---
title: "boys flannel shirts — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/boys-flannel-shirts"
last_updated: "2026-07-10T01:08:05.891Z"
locale: en
meta:
  description: "high returns (12.3%) — boys flannel shirts doesn't clear our bar today."
  "og:description": "high returns (12.3%) — boys flannel shirts doesn't clear our bar today."
  "og:title": "boys flannel shirts — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **boys flannel shirts**

**Skip it****42/100 **

high returns (12.3%) — boys flannel shirts doesn't clear our bar today.

**Market/yr**

**$79K**

**Growth (1y)**

**+277.9%**

**Products**

**47**

**Brands**

**16**

was 20 a year ago

**Sellers**

**18**

**Price range**

**$9.75–$41.80**

**Returns**

**12.3%**

**Rating**

**4.7★**

**Skip it**

Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**4**

 ×0.30

Growth

**84**

 ×0.30

Competition

**69**

 ×0.20

Quality gap

**24**

 ×0.10

Returns

**0**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +277.9% year over year.

63K31KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 17.8×

## **Competition**

- Amazon Essentials32% - The Children's Place17% - JOGAL11% - SWISSWELL11% - WARHORSEE5% - iLover4% - Other (10 brands)20%

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them. 16 brands and 18 sellers compete here.

**Brands**

**16 **▼falling

was 20 a year ago

**Sellers**

**18**

**Top 5 brand share**

**76%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Amazon Essentials Boys Flannel Button Down Shirt Navy Orange Plaid Small](https://m.media-amazon.com/images/I/51K5AT3ljxL.jpg) [**Amazon Essentials Boys Flannel Button Down Shirt Navy Orange Plaid Small**](https://www.amazon.com/dp/B08WK44DV6)

Amazon Essentials$13.514.7★2,02915%▲rising

2
![Amazon Essentials Boys Flannel Button Down Shirt Navy Orange Plaid XX-Large](https://m.media-amazon.com/images/I/51K5AT3ljxL.jpg) [**Amazon Essentials Boys Flannel Button Down Shirt Navy Orange Plaid XX-Large**](https://www.amazon.com/dp/B08WK7LJ36)

Amazon Essentials$11.044.7★2,02913%▲rising

3
![The Childrens Place Long Sleeve Plaid Flannel Button Up Shirt HAY Stack Large (10/12) Black](https://m.media-amazon.com/images/I/51b1642IcsL.jpg) [**The Childrens Place Long Sleeve Plaid Flannel Button Up Shirt HAY Stack Large (10/12) Black**](https://www.amazon.com/dp/B0C24N67V4)

The Children's Place$13.594.8★8506%▲rising

4
![Boys Long Sleeve Button-up Shirt with Hood Unisex Kids Cotton Plaid Hoodie Flannel Fall Shirts for 6-15 Years Grey Black](https://m.media-amazon.com/images/I/41V+EYwgRdL.jpg) [**Boys Long Sleeve Button-up Shirt with Hood Unisex Kids Cotton Plaid Hoodie Flannel Fall Shirts for 6-15 Years Grey Black**](https://www.amazon.com/dp/B0F5PYCK2F)

SWISSWELL$21.134.6★895%▲rising

5
![WARHORSEE Boys Flannel Plaid Shirts Long Sleeve Kids Button Down Shirt Lightweight Classic Collared Grey 9-10 Years](https://m.media-amazon.com/images/I/41zHtXCgbJL.jpg) [**WARHORSEE Boys Flannel Plaid Shirts Long Sleeve Kids Button Down Shirt Lightweight Classic Collared Grey 9-10 Years**](https://www.amazon.com/dp/B0FDKHNP6R)

WARHORSEE$18.914.6★735%▲rising

6
![JOGAL Boys Plaid Shirt Long Sleeve Flannel Shirt Kids Button Down Shirts RedBlack 14](https://m.media-amazon.com/images/I/413xaA6ES+L.jpg) [**JOGAL Boys Plaid Shirt Long Sleeve Flannel Shirt Kids Button Down Shirts RedBlack 14**](https://www.amazon.com/dp/B0DJPBYW79)

JOGAL$18.274.6★2393%—flat

7
![iLover Plaid Casual Boys Short Sleeve Woven Shirt Button Down Shirts 8-9 Years](https://m.media-amazon.com/images/I/51yTKQnh-tL.jpg) [**iLover Plaid Casual Boys Short Sleeve Woven Shirt Button Down Shirts 8-9 Years**](https://www.amazon.com/dp/B0C1S1NLQJ)

iLover$9.754.6★7142%▲rising

8
![Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown](https://m.media-amazon.com/images/I/41okIlY22hL.jpg) [**Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown**](https://www.amazon.com/dp/B0FKGY36C6)

Balabala$16.454.6★432%▲rising

9
![Boys Long Sleeve Button-up Shirt with Hood Unisex Kids Cotton Plaid Hoodie Flannel Fall Shirts for 6-15 Years Navy Orange](https://m.media-amazon.com/images/I/41ABoLWdxZL.jpg) [**Boys Long Sleeve Button-up Shirt with Hood Unisex Kids Cotton Plaid Hoodie Flannel Fall Shirts for 6-15 Years Navy Orange**](https://www.amazon.com/dp/B0F5PYCQ7L)

SWISSWELL$20.904.6★892%▲rising

10

![The Childrens Place Short Sleeve Button Down Shirt Mellow Aqua Large (10/12)](https://m.media-amazon.com/images/I/41X7LyRMubL.jpg) [**The Childrens Place Short Sleeve Button Down Shirt Mellow Aqua Large (10/12)**](https://www.amazon.com/dp/B0BM8MJVM9)

The Children's Place$14.084.8★3,7132%▼falling

11

![Bienzoe Plaid Gingham Boys Shirts: Picture Day Size 7/8 Yellow Blue](https://m.media-amazon.com/images/I/41gnjdvtYTL.jpg) [**Bienzoe Plaid Gingham Boys Shirts: Picture Day Size 7/8 Yellow Blue**](https://www.amazon.com/dp/B06XFVL71C)

Bienzoe$17.964.6★2,1812%▲rising

12

![Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown](https://m.media-amazon.com/images/I/41okIlY22hL.jpg) [**Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown**](https://www.amazon.com/dp/B0FKGXJB1R)

Balabala$12.544.6★432%▲rising

13

![Amazon Essentials Boys Flannel Button Down Shirt Green X-Large](https://m.media-amazon.com/images/I/51O7o0XXOxL.jpg) [**Amazon Essentials Boys Flannel Button Down Shirt Green X-Large**](https://www.amazon.com/dp/B08WK658M1)

Amazon Essentials$14.034.7★2,0292%▼falling

14

![Boys Long Sleeve Button-up Shirt with Hood Unisex Kids Cotton Plaid Hoodie Flannel Fall Shirts for 6-15 Years Grey Black](https://m.media-amazon.com/images/I/41V+EYwgRdL.jpg) [**Boys Long Sleeve Button-up Shirt with Hood Unisex Kids Cotton Plaid Hoodie Flannel Fall Shirts for 6-15 Years Grey Black**](https://www.amazon.com/dp/B0F5Q2L449)

SWISSWELL$21.094.6★892%▲rising

15

![JOGAL Boys Western Shirt Long Sleeve Pearl Snap Plaid Shirts Lightweight Flannel Shirts for Kids 6-14 Years RedBlueDG 8](https://m.media-amazon.com/images/I/51aXZyVYQ-L.jpg) [**JOGAL Boys Western Shirt Long Sleeve Pearl Snap Plaid Shirts Lightweight Flannel Shirts for Kids 6-14 Years RedBlueDG 8**](https://www.amazon.com/dp/B0FJCN2BL4)

JOGAL$19.644.8★2132%▲rising

**~~Showing 15 of 47 — show all ~~**

## **Product shelf**

All 47 tracked products in this niche.

Top sellersNewestTrending

[![Amazon Essentials Boys Flannel Button Down Shirt Navy Orange Plaid Small](https://m.media-amazon.com/images/I/51K5AT3ljxL.jpg)**Amazon Essentials Boys Flannel Button Down Shirt Navy Orange Plaid Small** Amazon Essentials**$13.51**4.7★2,029 reviews](https://www.amazon.com/dp/B08WK44DV6) [![Amazon Essentials Boys Flannel Button Down Shirt Navy Orange Plaid XX-Large](https://m.media-amazon.com/images/I/51K5AT3ljxL.jpg)**Amazon Essentials Boys Flannel Button Down Shirt Navy Orange Plaid XX-Large** Amazon Essentials**$11.04**4.7★2,029 reviews](https://www.amazon.com/dp/B08WK7LJ36) [![The Childrens Place Long Sleeve Plaid Flannel Button Up Shirt HAY Stack Large (10/12) Black](https://m.media-amazon.com/images/I/51b1642IcsL.jpg)**The Childrens Place Long Sleeve Plaid Flannel Button Up Shirt HAY Stack Large (10/12) Black** The Children's Place**$13.59**4.8★850 reviews](https://www.amazon.com/dp/B0C24N67V4) [![Boys Long Sleeve Button-up Shirt with Hood Unisex Kids Cotton Plaid Hoodie Flannel Fall Shirts for 6-15 Years Grey Black](https://m.media-amazon.com/images/I/41V+EYwgRdL.jpg)**Boys Long Sleeve Button-up Shirt with Hood Unisex Kids Cotton Plaid Hoodie Flannel Fall Shirts for 6-15 Years Grey Black** SWISSWELL**$21.13**4.6★89 reviews](https://www.amazon.com/dp/B0F5PYCK2F) [![WARHORSEE Boys Flannel Plaid Shirts Long Sleeve Kids Button Down Shirt Lightweight Classic Collared Grey 9-10 Years](https://m.media-amazon.com/images/I/41zHtXCgbJL.jpg)**WARHORSEE Boys Flannel Plaid Shirts Long Sleeve Kids Button Down Shirt Lightweight Classic Collared Grey 9-10 Years** WARHORSEE**$18.91**4.6★73 reviews](https://www.amazon.com/dp/B0FDKHNP6R) [![JOGAL Boys Plaid Shirt Long Sleeve Flannel Shirt Kids Button Down Shirts RedBlack 14](https://m.media-amazon.com/images/I/413xaA6ES+L.jpg)**JOGAL Boys Plaid Shirt Long Sleeve Flannel Shirt Kids Button Down Shirts RedBlack 14** JOGAL**$18.27**4.6★239 reviews](https://www.amazon.com/dp/B0DJPBYW79) [![iLover Plaid Casual Boys Short Sleeve Woven Shirt Button Down Shirts 8-9 Years](https://m.media-amazon.com/images/I/51yTKQnh-tL.jpg)**iLover Plaid Casual Boys Short Sleeve Woven Shirt Button Down Shirts 8-9 Years** iLover**$9.75**4.6★714 reviews](https://www.amazon.com/dp/B0C1S1NLQJ) [![Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown](https://m.media-amazon.com/images/I/41okIlY22hL.jpg)**Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown** Balabala**$16.45**4.6★43 reviews](https://www.amazon.com/dp/B0FKGY36C6)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**26%

*“Great fit”*

**Color**16%

*“color as expected”*

**Quality-Overall**10%

*“Its a good quality shirt”*

**Material Quality**9%

*“The material is super soft, warm and breathable”*

**Weather Proof**9%

*“It's a heavier flannel so it's great for cold winters easy wash and fold and the quality is notable”*

**Soft Feel**8%

*“Soft”*

**Warmth**6%

*“Cozy”*

**Washability**4%

*“Washes well, too, coming out looking like new. and still fitting”*

**Comfort-Overall**3%

*“Comfortable”*

**Value For Money**3%

*“Great price”*

### **What buyers complain about **

**Size-Overall**46%

*“the fit seemed odd”*

**Thin**25%

*“Thin”*

**Length**13%

*“Very short in length”*

#### **Top return reasons**- Size-Overall59% - Length13% - Sleeve Fit6% - Chest Fit5% - Color4% - Material Quality2% - Advertised Vs Actual Product1% - Value For Money1% - Arm Fit1% - Waist Fit1%