---
title: "burberry scarf — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/burberry-scarf"
last_updated: "2026-07-13T23:17:02.455Z"
locale: en
meta:
  description: "weak search conversion (0.4%) — burberry scarf doesn't clear our bar today."
  "og:description": "weak search conversion (0.4%) — burberry scarf doesn't clear our bar today."
  "og:title": "burberry scarf — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **burberry scarf**

**Skip it**

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 74Growth 20Conversion 5Competition 88Returns 29Price range 21Avg price 65Brand share 30Review moat 66Quality gap 43

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Market size**

**Good****$822K**

$822K/yr · 1.5M searches

**Review moat**

**Good****877.73**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$129.71**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****5.5%**

return rate — above 6% kills the launch gate

**Price range**

**Bad****$4.81–$414.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-9.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

**Brands**

**17 **▲rising

**Sellers**

**47**

**Top-5 brand share**

**87%**

**Open market**

**11%**

- BURBERRY78% - FLOBLURA3% - Rofilan3% - BOSTANTEN2% - VERONZ2% - GoldenLife2% - Open — no brand owns it (11 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$33K8%$66K12%$99K16%$131K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 63 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BURBERRY BE4216 300213 57M Dark Havana/Brown Gradient Cateye Sunglasses for Women+Bundle with Accessory Eyewear Kit](https://m.media-amazon.com/images/I/218F7gKIbcL.jpg)**BURBERRY BE4216 300213 57M Dark Havana/Brown Gradient Cateye Sunglasses for Women+Bundle with Accessory Eyewear Kit**BURBERRY**$205.85**4.2★164 rev](https://www.amazon.com/dp/B07Y5N8G74) [2![BURBERRY BE4216](https://m.media-amazon.com/images/I/31nYVIYPguL.jpg)**BURBERRY BE4216**BURBERRY**$99.15**4.6★1,435 rev](https://www.amazon.com/dp/B01CH7YZWM) [3![BURBERRY BE4216 30018G 57M Black/Grey Gradient Cateye Sunglasses for Women+Bundle with Accessory Eyewear Kit](https://m.media-amazon.com/images/I/2124OGH52kL.jpg)**BURBERRY BE4216 30018G 57M Black/Grey Gradient Cateye Sunglasses for Women+Bundle with Accessory Eyewear Kit**BURBERRY**$204.49**4.2★164 rev](https://www.amazon.com/dp/B07Y5MQ2F7) [4![BURBERRY Caroll BE4323 400513 54MM Check Brown/Gradient Brown Square Sunglasses for Women +Bundle with Accessory Eyewear Kit](https://m.media-amazon.com/images/I/31j-2pmWd8L.jpg)**BURBERRY Caroll BE4323 400513 54MM Check Brown/Gradient Brown Square Sunglasses for Women +Bundle with Accessory Eyewear Kit**BURBERRY**$195.30**4.4★31 rev](https://www.amazon.com/dp/B0B5LY7P5K) [5![FLOBLURA Mini Vintage Plaid Purse Genuine Leather Trimmed Canvas Small Size Handbag for women tartan satchel purses Convertible crossbody bag brown](https://m.media-amazon.com/images/I/31tHb0x6RrL.jpg)**FLOBLURA Mini Vintage Plaid Purse Genuine Leather Trimmed Canvas Small Size Handbag for women tartan satchel purses Convertible crossbody bag brown**FLOBLURA**$55.79**4.4★85 rev](https://www.amazon.com/dp/B0F6LLLVXK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Gray Floral Sketch)](https://m.media-amazon.com/images/I/41-eBnRs63L.jpg)**Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Gray Floral Sketch)**GoldenLife**$4.81**160 rev8mo ago](https://www.amazon.com/dp/B0FY3KX2MX) [![Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Cream H Pattern)](https://m.media-amazon.com/images/I/419gxLp3VlL.jpg)**Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Cream H Pattern)**GoldenLife**$4.82**160 rev8mo ago](https://www.amazon.com/dp/B0FY3M8XQP) [![BURBERRY BE4393 Meryl 405313 54MM Dark Havana/Check Brown/Brown Gradient Cat Eye Sunglasses for Women + Bundle with Accessory Eyewear Kit](https://m.media-amazon.com/images/I/3136sVYu63L.jpg)**BURBERRY BE4393 Meryl 405313 54MM Dark Havana/Check Brown/Brown Gradient Cat Eye Sunglasses for Women + Bundle with Accessory Eyewear Kit**BURBERRY**$203.51**4 rev9mo ago](https://www.amazon.com/dp/B0FRG96MGQ) [![BURBERRY BE4335 Maple 39298G 53MM Black/Grey Gradient Square Sunglasses for Women + Bundle with Accessory Eyewear Kit](https://m.media-amazon.com/images/I/21mSgNLJDCL.jpg)**BURBERRY BE4335 Maple 39298G 53MM Black/Grey Gradient Square Sunglasses for Women + Bundle with Accessory Eyewear Kit**BURBERRY**$194.77**3 rev9mo ago](https://www.amazon.com/dp/B0FRG96MGR) [![BURBERRY BE4407 385387 54MM Black/Dark Grey Cat Eye Sunglasses for Women + Bundle with Accessory Eyewear Kit](https://m.media-amazon.com/images/I/21lC52QD9eL.jpg)**BURBERRY BE4407 385387 54MM Black/Dark Grey Cat Eye Sunglasses for Women + Bundle with Accessory Eyewear Kit**BURBERRY**$188.77**1 rev9mo ago](https://www.amazon.com/dp/B0FRGZZ4WK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![BURBERRY BE4407 385387 54MM Black/Dark Grey Cat Eye Sunglasses for Women + Bundle with Accessory Eyewear Kit](https://m.media-amazon.com/images/I/21lC52QD9eL.jpg)**BURBERRY BE4407 385387 54MM Black/Dark Grey Cat Eye Sunglasses for Women + Bundle with Accessory Eyewear Kit**BURBERRY**$188.77**5.0★**▲ 166%**](https://www.amazon.com/dp/B0FRGZZ4WK) [![Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Cream H Pattern)](https://m.media-amazon.com/images/I/419gxLp3VlL.jpg)**Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Cream H Pattern)**GoldenLife**$4.82**4.7★**▲ 157%**](https://www.amazon.com/dp/B0FY3M8XQP) [![BURBERRY BE4432U 412287 54MM Vintage Check/Dark Grey Phantos Sunglasses for Women + Bundle with Accessory Eyewear Kit](https://m.media-amazon.com/images/I/31JPVWAHsDL.jpg)**BURBERRY BE4432U 412287 54MM Vintage Check/Dark Grey Phantos Sunglasses for Women + Bundle with Accessory Eyewear Kit**BURBERRY**$194.22**4.6★**▲ 155%**](https://www.amazon.com/dp/B0FRH22G8K) [![Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Gray Floral Sketch)](https://m.media-amazon.com/images/I/41-eBnRs63L.jpg)**Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Gray Floral Sketch)**GoldenLife**$4.81**4.7★**▲ 153%**](https://www.amazon.com/dp/B0FY3KX2MX) [![Aufeel 100% Real Mulberry Silk Women Small Square Neck Scarfs 21 Lightweight Headscarf Printed Neckerchief Gift Packed(Khaki)](https://m.media-amazon.com/images/I/41CkK+lfKBL.jpg)**Aufeel 100% Real Mulberry Silk Women Small Square Neck Scarfs 21 Lightweight Headscarf Printed Neckerchief Gift Packed(Khaki)**Aufeel**$14.51**4.5★**▲ 147%**](https://www.amazon.com/dp/B0CXT9KFWW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

40K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Dec · busiest ÷ quietest = 14.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Well made cheaper quality - its cute”*

**Soft Feel**10%

*“It has a silky feel”*

**Color**9%

*“Colors are beautiful”*

**Value For Money**9%

*“Great purchase for the price”*

**Smell**7%

*“Favorite fragrance”*

**Warmth**7%

*“Soft and Warm”*

**Size-Overall**6%

*“Great fit”*

**Shape/Style**5%

*“Perfect style”*

**Advertised Vs Actual Product**5%

*“Exactly as pictured”*

**Material Quality**2%

*“Materials are well done”*

### **What buyers complain about **

**Size-Overall**13%

*“were the wrong size”*

**Smell**10%

*“NO fragrance, nothing within10 minutes”*

**Durability**7%

*“Broken after a few times of use”*

**Quality-Overall**7%

*“I don't know what quality control measures Amazon has in place for checking its products prior to accepting them for sale”*

**Value For Money**6%

*“Waste of money”*

**Pilling/Linting**5%

*“Shedding a lot of lint”*

**Advertised Vs Actual Product**4%

*“It does not look like the picture”*

**Color**3%

*“Dislike the real product color”*

**Adhesion/Stickiness**2%

*“Lint all over your clothes after wearing”*

**Width**2%

*“are too wide”*

### **Top return reasons **

**Size-Overall**41%

**Color**12%

**Advertised Vs Actual Product**6%

**Material Quality**6%

**Quality-Overall**4%

**Length**4%

**Thin**4%

**Shape/Style**4%

**Value For Money**3%

**Width**2%