---
title: "bluey birthday shirt — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/bluey-birthday-shirt"
last_updated: "2026-07-10T02:03:34.725Z"
locale: en
meta:
  description: "a small market ($36K/yr) — bluey birthday shirt doesn't clear our bar today."
  "og:description": "a small market ($36K/yr) — bluey birthday shirt doesn't clear our bar today."
  "og:title": "bluey birthday shirt — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen"
---

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# **bluey birthday shirt**

**Skip it****50/100 **

a small market ($36K/yr) — bluey birthday shirt doesn't clear our bar today.

**Market/yr**

**$36K**

**Growth (1y)**

**+157.5%**

**Products**

**86**

**Brands**

**19**

was 8 a year ago

**Sellers**

**22**

**Price range**

**$4.32–$31.78**

**Returns**

**3.8%**

**Rating**

**4.7★**

**Skip it**

Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**72**

 ×0.30

Competition

**92**

 ×0.20

Quality gap

**25**

 ×0.10

Returns

**70**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +157.5% year over year.

7K4KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan · busiest ÷ quietest = 2.0×

## **Competition**

- Bluey50% - Hewtwerck11% - IMEKIS7% - K-Acc7% - MOUSYA6% - FLOYU4% - Other (13 brands)15%

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 19 brands and 22 sellers compete here.

**Brands**

**19 **▲rising

was 8 a year ago

**Sellers**

**22**

**Top 5 brand share**

**81%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Bluey Little Girls Birthday Short Sleeve Graphic Tee and Tulle Tutu Skirt Outfit Grey Blue Bingo 5](https://m.media-amazon.com/images/I/41BZgIPRAFL.jpg) [**Bluey Little Girls Birthday Short Sleeve Graphic Tee and Tulle Tutu Skirt Outfit Grey Blue Bingo 5**](https://www.amazon.com/dp/B0DT4XV5FQ)

Bluey$23.154.8★2006%▲rising

2
![Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 3Years-4Years)](https://m.media-amazon.com/images/I/416AJr+q7cL.jpg) [**Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 3Years-4Years)**](https://www.amazon.com/dp/B0D7M24JY4)

Hewtwerck$28.784.7★4025%▲rising

3
![Bluey Bingo Birthday Toddler Boy Girl T-Shirt Blue/Birthday Dance 2T](https://m.media-amazon.com/images/I/41Nn94Hxm8L.jpg) [**Bluey Bingo Birthday Toddler Boy Girl T-Shirt Blue/Birthday Dance 2T**](https://www.amazon.com/dp/B0CC3SP2KH)

Bluey$15.764.7★5714%—flat

4
![Bluey Toddler Boys Short Sleeve Mesh Button Front Raglan Shirt Bingo White Blue 2T](https://m.media-amazon.com/images/I/41FHjfeopvL.jpg) [**Bluey Toddler Boys Short Sleeve Mesh Button Front Raglan Shirt Bingo White Blue 2T**](https://www.amazon.com/dp/B0FY85RBZR)

Bluey$28.354.6★224%▲rising

5
![K-Acc Birthday Boy/Big Brother/Big Sister T-Shirt 2-5 Years (US Age 2 Years White)](https://m.media-amazon.com/images/I/31LOd2Rf50L.jpg) [**K-Acc Birthday Boy/Big Brother/Big Sister T-Shirt 2-5 Years (US Age 2 Years White)**](https://www.amazon.com/dp/B0D66ZXXMZ)

K-Acc$14.924.7★1503%▼falling

6
![Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 2Years-3Years)](https://m.media-amazon.com/images/I/416AJr+q7cL.jpg) [**Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 2Years-3Years)**](https://www.amazon.com/dp/B0D7M45TZM)

Hewtwerck$28.794.7★4023%—flat

7
![Bluey Birthday Little Boys Drop Shoulder T-Shirt Blue Birthday Fun 6](https://m.media-amazon.com/images/I/414L6pwlQEL.jpg) [**Bluey Birthday Little Boys Drop Shoulder T-Shirt Blue Birthday Fun 6**](https://www.amazon.com/dp/B0DS2Y31CT)

Bluey$19.454.7★5713%▲rising

8
![Oversized Mama Shirt Woman Mom Letter Print Tshirt Trendy Mama Shirts Graphic Tees Short Sleeve Tops Apricot](https://m.media-amazon.com/images/I/41fEQwtrHSL.jpg) [**Oversized Mama Shirt Woman Mom Letter Print Tshirt Trendy Mama Shirts Graphic Tees Short Sleeve Tops Apricot**](https://www.amazon.com/dp/B0D29B5GGK)

MOUSYA$14.934.7★4133%▲rising

9
![Bluey Toddler Girls T-Shirt and Shorts Outfit Set Gingham Sky Blue 4T](https://m.media-amazon.com/images/I/41XzsvXM4qL.jpg) [**Bluey Toddler Girls T-Shirt and Shorts Outfit Set Gingham Sky Blue 4T**](https://www.amazon.com/dp/B0FJ4LTVXW)

Bluey$20.904.8★4063%▲rising

10

![K-Acc 2 Years Outfit for Girls T-Shirt Blue Ears Tutu Dress. 2nd Birthday Outfit Gifts for Birthday Party (Blue 2 Years)](https://m.media-amazon.com/images/I/41h6nBqBzRL.jpg) [**K-Acc 2 Years Outfit for Girls T-Shirt Blue Ears Tutu Dress. 2nd Birthday Outfit Gifts for Birthday Party (Blue 2 Years)**](https://www.amazon.com/dp/B0DN9JMDPJ)

K-Acc$27.864.8★1643%—flat

11

![Bluey Bingo Birthday Toddler Girls T-Shirt White / 4T](https://m.media-amazon.com/images/I/41xM7A3mV0L.jpg) [**Bluey Bingo Birthday Toddler Girls T-Shirt White / 4T**](https://www.amazon.com/dp/B0CKTSNRY5)

Bluey$19.234.7★5713%▼falling

12

![Dad Shirt Men Cool Dad Club T-Shirts Fathers Day Tops Daddy Birthday Gift Tees Dads Life Clothes A-Navy Blue](https://m.media-amazon.com/images/I/41ahKdB1eqL.jpg) [**Dad Shirt Men Cool Dad Club T-Shirts Fathers Day Tops Daddy Birthday Gift Tees Dads Life Clothes A-Navy Blue**](https://www.amazon.com/dp/B0D2GZS6S7)

FLOYU$15.094.8★3672%▲rising

13

![Oversized Mama Shirt Woman Mom Letter Print Tshirt Trendy Mama Shirts Graphic Tees Short Sleeve Tops Apricot](https://m.media-amazon.com/images/I/41fEQwtrHSL.jpg) [**Oversized Mama Shirt Woman Mom Letter Print Tshirt Trendy Mama Shirts Graphic Tees Short Sleeve Tops Apricot**](https://www.amazon.com/dp/B0D28ZK2PG)

MOUSYA$14.904.7★4132%—flat

14

![Bluey Bingo Toddler Boys Polo Shirt and Shorts 4T](https://m.media-amazon.com/images/I/415fKl-FflL.jpg) [**Bluey Bingo Toddler Boys Polo Shirt and Shorts 4T**](https://www.amazon.com/dp/B0C7SPWQVX)

Bluey$20.644.5★1082%▲rising

15

![Bluey Bingo Toddler Boys T-Shirt and Mesh Shorts Outfit Set 3T](https://m.media-amazon.com/images/I/41aqj1SfTxL.jpg) [**Bluey Bingo Toddler Boys T-Shirt and Mesh Shorts Outfit Set 3T**](https://www.amazon.com/dp/B08M4C7PZD)

Bluey$18.434.6★2,2832%—flat

**~~Showing 15 of 86 — show all ~~**

## **Product shelf**

All 86 tracked products in this niche.

Top sellersNewestTrending

[![Bluey Little Girls Birthday Short Sleeve Graphic Tee and Tulle Tutu Skirt Outfit Grey Blue Bingo 5](https://m.media-amazon.com/images/I/41BZgIPRAFL.jpg)**Bluey Little Girls Birthday Short Sleeve Graphic Tee and Tulle Tutu Skirt Outfit Grey Blue Bingo 5** Bluey**$23.15**4.8★200 reviews](https://www.amazon.com/dp/B0DT4XV5FQ) [![Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 3Years-4Years)](https://m.media-amazon.com/images/I/416AJr+q7cL.jpg)**Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 3Years-4Years)** Hewtwerck**$28.78**4.7★402 reviews](https://www.amazon.com/dp/B0D7M24JY4) [![Bluey Bingo Birthday Toddler Boy Girl T-Shirt Blue/Birthday Dance 2T](https://m.media-amazon.com/images/I/41Nn94Hxm8L.jpg)**Bluey Bingo Birthday Toddler Boy Girl T-Shirt Blue/Birthday Dance 2T** Bluey**$15.76**4.7★571 reviews](https://www.amazon.com/dp/B0CC3SP2KH) [![Bluey Toddler Boys Short Sleeve Mesh Button Front Raglan Shirt Bingo White Blue 2T](https://m.media-amazon.com/images/I/41FHjfeopvL.jpg)**Bluey Toddler Boys Short Sleeve Mesh Button Front Raglan Shirt Bingo White Blue 2T** Bluey**$28.35**4.6★22 reviews](https://www.amazon.com/dp/B0FY85RBZR) [![K-Acc Birthday Boy/Big Brother/Big Sister T-Shirt 2-5 Years (US Age 2 Years White)](https://m.media-amazon.com/images/I/31LOd2Rf50L.jpg)**K-Acc Birthday Boy/Big Brother/Big Sister T-Shirt 2-5 Years (US Age 2 Years White)** K-Acc**$14.92**4.7★150 reviews](https://www.amazon.com/dp/B0D66ZXXMZ) [![Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 2Years-3Years)](https://m.media-amazon.com/images/I/416AJr+q7cL.jpg)**Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 2Years-3Years)** Hewtwerck**$28.79**4.7★402 reviews](https://www.amazon.com/dp/B0D7M45TZM) [![Bluey Birthday Little Boys Drop Shoulder T-Shirt Blue Birthday Fun 6](https://m.media-amazon.com/images/I/414L6pwlQEL.jpg)**Bluey Birthday Little Boys Drop Shoulder T-Shirt Blue Birthday Fun 6** Bluey**$19.45**4.7★571 reviews](https://www.amazon.com/dp/B0DS2Y31CT) [![Oversized Mama Shirt Woman Mom Letter Print Tshirt Trendy Mama Shirts Graphic Tees Short Sleeve Tops Apricot](https://m.media-amazon.com/images/I/41fEQwtrHSL.jpg)**Oversized Mama Shirt Woman Mom Letter Print Tshirt Trendy Mama Shirts Graphic Tees Short Sleeve Tops Apricot** MOUSYA**$14.93**4.7★413 reviews](https://www.amazon.com/dp/B0D29B5GGK)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**25%

*“Fits well”*

**Quality-Overall**12%

*“Great Quality Shirt”*

**Color**11%

*“I love the color”*

**Material Quality**6%

*“Very soft material”*

**Comfort-Overall**6%

*“Very comfy”*

**Advertised Vs Actual Product**5%

*“turned out even better than I expected”*

**Design-Overall**5%

*“Super cute design”*

**Washability**4%

*“easy to wash”*

**Soft Feel**3%

*“The fabric is soft and comfortable, which is so important for toddlers”*

**Durability**3%

*“Durable and cute”*

### **What buyers complain about **

**Size-Overall**40%

*“too small”*

**Color**10%

*“This does have a faded”*

**Print Quality**8%

*“The print quality looked like the ink was running out”*

**Quality-Overall**3%

*“Feel cheap”*

**Allergies**3%

*“itchy”*

**Advertised Vs Actual Product**3%

*“image doesnt fill out the shirt like the description”*

**Material Quality**2%

*“They feel very cheaply made”*

**Shape/Style**1%

*“The hat is a little difficult to keep the cone shape”*

**Hard Feel**1%

*“The material felt a little rough”*

**Transparency**1%

*“see through”*

#### **Top return reasons**- Size-Overall66% - Length8% - Material Quality3% - Advertised Vs Actual Product3% - Waist Fit3% - Chest Fit3% - Feet Fit1% - Value For Money1% - Quality-Overall1% - Color1%