---
title: "bluey costume — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/bluey-costume"
last_updated: "2026-07-14T01:10:57.082Z"
locale: en
meta:
  description: "weak search conversion (0.3%) — bluey costume doesn't clear our bar today."
  "og:description": "weak search conversion (0.3%) — bluey costume doesn't clear our bar today."
  "og:title": "bluey costume — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **bluey costume**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 21Growth 22Conversion 3Competition 68Returns 20Price range 92Avg price 95Brand share 27Review moat 79Quality gap 19

**Avg price**

**Incredible****$30.52**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.35–$56.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****426.58**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-5.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$83K**

$83K/yr · 1.1M searches

**Returns**

**Bad****7.1%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**59**

**Top-5 brand share**

**89%**

**Open market**

**8%**

- Bluey64% - Spirit Halloween9% - Hewtwerck6% - American Marketing Ent.5% - GONAAP5% - Disguise4% - Open — no brand owns it (5 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$17K30%$25K40%$33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 36 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bluey One Piece Pajamas for Kids Toddlers Jumpsuit with Hood Fleece Zip Front Sleepwear Loungewear Gifts for Boys Girls (Blue 3-4 Years)](https://m.media-amazon.com/images/I/31MKtIJJrAL.jpg)**Bluey One Piece Pajamas for Kids Toddlers Jumpsuit with Hood Fleece Zip Front Sleepwear Loungewear Gifts for Boys Girls (Blue 3-4 Years)**Bluey**$35.64**4.7★879 rev](https://www.amazon.com/dp/B0B88T4THB) [2![Bluey Little Boys Hooded Cosplay T-Shirt and French TerryShorts Outfit Set 7-8](https://m.media-amazon.com/images/I/41wM10COaiL.jpg)**Bluey Little Boys Hooded Cosplay T-Shirt and French TerryShorts Outfit Set 7-8**Bluey**$22.38**4.8★255 rev](https://www.amazon.com/dp/B0CDDLTCMD) [3![Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 3Years-4Years)](https://m.media-amazon.com/images/I/416AJr+q7cL.jpg)**Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 3Years-4Years)**Hewtwerck**$28.78**4.7★402 rev](https://www.amazon.com/dp/B0D7M24JY4) [4![Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T](https://m.media-amazon.com/images/I/41m-kpuM6NL.jpg)**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T**Bluey**$29.70**0.0★0 rev](https://www.amazon.com/dp/B0G76XRJB6) [5![Spirit Halloween Toddler Bluey Costume - 2T](https://m.media-amazon.com/images/I/31w7UE7pWNL.jpg)**Spirit Halloween Toddler Bluey Costume - 2T**Spirit Halloween**$38.96**4.8★270 rev](https://www.amazon.com/dp/B0B1VW758L)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 4](https://m.media-amazon.com/images/I/418-XZGyOnL.jpg)**Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 4**Bluey**$34.42**13 rev3mo ago](https://www.amazon.com/dp/B0GSRXVZ1N) [![Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 8](https://m.media-amazon.com/images/I/418-XZGyOnL.jpg)**Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 8**Bluey**$34.26**13 rev3mo ago](https://www.amazon.com/dp/B0GSRTJ3G2) [![Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T](https://m.media-amazon.com/images/I/41m-kpuM6NL.jpg)**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T**Bluey**$29.70**0 rev6mo ago](https://www.amazon.com/dp/B0G76XRJB6) [![Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 5T](https://m.media-amazon.com/images/I/41m-kpuM6NL.jpg)**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 5T**Bluey**$30.82**0 rev6mo ago](https://www.amazon.com/dp/B0G76LTD3N) [![Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 4T](https://m.media-amazon.com/images/I/41m-kpuM6NL.jpg)**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 4T**Bluey**$29.79**0 rev6mo ago](https://www.amazon.com/dp/B0G76PSDBR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 8](https://m.media-amazon.com/images/I/418-XZGyOnL.jpg)**Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 8**Bluey**$34.26**4.9★**▲ 808%**](https://www.amazon.com/dp/B0GSRTJ3G2) [![Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 5T](https://m.media-amazon.com/images/I/41m-kpuM6NL.jpg)**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 5T**Bluey**$30.82**0.0★**▲ 788%**](https://www.amazon.com/dp/B0G76LTD3N) [![Costume Agent Kids Youth Toddler Blues Detective Dog Character Halloween Cosplay Costume Shirt](https://m.media-amazon.com/images/I/31abZ6RRIDL.jpg)**Costume Agent Kids Youth Toddler Blues Detective Dog Character Halloween Cosplay Costume Shirt**Costume Agent**$28.96**4.5★**▲ 788%**](https://www.amazon.com/dp/B09CQ88Q5H) [![Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T](https://m.media-amazon.com/images/I/41m-kpuM6NL.jpg)**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T**Bluey**$29.70**0.0★**▲ 785%**](https://www.amazon.com/dp/B0G76XRJB6) [![Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 4](https://m.media-amazon.com/images/I/418-XZGyOnL.jpg)**Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 4**Bluey**$34.42**4.9★**▲ 783%**](https://www.amazon.com/dp/B0GSRXVZ1N)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

250K150KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 45.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**36%

*“Fits well”*

**Color**12%

*“colorful”*

**Product Condition**7%

*“I purchased this new”*

**Comfort-Overall**7%

*“comfortable”*

**Soft Feel**7%

*“A+ softness”*

**Washability**7%

*“It is okay to wash before if so how”*

**Design-Overall**5%

*“Design”*

**Durability**4%

*“Durable and cute”*

**Quality-Overall**4%

*“Goid quality”*

**Stretchability/Expandability/Elasticity**1%

*“The matching shorts have a flexible elastic waistband that stays secure without digging in”*

### **What buyers complain about **

**Size-Overall**68%

*“Huge”*

**Color**9%

*“the top part looks a dingy color”*

**Advertised Vs Actual Product**5%

*“Definitely not what I received colors were completely different than what was advertised”*

**Allergies**2%

*“boogie board rash”*

### **Top return reasons **

**Size-Overall**72%

**Length**5%

**Material Quality**3%

**Waist Fit**3%

**Advertised Vs Actual Product**2%

**Chest Fit**2%

**Shoulder Fit**1%

**Hip Fit**1%

**Quality-Overall**1%

**Gap/Hole**1%