---
title: "boston scally caps for men — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/boston-scally-caps-for-men"
last_updated: "2026-07-14T01:06:17.577Z"
locale: en
meta:
  description: "soft demand (-33.6% this quarter) — boston scally caps for men doesn't clear our bar today."
  "og:description": "soft demand (-33.6% this quarter) — boston scally caps for men doesn't clear our bar today."
  "og:title": "boston scally caps for men — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **boston scally caps for men**

**Skip it**

Soft demand (-33.6% this quarter) — this niche doesn't clear our bar today.

Market size 57Growth 8Conversion 16Competition 92Returns 18Price range 83Avg price 95Brand share 53Review moat 49Quality gap 38

**Avg price**

**Incredible****$28.92**

avg listing price — sweet spot $15–$100

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Price range**

**Great****$8.47–$51.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$436K**

$436K/yr · 1.2M searches

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,643.6**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****7.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-33.6%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

**Brands**

**38 **▼falling

**Sellers**

**58**

**Top-5 brand share**

**73%**

**Open market**

**25%**

- Boston Scally Co.52% - VOBOOM12% - Xinveen5% - Senker Fashion3% - Taidor2% - YDO DSNER2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$9K4%$17K6%$26K8%$35K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 98 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![The Independence Boston Scally Cap - 8 Panel - Blue - Medium/Large (58cm)](https://m.media-amazon.com/images/I/313eqIV1e4L.jpg)**The Independence Boston Scally Cap - 8 Panel - Blue - Medium/Large (58cm)**Boston Scally Co.**$49.19**4.6★128 rev](https://www.amazon.com/dp/B0D9C72X5Y) [2![VOBOOM Mens Cotton Flat Ivy Gatsby Newsboy Driving Hat Cap (Style2-Black)](https://m.media-amazon.com/images/I/41edDWXpKcL.jpg)**VOBOOM Mens Cotton Flat Ivy Gatsby Newsboy Driving Hat Cap (Style2-Black)**VOBOOM**$13.44**4.6★14,855 rev](https://www.amazon.com/dp/B07924BTJV) [3![The Original Cool Air Boston Scally Cap - Breathable Newsboy Flat Cap - 8 Panel Fitted Hat for Men - Dark Grey - ML](https://m.media-amazon.com/images/I/41SwPOxFKJL.jpg)**The Original Cool Air Boston Scally Cap - Breathable Newsboy Flat Cap - 8 Panel Fitted Hat for Men - Dark Grey - ML**Boston Scally Co.**$49.71**4.6★224 rev](https://www.amazon.com/dp/B0DQRDJ7MX) [4![The Original Boston Scally Cap - The Peaky Newsboy Flat Cap - 8 Panel Hat for Men - Grey Herringbone - Medium/Large](https://m.media-amazon.com/images/I/51q8vTi5xnL.jpg)**The Original Boston Scally Cap - The Peaky Newsboy Flat Cap - 8 Panel Hat for Men - Grey Herringbone - Medium/Large**Boston Scally Co.**$49.81**4.7★1,006 rev](https://www.amazon.com/dp/B0B3L7BSSF) [5![The Original Boston Scally Cap - The Scrapper Newsboy Flat Cap - 6 Panel Cotton Fitted Hat for Men - Black - Medium/Large](https://m.media-amazon.com/images/I/31jiwd7yBtL.jpg)**The Original Boston Scally Cap - The Scrapper Newsboy Flat Cap - 6 Panel Cotton Fitted Hat for Men - Black - Medium/Large**Boston Scally Co.**$49.20**4.7★857 rev](https://www.amazon.com/dp/B0B3KSB1KR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![The Original Boston Scally Cap - The Sweetwater Newsboy Flat Cap - 6 Panel Cotton Fitted Hat for Men - Tealwater - ML](https://m.media-amazon.com/images/I/41pvhRFhA-L.jpg)**The Original Boston Scally Cap - The Sweetwater Newsboy Flat Cap - 6 Panel Cotton Fitted Hat for Men - Tealwater - ML**Boston Scally Co.**$51.45**25 rev2mo ago](https://www.amazon.com/dp/B0GXH2JL1B) [![The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - White/White - ML](https://m.media-amazon.com/images/I/21gUWVvpvGL.jpg)**The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - White/White - ML**Boston Scally Co.**$47.71**93 rev2mo ago](https://www.amazon.com/dp/B0GXHDV6DC) [![The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - Black/Black - ML](https://m.media-amazon.com/images/I/41qC881EOWL.jpg)**The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - Black/Black - ML**Boston Scally Co.**$47.11**93 rev2mo ago](https://www.amazon.com/dp/B0GXGYLXXS) [![The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - Black/Black - XL](https://m.media-amazon.com/images/I/41qC881EOWL.jpg)**The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - Black/Black - XL**Boston Scally Co.**$47.46**93 rev2mo ago](https://www.amazon.com/dp/B0GXH25GQX) [![SPKTCHEN Newsboy Cap for Men Beret Hat Men Boston Scally Mens Flat Caps Gatsby Hat Driving Cap Black](https://m.media-amazon.com/images/I/41vSbM2UnUL.jpg)**SPKTCHEN Newsboy Cap for Men Beret Hat Men Boston Scally Mens Flat Caps Gatsby Hat Driving Cap Black**SPKTCHEN**$16.74**7 rev4mo ago](https://www.amazon.com/dp/B0GS1WL8QZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![The Original Boston Scally Cap - The Sweetwater Newsboy Flat Cap - 6 Panel Cotton Fitted Hat for Men - Tealwater - ML](https://m.media-amazon.com/images/I/41pvhRFhA-L.jpg)**The Original Boston Scally Cap - The Sweetwater Newsboy Flat Cap - 6 Panel Cotton Fitted Hat for Men - Tealwater - ML**Boston Scally Co.**$51.45**4.7★**▲ 100%**](https://www.amazon.com/dp/B0GXH2JL1B) [![The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - Black/Black - ML](https://m.media-amazon.com/images/I/41qC881EOWL.jpg)**The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - Black/Black - ML**Boston Scally Co.**$47.11**4.2★**▲ 100%**](https://www.amazon.com/dp/B0GXGYLXXS) [![The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - Black/Black - XL](https://m.media-amazon.com/images/I/41qC881EOWL.jpg)**The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - Black/Black - XL**Boston Scally Co.**$47.46**4.2★**▲ 100%**](https://www.amazon.com/dp/B0GXH25GQX) [![Newsboy Cap for Men Adjustable Flat Ivy Gatsby Cabbie Driving Hat Breathable Denim Cotton Golf Cap (Navy Blue)](https://m.media-amazon.com/images/I/41jxWC9lINL.jpg)**Newsboy Cap for Men Adjustable Flat Ivy Gatsby Cabbie Driving Hat Breathable Denim Cotton Golf Cap (Navy Blue)**PTDTSHOU**$13.25**4.6★**▲ 97%**](https://www.amazon.com/dp/B0FG8D381K) [![The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - White/White - ML](https://m.media-amazon.com/images/I/21gUWVvpvGL.jpg)**The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - White/White - ML**Boston Scally Co.**$47.71**4.2★**▲ 97%**](https://www.amazon.com/dp/B0GXHDV6DC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Nov, Dec · busiest ÷ quietest = 5.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**31%

*“fit accurate”*

**Quality-Overall**19%

*“Excellent product”*

**Value For Money**9%

*“Excellent price”*

**Comfort-Overall**8%

*“Comfortable to wear”*

**Shape/Style**5%

*“Great style”*

**Color**3%

*“color doesn't fade”*

**Material Quality**3%

*“The material is comfortable”*

**Advertised Vs Actual Product**3%

*“as advertised”*

**Warmth**2%

*“are lightweight — providing warmth”*

**Weight Light**2%

*“Lightweight and adjustable”*

### **What buyers complain about **

**Size-Overall**34%

*“All fit differently”*

**Quality-Overall**8%

*“Just very low quality”*

**Color**6%

*“Does not hold color well”*

**Wrinkles**5%

*“Wrinkles”*

**Value For Money**4%

*“Very expensive”*

**Material Quality**3%

*“cheap material”*

**Shape/Style**2%

*“The hat was the wrong style for my face”*

**Thickness**2%

*“Very thin”*

**Stitch/Finish/Polish**2%

*“Stitching brakes”*

**Advertised Vs Actual Product**1%

*“Not as advertised”*

### **Top return reasons **

**Size-Overall**73%

**Shape/Style**6%

**Material Quality**5%

**Color**3%

**Advertised Vs Actual Product**3%

**Quality-Overall**2%

**Neck Fit**1%

**Width**1%

**Thin**1%

**Length**1%