https://www.amazon.com/dp/B0FH9PKJ8Y) [![zero season Womens Pashmina Shawl Wrap Winter Scarf for Evening Dress Wedding Bridesmaid Gift Elegant Wraps and Shawls for Formal Events Burgundy](https://m.media-amazon.com/images/I/31TzJYBP7OL.jpg)**zero season Womens Pashmina Shawl Wrap Winter Scarf for Evening Dress Wedding Bridesmaid Gift Elegant Wraps and Shawls for Formal Events Burgundy**zero season**$15.17**4.5★**▲ 86%**](https://www.amazon.com/dp/B0FNMVGZ4L) [![Wander Agio Womens Shawl Party Wraps Evening Dress Bridesmaid Long Scarves for Wedding Lightweight Chiffon Translucent Dark Red 17](https://m.media-amazon.com/images/I/31SHC+YSzML.jpg)**Wander Agio Womens Shawl Party Wraps Evening Dress Bridesmaid Long Scarves for Wedding Lightweight Chiffon Translucent Dark Red 17**Wander Agio**$10.08**4.1★**▲ 69%**](https://www.amazon.com/dp/B0D7PXYPR5)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 38 weeks — -0.7% search growth over the last 90 days.

4K3KSpike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**18%

*“Buttery Soft”*

**Color**15%

*“The color is gorgeous”*

**Quality-Overall**12%

*“well made”*

**Material Quality**6%

*“Nice light material perfect for a warm spring evening”*

**Size-Overall**5%

*“Nice fit”*

**Weight Light**5%

*“this weight is perfect”*

**Gifting Purpose**5%

*“wedding gift”*

**Warmth**5%

*“warm”*

**Comfort-Overall**4%

*“Comfortable”*

**Value For Money**4%

*“Great Value”*

### **What buyers complain about **

**Color**17%

*“More dark than i needed”*

**Size-Overall**8%

*“Too small”*

**Product Condition**7%

*“Not new”*

**Advertised Vs Actual Product**6%

*“Not a cape. This is a scarf, when advertised as a cape”*

**Warmth**6%

*“if def doesnt make you any warmer”*

**Quality-Overall**4%

*“Cheaply made”*

**Durability**4%

*“It sheds terribly”*

**Value For Money**4%

*“Looks and feels expensive”*

**Material Quality**3%

*“Material is a little deciving”*

**Smell**3%

*“Did have a very faint smell”*

### **Top return reasons **

**Color**37%

**Size-Overall**16%

**Length**10%

**Material Quality**9%

**Thin**6%

**Advertised Vs Actual Product**4%

**Value For Money**3%

**Width**2%

**Shape/Style**2%

**Quality-Overall**2%