---
title: "blue tie — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/blue-tie"
last_updated: "2026-07-13T23:08:37.548Z"
locale: en
meta:
  description: "weak search conversion (1.8%) — blue tie doesn't clear our bar today."
  "og:description": "weak search conversion (1.8%) — blue tie doesn't clear our bar today."
  "og:title": "blue tie — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **blue tie**

**Skip it**

Weak search conversion (1.8%) — this niche doesn't clear our bar today.

Market size 25Growth 47Conversion 22Competition 96Returns 23Price range 86Avg price 94Brand share 56Review moat 44Quality gap 25

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Avg price**

**Great****$22.68**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.03–$79.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+17.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,111.14**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$103K**

$103K/yr · 257K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****6.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

**Brands**

**31 **▼falling

**Sellers**

**41**

**Top-5 brand share**

**72%**

**Open market**

**24%**

- Tommy Hilfiger26% - Barry.Wang16% - Adulove11% - Syhood10% - HISDERN8% - Calvin Klein4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 130 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Barry.Wang 6 PCS Men Ties Set Silk Business Fashion Woven Necktie Handkerchief Cufflinks Paisley Stripe Wedding Party](https://m.media-amazon.com/images/I/51a-I-b5RnL.jpg)**Barry.Wang 6 PCS Men Ties Set Silk Business Fashion Woven Necktie Handkerchief Cufflinks Paisley Stripe Wedding Party**Barry.Wang**$37.88**4.7★547 rev](https://www.amazon.com/dp/B0C5DFXTJN) [2![Syhood 12 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (Classic Colors)](https://m.media-amazon.com/images/I/51QkwGRs6sS.jpg)**Syhood 12 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (Classic Colors)**Syhood**$19.93**4.2★2,272 rev](https://www.amazon.com/dp/B092RZ1WZJ) [3![Adulove Mens Necktie Classic Tie Woven Jacquard Neck Ties 6 PCS](https://m.media-amazon.com/images/I/61haJnzKmgL.jpg)**Adulove Mens Necktie Classic Tie Woven Jacquard Neck Ties 6 PCS**Adulove**$22.13**4.6★7,872 rev](https://www.amazon.com/dp/B0749L65VC) [4![Tommy Hilfiger Mens Stripe Tie Blue One Size](https://m.media-amazon.com/images/I/411iYUoqcAL.jpg)**Tommy Hilfiger Mens Stripe Tie Blue One Size**Tommy Hilfiger**$23.54**4.5★663 rev](https://www.amazon.com/dp/B00I1AEA0M) [5![Tommy Hilfiger Mens Core Micro Tie Red One Size](https://m.media-amazon.com/images/I/51aOiMqXzgL.jpg)**Tommy Hilfiger Mens Core Micro Tie Red One Size**Tommy Hilfiger**$24.67**4.5★551 rev](https://www.amazon.com/dp/B00I1AEFM0)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![joy alice Paisley Ties for Men Formal Mans Tie Woven Neckties for Business Party Wedding (Purple)](https://m.media-amazon.com/images/I/510iZtRHglL.jpg)**joy alice Paisley Ties for Men Formal Mans Tie Woven Neckties for Business Party Wedding (Purple)**joy alice**$7.03**17 rev5mo ago](https://www.amazon.com/dp/B0GGRG49YZ) [![joy alice Paisley Ties for Men with Pocket Square Cufflinks Formal Mans Tie Set Woven Neckties for Business Party Wedding](https://m.media-amazon.com/images/I/517QXTd-fBL.jpg)**joy alice Paisley Ties for Men with Pocket Square Cufflinks Formal Mans Tie Set Woven Neckties for Business Party Wedding**joy alice**$8.75**43 rev6mo ago](https://www.amazon.com/dp/B0GCWZCYYB) [![Tommy Hilfiger Mens Core Oxford Solid Tie Hunter Green One Size](https://m.media-amazon.com/images/I/41tZP9LaBCL.jpg)**Tommy Hilfiger Mens Core Oxford Solid Tie Hunter Green One Size**Tommy Hilfiger**$25.40**46 rev11mo ago](https://www.amazon.com/dp/B0FK5VH9PQ) [![Tommy Hilfiger Mens Core Oxford Solid Tie Navy One Size](https://m.media-amazon.com/images/I/41WU6yZpVDL.jpg)**Tommy Hilfiger Mens Core Oxford Solid Tie Navy One Size**Tommy Hilfiger**$29.25**46 rev11mo ago](https://www.amazon.com/dp/B0FK5YBXJJ) [![Tommy Hilfiger Mens Festive Dot Tie Hunter Green One Size](https://m.media-amazon.com/images/I/41EYFjo7EoL.jpg)**Tommy Hilfiger Mens Festive Dot Tie Hunter Green One Size**Tommy Hilfiger**$29.16**37 rev11mo ago](https://www.amazon.com/dp/B0FK5XJVV4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![joy alice Paisley Ties for Men Formal Mans Tie Woven Neckties for Business Party Wedding (Purple)](https://m.media-amazon.com/images/I/510iZtRHglL.jpg)**joy alice Paisley Ties for Men Formal Mans Tie Woven Neckties for Business Party Wedding (Purple)**joy alice**$7.03**5.0★**▲ 100%**](https://www.amazon.com/dp/B0GGRG49YZ) [![Barry.Wang 6 PCS Men Ties Set Silk Business Fashion Woven Necktie Handkerchief Cufflinks Paisley Stripe Wedding Party](https://m.media-amazon.com/images/I/513zQPqq5AL.jpg)**Barry.Wang 6 PCS Men Ties Set Silk Business Fashion Woven Necktie Handkerchief Cufflinks Paisley Stripe Wedding Party**Barry.Wang**$34.24**4.7★**▲ 100%**](https://www.amazon.com/dp/B0C9GTD7TM) [![Syhood 24 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (Lovely Color)](https://m.media-amazon.com/images/I/41AGdFWPnHL.jpg)**Syhood 24 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (Lovely Color)**Syhood**$32.24**4.2★**▲ 92%**](https://www.amazon.com/dp/B0FGNRD4P8) [![Syhood 24 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (Cute Color)](https://m.media-amazon.com/images/I/41olWh28nXL.jpg)**Syhood 24 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (Cute Color)**Syhood**$32.83**4.2★**▲ 92%**](https://www.amazon.com/dp/B0FGJKMQ3N) [![Tommy Hilfiger Mens Bold Ethan Plaid Tie Burgundy](https://m.media-amazon.com/images/I/41+9xuaxGaL.jpg)**Tommy Hilfiger Mens Bold Ethan Plaid Tie Burgundy**Tommy Hilfiger**$38.54**5.0★**▲ 88%**](https://www.amazon.com/dp/B0B98PBNFV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +17.8% search growth over the last 90 days.

25K15KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 6.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“Beautifully made”*

**Color**17%

*“Vibrant color”*

**Value For Money**14%

*“Worth the money”*

**Advertised Vs Actual Product**7%

*“Exactly as described”*

**Shape/Style**6%

*“Stylish & great quality”*

**Material Quality**6%

*“The material is durable”*

**Size-Overall**4%

*“Perfect match for the shirt we purchased”*

**Design-Overall**3%

*“Beautiful design”*

**Length**3%

*“Great length”*

**Gifting Purpose**2%

*“Great gift idea”*

### **What buyers complain about **

**Material Quality**12%

*“They a very thin and cheap material”*

**Quality-Overall**12%

*“Cheap quality”*

**Size-Overall**11%

*“a little too short”*

**Value For Money**8%

*“Total waste of money”*

**Color**7%

*“they sent me the wrong color”*

**Advertised Vs Actual Product**6%

*“Not as advertised”*

**Thickness**5%

*“I would not care that its not silk if it just wasnt so thick”*

**Wrinkles**3%

*“This tie did have a slight wrinkle”*

**Durability**3%

*“Cheap quality and break after 1 use”*

**Length**2%

*“Only complaint would be they aren't quite long enough for me”*

### **Top return reasons **

**Color**33%

**Length**15%

**Size-Overall**12%

**Material Quality**8%

**Advertised Vs Actual Product**7%

**Waist Fit**4%

**Width**3%

**Shape/Style**3%

**Quality-Overall**3%

**Value For Money**3%