---
title: "brown hat — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/brown-hat"
last_updated: "2026-07-13T22:42:26.176Z"
locale: en
meta:
  description: "brown hat shows a sweet-spot price point ($21.14 avg), but soft demand (-9.6% this quarter) keeps it on the watch list."
  "og:description": "brown hat shows a sweet-spot price point ($21.14 avg), but soft demand (-9.6% this quarter) keeps it on the watch list."
  "og:title": "brown hat — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **brown hat**

**Worth a look**

Shows a sweet-spot price point ($21.14 avg), but soft demand (-9.6% this quarter) keeps it on the watch list.

Market size 41Growth 20Conversion 20Competition 89Returns 40Price range 79Avg price 90Brand share 85Review moat 25Quality gap 37

**Avg price**

**Great****$21.14**

avg listing price — sweet spot $15–$100

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$6.96–$46.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$212K**

$212K/yr · 623K searches

**Returns**

**Okay****4.2%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,656.36**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

**Brands**

**49 **▲rising

**Sellers**

**145**

**Top-5 brand share**

**50%**

**Open market**

**46%**

- 4716% - Falari15% - Carhartt8% - KBETHOS7% - Von Dutch4% - ARIAT4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6K6%$13K9%$19K12%$25K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 81 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![47 New York Yankees Adjustable Cap Clean Up MLB Brown One Size](https://m.media-amazon.com/images/I/41A8E-A2CEL.jpg)**47 New York Yankees Adjustable Cap Clean Up MLB Brown One Size**47**$36.56**4.7★1,695 rev](https://www.amazon.com/dp/B07DMMCXF4) [2![Carhartt Mens Canvas Cap Carhartt Brown One Size](https://m.media-amazon.com/images/I/41V-IbYDU-L.jpg)**Carhartt Mens Canvas Cap Carhartt Brown One Size**Carhartt**$19.97**4.8★11,184 rev](https://www.amazon.com/dp/B00B354UUC) [3![Falari Classic Baseball Cap Dad Hat 100% Cotton Soft Adjustable Size Dark Brown](https://m.media-amazon.com/images/I/41EmEml4djL.jpg)**Falari Classic Baseball Cap Dad Hat 100% Cotton Soft Adjustable Size Dark Brown**Falari**$9.96**4.5★5,821 rev](https://www.amazon.com/dp/B00ZS2V266) [4![Falari Baseball Cap Adjustable Size for Running Workouts and Outdoor Activities All Seasons (1pc Brown)](https://m.media-amazon.com/images/I/41PwobTJC1L.jpg)**Falari Baseball Cap Adjustable Size for Running Workouts and Outdoor Activities All Seasons (1pc Brown)**Falari**$8.96**4.5★21,391 rev](https://www.amazon.com/dp/B074CN5KJD) [5![KBETHOS Vintage Washed Distressed Cotton Dad Hat Baseball Cap Adjustable Polo Trucker Unisex Style Headwear (Vintage) Brown Adjustable](https://m.media-amazon.com/images/I/41ee-dDHAdL.jpg)**KBETHOS Vintage Washed Distressed Cotton Dad Hat Baseball Cap Adjustable Polo Trucker Unisex Style Headwear (Vintage) Brown Adjustable**KBETHOS**$14.26**4.6★18,079 rev](https://www.amazon.com/dp/B01MS4G9QE)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Von Dutch Mens & Womens Trucker Hat - Adjustable Snapback Curved Brim Realtree Camo Hunting Baseball Cap for Men and Women Size One Size Realtree Brown](https://m.media-amazon.com/images/I/4193aK7QCyL.jpg)**Von Dutch Mens & Womens Trucker Hat - Adjustable Snapback Curved Brim Realtree Camo Hunting Baseball Cap for Men and Women Size One Size Realtree Brown**Von Dutch**$46.52**9 rev3mo ago](https://www.amazon.com/dp/B0GTX2TN6K) [![Womens Satin Lined Unstructured Baseball Cap Unisex Silk Lining Washed Cotton Adjustable Vintage Dad Hat Coffee Brown](https://m.media-amazon.com/images/I/41NiVluL4OL.jpg)**Womens Satin Lined Unstructured Baseball Cap Unisex Silk Lining Washed Cotton Adjustable Vintage Dad Hat Coffee Brown**Lvaiz Hats**$16.12**493 rev5mo ago](https://www.amazon.com/dp/B0GL7WJ4WB) [![Amazon Essentials Mens Washed Cotton Baseball Cap Brown One Size](https://m.media-amazon.com/images/I/41cKalV+riL.jpg)**Amazon Essentials Mens Washed Cotton Baseball Cap Brown One Size**Amazon Essentials**$9.52**278 rev5mo ago](https://www.amazon.com/dp/B0FNS5TS5F) [![Womens Mama Trucker Hat Trendy Embroidered Adjustable Mom Baseball Cap Two-Tone Ponytail Hat for Outfits Brown](https://m.media-amazon.com/images/I/41aNnXW5utL.jpg)**Womens Mama Trucker Hat Trendy Embroidered Adjustable Mom Baseball Cap Two-Tone Ponytail Hat for Outfits Brown**KIDHABE**$16.59**129 rev6mo ago](https://www.amazon.com/dp/B0G818ZYNH) [![Ultrafun 10 Pack Trucker Hat Mesh Sublimation Blank Hats Adjustable Baseball Caps Hats for Men Women (Brown)](https://m.media-amazon.com/images/I/416NJ1XNL9L.jpg)**Ultrafun 10 Pack Trucker Hat Mesh Sublimation Blank Hats Adjustable Baseball Caps Hats for Men Women (Brown)**Ultrafun**$29.34**695 rev7mo ago](https://www.amazon.com/dp/B0G48XDG9B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Von Dutch Unisex Trucker Hat - Curved Bill Mesh Back Retro Classic Colorblock Snapback Baseball Cap for Men and Women Size One Size Brown](https://m.media-amazon.com/images/I/41BmfAseQWL.jpg)**Von Dutch Unisex Trucker Hat - Curved Bill Mesh Back Retro Classic Colorblock Snapback Baseball Cap for Men and Women Size One Size Brown**Von Dutch**$37.02**4.6★**▲ 127%**](https://www.amazon.com/dp/B0G2CSDBRW) [![WINGZOO Baseball Cap - Ciao Embroidered Washed Cotton Dad Hat Adjustable Unisex Casual Cap Brown](https://m.media-amazon.com/images/I/31E8lYktLeL.jpg)**WINGZOO Baseball Cap - Ciao Embroidered Washed Cotton Dad Hat Adjustable Unisex Casual Cap Brown**WINGZOO**$21.31**3.0★**▲ 127%**](https://www.amazon.com/dp/B0FP5CJQ9G) [![Western Cowboy Hat for Men Women Classic Roll Up Fedora Hat with Buckle Belt(Size:S-M)](https://m.media-amazon.com/images/I/31AemaoXREL.jpg)**Western Cowboy Hat for Men Women Classic Roll Up Fedora Hat with Buckle Belt(Size:S-M)**XuoAz**$20.39**4.5★**▲ 126%**](https://www.amazon.com/dp/B0D97FKF41) [![Favorite Daughter Womens Classic Logo Baseball Cap Coffee One Size](https://m.media-amazon.com/images/I/21ApdUmZPIL.jpg)**Favorite Daughter Womens Classic Logo Baseball Cap Coffee One Size**Favorite Daughter**$45.18**4.7★**▲ 124%**](https://www.amazon.com/dp/B0F3PJ3KKG) [![Von Dutch Mens & Womens Trucker Hat - Adjustable Snapback Curved Brim Realtree Camo Hunting Baseball Cap for Men and Women Size One Size Realtree Brown](https://m.media-amazon.com/images/I/4193aK7QCyL.jpg)**Von Dutch Mens & Womens Trucker Hat - Adjustable Snapback Curved Brim Realtree Camo Hunting Baseball Cap for Men and Women Size One Size Realtree Brown**Von Dutch**$46.52**4.9★**▲ 122%**](https://www.amazon.com/dp/B0GTX2TN6K)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.

30K20KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, Oct, Nov · busiest ÷ quietest = 3.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“This beanie is exceptional quality”*

**Size-Overall**22%

*“Fits great”*

**Color**11%

*“the color is accurate”*

**Comfort-Overall**5%

*“Very comfortable”*

**Warmth**4%

*“Very warm”*

**Value For Money**4%

*“price is fair”*

**Shape/Style**4%

*“Love the shape”*

**Material Quality**3%

*“Soft material”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Durability**2%

*“Durable hat material”*

### **What buyers complain about **

**Size-Overall**33%

*“Runs too small”*

**Color**11%

*“Disappointed with the colour”*

**Quality-Overall**5%

*“Cheap”*

**Shape/Style**5%

*“Ill shaped”*

**Advertised Vs Actual Product**3%

*“not as pictured at all”*

**Value For Money**3%

*“expensive”*

**Durability**2%

*“After years of use”*

**Product Condition**2%

*“Arrived damaged, returned and got a second one and it was in new condition with tags”*

**Stretchability/Expandability/Elasticity**2%

*“Hasn't stretched out”*

**Strap/String Quality**1%

*“Chin strap is elastic, unattractive and uncomfortable”*

### **Top return reasons **

**Size-Overall**64%

**Color**13%

**Shape/Style**4%

**Advertised Vs Actual Product**4%

**Material Quality**3%

**Value For Money**2%

**Quality-Overall**2%

**Length**1%

**Width**1%

**Neck Fit**1%