---
title: "blue leis — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/blue-leis"
last_updated: "2026-07-14T02:09:18.449Z"
locale: en
meta:
  description: "blue leis shows demand growing +210.3% this quarter, but a small market ($36K/yr) keeps it on the watch list."
  "og:description": "blue leis shows demand growing +210.3% this quarter, but a small market ($36K/yr) keeps it on the watch list."
  "og:title": "blue leis — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **blue leis**

**Worth a look**

Shows demand growing +210.3% this quarter, but a small market ($36K/yr) keeps it on the watch list.

Market size 9Growth 98Conversion 65Competition 25Returns 38Price range 68Avg price 70Brand share 49Review moat 90Quality gap 73

**Growth**

**Incredible****+210.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****199.93**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$14.44**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.85–$34.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.4%**

return rate — above 6% kills the launch gate

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$36K**

$36K/yr · 43K searches

## **Competition**

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**13 **▼falling

**Sellers**

**24**

**Top-5 brand share**

**76%**

**Open market**

**21%**

- Aacehlh41% - Suncalla13% - ALIMITOPIA11% - Sherr6% - Semato4% - Beistle4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$7K30%$11K40%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Aacehlh Hawaiian Leis Set Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Blue)](https://m.media-amazon.com/images/I/41KXiBu-kCL.jpg)**Aacehlh Hawaiian Leis Set Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Blue)**Aacehlh**$7.31**4.2★150 rev](https://www.amazon.com/dp/B0DJKKQGCF) [2![Suncalla 12 Pcs Hawaiian Leis Garland Ruffled Hula Aloha Flower Necklaces Luau Hen Stag Hawaiian Fancy Dress Decorations for Adults Beach Tropical Themed Birthday Summer Party Favors(Blue)](https://m.media-amazon.com/images/I/61w85h8GdcL.jpg)**Suncalla 12 Pcs Hawaiian Leis Garland Ruffled Hula Aloha Flower Necklaces Luau Hen Stag Hawaiian Fancy Dress Decorations for Adults Beach Tropical Themed Birthday Summer Party Favors(Blue)**Suncalla**$10.13**3.7★33 rev](https://www.amazon.com/dp/B0G6Z4G1S5) [3![ALIMITOPIA Hawaiian Hula Leis Dance Wreath Garland Artificial Flowers Fabric Neck Loop for Luau Party Costumes (Blue;4pcs)](https://m.media-amazon.com/images/I/517h+--2-pL.jpg)**ALIMITOPIA Hawaiian Hula Leis Dance Wreath Garland Artificial Flowers Fabric Neck Loop for Luau Party Costumes (Blue;4pcs)**ALIMITOPIA**$8.47**4.4★1,537 rev](https://www.amazon.com/dp/B074V8JZ71) [4![Semato 4 Pcs Blue Hawaiian Lei Set for Luau Party Flower Leis Garland Headband Bracelets Halloween Costume Hawaiian Accessories Beach Party Supplies](https://m.media-amazon.com/images/I/51QqMWdpFGL.jpg)**Semato 4 Pcs Blue Hawaiian Lei Set for Luau Party Flower Leis Garland Headband Bracelets Halloween Costume Hawaiian Accessories Beach Party Supplies**Semato**$8.39**4.8★9 rev](https://www.amazon.com/dp/B0F9DYDTGD) [5![Blue Pikake Fabric Lei- 1 pc.](https://m.media-amazon.com/images/I/41Dh1ie9SAS.jpg)**Blue Pikake Fabric Lei- 1 pc.**Beistle**$6.67**4.1★41 rev](https://www.amazon.com/dp/B07MVKQ528)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Suncalla 12 Pcs Hawaiian Leis Garland Ruffled Hula Aloha Flower Necklaces Luau Hen Stag Hawaiian Fancy Dress Decorations for Adults Beach Tropical Themed Birthday Summer Party Favors(Blue)](https://m.media-amazon.com/images/I/61w85h8GdcL.jpg)**Suncalla 12 Pcs Hawaiian Leis Garland Ruffled Hula Aloha Flower Necklaces Luau Hen Stag Hawaiian Fancy Dress Decorations for Adults Beach Tropical Themed Birthday Summer Party Favors(Blue)**Suncalla**$10.13**33 rev6mo ago](https://www.amazon.com/dp/B0G6Z4G1S5) [![Janinka 50 Pcs Blue Hawaiian Leis for Luau Party Soft Twist Leis 36 Inch Tropical Flower Necklaces for Summer Beach Pool Parties and Tropical Themed Events](https://m.media-amazon.com/images/I/51htDDYDx0L.jpg)**Janinka 50 Pcs Blue Hawaiian Leis for Luau Party Soft Twist Leis 36 Inch Tropical Flower Necklaces for Summer Beach Pool Parties and Tropical Themed Events**Janinka**$20.78**9 rev1y ago](https://www.amazon.com/dp/B0FH2941JM) [![PENTA ANGEL Hawaiian Leis Set for Luau Party 4Pcs Tropical Flower Ribbon Lei Necklace for Summer Beach Pool Graduation Dance Party Favor Decoration (Blue)](https://m.media-amazon.com/images/I/51WsRmTi58L.jpg)**PENTA ANGEL Hawaiian Leis Set for Luau Party 4Pcs Tropical Flower Ribbon Lei Necklace for Summer Beach Pool Graduation Dance Party Favor Decoration (Blue)**PENTA ANGEL**$5.85**35 rev1y ago](https://www.amazon.com/dp/B0FCQJD9NS) [![Semato 4 Pcs Blue Hawaiian Lei Set for Luau Party Flower Leis Garland Headband Bracelets Halloween Costume Hawaiian Accessories Beach Party Supplies](https://m.media-amazon.com/images/I/51QqMWdpFGL.jpg)**Semato 4 Pcs Blue Hawaiian Lei Set for Luau Party Flower Leis Garland Headband Bracelets Halloween Costume Hawaiian Accessories Beach Party Supplies**Semato**$8.39**9 rev1y ago](https://www.amazon.com/dp/B0F9DYDTGD) [![Mowane Graduation Leis Class of 2026 24 Count Leis for Luau Party Thick and Lush Flower Birthdays Beach Weddings Tropical Party Decorations Blue Black Gold White (24pcs Blue & White)](https://m.media-amazon.com/images/I/61yEqPiijxL.jpg)**Mowane Graduation Leis Class of 2026 24 Count Leis for Luau Party Thick and Lush Flower Birthdays Beach Weddings Tropical Party Decorations Blue Black Gold White (24pcs Blue & White)**Mowane**$17.53**18 rev1y ago](https://www.amazon.com/dp/B0F48WM9H6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![JUNEBRUSHS 24 Pack Graduation Leis 2026 Blue and White Hawaiian Luau Flower Leis Graduation Flower Necklace Hawaiian Bulk for Party Supplies Gift Accessories for Women Men](https://m.media-amazon.com/images/I/51W8QZjxwEL.jpg)**JUNEBRUSHS 24 Pack Graduation Leis 2026 Blue and White Hawaiian Luau Flower Leis Graduation Flower Necklace Hawaiian Bulk for Party Supplies Gift Accessories for Women Men**JUNEBRUSHS**$15.94**4.5★**▲ 61%**](https://www.amazon.com/dp/B0F134144X) [![Suncalla 12 Pcs Hawaiian Leis Garland Ruffled Hula Aloha Flower Necklaces Luau Hen Stag Hawaiian Fancy Dress Decorations for Adults Beach Tropical Themed Birthday Summer Party Favors(Blue)](https://m.media-amazon.com/images/I/61w85h8GdcL.jpg)**Suncalla 12 Pcs Hawaiian Leis Garland Ruffled Hula Aloha Flower Necklaces Luau Hen Stag Hawaiian Fancy Dress Decorations for Adults Beach Tropical Themed Birthday Summer Party Favors(Blue)**Suncalla**$10.13**3.7★**▲ 54%**](https://www.amazon.com/dp/B0G6Z4G1S5) [![Aacehlh Hawaiian Leis Set Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Blue)](https://m.media-amazon.com/images/I/41KXiBu-kCL.jpg)**Aacehlh Hawaiian Leis Set Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Blue)**Aacehlh**$7.31**4.2★**▲ 45%**](https://www.amazon.com/dp/B0DJKKQGCF) [![Semato 4 Pcs Blue Hawaiian Lei Set for Luau Party Flower Leis Garland Headband Bracelets Halloween Costume Hawaiian Accessories Beach Party Supplies](https://m.media-amazon.com/images/I/51QqMWdpFGL.jpg)**Semato 4 Pcs Blue Hawaiian Lei Set for Luau Party Flower Leis Garland Headband Bracelets Halloween Costume Hawaiian Accessories Beach Party Supplies**Semato**$8.39**4.8★**▲ 27%**](https://www.amazon.com/dp/B0F9DYDTGD) [![Aacehlh Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Perfect Luau Party Supplies for Summer Beach Vacations Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Blue)](https://m.media-amazon.com/images/I/41vAQXueX6L.jpg)**Aacehlh Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Perfect Luau Party Supplies for Summer Beach Vacations Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Blue)**Aacehlh**$7.16**4.4★**— 8%**](https://www.amazon.com/dp/B0DJKR927N)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 55 weeks — +210.3% search growth over the last 90 days.

3K2KSpike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 10.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**27%

*“Not expensive”*

**Gifting Purpose**20%

*“Good gift”*

**Color**13%

*“Gets 2 stars because at least it does have good coloring”*

**Quality-Overall**10%

*“Quality”*

**Design-Overall**10%

*“Perfect for craft item”*

**Size-Overall**7%

*“Nice and big unlike others that you get”*

### **What buyers complain about **

**Brightness/Shine/Glow**25%

*“Some of them didnt light up”*

**Durability**25%

*“broke before the fun run even started”*

**Quality-Overall**25%

*“Cheap quality”*

**Value For Money**8%

*“Not worth the cost”*

**Strength**8%

*“Flimsy and cheap looking”*

### **Top return reasons **

**Color**26%

**Advertised Vs Actual Product**19%

**Size-Overall**15%

**Quality-Overall**13%

**Material Quality**4%

**Value For Money**4%

**Thin**3%

**Smell**2%

**Defective Material/Parts**2%

**Strength**2%