--- title: "boys winter coat — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/boys-winter-coat" last_updated: "2026-07-09T23:09:24.136Z" locale: en meta: description: "a small market ($273K/yr) — boys winter coat doesn't clear our bar today." "og:description": "a small market ($273K/yr) — boys winter coat doesn't clear our bar today." "og:title": "boys winter coat — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" --- Back to Flapen home # **boys winter coat** **Skip it****53/100 ** a small market ($273K/yr) — boys winter coat doesn't clear our bar today. **Market/yr** **$273K** **Growth (1y)** **+267.2%** **Products** **99** **Brands** **35** was 60 a year ago **Sellers** **95** **Price range** **$8.52–$48.02** **Returns** **8.9%** **Rating** **4.6★** **Skip it** Scored 53/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **14** ×0.30 Growth **83** ×0.30 Competition **92** ×0.20 Quality gap **30** ×0.10 Returns **23** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +267.2% year over year. 329K164KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 21.5× ## **Competition** - Columbia20% - WULFUL14% - The Children's Place11% - Amazon Essentials9% - SOBAPRA5% - Hanes4% - Other (29 brands)36% Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 35 brands and 95 sellers compete here. **Brands** **35 **▼falling was 60 a year ago **Sellers** **95** **Top 5 brand share** **60%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets](https://m.media-amazon.com/images/I/41ZdJ8PPqXL.jpg) [**WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets**](https://www.amazon.com/dp/B0F9KP1JHD) WULFUL$28.684.6★1448%▲rising 2 ![Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium](https://m.media-amazon.com/images/I/31YTZBeXSaL.jpg) [**Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium**](https://www.amazon.com/dp/B00AJ32SDU) Columbia$23.954.8★15,6236%▲rising 3 ![Columbia Youth Boys Glennaker Rain Jacket 2024 Black Large](https://m.media-amazon.com/images/I/310BPjlKiVL.jpg) [**Columbia Youth Boys Glennaker Rain Jacket 2024 Black Large**](https://www.amazon.com/dp/B0CLR63YPZ) Columbia$28.744.6★1,2184%▲rising 4 ![WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets](https://m.media-amazon.com/images/I/41FWLt0EYlL.jpg) [**WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets**](https://www.amazon.com/dp/B0F9KNF42F) WULFUL$27.994.6★1443%▲rising 5 ![The Childrens Place Boys Uniform Windbreaker Jacket Onyx Medium](https://m.media-amazon.com/images/I/314L8sFh68L.jpg) [**The Childrens Place Boys Uniform Windbreaker Jacket Onyx Medium**](https://www.amazon.com/dp/B0CTPCS9ZF) The Children's Place$19.214.6★1,4673%▲rising 6 ![Amazon Essentials Boys Fleece Full-Zip Hoodie Sweatshirt with Lined Hood for Kids Light Grey Heather X-Large](https://m.media-amazon.com/images/I/51R2ZT2ZDIL.jpg) [**Amazon Essentials Boys Fleece Full-Zip Hoodie Sweatshirt with Lined Hood for Kids Light Grey Heather X-Large**](https://www.amazon.com/dp/B07BJKLV85) Amazon Essentials$12.384.6★10,8003%▲rising 7 ![Hanes Boys Big EcoSmart Fleece Full Zip Hooded Jacket navy1 LARGE](https://m.media-amazon.com/images/I/41O25jy7D8L.jpg) [**Hanes Boys Big EcoSmart Fleece Full Zip Hooded Jacket navy1 LARGE**](https://www.amazon.com/dp/B00XPFJ94K) Hanes$14.684.6★5,8683%—flat 8 ![SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket](https://m.media-amazon.com/images/I/31kPa+Y6NfL.jpg) [**SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket**](https://www.amazon.com/dp/B0FMR31R3D) SOBAPRA$32.614.7★983%▲rising 9 ![Boys Zip Up Hoodie Heavyweight Winter Sweatshirt Fleece Sherpa Lined Warm Jacket (10-12 12#blue camouflage)](https://m.media-amazon.com/images/I/51HhdAd8LzL.jpg) [**Boys Zip Up Hoodie Heavyweight Winter Sweatshirt Fleece Sherpa Lined Warm Jacket (10-12 12#blue camouflage)**](https://www.amazon.com/dp/B0B71P19NY) LAIWANG$29.394.6★4242%—flat 10 ![Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large](https://m.media-amazon.com/images/I/310BPjlKiVL.jpg) [**Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large**](https://www.amazon.com/dp/B0CLR6BB2F) Columbia$29.294.6★1,2182%▲rising 11 ![The Childrens Place Boys Uniform Zip Up Hoodie New Navy M (7/8)](https://m.media-amazon.com/images/I/31hY-uWoz7L.jpg) [**The Childrens Place Boys Uniform Zip Up Hoodie New Navy M (7/8)**](https://www.amazon.com/dp/B07487YM86) The Children's Place$15.844.7★8262%▲rising 12 ![Adidas Boys Zip Front Iconic Tricot Jacket Black ADI X-Large](https://m.media-amazon.com/images/I/31KngqwDe-L.jpg) [**Adidas Boys Zip Front Iconic Tricot Jacket Black ADI X-Large**](https://www.amazon.com/dp/B073DG7Z2B) adidas$21.094.7★4,3442%▲rising 13 ![Slwosdlds Boys Girls Waterproof Rain Jacket Lightweight soft lining Kids Windbreaker Hooded Coat Easy to Fold](https://m.media-amazon.com/images/I/31dzlmGwXvL.jpg) [**Slwosdlds Boys Girls Waterproof Rain Jacket Lightweight soft lining Kids Windbreaker Hooded Coat Easy to Fold**](https://www.amazon.com/dp/B0DST4ZG6V) Slwosdlds$19.714.8★5422%▲rising 14 ![The Childrens Place Boys Uniform Windbreaker Jacket Tidal Medium](https://m.media-amazon.com/images/I/3170Emo0rJL.jpg) [**The Childrens Place Boys Uniform Windbreaker Jacket Tidal Medium**](https://www.amazon.com/dp/B0CTPG7TL1) The Children's Place$19.754.6★1,4672%▲rising 15 ![WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets](https://m.media-amazon.com/images/I/41ZdJ8PPqXL.jpg) [**WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets**](https://www.amazon.com/dp/B0F9KL5PX5) WULFUL$28.294.6★1441%▲rising **~~Showing 15 of 99 — show all ~~** ## **Product shelf** All 99 tracked products in this niche. Top sellersNewestTrending [![WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets](https://m.media-amazon.com/images/I/41ZdJ8PPqXL.jpg)**WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets** WULFUL**$28.68**4.6★144 reviews](https://www.amazon.com/dp/B0F9KP1JHD) [![Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium](https://m.media-amazon.com/images/I/31YTZBeXSaL.jpg)**Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium** Columbia**$23.95**4.8★15,623 reviews](https://www.amazon.com/dp/B00AJ32SDU) [![Columbia Youth Boys Glennaker Rain Jacket 2024 Black Large](https://m.media-amazon.com/images/I/310BPjlKiVL.jpg)**Columbia Youth Boys Glennaker Rain Jacket 2024 Black Large** Columbia**$28.74**4.6★1,218 reviews](https://www.amazon.com/dp/B0CLR63YPZ) [![WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets](https://m.media-amazon.com/images/I/41FWLt0EYlL.jpg)**WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets** WULFUL**$27.99**4.6★144 reviews](https://www.amazon.com/dp/B0F9KNF42F) [![The Childrens Place Boys Uniform Windbreaker Jacket Onyx Medium](https://m.media-amazon.com/images/I/314L8sFh68L.jpg)**The Childrens Place Boys Uniform Windbreaker Jacket Onyx Medium** The Children's Place**$19.21**4.6★1,467 reviews](https://www.amazon.com/dp/B0CTPCS9ZF) [![Amazon Essentials Boys Fleece Full-Zip Hoodie Sweatshirt with Lined Hood for Kids Light Grey Heather X-Large](https://m.media-amazon.com/images/I/51R2ZT2ZDIL.jpg)**Amazon Essentials Boys Fleece Full-Zip Hoodie Sweatshirt with Lined Hood for Kids Light Grey Heather X-Large** Amazon Essentials**$12.38**4.6★10,800 reviews](https://www.amazon.com/dp/B07BJKLV85) [![Hanes Boys Big EcoSmart Fleece Full Zip Hooded Jacket navy1 LARGE](https://m.media-amazon.com/images/I/41O25jy7D8L.jpg)**Hanes Boys Big EcoSmart Fleece Full Zip Hooded Jacket navy1 LARGE** Hanes**$14.68**4.6★5,868 reviews](https://www.amazon.com/dp/B00XPFJ94K) [![SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket](https://m.media-amazon.com/images/I/31kPa+Y6NfL.jpg)**SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket** SOBAPRA**$32.61**4.7★98 reviews](https://www.amazon.com/dp/B0FMR31R3D) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**20% *“Great quality and extremely easy to travel with”* **Size-Overall**17% *“Fits well”* **Warmth**15% *“warm coat”* **Weight Light**6% *“Lightweight raincoat serves its purpose”* **Value For Money**5% *“Good price”* **Soft Feel**5% *“Its very soft”* **Color**4% *“Beautiful color”* **Comfort-Overall**3% *“Quality and comfort”* **Weather Proof**3% *“This coat has been perfect this winter”* **Material Quality**2% *“good material”* ### **What buyers complain about ** **Size-Overall**18% *“It was tight on the arms”* **Thickness**8% *“I thought it was thick”* **Zipper Quality**8% *“Zipper broke right away”* **Quality-Overall**8% *“Poor quality”* **Durability**8% *“Broke right away”* **Lining Quality**3% *“Has faux fur lining for extra warmth feel”* **Product Condition**3% *“We received a used jacket”* **Water Resistance**3% *“Not waterproof”* **Color**2% *“Not the right color”* **Warmth**2% *“This jacket has no warmth”* #### **Top return reasons**- Size-Overall70% - Sleeve Fit6% - Thin4% - Length2% - Chest Fit2% - Material Quality2% - Advertised Vs Actual Product2% - Color1% - Value For Money1% - Shoulder Fit1%