---
title: "blue tennis shoes — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/blue-tennis-shoes"
last_updated: "2026-07-13T23:28:10.505Z"
locale: en
meta:
  description: "weak search conversion (0.3%) — blue tennis shoes doesn't clear our bar today."
  "og:description": "weak search conversion (0.3%) — blue tennis shoes doesn't clear our bar today."
  "og:title": "blue tennis shoes — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **blue tennis shoes**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 10Growth 51Conversion 3Competition 96Returns 17Price range 95Avg price 95Brand share 63Review moat 23Quality gap 47

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$39.70**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$14.83–$83.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+21.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,024.01**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****7.9%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$40K**

$40K/yr · 402K searches

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

**Brands**

**44 **▲rising

**Sellers**

**155**

**Top-5 brand share**

**67%**

**Open market**

**30%**

- Converse37% - ZGR17% - rosyclo8% - adidas3% - Amazon Essentials3% - hello basics3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$7984%$2K6%$2K8%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 158 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Converse Unisex Adult Chuck Taylor All Star High Top Red 13.5 Womens/11.5 Mens](https://m.media-amazon.com/images/I/41vmoP8k7QL.jpg)**Converse Unisex Adult Chuck Taylor All Star High Top Red 13.5 Womens/11.5 Mens**Converse**$59.45**4.6★31,210 rev](https://www.amazon.com/dp/B008JGMVRM) [2![Converse Chuck Taylor All Star Low Top Sneaker Black Mens 13 Womens 15 Medium](https://m.media-amazon.com/images/I/31hxY1ylTqL.jpg)**Converse Chuck Taylor All Star Low Top Sneaker Black Mens 13 Womens 15 Medium**Converse**$57.97**4.5★41,028 rev](https://www.amazon.com/dp/B000KUFNJ8) [3![Converse Unisex Chuck Taylor All Star Canvas OX Navy 3.5](https://m.media-amazon.com/images/I/31QKiFD3JdL.jpg)**Converse Unisex Chuck Taylor All Star Canvas OX Navy 3.5**Converse**$56.26**4.5★41,028 rev](https://www.amazon.com/dp/B0195KD2MI) [4![rosyclo Canvas Shoes for Women and Men High Top Canvas Sneakers Fashion Lace Up Comfortable Womens Classic Casual Tennis Walking Shoes Baby Blue](https://m.media-amazon.com/images/I/41y8q-VYbeL.jpg)**rosyclo Canvas Shoes for Women and Men High Top Canvas Sneakers Fashion Lace Up Comfortable Womens Classic Casual Tennis Walking Shoes Baby Blue**rosyclo**$24.32**4.4★56 rev](https://www.amazon.com/dp/B0F1YD4FSX) [5![ZGR Womens High Top Canvas Sneakers Lace up Canvas Shoes Casual Tennis Walking Shoes(Blue.US9.5)](https://m.media-amazon.com/images/I/41CDmvUfU+L.jpg)**ZGR Womens High Top Canvas Sneakers Lace up Canvas Shoes Casual Tennis Walking Shoes(Blue.US9.5)**ZGR**$19.22**4.6★3,128 rev](https://www.amazon.com/dp/B0DDPFMTG9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adidas Mens Grand Court 2.0 Aurora Ink/Grey/White 10.5](https://m.media-amazon.com/images/I/31sXmwbc0XL.jpg)**Adidas Mens Grand Court 2.0 Aurora Ink/Grey/White 10.5**adidas**$42.27**8,459 rev1mo ago](https://www.amazon.com/dp/B0CKMHH52Y) [![Adidas Mens X_PLR Path Dark Blue/White/Gum 10.5](https://m.media-amazon.com/images/I/31n8fPnto5L.jpg)**Adidas Mens X_PLR Path Dark Blue/White/Gum 10.5**adidas**$42.17**3,045 rev1mo ago](https://www.amazon.com/dp/B0CPS5LJ6G) [![adidas Mens Run 72 Dark Blue/White/White 11](https://m.media-amazon.com/images/I/31qxOS9FYRL.jpg)**adidas Mens Run 72 Dark Blue/White/White 11**adidas**$59.48**1,419 rev1mo ago](https://www.amazon.com/dp/B0CKMLW2NM) [![adidas Mens Response Pace Running Lucid Blue/Matte Silver/Dark Blue 9.5](https://m.media-amazon.com/images/I/31XQQ9ILxHL.jpg)**adidas Mens Response Pace Running Lucid Blue/Matte Silver/Dark Blue 9.5**adidas**$43.04**425 rev1mo ago](https://www.amazon.com/dp/B0F4WKPFWQ) [![Amazon Essentials Mens Slip-On Walking Shoes Navy 10](https://m.media-amazon.com/images/I/416MLHPu6bL.jpg)**Amazon Essentials Mens Slip-On Walking Shoes Navy 10**Amazon Essentials**$25.44**178 rev3mo ago](https://www.amazon.com/dp/B0FNS4ZXKQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sperry Womens Crest Vibe Sneaker Navy 7](https://m.media-amazon.com/images/I/21C6wJZmm6L.jpg)**Sperry Womens Crest Vibe Sneaker Navy 7**Sperry**$36.61**4.5★**▲ 45%**](https://www.amazon.com/dp/B0DR32TQHP) [![Converse Mens Standard Fit Core Chuck Patch Hoodie Blue S](https://m.media-amazon.com/images/I/31WJXS+8dzL.jpg)**Converse Mens Standard Fit Core Chuck Patch Hoodie Blue S**Converse**$65.00**4.9★**▲ 45%**](https://www.amazon.com/dp/B0FR8TRTMF) [![Converse Unisex Adult Chuck Taylor All Star High Top Red 7 Womens/5 Mens](https://m.media-amazon.com/images/I/41vmoP8k7QL.jpg)**Converse Unisex Adult Chuck Taylor All Star High Top Red 7 Womens/5 Mens**Converse**$56.08**4.6★**▲ 44%**](https://www.amazon.com/dp/B00AKC0U94) [![Amazon Essentials Mens Slip-On Walking Shoes Navy 9](https://m.media-amazon.com/images/I/416MLHPu6bL.jpg)**Amazon Essentials Mens Slip-On Walking Shoes Navy 9**Amazon Essentials**$24.97**4.2★**▲ 44%**](https://www.amazon.com/dp/B0FNS2MFY7) [![Converse Womens Festival Zip Polo Converse Navy Small](https://m.media-amazon.com/images/I/41oWJVchgvL.jpg)**Converse Womens Festival Zip Polo Converse Navy Small**Converse**$55.75**4.5★**▲ 44%**](https://www.amazon.com/dp/B0GSH8CNS1)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 83 weeks — +21.3% search growth over the last 90 days.

15K10KPrime Day '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**26%

*“Extremely comfortable”*

**Size-Overall**18%

*“Correct fit”*

**Quality-Overall**8%

*“Quality sneaker”*

**Color**8%

*“Beautiful color”*

**Value For Money**7%

*“Good price”*

**Shape/Style**5%

*“Stylish, Comfortable and So Easy to Put On”*

**Weight Light**5%

*“Lightweight just what I wanted”*

**Durability**3%

*“they feel very durable”*

**Ease Of Use**2%

*“are perfect for everyday use”*

**Advertised Vs Actual Product**2%

*“Performs as expected”*

### **What buyers complain about **

**Size-Overall**32%

*“Runs a little small”*

**Durability**9%

*“I broke them in for a week before”*

**Color**3%

*“The color is off from what is shown on the site”*

**Cushion**3%

*“No padding, not comfortable”*

**Exercise/Sports Suitability**3%

*“didn't hold up like I would expect in an Athletic show”*

**Comfort-Overall**3%

*“Not Comfortable”*

**Heel Support**2%

*“the shoe heel already developed a small hole due to wear”*

**Feet Fit**2%

*“Shoes were too narrow”*

**Stiffness**2%

*“the back of the shoe is very stiff to make it easy to slip on”*

**Ease Of Use**2%

*“Difficult to get on”*

### **Top return reasons **

**Feet Fit**28%

**Size-Overall**28%

**Length**15%

**Width**10%

**Color**5%

**Advertised Vs Actual Product**3%

**Comfort-Overall**2%

**Shape/Style**1%

**Material Quality**1%

**Quality-Overall**1%