---
title: "blue shorts — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/blue-shorts"
last_updated: "2026-07-14T02:16:09.276Z"
locale: en
meta:
  description: "blue shorts shows demand growing +162.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "blue shorts shows demand growing +162.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "blue shorts — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **blue shorts**

**Worth a look**

Shows demand growing +162.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 96Conversion 10Competition 92Returns 9Price range 78Avg price 83Brand share 92Review moat 24Quality gap 67

**Growth**

**Incredible****+162.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$18.31**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.61–$38.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$127K**

$127K/yr · 857K searches

**Review moat**

**Bad****5,567.74**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****9.9%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

**Brands**

**69 **▲rising

**Sellers**

**95**

**Top-5 brand share**

**43%**

**Open market**

**52%**

- Amazon Essentials10% - BMJL10% - CRZ YOGA9% - ANRABESS8% - EZRUN6% - AugIris5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$5K6%$8K8%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 133 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![EZRUN Womens 3 Athletic Shorts High Waisted Split Dolphin Workout Shorts Comfy Mesh Liner for Gym Running Track (Sparkle Blue S)](https://m.media-amazon.com/images/I/41TFYekYchL.jpg)**EZRUN Womens 3 Athletic Shorts High Waisted Split Dolphin Workout Shorts Comfy Mesh Liner for Gym Running Track (Sparkle Blue S)**EZRUN**$19.41**4.3★63 rev](https://www.amazon.com/dp/B0G8GNC1Z1) [2![BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(L RoyalBlue)](https://m.media-amazon.com/images/I/31r+B-4EYtL.jpg)**BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(L RoyalBlue)**BMJL**$22.30**4.4★12,803 rev](https://www.amazon.com/dp/B09W998ZG9) [3![AugIris Athletic Running Shorts for Women with Zipper Pocket Soft Lightweight Gym Workout Shorts with Mesh Liner Quick Dry Royal Blue](https://m.media-amazon.com/images/I/41OUnU9nAnL.jpg)**AugIris Athletic Running Shorts for Women with Zipper Pocket Soft Lightweight Gym Workout Shorts with Mesh Liner Quick Dry Royal Blue**AugIris**$24.23**4.5★388 rev](https://www.amazon.com/dp/B0D4J4HYVV) [4![Blooming Jelly Womens Workout Shorts Athletic Running Elastic High Waisted Black Gym Yoga Shorts with Zipper Pockets (Royal Blue Medium)](https://m.media-amazon.com/images/I/41tBNGsaWIL.jpg)**Blooming Jelly Womens Workout Shorts Athletic Running Elastic High Waisted Black Gym Yoga Shorts with Zipper Pockets (Royal Blue Medium)**Blooming Jelly**$20.53**4.5★1,753 rev](https://www.amazon.com/dp/B0D573JXF4) [5![CRZ YOGA Dolphin Athletic Shorts for Women 3 - High Waisted Quick Dry for Running Workout Gym Track with Zip Pocket Sparkle Blue Medium](https://m.media-amazon.com/images/I/41e5Y03F7KL.jpg)**CRZ YOGA Dolphin Athletic Shorts for Women 3 - High Waisted Quick Dry for Running Workout Gym Track with Zip Pocket Sparkle Blue Medium**CRZ YOGA**$25.75**4.6★3,891 rev](https://www.amazon.com/dp/B0CNK46X4L)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Wrangler Authentics Mens Classic Cargo Stretch Short Midnight Blue 36](https://m.media-amazon.com/images/I/41laHcyQVyL.jpg)**Wrangler Authentics Mens Classic Cargo Stretch Short Midnight Blue 36**Wrangler Authentics**$26.23**58,536 rev3mo ago](https://www.amazon.com/dp/B07YP9DKWK) [![PRETTYGARDEN Womens Summer Shorts Cute High Waist Ruffle Drawstring Wide Leg Comfy Beach Cargo Shorts Running Business Casual Outfits(Royal Blue S)](https://m.media-amazon.com/images/I/41937LOZiRL.jpg)**PRETTYGARDEN Womens Summer Shorts Cute High Waist Ruffle Drawstring Wide Leg Comfy Beach Cargo Shorts Running Business Casual Outfits(Royal Blue S)**PRETTYGARDEN**$25.47**107 rev3mo ago](https://www.amazon.com/dp/B0GH6NN3XL) [![BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(M Blue Plaid)](https://m.media-amazon.com/images/I/41QJUmPAvtL.jpg)**BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(M Blue Plaid)**BMJL**$25.64**12,803 rev3mo ago](https://www.amazon.com/dp/B0GT68Y3MV) [![PRETTYGARDEN Womens Shorts Casual 2026 Summer Elastic High Waist Zipper Button Tailored Shorts Pleated Beach Vacation Clothes (Light Blue Medium)](https://m.media-amazon.com/images/I/41LYKYLtrYL.jpg)**PRETTYGARDEN Womens Shorts Casual 2026 Summer Elastic High Waist Zipper Button Tailored Shorts Pleated Beach Vacation Clothes (Light Blue Medium)**PRETTYGARDEN**$27.07**170 rev4mo ago](https://www.amazon.com/dp/B0GR5PM8Q7) [![GAYHAY Running Shorts for Women - Athletic Quick Dry Sports Womens Shorts High Waisted Gym Workout Black Shorts with Pockets](https://m.media-amazon.com/images/I/31QpB9v4B1L.jpg)**GAYHAY Running Shorts for Women - Athletic Quick Dry Sports Womens Shorts High Waisted Gym Workout Black Shorts with Pockets**GAYHAY**$11.73**194 rev4mo ago](https://www.amazon.com/dp/B0GJCRQRS7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Athletic Running Shorts for Women High Waisted Flowy Shorts Butterfly Summer Gym Workout Golf Active Tennis Skorts(Royal Blue X-Small)](https://m.media-amazon.com/images/I/41NbTYE-XrL.jpg)**Athletic Running Shorts for Women High Waisted Flowy Shorts Butterfly Summer Gym Workout Golf Active Tennis Skorts(Royal Blue X-Small)**NEXSONIC**$19.40**4.5★**▲ 27%**](https://www.amazon.com/dp/B0FFBCN1YH) [![AugIris Athletic Running Shorts for Women with Zipper Pocket Soft Lightweight Gym Workout Shorts with Mesh Liner Quick Dry Royal Blue](https://m.media-amazon.com/images/I/41OUnU9nAnL.jpg)**AugIris Athletic Running Shorts for Women with Zipper Pocket Soft Lightweight Gym Workout Shorts with Mesh Liner Quick Dry Royal Blue**AugIris**$23.17**4.5★**▲ 26%**](https://www.amazon.com/dp/B0D4J1RTGX) [![MAGCOMSEN Womens Running Shorts with Pockets High Waisted Athletic Workout Lounge Shorts with Liner Quick Dry Navy 2XL](https://m.media-amazon.com/images/I/41Rgff9uw4L.jpg)**MAGCOMSEN Womens Running Shorts with Pockets High Waisted Athletic Workout Lounge Shorts with Liner Quick Dry Navy 2XL**MAGCOMSEN**$14.64**4.4★**▲ 26%**](https://www.amazon.com/dp/B0GF1CXNGZ) [![TIMEPAY Womens Running Shorts High Waist Quick Dry Athletic Shorts with Liner Workout Gym Yoga Shorts Light Blue](https://m.media-amazon.com/images/I/41OLj2KRSJL.jpg)**TIMEPAY Womens Running Shorts High Waist Quick Dry Athletic Shorts with Liner Workout Gym Yoga Shorts Light Blue**TIMEPAY**$9.62**4.1★**▲ 25%**](https://www.amazon.com/dp/B0GK7YG1PV) [![Halife Womens Athletic Shorts with Pockets Quick Dry High Waisted Gym Workout Royal Blue Running Shorts S](https://m.media-amazon.com/images/I/41DZeX+WGhL.jpg)**Halife Womens Athletic Shorts with Pockets Quick Dry High Waisted Gym Workout Royal Blue Running Shorts S**Halife**$21.34**4.2★**▲ 24%**](https://www.amazon.com/dp/B0GHMS78SQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +162.6% search growth over the last 90 days.

60K40KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 11.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**26%

*“Fit perfect”*

**Comfort-Overall**16%

*“Comfortable to wear”*

**Color**8%

*“The color is very accurate”*

**Value For Money**4%

*“Affordable price”*

**Quality-Overall**4%

*“These shorts are nice quality”*

**Exercise/Sports Suitability**4%

*“Favorite workout shorts”*

**Soft Feel**4%

*“Soft fabric”*

**Stretchability/Expandability/Elasticity**4%

*“Just enough stretch”*

**Weight Light**3%

*“Very lightweight with good pockets”*

**Material Quality**3%

*“Material is soft”*

### **What buyers complain about **

**Size-Overall**31%

*“Too small”*

**Advertised Vs Actual Product**6%

*“Not as advertised”*

**Thickness**4%

*“the stripes are much thicker than the display”*

**Thin**3%

*“Thin material”*

**Quality-Overall**3%

*“Cheap”*

**Material Quality**3%

*“Material was very cheap”*

**Color**2%

*“ugly color”*

**Smell**2%

*“Strong chemical smell”*

**Waist Fit**1%

*“they were a bit big at the waist”*

**Shape/Style**1%

*“also not very flattering”*

### **Top return reasons **

**Size-Overall**52%

**Waist Fit**12%

**Length**8%

**Thigh Fit**5%

**Material Quality**4%

**Hip Fit**3%

**Inseam Fit**3%

**Color**3%

**Advertised Vs Actual Product**2%

**Shape/Style**2%