---
title: "burgundy scarf — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/burgundy-scarf"
last_updated: "2026-07-13T23:17:43.550Z"
locale: en
meta:
  description: "soft demand (-30.2% this quarter) — burgundy scarf doesn't clear our bar today."
  "og:description": "soft demand (-30.2% this quarter) — burgundy scarf doesn't clear our bar today."
  "og:title": "burgundy scarf — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **burgundy scarf**

**Skip it**

Soft demand (-30.2% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 10Conversion 33Competition 84Returns 15Price range 60Avg price 46Brand share 96Review moat 48Quality gap 35

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Price range**

**Good****$5.03–$29.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,743.3**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$11.54**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$108K**

$108K/yr · 353K searches

**Returns**

**Bad****8.4%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-30.2%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**54 **▲rising

**Sellers**

**57**

**Top-5 brand share**

**36%**

**Open market**

**59%**

- Hotshawl10% - Baoqiya9% - Bawnhaw6% - RoseSeek6% - Floerns5% - CHUNG5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 73 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hotshawl Chiffon Shawls and Wraps for Evening Dresses Women Elegant Soft Scarf Bridal Scarve Wedding Stole (Burgundy One Size)](https://m.media-amazon.com/images/I/21IJBMd+1ZL.jpg)**Hotshawl Chiffon Shawls and Wraps for Evening Dresses Women Elegant Soft Scarf Bridal Scarve Wedding Stole (Burgundy One Size)**Hotshawl**$10.94**4.4★3,189 rev](https://www.amazon.com/dp/B0BWJPFY4N) [2![Baoqiya Womens Shawls and Wraps for Evening Dress Chiffon Shawl Soft Elegant Silky Pashmina Wedding Bridal Scarf (Burgundy Length(79) * Width(19))](https://m.media-amazon.com/images/I/31B7S5SU5UL.jpg)**Baoqiya Womens Shawls and Wraps for Evening Dress Chiffon Shawl Soft Elegant Silky Pashmina Wedding Bridal Scarf (Burgundy Length(79) * Width(19))**Baoqiya**$11.30**4.4★4,964 rev](https://www.amazon.com/dp/B09VB8JBBW) [3![Bawnhaw Burgundy Large Scarf Pashmina-Like Shawl for Women Fall Winter Soft Cashmere-Feel Fringe Wrap Fashion Accessories for Wedding Bridal Evening Dresses](https://m.media-amazon.com/images/I/31+CERk30+L.jpg)**Bawnhaw Burgundy Large Scarf Pashmina-Like Shawl for Women Fall Winter Soft Cashmere-Feel Fringe Wrap Fashion Accessories for Wedding Bridal Evening Dresses**Bawnhaw**$7.71**4.4★95 rev](https://www.amazon.com/dp/B0FGJP3R6B) [4![RoseSeek Womens Leopard Print Silk Scarf Satin Square Scarves Cheetah Headband Sleeping Hair Wraps Burgundy One-Size](https://m.media-amazon.com/images/I/417-yk8HD9L.jpg)**RoseSeek Womens Leopard Print Silk Scarf Satin Square Scarves Cheetah Headband Sleeping Hair Wraps Burgundy One-Size**RoseSeek**$11.87**4.5★66 rev](https://www.amazon.com/dp/B0DWS789BY) [5![CHUNG Womens Scarf Satin Solid Color Fashion Girls Scarves bandana 50s Retro Emulation Silk Handbag Hair Ribbons Handkerchief Necktie Square 27.5 Burgundy](https://m.media-amazon.com/images/I/31UI3B6KOqL.jpg)**CHUNG Womens Scarf Satin Solid Color Fashion Girls Scarves bandana 50s Retro Emulation Silk Handbag Hair Ribbons Handkerchief Necktie Square 27.5 Burgundy**CHUNG**$7.79**4.7★194 rev](https://www.amazon.com/dp/B0F9YF8SH2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GIWONET Shawls and Wraps for Evening Dresses Women Elegant Soft Silky Wraps Sheer Chiffon Wedding Bridal Scarf 01 Wine 78x27(inch)](https://m.media-amazon.com/images/I/31zfQuQpjgL.jpg)**GIWONET Shawls and Wraps for Evening Dresses Women Elegant Soft Silky Wraps Sheer Chiffon Wedding Bridal Scarf 01 Wine 78x27(inch)**GIWONET**$8.88**71 rev3mo ago](https://www.amazon.com/dp/B0GTZ18S98) [![Silk Scarf for Women Hair - Lightweight Fashion Satin Head Scarf for Sleeping and Neck Scarf Accessory Burgundy Print](https://m.media-amazon.com/images/I/41VN4WAGANL.jpg)**Silk Scarf for Women Hair - Lightweight Fashion Satin Head Scarf for Sleeping and Neck Scarf Accessory Burgundy Print**WOLVINA**$5.95**2 rev6mo ago](https://www.amazon.com/dp/B0G7JH7N2F) [![RoseSeek Womens Cheetah Print Silk Head Scarf Leopard Satin Rave Hair Scarf Headband Square Scarves Burgundy One Size](https://m.media-amazon.com/images/I/41S599VdP-L.jpg)**RoseSeek Womens Cheetah Print Silk Head Scarf Leopard Satin Rave Hair Scarf Headband Square Scarves Burgundy One Size**RoseSeek**$10.53**5 rev8mo ago](https://www.amazon.com/dp/B0FT25YPYG) [![Bomabaolo 35 Headscarf for WomenSquare Silk-Like Headscarf Breathable Fashion Bandana Multiple ColorsWomens Gifts (Leopard Print Red)](https://m.media-amazon.com/images/I/41iCmz1V8KL.jpg)**Bomabaolo 35 Headscarf for WomenSquare Silk-Like Headscarf Breathable Fashion Bandana Multiple ColorsWomens Gifts (Leopard Print Red)**Bomabaolo**$6.86**124 rev8mo ago](https://www.amazon.com/dp/B0FWX1KS56) [![MINIDORA Satin Scarves for Women 27.5 27.5 inches Medium Square Elegant Silk Feeling Head Scarf D0093-Wine Red](https://m.media-amazon.com/images/I/41CH38zVWHL.jpg)**MINIDORA Satin Scarves for Women 27.5 27.5 inches Medium Square Elegant Silk Feeling Head Scarf D0093-Wine Red**MINIDORA**$9.92**580 rev9mo ago](https://www.amazon.com/dp/B0FVLLBSFX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GIWONET Shawls and Wraps for Evening Dresses Women Elegant Soft Silky Wraps Sheer Chiffon Wedding Bridal Scarf 01 Wine 78x27(inch)](https://m.media-amazon.com/images/I/31zfQuQpjgL.jpg)**GIWONET Shawls and Wraps for Evening Dresses Women Elegant Soft Silky Wraps Sheer Chiffon Wedding Bridal Scarf 01 Wine 78x27(inch)**GIWONET**$8.88**4.4★**▲ 166%**](https://www.amazon.com/dp/B0GTZ18S98) [![RoseSeek Womens Cheetah Print Silk Head Scarf Leopard Satin Rave Hair Scarf Headband Square Scarves Burgundy One Size](https://m.media-amazon.com/images/I/41S599VdP-L.jpg)**RoseSeek Womens Cheetah Print Silk Head Scarf Leopard Satin Rave Hair Scarf Headband Square Scarves Burgundy One Size**RoseSeek**$10.53**4.4★**▲ 143%**](https://www.amazon.com/dp/B0FT25YPYG) [![EIysee 35 x 35 Womens Fashion Pattern Large Square Silk Like Hair Scarf Head Sleeping Wrap Satin Neck Bandana for Gift (Stripes-Wine Red)](https://m.media-amazon.com/images/I/419ffq-6bFL.jpg)**EIysee 35 x 35 Womens Fashion Pattern Large Square Silk Like Hair Scarf Head Sleeping Wrap Satin Neck Bandana for Gift (Stripes-Wine Red)**EIysee**$7.55**4.6★**▲ 143%**](https://www.amazon.com/dp/B0DF1V2KVM) [![Silk Scarf for Women Hair - Lightweight Fashion Satin Head Scarf for Sleeping and Neck Scarf Accessory Burgundy Print](https://m.media-amazon.com/images/I/41VN4WAGANL.jpg)**Silk Scarf for Women Hair - Lightweight Fashion Satin Head Scarf for Sleeping and Neck Scarf Accessory Burgundy Print**WOLVINA**$5.95**5.0★**▲ 141%**](https://www.amazon.com/dp/B0G7JH7N2F) [![MINIDORA Satin Scarves for Women 27.5 27.5 inches Medium Square Elegant Silk Feeling Head Scarf D0093-Wine Red](https://m.media-amazon.com/images/I/41CH38zVWHL.jpg)**MINIDORA Satin Scarves for Women 27.5 27.5 inches Medium Square Elegant Silk Feeling Head Scarf D0093-Wine Red**MINIDORA**$9.92**4.6★**▲ 140%**](https://www.amazon.com/dp/B0FVLLBSFX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -30.2% search growth over the last 90 days.

13K8KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**20%

*“Beautiful color”*

**Soft Feel**15%

*“Buttery Soft”*

**Quality-Overall**14%

*“well made”*

**Material Quality**6%

*“the material seems elegant”*

**Value For Money**4%

*“Worth the money”*

**Size-Overall**4%

*“Nice fit”*

**Warmth**4%

*“It keeps her warm”*

**Gifting Purpose**4%

*“wedding gift”*

**Weight Light**3%

*“this weight is perfect”*

**Comfort-Overall**3%

*“Comfortable”*

### **What buyers complain about **

**Color**20%

*“NOT the color in the description”*

**Size-Overall**16%

*“Too small”*

**Material Quality**5%

*“Fabric destroyed easily”*

**Advertised Vs Actual Product**4%

*“Not a cape. This is a scarf, when advertised as a cape”*

**Warmth**4%

*“if def doesnt make you any warmer”*

**Value For Money**3%

*“Looks and feels expensive”*

**Durability**3%

*“It sheds terribly”*

**Quality-Overall**3%

*“Cheaply made”*

**Print Quality**3%

*“The print looks cheap”*

**Thickness**2%

*“WAY TOO THIN”*

### **Top return reasons **

**Color**37%

**Size-Overall**20%

**Length**8%

**Material Quality**8%

**Thin**5%

**Advertised Vs Actual Product**4%

**Value For Money**3%

**Width**2%

**Quality-Overall**2%

**Shape/Style**2%