---
title: "blue umbrella — Niche Verdict: Worth a look (65/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/blue-umbrella"
last_updated: "2026-07-14T02:22:04.500Z"
locale: en
meta:
  description: "blue umbrella shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "blue umbrella shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "blue umbrella — Niche Verdict: Worth a look (65/100) | Amazon United States - Flapen"
---

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# **blue umbrella**

**Worth a look**

Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 88Conversion 48Competition 94Returns 69Price range 53Avg price 95Brand share 95Review moat 22Quality gap 53

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$43.50**

avg listing price — sweet spot $15–$100

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Growth**

**Great****+92.4%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$6.82–$167.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****9,663.55**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$81K**

$81K/yr · 49K searches

## **Competition**

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

**Brands**

**55 **▲rising

**Sellers**

**82**

**Top-5 brand share**

**38%**

**Open market**

**57%**

- Best Choice Products12% - Yoobure10% - Mr. Pen6% - Blissun5% - SAFAVIEH5% - Repel Umbrella4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$3K6%$5K8%$7K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 93 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready](https://m.media-amazon.com/images/I/41sxWeuWWYL.jpg)**Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready**Yoobure**$9.56**4.5★2,913 rev](https://www.amazon.com/dp/B0CPPNDR2H) [2![Mr. Pen- Windproof Travel Umbrella](https://m.media-amazon.com/images/I/41zHUENzG1L.jpg)**Mr. Pen- Windproof Travel Umbrella**Mr. Pen**$9.44**4.4★3,583 rev](https://www.amazon.com/dp/B0DDH3PDKX) [3![Yoobure Automatic Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Windproof Folding Small Umbrella in Macaron for Kids Women Colorful](https://m.media-amazon.com/images/I/31e3sBkg39L.jpg)**Yoobure Automatic Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Windproof Folding Small Umbrella in Macaron for Kids Women Colorful**Yoobure**$9.53**4.5★214 rev](https://www.amazon.com/dp/B0FY2P4XDS) [4![Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse](https://m.media-amazon.com/images/I/41MTunIDF1L.jpg)**Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse**Rain-Mate**$14.23**4.4★10,095 rev](https://www.amazon.com/dp/B01M15IBJ6) [5![Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars](https://m.media-amazon.com/images/I/41SN3zxnPvL.jpg)**Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars**Repel Umbrella**$28.30**4.5★109,906 rev](https://www.amazon.com/dp/B01K47MJFW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Garveelife 9FT Umbrella Outdoor Patio Table Umbrella with Push Button Tilt and Crank 8 Sturdy Ribs Waterproof UV Protection for Garden Pool Backyard Deck Market](https://m.media-amazon.com/images/I/31A7Vj00WJL.jpg)**Garveelife 9FT Umbrella Outdoor Patio Table Umbrella with Push Button Tilt and Crank 8 Sturdy Ribs Waterproof UV Protection for Garden Pool Backyard Deck Market**GarveeLife**$34.83**121 rev4mo ago](https://www.amazon.com/dp/B0GRGKJ2V7) [![Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Navy Blue](https://m.media-amazon.com/images/I/41gJmDaWfsL.jpg)**Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Navy Blue**Best Choice Products**$64.27**176 rev4mo ago](https://www.amazon.com/dp/B0GRDBP8BP) [![AE Outdoor 9FT Outdoor Patio Umbrella with Push Button Tilt and Crank Market Umbrella 8 Heavy-Duty Ribs Outdoor Table Umbrella for Garden Deck Poolside & Backyard Blueolefin](https://m.media-amazon.com/images/I/31wO4Z3JeZL.jpg)**AE Outdoor 9FT Outdoor Patio Umbrella with Push Button Tilt and Crank Market Umbrella 8 Heavy-Duty Ribs Outdoor Table Umbrella for Garden Deck Poolside & Backyard Blueolefin**AE Outdoor**$63.93**30 rev4mo ago](https://www.amazon.com/dp/B0GQJR23KD) [![Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Sage Green](https://m.media-amazon.com/images/I/31xWb8GBYiL.jpg)**Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Sage Green**Best Choice Products**$64.04**176 rev4mo ago](https://www.amazon.com/dp/B0GQJFQ3PL) [![Tangkula 9 FT Patio Umbrella with Base Included 2-Tiers Outdoor Scalloped Table Umbrella with 2 Sandbags Tilt Adjustment Crank 8 Ribs for Market Backyard Pool Deck Beach Lawn](https://m.media-amazon.com/images/I/41g6bDf88NL.jpg)**Tangkula 9 FT Patio Umbrella with Base Included 2-Tiers Outdoor Scalloped Table Umbrella with 2 Sandbags Tilt Adjustment Crank 8 Ribs for Market Backyard Pool Deck Beach Lawn**Tangkula**$78.50**25 rev5mo ago](https://www.amazon.com/dp/B0GM5XZNDC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Blue](https://m.media-amazon.com/images/I/41+ArPGbRAL.jpg)**Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Blue**Seniny**$9.61**4.5★**▲ 167%**](https://www.amazon.com/dp/B0DKJBM6Z7) [![Umbrellas for Rain Windproof Automatic Inverted Travel Umbrella with Large Canopy Durable Lightweight 12 oz & Compact Folding Fits Car & Backpack Portable Rain Umbrella for Men & Women (Navy)](https://m.media-amazon.com/images/I/41ItNCMWDrL.jpg)**Umbrellas for Rain Windproof Automatic Inverted Travel Umbrella with Large Canopy Durable Lightweight 12 oz & Compact Folding Fits Car & Backpack Portable Rain Umbrella for Men & Women (Navy)**Raintrend**$14.87**4.5★**▲ 164%**](https://www.amazon.com/dp/B0FN4WMPCN) [![AreShark 7ft Patio Umbrella with Fringe UPF50+ Beach Umbrella for Table Pool & Garden Portable Outdoor Tassels Umbrella w/Fiberglass Ribs&Push Bottom Tilt(Blue and White Stripe)](https://m.media-amazon.com/images/I/41BhJky0InL.jpg)**AreShark 7ft Patio Umbrella with Fringe UPF50+ Beach Umbrella for Table Pool & Garden Portable Outdoor Tassels Umbrella w/Fiberglass Ribs&Push Bottom Tilt(Blue and White Stripe)**AreShark**$48.52**4.4★**▲ 162%**](https://www.amazon.com/dp/B0G58TNCGW) [![Garveelife 9FT Umbrella Outdoor Patio Table Umbrella with Push Button Tilt and Crank 8 Sturdy Ribs Waterproof UV Protection for Garden Pool Backyard Deck Market](https://m.media-amazon.com/images/I/31A7Vj00WJL.jpg)**Garveelife 9FT Umbrella Outdoor Patio Table Umbrella with Push Button Tilt and Crank 8 Sturdy Ribs Waterproof UV Protection for Garden Pool Backyard Deck Market**GarveeLife**$34.83**4.3★**▲ 162%**](https://www.amazon.com/dp/B0GRGKJ2V7) [![Best Choice Products 10ft 3-Tier Market Patio Umbrella Outdoor Sun Shade with Tilt Crank Lift 8 Ribs for Backyard Deck Poolside Baby Blue](https://m.media-amazon.com/images/I/41NEMciJ8DL.jpg)**Best Choice Products 10ft 3-Tier Market Patio Umbrella Outdoor Sun Shade with Tilt Crank Lift 8 Ribs for Backyard Deck Poolside Baby Blue**Best Choice Products**$64.68**4.1★**▲ 158%**](https://www.amazon.com/dp/B0F6CCC6R2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 58 weeks — +92.4% search growth over the last 90 days.

1K750Spike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Good quality, good price, good size and arrived on time”*

**Strength**11%

*“Seems sturdy”*

**Value For Money**8%

*“Fair price”*

**Durability**7%

*“Material feels durable”*

**Size-Overall**6%

*“not too big”*

**Ease Of Use**6%

*“easy to carry”*

**Color**6%

*“Cute color”*

**Advertised Vs Actual Product**6%

*“Exactly as described”*

**Weather Proof**5%

*“Perfect to keep in the car for unexpected weather”*

**Compactness**4%

*“Compact as described”*

### **What buyers complain about **

**Durability**21%

*“Broke in a week”*

**Quality-Overall**11%

*“Not well made”*

**Size-Overall**9%

*“Also, the handle is way too short”*

**Ease Of Use**6%

*“hard to open”*

**Strength**4%

*“Not Sturdy”*

**Weight Heavy**3%

*“Way Too Heavy”*

**Water Resistance**3%

*“I got drenched with rain”*

**Value For Money**2%

*“Waste of money”*

**Handle Quality**2%

*“The handle came off”*

**Weather Proof**2%

*“Its not wind proof by any means”*

### **Top return reasons **

**Size-Overall**40%

**Color**11%

**Weight Heavy**10%

**Ease Of Use**4%

**Value For Money**4%

**Advertised Vs Actual Product**4%

**Functionality-Overall**4%

**Quality-Overall**3%

**Strength**3%

**Defective Material/Parts**3%