---
title: "brass key ring — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/brass-key-ring"
last_updated: "2026-07-14T03:28:19.762Z"
locale: en
meta:
  description: "a small market ($50K/yr) — brass key ring doesn't clear our bar today."
  "og:description": "a small market ($50K/yr) — brass key ring doesn't clear our bar today."
  "og:title": "brass key ring — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **brass key ring**

**Skip it**

A small market ($50K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 43Conversion 43Competition 25Returns 78Price range 63Avg price 34Brand share 37Review moat 75Quality gap 27

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****491.25**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$4.61–$32.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+14.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$10.04**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$50K**

$50K/yr · 145K searches

## **Competition**

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**12 **▼falling

**Sellers**

**15**

**Top-5 brand share**

**83%**

**Open market**

**14%**

- CMVFYL41% - Muitcdo14% - PH PandaHall13% - Craighill8% - ZoloAJay7% - SGSYRYCO3% - Open — no brand owns it (6 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$10K30%$15K40%$20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys](https://m.media-amazon.com/images/I/4155xD4JdVL.jpg)**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**CMVFYL**$7.76**4.6★827 rev](https://www.amazon.com/dp/B0CJMH3KS7) [2![PH PandaHall Fish Hook Keychain Brass Key Ring Golden Solid U Shape Key Hook Belt Keyring Pocket Clip with Key Shackle Heavy Duty Car keychain for Men Women Wallet Chain Purse Accessory](https://m.media-amazon.com/images/I/41HcgN7k4vL.jpg)**PH PandaHall Fish Hook Keychain Brass Key Ring Golden Solid U Shape Key Hook Belt Keyring Pocket Clip with Key Shackle Heavy Duty Car keychain for Men Women Wallet Chain Purse Accessory**PH PandaHall**$6.91**4.6★671 rev](https://www.amazon.com/dp/B07TFGT86D) [3![Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)](https://m.media-amazon.com/images/I/51ACKXATR7L.jpg)**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)**Muitcdo**$10.13**4.8★211 rev](https://www.amazon.com/dp/B0F676P2XR) [4![Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)](https://m.media-amazon.com/images/I/512V9MMlmKL.jpg)**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)**Muitcdo**$11.48**4.8★68 rev](https://www.amazon.com/dp/B0FM8MTQPZ) [5![Craighill Closed Helix Keyring - 2 Carabiner Keychain Clip Modern Minimalist Keyring for Car Keys Heavy Duty Lightweight Helix Shape - Brass](https://m.media-amazon.com/images/I/31k1sEpwwXL.jpg)**Craighill Closed Helix Keyring - 2 Carabiner Keychain Clip Modern Minimalist Keyring for Car Keys Heavy Duty Lightweight Helix Shape - Brass**Craighill**$32.39**4.1★141 rev](https://www.amazon.com/dp/B0786TGWYH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![3 Pcs Brass Key Ring with Screw Lock - Durable Gold Carabiner Keychain Clip for Keys Bags Handbags Men & Women Premium Gold Key Ring Carabiner Locking Purse and Bag Charms Accessory](https://m.media-amazon.com/images/I/31F8MngJr8L.jpg)**3 Pcs Brass Key Ring with Screw Lock - Durable Gold Carabiner Keychain Clip for Keys Bags Handbags Men & Women Premium Gold Key Ring Carabiner Locking Purse and Bag Charms Accessory**SGSYRYCO**$4.93**124 rev9mo ago](https://www.amazon.com/dp/B0FRLWRBRQ) [![5 Pcs Brass Key Rings Bag Charm Clasp Oval Key Ring for Labubu Bag Charm Carabiner Gold Keychain Clip Bag Charms Clip](https://m.media-amazon.com/images/I/51y+m6MMw8L.jpg)**5 Pcs Brass Key Rings Bag Charm Clasp Oval Key Ring for Labubu Bag Charm Carabiner Gold Keychain Clip Bag Charms Clip**FDKJEJC**$7.72**93 rev10mo ago](https://www.amazon.com/dp/B0FNLHQZ9J) [![Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)](https://m.media-amazon.com/images/I/512V9MMlmKL.jpg)**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)**Muitcdo**$11.48**68 rev10mo ago](https://www.amazon.com/dp/B0FM8MTQPZ) [![Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)](https://m.media-amazon.com/images/I/51ACKXATR7L.jpg)**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)**Muitcdo**$10.13**211 rev1y ago](https://www.amazon.com/dp/B0F676P2XR) [![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Bronze](https://m.media-amazon.com/images/I/317S+FKY5LL.jpg)**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Bronze**ZoloAJay**$4.61**1,430 rev1y ago](https://www.amazon.com/dp/B0F2VXG2X3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys](https://m.media-amazon.com/images/I/4155xD4JdVL.jpg)**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**CMVFYL**$10.07**4.6★**▲ 69%**](https://www.amazon.com/dp/B0CZ9HRJQM) [![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Bronze](https://m.media-amazon.com/images/I/317S+FKY5LL.jpg)**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Bronze**ZoloAJay**$4.61**4.5★**▲ 69%**](https://www.amazon.com/dp/B0F2VXG2X3) [![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Golden](https://m.media-amazon.com/images/I/31SFVztM8JL.jpg)**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Golden**ZoloAJay**$4.88**4.5★**▲ 50%**](https://www.amazon.com/dp/B0DC16KK3J) [![CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys](https://m.media-amazon.com/images/I/4155xD4JdVL.jpg)**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**CMVFYL**$7.76**4.6★**▲ 50%**](https://www.amazon.com/dp/B0CJMH3KS7) [![Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)](https://m.media-amazon.com/images/I/512V9MMlmKL.jpg)**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)**Muitcdo**$11.48**4.8★**▲ 35%**](https://www.amazon.com/dp/B0FM8MTQPZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 53 weeks — +14.6% search growth over the last 90 days.

5K3KPrime Day '25Spike '25Holiday '25 seasonJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**26%

*“Better than other brands”*

**Size-Overall**11%

*“Good size”*

**Advertised Vs Actual Product**9%

*“Just what I was looking for”*

**Ease Of Use**8%

*“Easy to use”*

**Strength**7%

*“very strong”*

**Value For Money**6%

*“Great buy”*

**Durability**5%

*“is holding up very well”*

**Chain/Key Quality**5%

*“Nice key ring”*

**Locking Mechanism**4%

*“The locking mechanism is sturdy”*

**Color**3%

*“Beautiful color”*

### **What buyers complain about **

**Size-Overall**23%

*“Two different sizes”*

**Quality-Overall**13%

*“Cheap”*

**Ease Of Use**11%

*“Couldnt even use”*

**Design-Overall**6%

*“But the design is dumb when you actually have to use it for more than 5 minutes”*

**Color**6%

*“Color slightly fades”*

**Durability**6%

*“this time it's seems to be gone for good”*

**Thickness**6%

*“Too thick for my keys”*

**Jamming/Clogging**3%

*“Easily jams and unremovable”*

**Material Quality**3%

*“These are plastic”*

**Adhesion/Stickiness**3%

*“They stick when closing”*

### **Top return reasons **

**Size-Overall**60%

**Value For Money**6%

**Color**6%

**Advertised Vs Actual Product**6%

**Defective Material/Parts**3%

**Functionality-Overall**3%

**Quality-Overall**2%

**Thickness**2%

**Length**1%

**Width**1%