---
title: "bmjl womens running shorts elastic high waisted — Niche Verdict: Worth a look (64/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/bmjl-womens-running-shorts-elastic-high-waisted"
last_updated: "2026-07-13T23:32:30.169Z"
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  description: "bmjl womens running shorts elastic high waisted shows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "bmjl womens running shorts elastic high waisted shows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "bmjl womens running shorts elastic high waisted — Niche Verdict: Worth a look (64/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **bmjl womens running shorts elastic high waisted**

**Worth a look**

Shows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 95Conversion 8Competition 96Returns 13Price range 77Avg price 93Brand share 74Review moat 39Quality gap 48

**Competition**

**Incredible****15%**

top-5 click share — an open shelf

**Growth**

**Great****+109.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$22.06**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.02–$42.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$693K**

$693K/yr · 5.2M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,605.65**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****8.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

**Brands**

**38 **▲rising

**Sellers**

**99**

**Top-5 brand share**

**60%**

**Open market**

**36%**

- CRZ YOGA32% - G Gradual10% - CADMUS7% - THE GYM PEOPLE6% - Nike6% - EZRUN4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$7K2%$14K3%$21K4%$28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 165 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![EZRUN Womens 3 Athletic Shorts High Waisted Split Dolphin Workout Shorts Comfy Mesh Liner for Gym Running Track (Sparkle Blue S)](https://m.media-amazon.com/images/I/41TFYekYchL.jpg)**EZRUN Womens 3 Athletic Shorts High Waisted Split Dolphin Workout Shorts Comfy Mesh Liner for Gym Running Track (Sparkle Blue S)**EZRUN**$19.41**4.3★63 rev](https://www.amazon.com/dp/B0G8GNC1Z1) [2![CRZ YOGA High Waisted Dolphin Athletic Running Shorts for Women 3 High Split Comfy Mesh Liner for Gym Workout Track Black Small](https://m.media-amazon.com/images/I/41VWHbqLwAL.jpg)**CRZ YOGA High Waisted Dolphin Athletic Running Shorts for Women 3 High Split Comfy Mesh Liner for Gym Workout Track Black Small**CRZ YOGA**$26.12**4.5★2,339 rev](https://www.amazon.com/dp/B0CP1YHR5M) [3![CRZ YOGA Womens Butterluxe Biker Shorts 4 - High Waisted Booty Workout Volleyball Yoga Spandex Black Small](https://m.media-amazon.com/images/I/31Wo9R5GY+L.jpg)**CRZ YOGA Womens Butterluxe Biker Shorts 4 - High Waisted Booty Workout Volleyball Yoga Spandex Black Small**CRZ YOGA**$22.56**4.6★2,674 rev](https://www.amazon.com/dp/B0B2ZPL1XS) [4![CADMUS 2 in 1 Womens Workout Shorts Athletic Gym Running Shorts for Women Phone Pockets Navy Blue X-Large](https://m.media-amazon.com/images/I/319R-7AZi9L.jpg)**CADMUS 2 in 1 Womens Workout Shorts Athletic Gym Running Shorts for Women Phone Pockets Navy Blue X-Large**CADMUS**$16.05**4.2★3,386 rev](https://www.amazon.com/dp/B08SM8Y1BX) [5![CRZ YOGA ButterLuxe Biker Shorts 6 - High Waisted Workout Running Volleyball Spandex Yoga Womens Black Medium](https://m.media-amazon.com/images/I/31vpDPjsPuL.jpg)**CRZ YOGA ButterLuxe Biker Shorts 6 - High Waisted Workout Running Volleyball Spandex Yoga Womens Black Medium**CRZ YOGA**$22.42**4.7★4,212 rev](https://www.amazon.com/dp/B0B287V65J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![CRZ YOGA Butterluxe No Front Seam Biker Shorts 6 - High Waisted Lounge Pilates Workout Athletic Womens Buttery Soft Black Medium](https://m.media-amazon.com/images/I/31mlCTrOAlL.jpg)**CRZ YOGA Butterluxe No Front Seam Biker Shorts 6 - High Waisted Lounge Pilates Workout Athletic Womens Buttery Soft Black Medium**CRZ YOGA**$22.78**75 rev3mo ago](https://www.amazon.com/dp/B0GMQGHTM3) [![CRZ YOGA Butterluxe No Front Seam Biker Shorts 6 - High Waisted Lounge Pilates Workout Athletic Womens Buttery Soft Black Large](https://m.media-amazon.com/images/I/31mlCTrOAlL.jpg)**CRZ YOGA Butterluxe No Front Seam Biker Shorts 6 - High Waisted Lounge Pilates Workout Athletic Womens Buttery Soft Black Large**CRZ YOGA**$22.83**75 rev3mo ago](https://www.amazon.com/dp/B0GMQ4MH3R) [![PINSPARK High Waisted Running Shorts for Womans 2 in 1 Dolphin Athletic Shorts with 2 Pockets Comfy Breathable 3 Quick Dry Workout Yoga Shorts Orange L](https://m.media-amazon.com/images/I/41K45HcbqbL.jpg)**PINSPARK High Waisted Running Shorts for Womans 2 in 1 Dolphin Athletic Shorts with 2 Pockets Comfy Breathable 3 Quick Dry Workout Yoga Shorts Orange L**PINSPARK**$19.29**118 rev4mo ago](https://www.amazon.com/dp/B0GH7QPG44) [![BRXL 3.5 Womens Athletic Running Shorts 2 in 1 High Waisted Pockets Workout Gym Sport Shorts BrxlAero Blue](https://m.media-amazon.com/images/I/31d+zn69zAL.jpg)**BRXL 3.5 Womens Athletic Running Shorts 2 in 1 High Waisted Pockets Workout Gym Sport Shorts BrxlAero Blue**BRXL**$25.80**45 rev4mo ago](https://www.amazon.com/dp/B0GHMMNPP5) [![BRXL 3.5 Womens Athletic Running Shorts 2 in 1 High Waisted Pockets Workout Gym Sport Shorts BrxlAero Black](https://m.media-amazon.com/images/I/31eMrtOZpjL.jpg)**BRXL 3.5 Womens Athletic Running Shorts 2 in 1 High Waisted Pockets Workout Gym Sport Shorts BrxlAero Black**BRXL**$26.78**45 rev4mo ago](https://www.amazon.com/dp/B0GHMMMPF8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Under Armour Womens Tech Play Up Short 3 Inseam Low Rise with Pockets Quick Dry Athletic Shorts for Workout Running and Gym Black/Super Pink Large](https://m.media-amazon.com/images/I/31PqsOgld9L.jpg)**Under Armour Womens Tech Play Up Short 3 Inseam Low Rise with Pockets Quick Dry Athletic Shorts for Workout Running and Gym Black/Super Pink Large**Under Armour**$11.97**4.6★**▲ 37%**](https://www.amazon.com/dp/B0D16FD5C5) [![CRZ YOGA 2 in 1 Double Layer Running Shorts for Women 3 - High Waisted for Athletic Tennis Workout with Zip Pockets Cascadia Green Medium](https://m.media-amazon.com/images/I/41+3KookZrL.jpg)**CRZ YOGA 2 in 1 Double Layer Running Shorts for Women 3 - High Waisted for Athletic Tennis Workout with Zip Pockets Cascadia Green Medium**CRZ YOGA**$29.72**4.5★**▲ 34%**](https://www.amazon.com/dp/B0FZZWB933) [![THE GYM PEOPLE Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Pink Medium)](https://m.media-amazon.com/images/I/31rvkN15kKL.jpg)**THE GYM PEOPLE Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Pink Medium)**THE GYM PEOPLE**$21.15**4.3★**▲ 33%**](https://www.amazon.com/dp/B09SG8HKCZ) [![CRZ YOGA Butterluxe Biker Shorts Pockets 8 - High Waisted Workout Yoga Volleyball Buttery Soft Womens Black X-Large](https://m.media-amazon.com/images/I/31vXWYnb0mL.jpg)**CRZ YOGA Butterluxe Biker Shorts Pockets 8 - High Waisted Workout Yoga Volleyball Buttery Soft Womens Black X-Large**CRZ YOGA**$24.81**4.7★**▲ 33%**](https://www.amazon.com/dp/B09Y5HB1KL) [![THE GYM PEOPLE Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Jasmine Green Large)](https://m.media-amazon.com/images/I/41ZjWW864kS.jpg)**THE GYM PEOPLE Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Jasmine Green Large)**THE GYM PEOPLE**$20.77**4.3★**▲ 33%**](https://www.amazon.com/dp/B097DHVRM3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +109.4% search growth over the last 90 days.

300K200KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**21%

*“Super flattering fit”*

**Comfort-Overall**19%

*“It is comfortable”*

**Soft Feel**7%

*“And soft”*

**Color**6%

*“Variety of colors”*

**Quality-Overall**5%

*“seems to be well made”*

**Exercise/Sports Suitability**5%

*“Nice athletic shorts for playing sports”*

**Pockets/Compartments**4%

*“extra pockets”*

**Material Quality**4%

*“Excellent material”*

**Value For Money**3%

*“Great Value”*

**Weight Light**2%

*“Very lightweight and breathable”*

### **What buyers complain about **

**Size-Overall**23%

*“Run really small”*

**Pockets/Compartments**4%

*“No pockets”*

**Material Quality**3%

*“Not Quality Material”*

**Waist Fit**3%

*“they were a bit big at the waist”*

**Thigh Fit**3%

*“Too tight on my thighs”*

**Quality-Overall**2%

*“Poor quality”*

**Transparency**2%

*“See through”*

**Color**2%

*“Color bleeds”*

**Thickness**2%

*“very thin material”*

**Thin**2%

*“Too thin”*

### **Top return reasons **

**Size-Overall**52%

**Length**11%

**Waist Fit**10%

**Thigh Fit**6%

**Inseam Fit**4%

**Material Quality**3%

**Hip Fit**3%

**Shape/Style**2%

**Advertised Vs Actual Product**2%

**Color**2%