---
title: "boys navy shirt — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/boys-navy-shirt"
last_updated: "2026-07-10T00:14:57.619Z"
locale: en
meta:
  description: "a small market ($20K/yr) — boys navy shirt doesn't clear our bar today."
  "og:description": "a small market ($20K/yr) — boys navy shirt doesn't clear our bar today."
  "og:title": "boys navy shirt — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **boys navy shirt**

**Skip it****46/100 **

a small market ($20K/yr) — boys navy shirt doesn't clear our bar today.

**Market/yr**

**$20K**

**Growth (1y)**

**+201.3%**

**Products**

**58**

**Brands**

**26**

was 18 a year ago

**Sellers**

**47**

**Price range**

**$5.62–$39.00**

**Returns**

**8.7%**

**Rating**

**4.6★**

**Skip it**

Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**1**

 ×0.30

Growth

**77**

 ×0.30

Competition

**87**

 ×0.20

Quality gap

**32**

 ×0.10

Returns

**25**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 40 weeks — +201.3% year over year.

3K1KSpike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

## **Competition**

- AOTIK15% - The Children's Place11% - MIVEI10% - Amazon Essentials8% - BOOPH6% - Haloumoning6% - Other (20 brands)43%

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen. 26 brands and 47 sellers compete here.

**Brands**

**26 **▲rising

was 18 a year ago

**Sellers**

**47**

**Top 5 brand share**

**51%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![MIVEI Kids Performance School Uniform Polo Shirt Breathable UPF50+ Navy](https://m.media-amazon.com/images/I/31taRmerY0L.jpg) [**MIVEI Kids Performance School Uniform Polo Shirt Breathable UPF50+ Navy**](https://www.amazon.com/dp/B0D8QLZ6F5)

MIVEI$14.564.6★25210%▲rising

2
![AOTIK Boys Oxford Button Down Shirt Short Sleeve Formal Uniform Dress Shirts with Pocket 12 Navy](https://m.media-amazon.com/images/I/31Oq0SV73TL.jpg) [**AOTIK Boys Oxford Button Down Shirt Short Sleeve Formal Uniform Dress Shirts with Pocket 12 Navy**](https://www.amazon.com/dp/B0F534471F)

AOTIK$17.334.7★3745%▲rising

3
![Nautica Boys School Uniform Short Sleeve Polo Shirt Button Closure Moisture Wicking Performance Material Navy 14-16](https://m.media-amazon.com/images/I/318Qkf-BNML.jpg) [**Nautica Boys School Uniform Short Sleeve Polo Shirt Button Closure Moisture Wicking Performance Material Navy 14-16**](https://www.amazon.com/dp/B01DJZYCHO)

Nautica$8.804.7★6,0384%▼falling

4
![BOOPH Boys Shirts Short Sleeve T-Shirts Kids Basic Crew Neck Tops Casual Cotton Tees Clothes 13-14 Years Navy](https://m.media-amazon.com/images/I/31Pq9rGBVjL.jpg) [**BOOPH Boys Shirts Short Sleeve T-Shirts Kids Basic Crew Neck Tops Casual Cotton Tees Clothes 13-14 Years Navy**](https://www.amazon.com/dp/B0DZCZG5F9)

BOOPH$9.204.4★1894%▲rising

5
![AOTIK Boys Stretch Wrinkle Free Dress Shirts Button Down Shirt Long Sleeve Formal School Uniform Shirts 12 Navy](https://m.media-amazon.com/images/I/313-nNvGxTL.jpg) [**AOTIK Boys Stretch Wrinkle Free Dress Shirts Button Down Shirt Long Sleeve Formal School Uniform Shirts 12 Navy**](https://www.amazon.com/dp/B0DSDKDTQC)

AOTIK$18.674.5★1,0584%▼falling

6
![J.VER Boys Navy Button Down Shirt Solid Stretch School Uniform Wrinkle Free Long Sleeve Dress Shirts](https://m.media-amazon.com/images/I/31OhYPl1oeL.jpg) [**J.VER Boys Navy Button Down Shirt Solid Stretch School Uniform Wrinkle Free Long Sleeve Dress Shirts**](https://www.amazon.com/dp/B0DBQB9D78)

J.VER$17.174.6★2,1814%▼falling

7
![The Childrens Place Short Sleeve Button Down Shirt Tidal Large (10/12)](https://m.media-amazon.com/images/I/41utfWjJhOL.jpg) [**The Childrens Place Short Sleeve Button Down Shirt Tidal Large (10/12)**](https://www.amazon.com/dp/B0BM8L2VC1)

The Children's Place$13.074.8★3,7134%▲rising

8
![The Childrens Place Boys Short Sleeve Pique Polo Nautico 5 Pack M (7/8)](https://m.media-amazon.com/images/I/31suiu53QCL.jpg) [**The Childrens Place Boys Short Sleeve Pique Polo Nautico 5 Pack M (7/8)**](https://www.amazon.com/dp/B0823DQHBP)

The Children's Place$27.014.7★7,8504%▼falling

9
![A&J DESIGN Boys Navy Blue Dress Shirt Short Sleeve Kids Easter Formal Uniform School Birthday Graduation Button Up Solid Button Down Shirt with Chest Pocket Size 10](https://m.media-amazon.com/images/I/31ShqAsTyjL.jpg) [**A&J DESIGN Boys Navy Blue Dress Shirt Short Sleeve Kids Easter Formal Uniform School Birthday Graduation Button Up Solid Button Down Shirt with Chest Pocket Size 10**](https://www.amazon.com/dp/B0G8DYCJQ1)

A&J DESIGN$14.584.6★203%▲rising

10

![Boys Stretch Long Sleeve Button Down Toddler Dress Shirt Wrinkle Free Oxford Uniform Shirt with Chest Pocket Navy 12Y](https://m.media-amazon.com/images/I/315qVn0fv4L.jpg) [**Boys Stretch Long Sleeve Button Down Toddler Dress Shirt Wrinkle Free Oxford Uniform Shirt with Chest Pocket Navy 12Y**](https://www.amazon.com/dp/B0DLWFL2WT)

QBK$15.994.5★6173%▲rising

11

![AOTIK Boys Stretch Wrinkle Free Dress Shirts Button Down Shirt Short Sleeve Formal School Uniform Shirts 12 Navy](https://m.media-amazon.com/images/I/31bleXmsWpL.jpg) [**AOTIK Boys Stretch Wrinkle Free Dress Shirts Button Down Shirt Short Sleeve Formal School Uniform Shirts 12 Navy**](https://www.amazon.com/dp/B0GM7PH2CP)

AOTIK$19.114.9★532%▲rising

12

![French Toast Boys Short Sleeve Moisture Wicking Stretch Sport Polo Shirt (Kids Standard & Husky Sizes) Navy](https://m.media-amazon.com/images/I/31TznCV35DL.jpg) [**French Toast Boys Short Sleeve Moisture Wicking Stretch Sport Polo Shirt (Kids Standard & Husky Sizes) Navy**](https://www.amazon.com/dp/B06XYWCP9F)

French Toast$10.174.6★4,0982%▼falling

13

![RAISEVERN Boys Navy Blue Dress Shirts Button Down Long Sleeve Shirt Size 12 Tops Clothes](https://m.media-amazon.com/images/I/31aldXFm1YL.jpg) [**RAISEVERN Boys Navy Blue Dress Shirts Button Down Long Sleeve Shirt Size 12 Tops Clothes**](https://www.amazon.com/dp/B0FFH177DD)

RAISEVERN$14.174.6★1482%▼falling

14

![BOOPH Boys Shirts Short Sleeve T-Shirts Kids Basic Crew Neck Tops Casual Cotton Tees Clothes 7-8 Years Navy](https://m.media-amazon.com/images/I/31Pq9rGBVjL.jpg) [**BOOPH Boys Shirts Short Sleeve T-Shirts Kids Basic Crew Neck Tops Casual Cotton Tees Clothes 7-8 Years Navy**](https://www.amazon.com/dp/B0DZCZKFHN)

BOOPH$9.234.4★1892%▲rising

15

![Haloumoning Boys Short Sleeve Dress Shirts Kids Summer School Uniform Button Down Shirt 5-14 Years Navy Blue](https://m.media-amazon.com/images/I/41+XwyqkuaL.jpg) [**Haloumoning Boys Short Sleeve Dress Shirts Kids Summer School Uniform Button Down Shirt 5-14 Years Navy Blue**](https://www.amazon.com/dp/B0DPZKGC9R)

Haloumoning$12.264.5★4772%▲rising

**~~Showing 15 of 58 — show all ~~**

## **Product shelf**

All 58 tracked products in this niche.

Top sellersNewestTrending

[![MIVEI Kids Performance School Uniform Polo Shirt Breathable UPF50+ Navy](https://m.media-amazon.com/images/I/31taRmerY0L.jpg)**MIVEI Kids Performance School Uniform Polo Shirt Breathable UPF50+ Navy** MIVEI**$14.56**4.6★252 reviews](https://www.amazon.com/dp/B0D8QLZ6F5) [![AOTIK Boys Oxford Button Down Shirt Short Sleeve Formal Uniform Dress Shirts with Pocket 12 Navy](https://m.media-amazon.com/images/I/31Oq0SV73TL.jpg)**AOTIK Boys Oxford Button Down Shirt Short Sleeve Formal Uniform Dress Shirts with Pocket 12 Navy** AOTIK**$17.33**4.7★374 reviews](https://www.amazon.com/dp/B0F534471F) [![Nautica Boys School Uniform Short Sleeve Polo Shirt Button Closure Moisture Wicking Performance Material Navy 14-16](https://m.media-amazon.com/images/I/318Qkf-BNML.jpg)**Nautica Boys School Uniform Short Sleeve Polo Shirt Button Closure Moisture Wicking Performance Material Navy 14-16** Nautica**$8.80**4.7★6,038 reviews](https://www.amazon.com/dp/B01DJZYCHO) [![BOOPH Boys Shirts Short Sleeve T-Shirts Kids Basic Crew Neck Tops Casual Cotton Tees Clothes 13-14 Years Navy](https://m.media-amazon.com/images/I/31Pq9rGBVjL.jpg)**BOOPH Boys Shirts Short Sleeve T-Shirts Kids Basic Crew Neck Tops Casual Cotton Tees Clothes 13-14 Years Navy** BOOPH**$9.20**4.4★189 reviews](https://www.amazon.com/dp/B0DZCZG5F9) [![AOTIK Boys Stretch Wrinkle Free Dress Shirts Button Down Shirt Long Sleeve Formal School Uniform Shirts 12 Navy](https://m.media-amazon.com/images/I/313-nNvGxTL.jpg)**AOTIK Boys Stretch Wrinkle Free Dress Shirts Button Down Shirt Long Sleeve Formal School Uniform Shirts 12 Navy** AOTIK**$18.67**4.5★1,058 reviews](https://www.amazon.com/dp/B0DSDKDTQC) [![J.VER Boys Navy Button Down Shirt Solid Stretch School Uniform Wrinkle Free Long Sleeve Dress Shirts](https://m.media-amazon.com/images/I/31OhYPl1oeL.jpg)**J.VER Boys Navy Button Down Shirt Solid Stretch School Uniform Wrinkle Free Long Sleeve Dress Shirts** J.VER**$17.17**4.6★2,181 reviews](https://www.amazon.com/dp/B0DBQB9D78) [![The Childrens Place Short Sleeve Button Down Shirt Tidal Large (10/12)](https://m.media-amazon.com/images/I/41utfWjJhOL.jpg)**The Childrens Place Short Sleeve Button Down Shirt Tidal Large (10/12)** The Children's Place**$13.07**4.8★3,713 reviews](https://www.amazon.com/dp/B0BM8L2VC1) [![The Childrens Place Boys Short Sleeve Pique Polo Nautico 5 Pack M (7/8)](https://m.media-amazon.com/images/I/31suiu53QCL.jpg)**The Childrens Place Boys Short Sleeve Pique Polo Nautico 5 Pack M (7/8)** The Children's Place**$27.01**4.7★7,850 reviews](https://www.amazon.com/dp/B0823DQHBP)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“good quality shirts”*

**Size-Overall**12%

*“perfect fit”*

**Material Quality**12%

*“Great material”*

**Color**9%

*“Color is very nice”*

**Soft Feel**7%

*“The material is very soft and comfortable”*

**Comfort-Overall**6%

*“Comfortable”*

**Value For Money**5%

*“In my opinion it is a great value at under $10”*

**Warmth**2%

*“Its short sleeve so its not too warm”*

**Shape/Style**2%

*“elevated style”*

**Wrinkle**2%

*“Does not easily wrinkle making it perfect for school attire”*

### **What buyers complain about **

**Size-Overall**33%

*“the shirt did not fit tightly”*

**Drying Time**7%

*“I will probably not put it in the dryer lest it fade quickly”*

**Thickness**6%

*“clear thin, and shows what your ordering”*

**Length**3%

*“Same size different length”*

**Material Quality**2%

*“cheap out of materials by cutting them very short”*

**Collar Quality**2%

*“One thing that I don't care for is the spacing of the two buttons at the collar”*

**Stitch/Finish/Polish**1%

*“the seams are still rather tight”*

**Hard Feel**1%

*“it's hard to get it on”*

**Comfort-Overall**1%

*“Uncomfortable”*

**Color**1%

*“the color combos didnt look great so we went with the solid navy”*

#### **Top return reasons**- Size-Overall59% - Length9% - Material Quality6% - Chest Fit6% - Sleeve Fit5% - Color4% - Advertised Vs Actual Product2% - Waist Fit1% - Shoulder Fit1% - Value For Money1%